Lakeshore Law Center

What Lakeshore Law Center does

Lakeshore Law Center is a consumer protection and class action law firm founded in 1992 by Jeffrey N. Wilens and based in Yorba Linda, California. The firm operates as a solo practice, with Wilens personally evaluating and accepting cases across consumer credit reporting, identity theft, payday loan arbitration, illegal employment screening, tenant rights, and racketeering claims against large corporations. Core offerings include Identity Theft Recovery Services (up to $30,000 statutory damages), Payday Loan Arbitration Services (up to triple recovery against unlicensed lenders), Credit Report Dispute Services ($5,000+ statutory damages), Credit Card and Medical Debt Elimination, and Employment Screening Report Litigation ($10,000 statutory damages per claimant). The firm also handles specific class action matters including United Law Group ($37.7 million judgment), Money Mutual, Nordstrom, Explore Talent, Events & Adventures, and a portfolio of tenant rights cases against extended-stay hotels.

The business model is overwhelmingly contingency-fee based, with no upfront fees charged to consumer-plaintiffs; attorney fees are recovered as a percentage of settlement or judgment proceeds, supplemented by statutory fee shifting under California consumer protection statutes. For arbitration matters, the firm bills at a $750/hour lodestar rate. Go-to-market is sales-led but without a formal sales team: client acquisition relies on organic search, legal directory listings (Martindale.com, Lawyers.com), client referrals, LinkedIn testimonials, and published case results. The firm has no technology platform, no API, no app, and no AI/ML components; service delivery is entirely manual legal work product. Notable disclosed case results include the $37.7 million United Law Group judgment (with $286,000 distributed to 5,000+ class members), a $1 million insurance coverage judgment in the Events & Adventures class action, and multiple published appellate precedents. The firm is privately held by its founder with no outside investment or parent company.

Name

Lakeshore Law Center

Legal name

Lakeshore Law Center

Website

https://lakeshorelaw.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Lakeshore Law Center is a Yorba Linda, California consumer protection and class action law firm founded in 1992 by Jeffrey N. Wilens, operating as a solo practice representing individual consumers against large corporations in credit reporting, identity theft, payday lending, and tenant rights matters on a contingency fee basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Yorba Linda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm typically represents consumers on a contingency fee basis, where clients pay little or no upfront fees. If successful, clients receive compensation and the firm receives a percentage of recovery. Attorney's fees and costs are often recoverable from defendants under consumer protection laws.
2. Hourly Rate / Lodestar Fees: For certain matters, the firm charges hourly fees. The arbitration retainer agreement mentions $750 per hour lodestar rate. Additional fees may be negotiated separately with clients for specific services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lakeshore Law Center is a solo consumer protection law practice that represents individual consumers against corporations in class action lawsuits and individual arbitration proceedings. The firm focuses on cases involving fraud, false advertising, illegal payday lending, credit reporting errors, identity theft, illegal employment screening reports, and tenant rights violations, primarily serving California residents on a contingency fee basis.

