Liebherr-australia
Liebherr-Australia Pty. Ltd. sells and services Liebherr mining equipment, cranes, earthmoving machinery and components across Australia and New Zealand via a 17-branch network, serving enterprise mining, construction, port and industrial customers with equipment sales, parts, service, training and remanufacturing.
- Company typePrivate
- Founded1981
- HeadquartersGreen Hills, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Liebherr-australia does
Liebherr-Australia Pty. Ltd. is the Australian and New Zealand sales, service and remanufacturing arm of the privately held, family-owned Liebherr Group (parent: Liebherr-International AG, Switzerland). Established in 1981 with its head office in Adelaide (Para Hills West) since 1983, the company operates 17 branches and over 18 facilities across Australia and New Zealand, supporting more than five Liebherr divisions. Its primary customer segments are mining (lead), construction and earthmoving, crane operations (mobile, crawler, tower), and maritime/port operations, with mining equipment — including the new ultra-class R 9600 600-tonne excavator — representing the flagship offering and the basis for recent enterprise wins at Northern Star Resources (Super Pit) and Gold Fields (Gruyere).
The core technology is heavy industrial equipment — large mining excavators and trucks, mobile and crawler cranes (e.g., LTM 1230-5.1, LTM 1150-5.3), tower cranes, maritime cranes, earthmoving machinery (wheeled excavators, wheel loaders, crawler excavators, articulated dump trucks), and mechanical, hydraulic and electrical drive components. The portfolio is extended by concrete technology, material handling, deep foundation equipment, gear technology and automation systems, refrigeration appliances, and aerospace and transportation systems sourced from the parent Group. Notable technical assets in Australia include the 30,000m2 Adelaide remanufacturing and national distribution centre and a dedicated 3,500m2 mining bucket manufacture and repair facility, plus parts warehouses of up to 5,000m2 at key mining hubs (Redcliffe, Kalgoorlie, Newman). The company also fields the Group's digital platforms — Liebherr Connect (remote equipment monitoring), LiDAT (telemetry), MyLiebherr (service portal), LiSIM (simulation) and the global used equipment marketplace at used.liebherr.com — though these are telemetry/IoT platforms rather than AI-native systems.
Revenue is generated through three streams: (i) hardware sales of Liebherr-branded equipment via direct enterprise sales through the branch network (quote-based, pricing not publicly disclosed); (ii) professional services covering field service, maintenance, parts sales, and operator/maintenance training; and (iii) managed remanufacturing of components and parts at the Adelaide national distribution centre. Go-to-market is direct-to-customer via the 17-branch network, supplemented by digital marketing (website, LinkedIn, YouTube, TikTok), industry exhibitions (e.g., IQA Conference, MRO Australasia, AusRAIL PLUS), and the global used equipment e-commerce marketplace. The firmographic range of 1,001-5,000 Australian employees, multi-decade operating history, and integration with the Group's 150+ companies across 50+ countries make Liebherr-Australia a structurally significant subsidiary rather than a standalone growth-stage entity.
Liebherr-australia firmographics
Firmographics- Name
- Liebherr-australia
- Legal name
- Liebherr-Australia Pty. Ltd.
- Website
- https://liebherr.com.au
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Liebherr-Australia Pty. Ltd. sells and services Liebherr mining equipment, cranes, earthmoving machinery and components across Australia and New Zealand via a 17-branch network, serving enterprise mining, construction, port and industrial customers with equipment sales, parts, service, training and remanufacturing.
- Ownership category
- akta.pro rank
Liebherr-australia industry classification
Industry- Product category
- Heavy Industrial Equipment
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction Machinery Manufacturing (333120), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)
- SIC
- Construction Machinery & Equip (3531), Wholesale-Industrial Machinery & Equipment (5084), General Industrial Machinery & Equipment (3560)
- akta.pro primary industry
- Heavy Lifting & Material Handling Infrastructure (Goliath Cranes, Jib Cranes, Hoists) (IMAJALAD)
- akta.pro secondary industry
- Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI)
Keywords
Where Liebherr-australia is headquartered
LocationHeadquarters
- HQ city
- Green Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices13 records
Markets served
Liebherr-australia business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Heavy Equipment Sales: Sale of Liebherr products including mining equipment, mobile and crawler cranes, tower cranes, maritime cranes, earthmoving equipment and components to customers across Australia and New Zealand.
- Service and Maintenance: Technical support, field service, maintenance, parts sales, machine and maintenance training provided through 17 branches across Australia and New Zealand.
- Remanufacturing: Remanufacturing of components and parts for customer fleets at the Adelaide national distribution centre.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Liebherr-australia product offering
Product offeringCore offering
Liebherr-Australia Pty. Ltd. sells and supports Liebherr-branded heavy industrial equipment and provides complete lifecycle service across Australia and New Zealand. The portfolio includes ultra-class mining excavators and trucks, mobile and crawler cranes (including LTM 1230-5.1 and LTM 1150-5.3), tower cranes, maritime cranes, earthmoving equipment, components, concrete technology, material handling, and deep foundation machines. The company operates 17 branches with sales, technical support, field service, parts, remanufacturing (Adelaide national distribution centre), and operator training.
