Madisonfilm, Inc.

What Madisonfilm, Inc. does

Madisonfilm, Inc., founded in 1997 and headquartered in Alexandria, Virginia, is a privately held Emmy Award-winning creative production firm serving U.S. government agencies, nonprofit institutions, museums, educational organizations, and media companies. The company specializes in documentary filmmaking and multimedia content production, delivering video campaigns, mobile applications, interactive exhibits, podcast series, and short-form documentary pieces from its Metro DC headquarters to clients nationwide. Documented marquee clients include the National Library of Medicine (NIH), Smithsonian Institution, National Gallery of Art, NASA, PBS, Sony Pictures Home Entertainment, ESPN, Verizon, the United States Air Force, Johns Hopkins University, the Colonial Williamsburg Foundation, and George Washington's Mount Vernon. The firm operates with a lean team of 1–10 employees plus distributed personnel across Virginia, Washington DC, Maryland, and Indiana, and maintains a 20+ year continuous relationship with the National Library of Medicine as its longest-tenured anchor client.

The company's production technology stack centers on full-service 6K video capture and editing, FAA-licensed drone aerial cinematography, multi-lingual distribution with culturally fluent Spanish-language on-screen talent, Section 508 accessibility compliance with specialized audio description for visually impaired audiences, mixed reality application development, and 3D animation spanning print, video, and VR/AR surfaces. Madisonfilm claims credit for establishing the National Library of Medicine as a government-wide leader in video accessibility by embedding a managed audio-description workflow into every produced video. The documentary slate comprises the Emmy Award-winning 'The Cultivated Life: Thomas Jefferson and Wine' (broadcast on PBS, available on Amazon Prime Video and YouTube), the in-production feature documentary 'Of Saints and Exiles', and three additional titles in development: 'Negotiating America,' 'Stories for Seven Generations,' and 'Resilience.'

Madisonfilm's revenue model is project-based professional services combined with documentary licensing and distribution. Creative production engagements for government, nonprofit, and commercial clients are priced on a quote-based, project-by-project negotiation; documentary licensing generates secondary revenue via Amazon Prime Video, YouTube, and prior PBS broadcast rights. Distribution is direct — no resellers or channel partners — with the firm delivering content strategy from ideation through multi-platform delivery and engagement-metric tracking. The company shows no record of venture or private equity funding, no parent company ownership, no acquisitions, and no leadership transitions, indicating a stable, independently owned, founder-led operating profile over its 27-year history.

Name

Madisonfilm, Inc.

Legal name

Madisonfilm, Inc.

Website

https://madisonfilm.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Madisonfilm produces documentary films, video campaigns, mobile apps, and interactive multimedia exhibits for U.S. government agencies, nonprofit institutions, museums, and media companies, operating as an Emmy Award-winning creative production firm from its Alexandria, Virginia headquarters.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Motion Picture and Video Industries (5121), Motion Picture and Video Distribution (51212), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Historical, Biographical & Archival Documentaries (MPADADAE)

akta.pro secondary industries

Social Issue & Advocacy Documentaries (MPADADAG), Short-Form Documentaries (MPADADAC), Campus & Educational Screenings (Universities, Schools) (MPADAKAI), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

Keywords

• Video production services
• Documentary film production
• Creative media production
• Interactive exhibit design
• Audio description services

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Production Services: Professional services revenue from producing video campaigns, mobile apps, and interactive exhibits for government, non-profit, and commercial clients. Project-based work with clients ranging from media companies to public institutions.
2. Documentary Film Licensing and Distribution: Revenue from documentary film productions including licensing to platforms like Amazon Prime Video and YouTube. Featured production 'The Cultivated Life: Thomas Jefferson and Wine' is available for streaming.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Madisonfilm produces documentary films, video campaigns, podcasts, mobile apps, and interactive exhibits for government agencies, non-profits, and media companies. Core offerings include full-service documentary film production, creative media services (6K video, aerial drone footage, 3D animation, mixed reality), Section 508 accessibility/audio description, multi-lingual distribution, and advertising campaign production delivered across digital and streaming platforms.

