Nearly New Golf Clubs

What Nearly New Golf Clubs does

Nearly New Golf Clubs is a UK-registered, privately-held e-commerce retailer (Companies House number 13790258) headquartered at 14-22 Vale Royal, Islington, London, that specialises in pre-owned and nearly new golf equipment for retail consumers. The business operates a direct-to-consumer website (nearlynewgolfclubs.co.uk) selling second-hand golf clubs across every major category — drivers, fairway woods, iron sets, hybrids, driving irons, wedges, putters, shafts, single irons, full sets, and driver heads — sourced from leading brands including Callaway, TaylorMade, Titleist, Ping, Mizuno, Cobra, Cleveland, Wilson Staff, PXG, and Honma.

The company's technical and operational backbone is an expert-led inspection and condition-grading workflow rather than a software platform. Each club is individually inspected and assigned a proprietary rating on a 10-to-5 scale covering head, shaft, and grip condition (Mint 9-10 down to Well Used 5), with explicit ratings for cosmetic wear, play marks, sky marks, and functional condition. The supporting e-commerce stack is standard consumer-WordPress/WooCommerce-style checkout with multi-payment integrations (Stripe, PayPal, Amazon Pay, Apple Pay, Visa, Mastercard, American Express, JCB) and a customer-facing "Online Club Consultation" service for personalised fitting advice. Distribution is fulfilled via DPD and Parcelforce across UK mainland (next working day on orders placed before 12pm) and ten-plus European destinations.

Commercially, the company generates revenue through one-time transactional sales of pre-owned equipment at 30-70% discounts to original retail, supplemented by a trade-in/club-buyback program, accessories (gloves, torque wrenches, grips), and a sale/promotional channel. Customer policies include a 30-day Try Before You Buy guarantee, authenticity guarantee, and free UK delivery over £100. The customer base is composed entirely of individual recreational golfers (all skill levels), with no B2B or institutional exposure disclosed, and no parent company, institutional investor, or M&A activity recorded in the available sources.

Name

Nearly New Golf Clubs

Legal name

Nearly New Golf Clubs

Website

https://nearlynewgolfclubs.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nearly New Golf Clubs is a UK-based direct-to-consumer e-commerce retailer that sells inspected, condition-graded second-hand golf clubs and equipment from major brands to recreational golfers in the UK and select European markets, supplemented by a trade-in buyback program and an online fitting consultation service.

Ownership category

akta.pro rank

Product category

Used Golf Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Clearance, Used & Trade-In Retail (CRAMAGAL)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Used golf clubs
• Second-hand golf equipment
• Golf club trade-in
• Golf fitting services
• Online golf retail

Headquarters

HQ city

Islington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time transactional sales of second-hand and new golf equipment including drivers, fairway woods, iron sets, hybrids, driving irons, wedges, putters, shafts, and accessories. Products are priced individually with significant discounts compared to original retail prices.
2. Trade-In/Club Buyback: Customers can sell their existing golf clubs to the company and receive credit toward purchases. The company purchases used equipment, inspects and grades it, then resells.
3. Accessories and Add-ons: Sales of golf accessories including gloves, torque wrenches, and other golf equipment add-ons alongside main product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nearly New Golf Clubs operates a UK-based direct-to-consumer e-commerce platform that buys, professionally inspects, grades, and resells second-hand golf clubs and equipment from major brands. The offering spans individual clubs (drivers, fairway woods, hybrids, irons, wedges, putters, shafts), complete iron and full sets, accessories, and ancillary services including an online fitting consultation and a trade-in buyback program for used clubs.

Product overview

Nearly New Golf Clubs operates an e-commerce platform specializing in pre-owned and nearly new golf clubs and equipment. The core offering consists of second-hand golf clubs organized into product categories including Drivers, Fairway Woods, Iron Sets, Hybrids, Driving Irons, Wedges, Putters, and Shafts, with additional categories for Single Irons, Full Sets, and Driver Heads. The company provides accessories such as golf gloves and torque wrench tools, maintains a sale section with discounted items, and supplements sales with services including a free online club consultation (fitting service) and a trade-in/sell clubs program. All clubs undergo a professional inspection and grading process before listing, with condition ratings from 5 to 10 covering head, shaft, and grip condition. The company offers a 30-day Try Before You Buy guarantee and next working day UK delivery on orders over £100.

