Law ElderLaw, LLP

What Law ElderLaw, LLP does

Law ElderLaw, LLP is a privately held, multi-generation elder law firm headquartered in Aurora, Illinois, operating as a division of Law Hesselbaum. The firm specializes in estate planning, retirement tax planning, long-term care and nursing home asset protection, guardianship, estate and trust litigation, and estate administration and probate. Its service model emphasizes 'living benefits' planning rather than death-only estate documents, supported by high-precision trust asset funding, trustee and successor trustee training workshops, and a complimentary three-year plan review program. The client base consists of pre-retirees, seniors, and their families primarily in the Aurora/Chicago and Northern Illinois region.

The firm is led by Founder and Managing Partner Rick Law, supported by Litigation Partner Diana M. Law, Tax Partner Zach Hesselbaum, and Partner Faviola Ramirez, with an administrator, paralegals organized into a Trust Department, and a client services team. Go-to-market is sales-led: free initial vision meetings, recurring free community workshops, free downloadable reports, and a content portfolio that includes three published books (notably an American Bar Association-published text). Client acquisition is reinforced by referrals and educational events, while retention is sustained through the periodic 3-year review and ongoing plan maintenance.

Revenue is generated through professional-services fees across four primary streams: estate planning, guardianship, retirement tax planning, and estate administration/probate. No specific fee schedules are publicly disclosed; the initial consultation is offered at no cost as a customer acquisition tool. The firm is privately held with no disclosed institutional investment, funding rounds, or M&A activity in the source data.

Name

Law ElderLaw, LLP

Legal name

Law ElderLaw, LLP

Website

https://lawelderlaw.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Law ElderLaw, LLP is a multi-generation elder law firm in Aurora, Illinois, providing estate planning, retirement tax planning, long-term care asset protection, guardianship, and probate services to pre-retirees, seniors, and their families in the Chicago area.

Ownership category

akta.pro rank

Product category

Elder Law Services

NAICS

Legal Services (5411), Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Elder law services
• Estate planning
• Retirement tax planning
• Medicaid planning
• Guardianship representation

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Services - Estate Planning: Legal fees for estate planning services including wills, trusts, and asset protection strategies. Services include initial vision meetings at no cost, with fees for ongoing legal work.
2. Legal Services - Guardianship: Legal representation for guardianship proceedings, litigation, and ongoing guardianship administration
3. Legal Services - Retirement Tax Planning: Tax-efficient retirement planning and asset protection legal services
4. Legal Services - Estate Administration & Probate: Legal services for estate administration and probate proceedings after death

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Law ElderLaw, LLP is an Illinois-based elder law firm that provides estate planning, retirement tax planning, long-term care and Medicaid planning, guardianship representation, estate and trust litigation, and estate administration and probate services. The firm serves pre-retirees, seniors, and their families in the Aurora and greater Chicago area via free initial vision meetings, in-person workshops, and ongoing 3-year plan reviews.