Product overview

Madisonfilm, Inc. is an Emmy Award-winning creative production firm offering a unified portfolio of documentary film production and creative media services. The company operates across three primary service lines: Documentary Films & Series (including titles like The Cultivated Life, Of Saints and Exiles, and works in development), Creative Media for Government and Nonprofit audiences (featuring 6K video production, aerial photography, multi-lingual distribution, audio description services, mixed reality applications, and graphic/3D animation capabilities), and Advertising & Marketing services for digital campaigns. The company delivers content across video campaigns, mobile apps, interactive exhibits, and digital platforms from its Metro DC headquarters.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Media for Government and Nonprofit Full-service creative media production service for government agencies and non-profit organizations, including documentary pieces, museum exhibition media, communications campaigns, and social media content delivered across multiple screens and platforms.
• Advertising & Marketing End-to-end advertising and marketing campaign production service, crafting compelling ads across social media, streaming platforms, and digital channels using creativity and data-driven insights for launches, brand building, and engagement campaigns.
• The Cultivated Life: Thomas Jefferson and Wine Emmy Award-winning documentary film exploring Thomas Jefferson's passion for wine and his vision for American viticulture, previously aired on PBS and now distributed on Amazon Prime Video and YouTube for consumer streaming audiences.
• Of Saints and Exiles Feature documentary film currently in production by Madisonfilm, positioned as an upcoming release in the firm's documentary slate.
• NNLM Discovery Podcast Podcast series produced for the Network of the National Library of Medicine exploring how NIH engages with communities to provide access to trusted health information, available on Apple Podcasts, Spotify, and Amazon Music.
• Audio Description Services (Section 508 Accessibility) Standalone accessibility service providing Section 508 compliance and audio description for video, making content accessible to visually-impaired audiences; built around a managed workflow for audio-described versions of every produced video.

Quantifiable outcome

• Established National Library of Medicine as government-wide leader in video accessibility
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Interface Media Group: Washington DC-based full-service video production and post-production facility serving corporate, government, and broadcast clients. Closely comparable to Madisonfilm's federal/non-profit production services model in the same geography.
• Henninger Media Services: DC-area production and post-production company serving government, association, and corporate clients. Comparable to Madisonfilm's Metro DC government/non-profit creative production niche within the same regional market.

Direct peers

• Kartemquin Films: Independent Chicago-based documentary production house behind films like 'Hoop Dreams' and 'Minding the Gap'. Comparable to Madisonfilm as a similarly sized independent documentary production firm with a long operating history and institutional/public broadcasting client base.
• Story Syndicate: Independent documentary and scripted production company producing premium documentary content for streamers and networks. Comparable to Madisonfilm in size, premium documentary positioning, and streaming platform distribution.
• Florentine Films: Ken Burns' documentary production company, producing long-form historical and biographical documentaries ('The Civil War', 'Jazz'). Closely comparable to Madisonfilm's 'The Cultivated Life' and historical documentary work for Mount Vernon and Colonial Williamsburg.

Broad incumbents

• PBS Distribution: Distribution arm of PBS handling documentary and educational content licensing across broadcast and streaming. Comparable to Madisonfilm's documentary distribution (e.g., 'The Cultivated Life' on PBS) as the incumbent channel and licensing partner.
• National Geographic Studios: Large-scale documentary and factual production arm within National Geographic. Comparable to Madisonfilm's cultural and historical documentary work and its presence on Amazon Prime Video and YouTube streaming platforms.
• Smithsonian Channel / Smithsonian Studios: Broad incumbent documentary producer/broadcaster affiliated with the Smithsonian Institution. Comparable to Madisonfilm's museum documentary work for the Smithsonian, National Gallery of Art, and other cultural institutions.

Emerging players

• Mighty Row: Boutique creative agency producing video content and branded campaigns for mission-driven and non-profit clients. Comparable to Madisonfilm's advertising & marketing and non-profit content work, though smaller in scale.
• Insurgent Media: Independent documentary production company focused on social impact and storytelling for mission-driven clients. Comparable to Madisonfilm's social-issue and public-health documentary work with NLM and federal agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/madisonfilm-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madisonfilm, Inc.