Observa Technologies

What Observa Technologies does

Observa Technologies, LLC is a Draper, Utah-headquartered commercial security integrator serving small and mid-market businesses primarily across Utah and the surrounding Intermountain West. The company designs, installs, and maintains security camera, access control, and cybersecurity systems for clients in industries including manufacturing, healthcare, retail, auto dealerships, and construction. Core product lines include AI-powered IP cameras (4K and 1080p), active deterrence cameras with automated sirens and two-way audio talkdown, door access control systems, mobile security camera trailers and Mobile Security Units (MSUs) for sites without fixed infrastructure, Remote Video Monitoring (RVM), and cybersecurity services targeted at SMBs. The company's AI stack is implemented through hybrid architectures where external AI-processing servers perform analytics such as facial recognition, object detection, PPE compliance, slip/fall detection, and weapons detection on video streams from the installed cameras, rather than through proprietary in-house model development.

The business model blends one-time hardware and installation revenue with recurring maintenance subscriptions. A typical 16-camera commercial installation runs $8,000 to $30,000 in total project value, with labor costs ranging $100-$400+ per camera depending on complexity, and post-install maintenance contracts priced at $5 to $50 per camera per month. The company sells exclusively through direct consultative channels — inside sales for inquiries plus on-site field assessments — and uses content marketing, a Calendly-based 15-minute video consultation, and a 1-minute online security assessment tool as primary demand-generation mechanisms. The company was co-founded by Brayden Smith and Anthony Giorgio, both with prior experience at a leading security-camera industry startup, and operates today with a team of 1-10 employees.

The customer base spans high-profile regional brands including Vasion, Standard Interiors, New Mexico Wellness, Sports Mall, Marko Foam, Rock Church, and a visible Zoom logo, indicating penetration across mid-market commercial accounts alongside enterprise/SaaS-adjacent logos. Observa is privately held, founder-owned, and bootstrapped, with no disclosed external funding rounds or institutional investors.

Name

Observa Technologies

Legal name

Observa Technologies, LLC

Website

https://observa.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Observa Technologies is a Draper, Utah-based commercial security integrator that designs, installs, and maintains AI-powered security camera, access control, and cybersecurity systems for small and mid-market businesses across Utah and the surrounding Intermountain West.

Ownership category

akta.pro rank

Product category

Commercial Security Camera Installation

NAICS

Security Systems Services (except Locksmiths) (561621)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH)

akta.pro secondary industry

Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA)

Keywords

• Commercial security cameras
• Access control systems
• Video surveillance installation
• AI security analytics
• Remote video monitoring

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Security Camera Systems: Sale and installation of commercial security camera systems including hardware (cameras, NVRs, network equipment) and professional installation services. One-time revenue model with typical 16-camera system costs ranging from $8,000 to $30,000.
2. Professional Installation Services: Labor costs for camera installation ranging from $100-$400+ per camera depending on complexity. Includes site survey, configuration, testing, and ongoing system maintenance.
3. Maintenance and Support Contracts: Ongoing maintenance agreements priced at $5-$50 per camera per month to prolong system lifespan and ensure proper functioning.
4. Security Camera Maintenance Plans: Comprehensive maintenance packages providing regular upkeep and support for installed camera systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Observa Technologies designs, installs, and maintains commercial security camera systems, access control systems, and cybersecurity solutions for small to medium-sized businesses. Its offerings span AI-powered IP cameras, active deterrence cameras, door access control, mobile security units, remote video monitoring, and cybersecurity services, delivered through direct consultative sales and professional installation with optional recurring maintenance.

Product overview

Observa Technologies is a commercial security camera services provider offering a comprehensive portfolio of products and installation services for businesses. Their core offerings include AI Security Cameras and IP Cameras that form the foundation of their security systems. These are complemented by add-on modules including Active Deterrence Cameras (with automated sirens, strobes, and two-way audio), Door Access Control Systems, and Security Camera Maintenance Plans. The company provides professional installation services and additional specialized services including Cybersecurity for SMBs, Mobile Security Camera Trailers, and Mobile Security Units (MSUs) for temporary or remote locations. Their services also include Remote Video Monitoring (RVM) for continuous live surveillance with agent intervention capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Security Cameras

Quantifiable outcome

• 45% of convicted burglars would move on from a potential target if security cameras were present (University of North Carolina study)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/observa-technologies

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Observa Technologies