Norcap Oy Ab

What Norcap Oy Ab does

Norcap Oy Ab operates the Marinekauppa retail brand, a Finnish marine-equipment specialist serving recreational boaters, anglers, and ice fishers across Finland. The business runs an omnichannel model combining a multi-language e-commerce platform (marinekauppa.com) with two large-format physical retail stores — a 1,000m2 flagship in Helsinki-Lauttasaari opened in March 2023 and renovated during winter 2023-24, and a second location in Vantaa-Porttipuisto opened in spring 2025. The product catalogue spans marine electronics (chartplotters, fishfinders, autopilots, AIS, VHF, radars with NMEA 2000 interoperability), safety equipment, solar energy systems, boat sanitation, ladders and bow platforms, mooring gear, outboard motors, boat maintenance supplies, and marine apparel, with prices ranging from approximately 9 EUR accessories to 2,000+ EUR premium equipment.

The platform integrates online ordering with home delivery via Matkahuolto (1-3 business days for in-stock items, 2-7 for orders) and in-store pickup, supports multiple payment methods including Finnish online banks, credit cards, invoice, and installment plans via Collector Bank and Klarna, and offers 14-day returns and a minimum 6-month warranty. The technology layer is conventional e-commerce with inventory management; there is no disclosed AI/ML capability, API ecosystem, or proprietary software platform. The company has previously operated under the Prosailor name and is structured as a Finnish private limited company (Oy Ab) with no disclosed investors, parent, or headcount.

Revenue is generated through direct product sales — primarily one-time transactions in physical marine equipment — supplemented by in-store advisory and installation-support services for complex systems (electronics, solar, sanitation). The business carries an exclusive private-label portfolio (Ocean Comfort, Xmarine, 7OC, MultiMarine, NOA) alongside multi-OEM distribution arrangements with Raymarine, Simrad, Garmin, Lowrance, Humminbird, B&G, Suzuki, Musto, Helly Hansen, and Henri Lloyd, plus Swedish premium partners Båtsystem and NOA. Customers are individual recreational boaters ranging from beginners purchasing first equipment to experienced sailors and motorboat owners; no B2B anchor customers or enterprise accounts are disclosed. No revenue figures are publicly reported.

Name

Norcap Oy Ab

Legal name

Not disclosed in source content

Website

https://marinekauppa.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Norcap Oy Ab operates Marinekauppa, a Finnish omnichannel marine-equipment retailer selling boating electronics, safety gear, solar systems, and accessories through marinekauppa.com and two Helsinki-area stores (Lauttasaari and Vantaa) to Finnish recreational boaters and anglers.

Ownership category

akta.pro rank

Product category

Marine Equipment Retail

NAICS

Boat Dealers (441222), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro industry

PRIMARYCRAMAIAB

Marine Parts, Accessories & Maintenance Supplies Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAH

Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAI

Docking, Anchoring & Mooring Equipment Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYCRAMAIAJ

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Marine equipment
• Boat supplies
• Nautical accessories
• Marine electronics
• Boating gear

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales (E-commerce + Retail): Revenue generated through direct sales of marine equipment and supplies via the marinekauppa.com online store (B2C e-commerce with home delivery across Finland) and two physical retail stores in Helsinki-Lauttasaari and Vantaa-Porttipuisto. Product mix includes own-brand exclusive products (Ocean Comfort, Xmarine, NOA, 7OC, MultiMarine) and third-party branded marine electronics, safety gear, clothing, and boat accessories. Multiple payment methods accepted including online banking, credit cards, invoice, and installment plans (Collector Bank, Klarna). Seasonal promotions and campaigns drive sales volume.
2. Installation and Advisory Services: Expert in-store advisory services supporting product selection for boat equipment, with assistance for larger system installations (marine electronics, solar panel systems, toilet/holding tank systems). Customer service available by phone (010 548 5605) and contact form.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Norcap Oy Ab operates as a retailer of marine equipment and boating supplies, selling nautical products, boat accessories, and related gear to boaters and marine enthusiasts through its online store and physical retail presence.