Product overview

Lakeshore Law Center is a consumer rights and class action law practice founded in 1992 by Attorney Jeffrey N. Wilens. The firm operates as a single-attorney practice offering multiple interconnected legal service modules rather than a unified software platform. The core offering is Consumer Rights Legal Services for fighting fraud, false advertising, and corporate abuse, supported by specialized service modules including Identity Theft Recovery Services, Payday Loan Arbitration Services, Credit Report Dispute Services, Credit Card Debt Elimination, Employment Screening Report Legal Services, and various class action case types (Money Mutual, Nordstrom, Evergreen Royalle, ISTA, Garden Grove Inn, Norwalk Inn, California Suites Hotel, and others). The firm also provides Published Case Law Services leveraging extensive appellate experience. Services are offered primarily to California residents through contingency fee arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Rights Legal Services Core legal representation for individual consumers against corporations for fraud, false advertising, racketeering, and abuse, including class action litigation and individual arbitration. Services are offered primarily to California residents on a contingency fee basis with free initial case evaluations.
• Identity Theft Recovery Services Legal services for California residents to recover up to $30,000 in statutory damages and remove fraudulent charges from credit reports resulting from identity theft, including police report assistance, creditor notification, and lawsuit filing.
• Payday Loan Arbitration Services Arbitration representation for victims of illegal payday and installment loans, including Cash Yes, Cash Jar, OneClickCash, Argon Credit, Rare Moon Media-backed lenders, and MoneyMutual.com referrals. Targets recovery of up to 3 times payments made to unlicensed lenders.
• Credit Report Dispute Services Legal services to remove inaccurate information from credit reports and pursue statutory damages of $5,000 or more for California residents, including class action representation such as the Nordstrom credit reporting case affecting approximately 3,200 consumers.
• Credit Card Debt Elimination Program to permanently remove credit card and medical debt from credit reports for California residents, offered with a money-back guarantee.
• Employment Screening Report Legal Services Legal representation for California residents who received illegal criminal background reports provided to employers between 2002-2009, potentially entitling claimants to $10,000 in statutory damages per violation.
• United Law Group Settlement Representation Class action representation for 5,000+ victims of United Law Group's illegal loan modification services, with $37.7 million judgment entered and $286,000 recovered by the bankruptcy court for distribution to class members.
• Explore Talent Class Action Settlement Class action settlement representation for California residents who signed up for Explore Talent talent listing service between January 1, 2010 and April 1, 2013.
• Events & Adventures Class Action Class action representation for individuals regarding illegal recording of interviews by Events & Adventures, resulting in a $1,000,000 insurance coverage judgment benefiting approximately 229 class members at about $2,830 each.

Quantifiable outcome

• $37.7 million judgment against United Law Group
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hagens Berman Sobol Shapiro LLP: Large national plaintiff-side class action firm with active consumer protection practice covering payday lending, credit reporting, and data breach litigation. Operates broadly across many consumer harm categories at much greater scale than Lakeshore, frequently appointed lead counsel in overlapping class actions.
• Berger Montague PC: Philadelphia-based complex litigation and class action firm with consumer protection, credit reporting, and antitrust practices. Operates nationally across consumer harm categories that overlap with Lakeshore's docket.
• Cohen Milstein Sellers & Toll PLLC: National class action and public interest litigation firm with active consumer protection practice areas including credit reporting, predatory lending, and privacy. Pursues similar class action theories as Lakeshore but at significantly greater scale and geographic reach.
• Robbins Geller Rudman & Dowd LLP: Large securities and consumer class action firm with substantial consumer fraud, antitrust, and false advertising practice. Frequently serves as lead counsel in major consumer class actions, competing with Lakeshore for lead plaintiff appointments in California-based matters.

Direct peers

• Gibbs Law Group LLP: California-based plaintiff firm pursuing consumer protection and class action litigation including credit reporting, false advertising, and data privacy matters. Comparable in practice mix to Lakeshore and competing for similar consumer class actions.
• Lieff Cabraser Heimann & Bernstein LLP: California-based class action and consumer protection firm with overlapping plaintiff-side work in credit reporting, consumer fraud, and unfair business practices. Significantly larger than Lakeshore but pursues the same class action theories and represents consumers against the same defendant categories (e.g., credit bureaus, payday lenders).
• Scott Glovsky Law Firm: California consumer protection attorney handling individual and class action claims involving insurance bad faith, credit reporting errors, and unfair business practices. Closely matches Lakeshore's solo/small-firm model and California consumer-victim focus.
• Consumer Action Law Center: California consumer protection organization providing legal representation against corporate misconduct in areas such as credit reporting, debt collection, and predatory lending. Highly comparable to Lakeshore's mission and consumer-victim target segment, with a similarly California-centric footprint.

Others

• Bet Tzedek Legal Services: Los Angeles-based public interest law firm providing free legal services on consumer issues including credit reporting, debt collection, and tenant rights. Operates in adjacent consumer protection space in California but as a legal services nonprofit rather than a contingency plaintiff practice.
• Public Counsel: Largest pro bono public interest law firm in the United States, headquartered in Los Angeles. Provides consumer protection and civil rights representation to vulnerable populations in California, adjacent to Lakeshore's mission of representing consumer victims of corporate wrongdoing but on a nonprofit/pro bono basis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/367567681988
• LinkedInlinkedin.com/company/lakeshore-law-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeshore Law Center