Product overview

Law ElderLaw, LLP is a multi-generation elder law firm providing a unified suite of legal services for pre-retirees, seniors, and their families. The core offerings include Estate Planning, Retirement Planning, Long Term Care Planning, Guardianship Services, Estate and Trust Litigation, and Estate Administration & Probate. The firm differentiates through lifetime-focused planning rather than death-only plans, enhanced by features like free 3-year reviews, trustee training workshops, and successor trustee workshops. Additionally, the firm has authored several publications including 'Don't Let Dementia Steal Everything,' 'Cruising Through Retirement (2nd Edition),' and 'Alzheimer's and the Law' — serving as both educational resources and professional references. A library of free downloadable reports on guardianship, estate planning, veterans benefits, and Alzheimer's care complements the service portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Custom-fit estate planning services that provide benefits during the client's lifetime, including trust asset funding, trustee training workshops, and successor trustee workshops, targeted at pre-retirees, seniors, and their families in the Aurora/Chicago area.
• Retirement Tax Planning Tax diversification and retirement income planning services to help retirees and pre-retirees maximize tax-efficient retirement income and leave more tax-free money to loved ones.
• Long-Term Care / Medicaid Planning Planning services designed to protect assets from nursing home and chronic illness costs, including nursing home Medicaid planning for seniors and their families.
• Guardianship Services Legal guardianship representation, including litigation and ongoing guardianship administration, for families of seniors and incapacitated individuals in the Chicago/Aurora, IL area.
• Estate and Trust Litigation Legal representation in estate and trust disputes for families facing conflicts or crisis situations.
• Estate Administration and Probate After-death estate administration services to help families navigate the probate process following a loved one's death.
• Cruising Through Retirement (2nd Edition) Retirement planning handbook by Rick Law and Zach Hesselbaum covering safety, rate of return, simplicity, and lifetime income strategies for retirees; sold via retail channels (Amazon).
• Don't Let Dementia Steal Everything Book providing guidance for families when a loved one is diagnosed with Alzheimer's disease or dementia, covering topics such as Medicaid planning and legal strategies.
• Alzheimer's and the Law: Counseling Clients with Dementia and Their Families Textbook co-authored by Rick Law and Kerry Peck for practicing attorneys on legal counseling for dementia clients and their families, published by the American Bar Association.

Quantifiable outcome

• Over 4,500 local client families have trusted the firm to protect them

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Fox Rothschild: Full-service national law firm with a dedicated trusts and estates practice covering estate planning, Medicaid planning, and elder law. Overlaps with Law Elder Law's service mix but offers broader legal capabilities and a multi-office footprint.
• Polsinelli: National law firm with a substantial elder law and estate planning practice serving individuals, families, and corporate clients. Comparable to Law Elder Law in core service areas (estate planning, long-term care, guardianship) but operates at much greater scale and across many states.
• Levenfeld Pearlstein: Chicago-based law firm with a trusts and estates practice that handles estate planning, business succession, and tax planning for high-net-worth individuals. Comparable to Law Elder Law in service mix and Chicago-area footprint, but serves higher-net-worth clients and operates as a full-service firm.

Direct peers

• Hart, King & Coldren: Southern California-based law firm specializing in elder law, estate planning, and probate. Comparable to Law Elder Law in its narrow specialization on elder law and lifetime planning, though operating in a different geographic market.
• Momkus McCluskey Roberts LLC: Illinois-based full-service law firm with a dedicated estate planning, elder law, and probate practice. Direct peer to Law Elder Law serving the same suburban Chicago and Northern Illinois market with overlapping services including wills, trusts, guardianship, and Medicaid planning.
• Lewitt Hackman: Chicago-area law firm with an established elder law and estate planning practice serving clients throughout Northern Illinois. Comparable to Law Elder Law in regional focus, client demographic (seniors and families), and service offerings including guardianship and Medicaid planning.

Emerging players

• FreeWill: Online estate planning tool that lets users create wills and beneficiary documents for free. Targets the same broad retiree and family demographic as Law Elder Law but represents a potential substitute for entry-level planning needs before they escalate to full-service engagements.
• Trust & Will: Online estate planning platform that offers wills, trusts, and related documents at lower price points than traditional firms. Competes for the same pre-retiree and senior customer segment as Law Elder Law, but via a digital-first, self-service delivery model rather than bespoke legal counsel.
• Wealth.com: Estate planning technology platform built for financial advisors and wealth management firms to deliver estate planning to their clients. Adjacent to Law Elder Law as both serve the high-net-worth retiree segment, but delivers through a B2B SaaS model rather than direct-to-consumer legal services.
• Vanilla (estate planning): Digital estate planning platform that helps financial advisors and law firms deliver estate plans to clients through a software workflow. Comparable to Law Elder Law as a delivery channel for similar estate planning services, but represents a technology-enabled alternative to traditional firm-based delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/law-elderlaw-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Law ElderLaw, LLP