What Icua does

ICUA (Idaho Consumer Owned Utilities Association, Inc.) is an Idaho nonprofit corporation and statewide trade association that represents the collective interests of Idaho's consumer-owned electric utilities — its membership comprises 21 Idaho electric cooperatives and municipal power companies plus one contiguous-state member (Wells Rural Electric Co. in Nevada), with Lower Valley Energy (Wyoming) also referenced as a member in the input. Member utilities collectively serve more than 140,000 end customers and purchase more than 2,888,000 megawatt-hours of electricity annually, of which 96% flows through the Bonneville Power Administration. ICUA is not a technology company; it operates no platform or proprietary software, and its "products" are member programs and advocacy services rather than commercial offerings.

ICUA's core service line is advocacy and legislative representation before federal and state agencies, the U.S. Congress, the Idaho Governor and Legislature, and regional bodies, supplemented by member convening events — the Annual Meeting, Legislative Conference & Banquet, Youth Rally (a youth leadership/scholarship camp), and Best Practices Workshop. The association coordinates committee work across ACRE/PAC, Education/Youth Rally, Safety Advancement, Legislative, Power Supply & Regional Issues, Budget, and Annual Meeting committees, and maintains a governance structure documented in Bylaws most recently adopted September 16, 2011. Office is at 407 West Jefferson St, Boise, ID, with mailing address P.O. Box 1898, Boise, ID 83701.

ICUA's revenue model is subscription/recurring membership dues and operating assessments paid by member utilities, with the dues and assessments schedule set by the Board of Directors and amendable prior to October 1 of the preceding year. Pricing is not publicly disclosed. Membership is restricted under the Bylaws to cooperative corporations and municipalities providing electrical service in Idaho, plus consumer-owned utilities in contiguous states subject to Board approval; each member appoints one voting delegate. The Executive Director is Will Hart; the Executive Committee is staffed by member-utility representatives (Max Beach of Idaho County Light & Power as President, Brad Gamett of Lost River Electric as Vice President, Annie Terracciano of Northern Lights Inc. as Treasurer, Chad Black of Raft River Rural Electric Co-Op as Secretary, Jim Robbins of Kootenai Electric as Past President). Officers and Directors serve without compensation.

Name

Icua

Legal name

Idaho Consumer-Owned Utilities Association, Inc.

Website

https://icua.coop

Company type

Private

Operating status

Operating

Short description

Idaho Consumer Owned Utilities Association (ICUA) is a Boise-based nonprofit trade association representing 22 consumer-owned electric utilities in Idaho and adjacent states, delivering collective legislative advocacy before state and federal bodies and convening members through events such as the Annual Meeting, Legislative Conference, Youth Rally, and Best Practices Workshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Boise

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership dues and assessments: ICUA generates revenue through annual membership dues and operating assessments paid by member utilities. The dues and assessments schedule is established by the Board of Directors and may be amended prior to October 1 of the preceding year.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

ICUA is a non-profit trade association that represents Idaho's rural electric cooperatives and municipal power companies through unified advocacy, legislative representation, and member programs. The association provides collective representation before federal and state agencies, U.S. Congress, the Idaho Governor and Legislature, and the Bonneville Power Administration, and delivers member programs including the Youth Rally, Annual Meeting, Legislative Conference, and Best Practices Workshop.

Product overview

Icua (Idaho Consumer Owned Utilities Association) is a non-profit trade association representing Idaho's rural electric cooperatives and municipal power companies. Rather than a technology platform, Icua provides advocacy services and operates member programs including the Youth Rally (leadership/scholarship program), Annual Meeting (with vendor fair and PAC Golf Scramble), Legislative Conference, and Best Practices Workshop. The association advocates for public power interests at state, regional, and federal levels through collective action of its members, which serve more than 140,000 customers across Idaho.

Differentiator

Problem solved

Functional benefit

Products and services

• ICUA Youth Rally Annual youth leadership camp and scholarship program for youth sponsored by member utilities, covering government and civics, renewable energy, the electric utility industry, basics of electricity, team-building, and business challenges.
• ICUA Annual Meeting Annual gathering of member utilities featuring BPA executives, regional-issue experts, national partners, a vendor fair, and a PAC Golf Scramble for networking and collaboration.
• ICUA Legislative Conference & Banquet Annual legislative conference bringing together public power advocates to discuss state, regional, and federal issues affecting consumer-owned utilities.
• ICUA Best Practices Workshop Industry workshop providing peer networking, idea exchange, and practical insights to elevate utility operations, held annually in Boise, ID.
• Legislative Representation Services Advocacy and representation services for members before federal and state agencies, U.S. Congress, the Governor and Legislature of Idaho, and the Bonneville Power Administration on issues of vital importance to consumer-owned utilities.

Quantifiable outcome

• More than 140,000 customers served by member utilities
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bonneville Power AdministrationcoreStrategic or Co-development PartnerICUA member utilities purchase 96 percent of their power through the Bonneville Power Administration, a federal agency that markets wholesale electrical power from federal dams in the Pacific Northwest. This partnership enables small rural cooperatives and municipal utilities to access low-cost federal hydropower.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• National Rural Electric Cooperative Association (NRECA): The national trade association for the U.S. electric cooperative network, providing advocacy, training, and member services at a national scale. Directly comparable as the parent-level counterpart to ICUA's state-level cooperative advocacy mandate.
• American Public Power Association (APPA): The national trade association representing publicly owned (municipal and state) electric utilities. Directly comparable because ICUA represents both cooperatives and municipal power companies, and APPA mirrors the public-power half of ICUA's mission at national scope.

Direct peers

• Northwest Public Power Association (NWPPA): Regional association serving consumer-owned utilities across the Pacific Northwest. Closely comparable to ICUA at a regional scale, offering training, conferences, and member services to overlapping consumer-owned utility membership.
• Washington PUD Association: State-level trade association representing Washington's Public Utility Districts. Comparable as a state-level peer with similar BPA-region consumer-owned utility advocacy and member-service mission.
• Oregon People's Utility District Association: State-level association representing Oregon's consumer-owned utility districts (PUDs). Directly comparable as a state-level peer in the Pacific Northwest with overlapping BPA-region advocacy interests.
• Utah Rural Electric Association: State-level trade association for Utah's rural electric cooperatives. Comparable as a state-level peer in a contiguous state with the same consumer-owned utility advocacy mandate.
• Montana Electric Cooperatives' Association: State-level trade association representing Montana's rural electric cooperatives. Highly comparable as a direct state-level peer in an adjacent geography with a similar BPA-region consumer-owned utility membership base.
• Wyoming Rural Electric Association: State-level trade association for Wyoming's rural electric cooperatives. Comparable as a state-level peer in a contiguous state where ICUA already has a member (Lower Valley Energy).
• Colorado Rural Electric Association: State-level trade association for Colorado's electric cooperatives. Comparable as a state-level peer serving rural electric cooperative members with a similar advocacy-and-member-services model.

Others

• Bonneville Power Administration: Federal agency that markets wholesale hydropower to ICUA's member utilities (96% of their power). Included as an ecosystem peer because it is the central supplier whose rates and policies materially shape member economics and ICUA's value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ICUAYouthRally
• LinkedInlinkedin.com/company/icua

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icua