Mywellness Gmbh

What Mywellness Gmbh does

MyWellness GmbH operates a private day spa platform in Germany, running 14 locations across 13 cities (North Rhine-Westphalia, Berlin, Bremen, Hamburg, Dresden and Mannheim) with approximately 193 exclusive wellness suites available for hourly booking by individual consumers and small groups of up to four guests. Each suite is fully private and self-contained, combining sauna, whirlpool, hydrojet massage bed/liege, ambient lighting, multimedia entertainment and in-suite ordering, with smart control delivered via an in-suite touchpanel and a proprietary mobile app. Suite categories — Comfort, Deluxe, Superior Light and Superior — are priced on a usage-based model starting at €20 per person per hour, complemented by add-on revenue streams such as Spa Packages, Candle-Light Upgrades, snacks and drinks, wellness extras, the Flex Option for extended cancellation, and the MyWellness-Friend loyalty programme. Distribution is direct-to-consumer via the company's own booking portal, e-commerce shop, gift voucher portal and physical spa locations, supported by a multi-channel digital marketing stack (Klaviyo, WhatsApp Business via chatarmin.com, Google Ads, Instagram, TikTok, Facebook) and the rexx systems recruitment platform. Founded by Thomas Kanitz in 2014 with the concept developed from 2012, the bootstrapped private company is co-managed by Kanitz and Dr. Jens Radstaak, holds EUIPO-registered trademarks, a CrefoZert creditworthiness certificate, GDPR and WCAG 2.1 AA compliance, and is pursuing continued geographic expansion into all German cities with populations of 200,000 or more.

Name

Mywellness Gmbh

Legal name

MyWellness GmbH

Website

https://mywellness.de

Company type

Private

Founded year

2014

Operating status

Operating

Short description

MyWellness GmbH operates 14 private day spa locations across 13 German cities, offering bookable hourly wellness suites with private sauna, whirlpool, and massage amenities for adult consumers and small groups seeking distraction-free relaxation.

Ownership category

akta.pro rank

Product category

Day Spa Services

akta.pro industry

PRIMARYHSADAKAA

Day Spas (Facials, Body Treatments & Packages)

Home & Personal Services/Fitness, Wellness & Personal Training/Spa, Sauna & Recovery Services

SECONDARYTHAJAHAC

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Private day spa
• Wellness suites
• Sauna whirlpool
• Spa booking platform
• Wellness experiences

Headquarters

HQ city

Dortmund

HQ country

Germany

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Private Suite Bookings: Core revenue stream from hourly bookings of private wellness suites. Customers select location, date, time, duration (1-8 hours), and suite category (Comfort, Deluxe, Superior-Light, Superior). Pricing varies by location and suite tier. This is a per-use, time-based revenue model.
2. In-Suite Add-ons & Upgrades: Revenue from additional products and services purchased during the stay, including spa packages (e.g., Premium Spa Package), candle-light upgrades, flex cancellation options, extended sessions, sauna Aufguss extras, snacks, drinks, and wellness extras. Upsell opportunities via touchpanel and app.
3. E-commerce Shop — Wellness Products: Sale of MyWellness-branded consumer products including beauty items (body lotion, body scrub), home accessories, and wellness textiles (bathrobes, sauna towels) through shop.mywellness.de. Also includes gift vouchers.
4. MyWellness-Friend Loyalty Programme: Points-based loyalty programme where members earn 1 point per euro spent. Points can be redeemed for future stays, shop purchases, and add-ons at a rate of 1 point = 1 cent. Also earns wellness hours (10 hours = 1,800 bonus points). Drives repeat purchases and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

MyWellness GmbH operates a chain of private Day Spa locations across Germany, offering hourly bookings of self-contained wellness suites equipped with sauna, whirlpool, hydrojet massage bed, and entertainment systems for individuals or private groups of up to 4 guests. Guests book online via a proprietary portal or mobile app and gain 100% exclusive access to their reserved suite, with optional in-suite add-ons (spa packages, snacks/drinks, candle-light upgrades) and extended cancellation coverage.

Product overview

MyWellness operates a Private Day Spa platform with 14 locations across Germany offering private wellness suites for 1-4 guests. The product portfolio includes four suite categories (Comfort, Deluxe, Superior Light, Superior) ranging from 20-28+ EUR per person per hour, each featuring amenities like saunas, whirlpools, massage beds, and entertainment systems. The digital ecosystem comprises an online booking portal and mobile app enabling suite control, ordering, and stay management. Additional offerings include Spa Packages, Candle-Light Upgrades, Snacks & Drinks, Wellness Extras, and a retail shop selling beauty and home products. The MyWellness-Friend loyalty program provides points-based rewards for bookings and purchases. Suites can be extended with Flex Option for flexible cancellation.