Product overview

Marinekauppa is a Finnish marine equipment e-commerce platform and retailer operated by Norcap Oy Ab. The business operates both an online store (marinekauppa.com) and two physical retail locations in Helsinki Lauttasaari and Vantaa Porttipuisto. The product portfolio centers on boating accessories and equipment across multiple categories including marine electronics (chartplotters, fishfinders, AIS, VHF radios, autopilots, radars), safety equipment (life jackets, emergency beacons), solar energy systems, boat sanitation/toilets, swimming ladders and bow platforms, mooring equipment, and boat maintenance supplies. The company also sells and promotes proprietary brands like Ocean Comfort (refrigerators, coolers, heaters, gas equipment, anchor windlasses) and curates exclusive products. Major third-party brands include Båtsystem (Swedish bowsprits/platforms), NOA (Swedish solar mounts/boat covers), Xmarine, and MultiMarine. The business serves both hobbyist and professional boaters with both retail and online channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Marinekauppa.com Online Store

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RaymarinecoreOthersMarinekauppa stocks Raymarine chartplotters and marine electronics as a key brand in its marine electronics category. Raymarine products include chartplotters with built-in fishfinders, autopilots, AIS transceivers, instrument displays, and NMEA 2000 networking equipment.
• SimradcoreOthersMarinekauppa stocks Simrad brand marine electronics including chartplotters, fishfinders, autopilots, and radar systems for recreational and professional boating applications.
• LowrancecoreOthersMarinekauppa stocks Lowrance fish finders and marine electronics, including CHIRP, side-scanning, and live sonar devices for boat-based fishing applications.
• GarmincoreOthersMarinekauppa stocks Garmin marine chartplotters, fishfinders, and marine electronics as part of its comprehensive electronics category.
• HumminbirdcoreOthersMarinekauppa stocks Humminbird fish finders and marine electronics, particularly strong in the ice fishing and sonar device segments.
• SuzukicoreOthersMarinekauppa stocks Suzuki outboard motors and inflatable boats at its Vantaa store, serving both beginners and experienced boaters with a complete motor solution.
• MustominorOthersMarinekauppa stocks Musto boating clothing at its physical stores, representing this premium sailing apparel brand as part of its clothing category.
• Helly HansenminorOthersMarinekauppa stocks Helly Hansen workwear and boating clothing as part of its marine clothing and apparel range.
• Henri LloydminorOthersMarinekauppa stocks Henri Lloyd premium sailing clothing at its physical stores as part of its marine apparel brand portfolio.
• B&GcoreOthersMarinekauppa stocks B&G marine electronics including chartplotters and sailing-specific instrumentation designed for performance sailing and racing yachts.
• MatkahuoltominorOthersMatkahuolto provides logistics and parcel delivery services for Marinekauppa's e-commerce orders, offering both Near Parcel (pickup point) and Kotijakelu (home delivery) options across Finland.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• West Marine: Largest specialty marine retailer in North America, operating hundreds of stores plus e-commerce across all marine categories. A scaled incumbent reference point for the omnichannel specialty marine retail model Marinekauppa is pursuing in Finland.
• Bauhaus (Kesko/Bauhaus Finland): Finnish DIY/home improvement retailer carrying seasonal marine sections (boats, outboards, marine accessories). Adjacent competitor for entry-level and occasional boaters shopping alongside broader home/outdoor purchases.

Direct peers

• Defender Marine: Large US marine retailer combining warehouse-scale e-commerce with deep catalog across electronics, safety, anchoring, and comfort categories. Closely aligned product mix and target customer (recreational boater outfitting their vessel).
• Compass24: European online marine retailer (Germany) with broad assortment including own-brand products, electronics, and apparel. A comparable digital-first European marine retailer with similar premium-brand and exclusive-product strategy.
• Watski: Finland's largest marine retail chain, operating multiple physical stores and an e-commerce platform selling boating equipment, clothing, and accessories. Directly comparable as a domestic omnichannel marine specialist targeting the same Finnish recreational boater.
• SVB (Scheepvaartkwartier): Germany's leading online marine chandlery with a comprehensive product range across electronics, safety, deck hardware, and apparel. Closest European e-commerce-first peer with similar product breadth and premium-brand portfolio.
• Force 4 Chandlery: UK marine chandlery combining physical stores (Plymouth, etc.) with e-commerce across the full boating equipment range. Comparable omnichannel specialty marine retailer with strong electronics and safety categories.
• Maritim: Nordic marine retail chain that previously occupied the Lauttasaari premises Marinekauppa took over in 2023. Sells marine equipment, electronics, clothing, and accessories across Scandinavia — a directly comparable Scandinavian specialty marine retailer.

Emerging players

• Lalizas: Marine safety and accessory specialist (Greece) with both manufacturing and distribution across life jackets, EPIRB/PLBs, mooring, and general chandlery. Overlaps with Marinekauppa on the safety and mooring categories at a wholesale/own-brand level.

Regional players

• Budget Marine: Caribbean marine retail chain with stores across multiple islands plus e-commerce. Similar omnichannel specialty marine retailer serving a regional boating community, but operating in a different geography than Marinekauppa.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norcap-oy-ab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norcap Oy Ab