Key Assets - The Children's Services Provider

What Key Assets - The Children's Services Provider does

Key Assets Australia is a non-government, not-for-profit, non-religious children, family, and community services agency (legal entity: Key Assets The Children's Services Provider (Australia) Limited, ACN 140 180 169) operating across all eight Australian states and territories plus Norfolk Island. Its core services are foster care placements — including kinship care, sibling care, emergency, short-term, long-term, respite, and specialised programs (Pathways to Stability, Fostering to Open Adoption, Guardianship) — together with family support services, disability services, and the Norfolk Island-based NI-Connect wellbeing program. The organisation supported 1,411+ foster carers, 2,478+ young people, and 356+ families in 2025 through a workforce of 690+ staff distributed across 20+ state-based offices, with a national 1800 enquiry line as primary intake.

The underlying service platform centres on the "Key Care Team" model, which integrates internal staff, departmental and health personnel, therapists, and the foster carer into a coordinated care team around each child. In 2021 Key Assets pioneered the use of immersive Virtual Reality for trauma-responsive foster carer training, piloted with technology partner Antser across more than 100 personnel and later selected by the Australian Institute of Family Studies for conference presentation. The Chrysalis innovation team, established with strategic partner Clear Horizon Consulting, leads transformation work incorporating lived experience into service design. There are no patents, public APIs, or AI/ML systems disclosed; technology is operational rather than productised.

Revenue is generated through managed-services contracts with state and territory government child protection departments, supplemented by donations under deductible gift recipient status. Detailed financials are not publicly disclosed. Pricing for foster carers takes the form of non-taxable fortnightly allowances set per state and care level. Go-to-market combines direct recruitment via the website, a 1800 phone line, community outreach, and government partnership channels, with operational distribution handled entirely through the owned national office network.

Name

Key Assets - The Children's Services Provider

Legal name

Key Assets The Children's Services Provider (Australia) Limited

Website

https://keyassets.org.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Key Assets Australia is a not-for-profit, non-government children's services agency delivering foster care, family support, and disability services across all Australian states, territories, and Norfolk Island, supporting 2,478+ young people through 1,411+ foster carers under state government contracts.

Ownership category

akta.pro rank

Product category

Foster Care and Child Welfare Services

NAICS

Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Au Pair & Live-In Care Placement Agencies (HSAAALAG), State/Provincial Human Services & Benefits Administration (Welfare, Disability, Child & Family) (BPAIABAI), Guardianship, Conservatorship & Special Needs Trust Services (FSAEAKAG)

Keywords

• Foster care services
• Family support services
• Child welfare services
• Disability support services
• Trauma-informed care

Headquarters

HQ city

Eight Mile Plains

HQ country

Australia

HQ region

Oceania

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government-Funded Foster Care Services: Key Assets Australia operates as a non-government, not for profit children, family and community services agency. The organisation is funded through partnerships with state government departments to provide foster care placements, family support services, and disability services. The company is endorsed as a deductible gift recipient and is an Australian public company and benevolent institution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Key Assets Australia is a non-government, not-for-profit children's services agency that recruits, trains, and assesses foster carers, then delivers Foster Care, Family Support, and Disability Services to children, young people, and families across all Australian states and Norfolk Island. Services are funded through partnerships with state government departments and delivered through a coordinated Key Care Team model supported by Immersive VR training for foster carers.

Product overview

Key Assets Australia is a non-government, not-for-profit children's services organization providing a unified portfolio of human services rather than software products. The core offerings include Foster Care Services (emergency, short-term, long-term, respite, sibling, and kinship care), Family Support Services, and Disability Services, delivered across all Australian states, territories, and Norfolk Island. Specialized programs include the Pathways to Stability Program for children transitioning from residential care, Fostering to Open Adoption (NSW), and Guardianship services. The NI-Connect team provides localized services on Norfolk Island. All services operate through the Key Care Team approach, combining social workers, therapists, support staff, and Foster Carers in coordinated care teams. The organization also runs the Chrysalis innovation program to transform service delivery with lived experience input.