Product overview
Liebherr-australia operates as part of the global Liebherr Group, offering a diversified portfolio of heavy industrial equipment and services. The product offering spans mining equipment (excavators and trucks), mobile and crawler cranes (various tonnage classes), earthmoving equipment, tower cranes, maritime cranes, concrete technology, material handling, deep foundation equipment, aerospace components, gear technology, refrigeration/freezing appliances, and industrial components. The portfolio also includes a remanufacturing center for component restoration and specialized training programs. Key digital platforms include Liebherr Connect for equipment monitoring and LiDAT telemetry. The company operates 18+ facilities across Australia and New Zealand, providing sales, service, parts, and machine support through its branch network.
Differentiator
Problem solved
Functional benefit
Products and services
- Mining Equipment
Companies that use Liebherr-australia
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Liebherr-australia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Liebherr-australia partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Liebherr-australia competitors and assessment
Company assessmentDirect peers
- Hitachi Construction Machinery Australia: Hitachi is a major direct competitor to Liebherr in ultra-class mining excavators and is one of the largest mining equipment suppliers in Australia. It shares the same enterprise mining customer base and competes on remanufacturing, parts and lifecycle service.
- Epiroc Australia: Epiroc (formerly Atlas Copco Mining) is a leading supplier of underground and surface mining equipment, parts and service in Australia. While more focused on drilling and loaders, it competes for the same tier-1 mining customer fleet budgets and service contracts.
- Manitowoc (Grove/Potain) Australia: Manitowoc (Grove mobile cranes and Potain tower cranes) is a direct competitor to Liebherr's mobile and tower crane product lines. It competes for the same construction and infrastructure crane customers in Australia.
- Volvo Construction Equipment Australia: Volvo CE is a direct peer in earthmoving (wheel loaders, articulated haulers, excavators) and competes for construction and earthmoving customers across Australia with its own dealer and service infrastructure.
- Komatsu Australia: Komatsu is one of Liebherr's principal global competitors in mining excavators, trucks and construction equipment. Komatsu Australia operates an extensive dealer and service network across the same mining regions (Hunter Valley, Bowen Basin, Pilbara, Kalgoorlie), competing head-to-head for the same enterprise mining customers.
- Caterpillar (Cat) Australia: Caterpillar is the dominant player in Australian mining trucks, shovels and a broad range of construction equipment. Its local dealer network (WesTrac, etc.) competes directly with Liebherr-Australia's 17-branch footprint for the same fleet customers.
- Sandvik Mining and Rock Solutions Australia: Sandvik is a major mining equipment competitor with a strong Australian presence in drill rigs, loaders and crushing equipment. It targets the same enterprise mining customers as Liebherr-Australia, particularly across the Pilbara and gold regions.
- JCB Australia: JCB is a direct competitor in compact and mid-size construction equipment, backhoes and telehandlers. It serves the same construction and earthmoving customer segments in Australia through its own dealer network.
- Terex Australia: Terex supplies mobile cranes, rough-terrain cranes and materials handling equipment that overlap with Liebherr's crawler, mobile and material handling offerings. It is a relevant peer in the cranes and material handling segments.
Emerging players
- Wirtgen Group (John Deere): Wirtgen Group (now part of John Deere) supplies road construction, crushing and screening equipment that is adjacent to Liebherr's earthmoving and material handling product lines. It competes for portions of the same construction and infrastructure customer spend in Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Liebherr-australia social profiles
Digital presenceLiebherr-australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liebherr-australia leadership team
Management profileNumber of profiles
Liebherr-australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liebherr-australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liebherr-australia
What does Liebherr-australia do?
Liebherr-Australia Pty. Ltd. sells and supports Liebherr-branded heavy industrial equipment and provides complete lifecycle service across Australia and New Zealand. The portfolio includes ultra-class mining excavators and trucks, mobile and crawler cranes (including LTM 1230-5.1 and LTM 1150-5.3), tower cranes, maritime cranes, earthmoving equipment, components, concrete technology, material handling, and deep foundation machines. The company operates 17 branches with sales, technical support, field service, parts, remanufacturing (Adelaide national distribution centre), and operator training.
Is Liebherr-australia a public or private company?
Liebherr-australia is a private company. It is classified as corporate owned and is currently operating.
When was Liebherr-australia founded?
Liebherr-australia was founded in 1981. It employs 1,001 to 5,000 people.
Where is Liebherr-australia based?
Liebherr-australia is headquartered in Green Hills, Australia, in the Oceania region.
How does Liebherr-australia make money?
Three revenue lines are on record. Heavy Equipment Sales are the primary driver. The others are service and Maintenance and remanufacturing.
Who are Liebherr-australia's main competitors?
Direct peers on record are Hitachi Construction Machinery Australia, Epiroc Australia, Manitowoc (Grove/Potain) Australia, Volvo Construction Equipment Australia, Komatsu Australia, Caterpillar (Cat) Australia, Sandvik Mining and Rock Solutions Australia, JCB Australia and Terex Australia. Wirtgen Group (John Deere) is listed as an emerging player.
Does Liebherr-australia have an API?
No public API is recorded for Liebherr-australia.
What industry is Liebherr-australia in?
Liebherr-australia's product category is Heavy Industrial Equipment. Its primary akta.pro industry code is IMAJALAD, Heavy Lifting & Material Handling Infrastructure (Goliath Cranes, Jib Cranes, Hoists), with a secondary code of IMAHABAI, Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers). Its NAICS code is 423810 and its SIC code is 3531.