Differentiator

Problem solved

Functional benefit

Brands

• MyWellness-Friend: Loyalty program for repeat customers offering points, discounts and exclusive offers.
• MyWellness App
• MyWellness Essentials
• MyWellness Shop

Products and services

• Private Day Spa Suites Hourly bookings of private, self-contained wellness suites for 1-4 guests, available in four categories (Comfort, Deluxe, Superior Light, Superior) with sauna, whirlpool, hydrojet massage bed, rain shower, ambient lighting, and entertainment system.
• Comfort Suite Entry-level private wellness suite category featuring smart lighting, hydrojet massage bed, touchpanel control, private WC, and lounge area. Starting at 20 EUR per person per hour.
• Deluxe Suite Mid-tier private wellness suite with enhanced amenities including upgraded whirlpool and entertainment system. Starting at 24 EUR per person per hour.
• Superior Suite Premium suite category with full amenities including sauna, whirlpool, massage bed, infrared heaters, entertainment system, ambient lighting, and cooling area. Starting at 28 EUR per person per hour.
• Superior Light Suite Mid-premium suite category featuring sauna, whirlpool, and hydrojet massage bed, offering a luxury experience at a moderate price point starting at 28 EUR per person per hour.
• Online Booking Portal Web-based booking system (buchen.mywellness.de) allowing customers to reserve wellness suites by location, date/time, duration (1-8 hours), guest count, and suite category. Supports account management, cancellation, loyalty point tracking, and digital invoicing.
• MyWellness App Mobile application enabling guests to control suite features (sauna temperature, whirlpool jets, music, lighting), order snacks/drinks and wellness extras, extend stays, and access how-to videos during their visit.
• Premium Spa Package Pre-configured bundle combining wellness extras (such as sauna Aufguss, snacks, drinks) at a discounted rate versus à la carte add-ons.
• Candle-Light Upgrade Romantic experience upgrade including a bottle of MyWellness sparkling wine (0.75 l, optionally non-alcoholic), 2 Infinity Roses, 8 candles, 2 cheesecakes with fruit mousse, and a goodie to go.
• Flex Option Paid cancellation upgrade enabling guests to cancel their suite booking up to one minute before the appointment time instead of the standard 48-hour cancellation window.
• Gift Vouchers Flexible-value gift vouchers valid at all MyWellness locations, available for digital delivery by email or as physical gift packaging. Available to individuals and corporate buyers.
• MyWellness Shop E-commerce platform offering MyWellness-branded beauty products (body lotions, body scrubs), home accessories (bathrobes, sauna towels), wellness textiles, and gift vouchers.
• MyWellness-Friend Loyalty Program Free points-based loyalty programme where members earn 1 point per euro spent (plus 1,800 bonus points per 10 wellness hours); points are redeemable at 1 cent each for stays, shop purchases, and add-ons. Includes birthday rewards and exclusive offers.

Quantifiable outcome

• Up to 30% savings when extending a stay
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Meta Platforms Ireland Ltd. (Facebook, Instagram)minorGTM or Marketing PartnerFacebook and Instagram plugins embedded on the MyWellness website for social sharing and login. Social media profiles @mywellness_spa (Instagram) and @MyWellnessGmbH (Facebook) are primary brand channels.
• TikTok Technology LimitedminorGTM or Marketing PartnerTikTok plugins embedded on the MyWellness website for social sharing. TikTok profile @mywellness_spa is a brand channel for short-form video content.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Miramar Weinheim: Major German thermal bath and sauna day-spa destination near Heidelberg. Comparable as a day-access wellness operator competing for the same discretionary German wellness euro.
• Kristall Palm Beach: Large German thermal spa and sauna day-spa destination near Stuttgart, operating a similar day-pass model for sauna and wellness access.
• Center Parcs Deutschland: Vacation park operator offering private wellness suites within resort accommodations across Germany. Comparable private-suite wellness concept, though anchored to overnight stays rather than hourly day bookings.
• Therme Erding: Germany's largest thermal spa complex near Munich, operating on a day-pass model with extensive sauna, pool, and wellness facilities. Most directly comparable as the largest scaled competitor for German consumer wellness/spa time, even though it is a shared facility rather than private suites.
• Taunus Therme: Thermal spa in the Frankfurt/Rhine-Main region with day-pass wellness offerings. Competes for the same urban German day-spa demand, though with shared rather than private facilities.

Broad incumbents

• Steigenberger Hotels: German hotel group with multiple spa-equipped properties that increasingly sell day-spa access. Comparable as a potential large-scale replicator of the private-suite wellness concept within hotel real estate.
• Brenners Park-Hotel & Spa: Luxury five-star hotel in Baden-Baden operating an extensive destination spa. Comparable as an upper-tier German wellness destination, but serves an overnight-stay luxury guest rather than MyWellness's hourly private-suite model.
• Kloster Hornbach: Luxury hotel and spa retreat in Rhineland-Palatinate offering high-end wellness experiences. Comparable in premium German wellness positioning but as a destination-stay rather than hourly private suite.

Others

• DaySpa booking platforms (e.g., DaySpa.de): Online aggregators and booking platforms for hotel and spa day packages across Germany. Comparable as alternative customer acquisition channels for the same day-spa demand, though they do not operate their own facilities.

Regional players

• Aigner Therme: Regional thermal spa in Bavaria with a day-spa focus. Comparable in day-spa format but geographically concentrated in southern Germany rather than national in coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyWellnessGmbH
• Instagraminstagram.com/mywellness_spa
• TikToktiktok.com/@mywellness_spa
• LinkedInlinkedin.com/company/mywellness-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mywellness Gmbh