Masar Technologies, Inc.

What Masar Technologies, Inc. does

MASAR Technologies, Inc. is a privately-held Arizona-headquartered specialty technology and consulting firm founded in 1983 by Eng. Mohamad Amin Saad, serving the global membrane desalination and filtration industry. The company develops and licenses the proprietary SMART (Silent Membrane Alarm in Real Time) technology and its derivative SilentAlarm DigitalTwin software platform, which analytically monitors and detects membrane fouling and scaling in real time across RO, NF, UF, and MF membrane processes. The software suite is offered in seven specialized versions (DigitalTwinUF, DigitalTwinSS, DigitalTwinMS, DigitalTwinRO, DigitalTwinplus, DigitalTwinRd, and Ultima) tailored to plant types ranging from 2,500 to 1,000,000 m3/day capacity.

The company operates a multi-stream business model combining (1) software licensing of the SilentAlarm DigitalTwin platform on multi-year contracts, (2) expert consulting services including plant evaluation, troubleshooting, membrane autopsies, and feasibility studies delivered remotely and on-site, (3) practical training courses and workshops sold via digital downloads and CD-ROMs (priced $0-$775), and (4) a patent-pending novel high-recovery SWRO process under PCT filing covering 160+ countries that claims to increase plant recovery from 45% to 60-65% while reducing energy consumption to as low as 2.25 KWH/m3.

MASAR's customer base includes marquee enterprise clients such as Saudi Aramco, SWCC (the world's largest desalinated water producer), South Australia Water Corp, DuPont, and Koch Membranes, with over 35 plant software licenses and 50+ plant consulting engagements across the Middle East, North America, Europe, and Oceania. Distribution is conducted via direct enterprise sales, website-based e-commerce for training, and partner referrals, supported by an event-driven training presence at IDA World Congresses, EDS, and MEDRC since 2002.

Name

Masar Technologies, Inc.

Legal name

MASAR Technologies, Inc.

Website

https://masar.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

MASAR Technologies is an Arizona-based specialty firm that licenses proprietary SMART/SilentAlarm DigitalTwin software and provides expert consulting for real-time membrane fouling monitoring in global desalination and filtration plants.

Ownership category

akta.pro rank

Product category

Membrane Desalination Monitoring Software

NAICS

Other Measuring and Controlling Device Manufacturing (334519)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

akta.pro secondary industry

Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Membrane desalination technology
• Reverse osmosis monitoring
• Water treatment consulting
• Fouling detection software
• Industrial water filtration

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Licensing (SilentAlarm DigitalTwin): Licensing of real-time and early-warning DigitalTwin plant-customized software systems. Available in 5 versions for different membrane desalination and filtration plant configurations (2,500-1,000,000 m3/day plants). License quotes are provided upon request through the website.
2. Consulting Services: Expert consulting, plant & project services on membrane desalination & filtration including evaluation, monitoring, troubleshooting, testing, new technology and product assessments, and feasibility studies. Services offered both remote and on-site based on 39+ years of technical expertise.
3. Training Courses and Workshops: Specialized practical training courses and workshops on membrane technology and process-based water desalination & filtration (RO, UF, etc.). Courses available as digital downloads ($300-$775) and CD-ROMs ($400 with $25 shipping). Free workbooks included with orders. Also includes Arabic-language training course CD.
4. Membrane Autopsies & Diagnostics: On-site membrane autopsy and diagnostic investigation services performed to troubleshoot critical plant operational and performance issues such as membrane fouling, scaling and other deteriorations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Masar Technologies develops and licenses the SilentAlarm DigitalTwin software, powered by its proprietary SMART (Silent Membrane Alarm in Real Time) sensing technology, to detect and diagnose membrane fouling and scaling in reverse osmosis, ultrafiltration, and related desalination systems in real time. In parallel, the firm sells expert membrane-process consulting and a catalog of online and in-person training courses aimed at plant engineers, operators, and developers.

Product overview

Masar Technologies, Inc. offers a unified portfolio centered on the proprietary SMART (Silent Membrane Alarm in Real Time) technology and its derivative SilentAlarm software suite. The core product is the SilentAlarm DigitalTwin platform, which provides real-time monitoring and early-warning detection of membrane fouling and scaling in water desalination and filtration plants. The SilentAlarm platform is available in seven specialized versions (DigitalTwinUF, DigitalTwinSS, DigitalTwinMS, DigitalTwinRO, DigitalTwinplus, DigitalTwinRd, and SilentAlarm Ultima) tailored for different plant types including seawater pretreatment, single/multi-stage desalination, double-pass and triple-pass configurations, R&D testing, and wastewater treatment. Complementing the software platform, the company provides expert consulting services (plant evaluation, troubleshooting, membrane autopsies) and practical training courses on membrane desalination technologies. A patent-pending high-recovery SWRO process is also under development for increasing plant productivity and reducing energy consumption.