Differentiator

Problem solved

Functional benefit

Brands

• NI-Connect: Child and Family Wellbeing Team providing services on Norfolk Island including social work, psychology, and family support services.
• Chrysalis
• Pathways to Stability

Products and services

• Foster Care Services Comprehensive foster care services including emergency care, short-term care, long-term care, respite care, and specialised care for siblings and kinship placements across all Australian states and territories, delivered to children and young people in out-of-home care.
• Family Support Services Services working with families to help them grow closer and stay together, including intensive family support programs delivered to families in need of assistance to provide safe care and respond to children's developmental needs.
• Disability Services Disability support services for children, young people and their families as part of the organization's national service offerings, including NDIS-related support, delivered to children and young people with disabilities requiring specialised care.
• Pathways to Stability Program Intensive 12-18 month program transitioning children with complex emotional and behavioural needs from residential care into highly supported fostering environments, preparing them for reunification, long-term fostering, or independence.
• Fostering to Open Adoption Open adoption service available in NSW only, enabling children to maintain contact with their birth families while achieving permanency through adoptive placement.
• Guardianship Foster Carers can apply to become a child's Guardian with full care and legal responsibility until age 18, currently offered in NSW only.
• NI-Connect (Norfolk Island Child and Family Wellbeing) Child and Family Wellbeing team managed by Key Assets Australia on Norfolk Island, offering social workers and psychological services including parenting support, life skills guidance, counselling, crisis accommodation, and resiliency programs.
• Chrysalis Program Innovation initiative focused on transforming the organization's approach to child and family services with individuals with lived experience at the heart of service design and delivery, in partnership with Clear Horizon Consulting.
• Immersive VR Foster Care Training Virtual Reality training program that immerses foster carers in the child's experience to help them understand trauma responses and practice trauma-informed care, piloted with Antser and presented at the Australian Institute of Family Studies conference.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Clear Horizon ConsultingcoreStrategic or Co-development Partner · 1 January 2024Key Assets Australia announced a new learning partnership with Clear Horizon Consulting. This collaboration represents an important step in transforming the organisation's approach to child and family services. Clear Horizon's first project involves revising Key Assets Australia's Theory of Change. They will also support the Chrysalis team by helping design, test, and measure innovations for systemic change.
• AntsercoreTechnology or Integration · 1 January 2021Key Assets Australia partnered with Antser to pilot the implementation of Virtual Reality (VR) within trauma-responsive training. The pilot was conducted across over 100 educational personnel, Foster Carers, social workers, youth workers and NDIS therapists in Queensland. The work was selected by The Australian Institute of Family Studies for presentation at their conference.
• The Australian Institute of Family StudiesminorStrategic or Co-development Partner · 1 January 2021The Australian Institute of Family Studies selected Key Assets Australia's VR training work in Queensland for presentation at their conference.
• Martin James Foundation (MJF)coreStrategic or Co-development PartnerKey Assets Australia works in partnership with Martin James Foundation, a global charitable group delivering services and support across Europe, Asia Pacific and Canada. MJF has more than 30 years of experience working to eliminate institutional care for vulnerable children.
• Allies for ChildrencoreStrategic or Co-development PartnerKey Assets Australia is a founding member of Allies for Children, a coalition of chief executives working across the child, youth, and family sector to advocate for better policies and ignite genuine reform in child protection. The coalition advocates for early intervention and family support approaches.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Berry Street: Major Victorian-headquartered NFP providing foster care, kinship care, family services and early childhood programs across Australia, with comparable multi-service portfolio and government tender model.
• Australian Childhood Foundation: Specialist NFP focused on trauma-informed therapy, training and therapeutic foster care across Australia — directly comparable in trauma-responsive practice and carer training focus.
• Barnardos Australia: NFP specializing in foster care, adoption and child protection services across NSW, ACT and other states, with similar trauma-informed practice and government contract-funded delivery.
• Anglicare Australia: National federation of Anglican-affiliated NFPs delivering foster care, family support and community services across most Australian states with comparable government contracting and carer recruitment approach.
• MacKillop Family Services: Catholic agency delivering foster care, residential care and family services across multiple Australian states, with similar specialization in trauma-informed care and government-funded out-of-home care placements.
• Uniting (UnitingCare West / Victoria & Tasmania): Large multi-state NFP delivering foster care, family services and disability supports; KAA COO Wenda Donaldson was previously GM at Uniting Victoria/Tasmania, evidencing direct operational overlap.
• Life Without Barriers: One of Australia's largest non-government foster care and family services providers, operating across multiple states with similar government-contract-funded delivery model, foster carer recruitment, and out-of-home care placements.
• OzChild: Victorian-based NFP delivering foster care, residential care and family services across multiple states, with similar specialization in children with complex trauma and behavioral needs.

Broad incumbents

• Save the Children Australia: Major international NGO with Australian operations delivering child protection, family support and youth programs — broader in scope but overlapping on child welfare advocacy and service delivery.
• Wesley Mission: Large multi-service NFP with foster care and family support alongside broader community services, providing a wider portfolio but overlapping child and family welfare delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/key-assets-fostering-qld

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Key Assets - The Children's Services Provider