Differentiator

Problem solved

Functional benefit

Products and services

• Second Hand Drivers Pre-owned golf drivers from leading brands including Callaway, Cobra, TaylorMade, Titleist, Ping, and Wilson Staff, available in various shaft flex options (Regular, Stiff, Extra Stiff, Senior, Ladies) and both right and left-handed configurations. Each driver is individually inspected and graded on the 10-to-5 scale before listing.
• Second Hand Fairway Woods Used fairway woods (3, 5, 7 woods) from top golf brands, offering forgiveness and distance, available in multiple shaft flex options and hand orientations. Each club is graded for condition before listing.
• Second Hand Iron Sets Complete pre-owned iron sets (various configurations including 3-PW, 4-PW, 5-PW, 5-SW) from major manufacturers such as Cleveland, Ping, Titleist, and TaylorMade, graded for condition and matched for consistent quality across the set. Prices range from approximately £89.99 to £799.99.
• Second Hand Hybrids Pre-owned hybrid clubs combining iron accuracy with fairway wood distance, from brands including Cobra, Callaway, Mizuno, Ping, and TaylorMade. Priced individually from approximately £24.99 to £129.99.
• Second Hand Driving Irons Used driving irons (2, 3, 4 irons) for players seeking iron-like control with enhanced distance, available from various manufacturers.
• Second Hand Wedges Pre-owned wedges including lob wedges, sand wedges, gap wedges, and pitching wedges, available in various lofts (46° to 60°) from brands such as Cleveland, Callaway, and Titleist.
• Second Hand Putters Used putters from brands including Scotty Cameron, Odyssey, Cleveland, Ping, and TaylorMade, available in blade and mallet head designs.
• Golf Shafts Individual golf shafts for sale including graphite and steel options from manufacturers such as Aldila, Fujikura, KBS, Mitsubishi Chemical, and True Temper, intended for club-building or replacement.
• Single Irons Individual single irons available for purchase to replace or customise existing iron sets, offered across multiple brands and shaft flex options.
• Full Golf Club Sets Complete matched sets of pre-owned golf clubs for players seeking a full bag setup, combining multiple club types from major brands.
• Driver Heads Individual driver heads available for purchase separately, allowing customers to customise or replace components.
• Golf Accessories Accessories including Cabretta leather golf gloves (Small, Medium, Large, Extra Large) and universal adjustment torque wrenches for adjusting loft settings, sold alongside main product sales. Prices start at £7.99 for gloves and £9.99 for the torque wrench.
• Online Club Consultation Free expert consultation service where the in-house team provides personalised club recommendations based on the customer's game analysis, skill level, budget, and improvement goals, used as a mid-funnel lead generation tool for equipment purchase.
• Sell Golf Clubs (Trade-In) Trade-in service allowing customers to sell their existing golf clubs to the company and receive credit toward purchases or a cash refund, supporting a closed-loop resale channel. The company purchases, inspects, grades, and resells the used equipment.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Insurance EmporiumminorOthersGolf insurance partner offering equipment protection services to customers.
• Golf TravelminorOthersGolf travel services partner linked through the company website.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• American Golf: Largest specialist golf retailer in the UK with omnichannel (stores + web) presence and broad new/used equipment offering. Sets the incumbent price-discovery benchmark and captures trade-ins via its new-club sales funnel.
• eBay: General C2C/C2B marketplace with substantial secondary golf-club listings and buyer-protection programs. The dominant supply-side alternative for consumers offloading used clubs and a price-discovery benchmark for buyers.
• TaylorMade Certified Pre-Owned: OEM-direct used-club channel from TaylorMade. Competes for both trade-in inventory and end-buyer demand with the brand-trust premium that an independent retailer must offset through grading and pricing.
• Callaway Pre-Owned: OEM-direct certified pre-owned program from Callaway, offering inspected, warrantied used clubs directly from the manufacturer. Represents both a supply-side competitor (trade-in destination) and demand-side competitor (certified used retail).

Direct peers

• Golfbidder: UK-based online retailer specializing in used and second-hand golf clubs with trade-in/buyback services. Nearly identical business model — direct competitor for graded used clubs, trade-in supply, and online fitting to UK and European golfers.
• Clarkes Golf: Northern Ireland / UK retailer of new and second-hand golf equipment with trade-in service. Comparable online-plus-trade-in model targeting UK and Ireland.
• Scottsdale Golf: UK online golf retailer carrying new and ex-demo equipment across major OEMs, with price-comparison positioning. Overlaps in target customer and brand coverage.
• Affordable Golf: UK online golf retailer offering new and clearance equipment with price-led positioning and broad catalog. Adjacent peer competing for the same UK value-conscious golfer with overlapping brand coverage.
• Global Golf: Online retailer of new and used golf equipment with trade-in programs, condition ratings, and direct-to-consumer fulfillment. Comparable value proposition of graded used clubs plus expert guidance.
• 2nd Swing: US-headquartered specialist retailer of used and new golf clubs with trade-in, custom fitting, and detailed condition grading. Closest US analog to the grading-plus-trade-in-plus-fitting model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100086648805430&locale=en_GB
• Instagraminstagram.com/nearlynewgolfclubs
• LinkedInlinkedin.com/company/nearly-new-golf-clubs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nearly New Golf Clubs