Differentiator

Problem solved

Functional benefit

Brands

• MASAR®: Registered trademark brand name for MASAR Technologies, Inc.
• SMART (Silent Membrane Alarm in Real Time)
• SilentAlarm DigitalTwin

Products and services

• SilentAlarm DigitalTwin Software

Quantifiable outcome

• Achieves 60-65% recovery rates in seawater RO plants vs. typical 45% average
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Saudi AramcocoreChannel Partner/ Reseller/ DistributorSaudi Aramco is listed as a client on the Partners page. As a major oil company with significant water desalination needs, they represent a key client relationship for MASAR Technologies in the Middle East market.
• SWCC (Saline Water Conversion Corporation)coreChannel Partner/ Reseller/ DistributorSWCC is listed as an Associate partner. As the largest producer of desalinated water in Saudi Arabia, SWCC represents a major strategic client relationship for MASAR Technologies, validating the company's technology with the world's largest desalination operator.
• South Australia Water CorpcoreChannel Partner/ Reseller/ DistributorSouth Australia Water Corp is listed as a client with the Penneshaw SWRO plant case study. Their technical personnel validated MASAR technology's ability to predict the onset of long-term fouling more quickly than standard data-normalization methods.
• MEDRC (Middle East Desalination Research Center)coreStrategic or Co-development PartnerMEDRC is listed as an Associate partner. MASAR has led training events with MEDRC as part of their industry training program since 2002, indicating a strategic training and research partnership in the desalination industry.
• EDS (European Desalination Society)coreStrategic or Co-development PartnerEDS is listed as an Affiliation partner. MASAR has led training events at EDS events as part of their international industry training program since 2002, indicating a strategic partnership for conference presentations and industry collaboration.
• Bushnak GroupminorStrategic or Co-development PartnerBushnak Group is listed as an Associate partner. As a strategic advisory group in the water and energy sector, they may provide referrals and collaboration opportunities in the Middle East market.
• Oliver Wyman / MarshminorChannel Partner/ Reseller/ DistributorOliver Wyman (via Marsh brand) is shown as an associate partner. This may indicate consulting or advisory relationships in the water/energy sector consulting space.
• WEST (Water & Environmental Science and Technology, University of Arizona)minorStrategic or Co-development PartnerWEST (Water & Environmental Science and Technology program at University of Arizona) is listed as a partner, indicating academic/research collaboration and potential talent pipeline.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veolia Water Technologies: A large diversified water technology and services company offering membrane systems, digital monitoring (Hubgrade), and plant operations services. It competes for the same enterprise membrane plant buyers and increasingly overlaps with MASAR's digital-twin / remote-monitoring proposition.
• Toray Membrane USA: A leading RO/NF/UF/MF membrane manufacturer serving municipal and industrial desalination markets globally. It is comparable as a broad membrane incumbent competing for the same plant-operator relationships and process technology footprint that MASAR addresses with its monitoring software.
• Koch Membrane Systems: A global membrane manufacturer supplying RO, NF, UF, and MF elements plus engineering support. Koch is comparable as it sits in the same membrane value chain and is also listed as a MASAR partner, often co-developing case studies with membrane plant owners.
• SUEZ Water Technologies & Solutions: A global incumbent providing membranes, chemicals, digital services, and aftermarket support across industrial and municipal water treatment. It is comparable to MASAR because it bundles membrane process expertise with software/analytics offerings for the same RO/NF/UF/MF plant owners MASAR serves.
• DuPont Water Solutions: A major membrane manufacturer (FilmTec RO/NF, etc.) offering process warranties, design tools, and aftermarket services. It is comparable because DuPont's Permasep is itself a MASAR client/partner and DuPont offers adjacent plant performance tools to the same membrane customer base.

Emerging players

• Fluence Corporation: A decentralized water and wastewater treatment company using smart-packaged plants and digital monitoring. It is comparable as a smaller, tech-forward player selling integrated treatment-plus-monitoring solutions to municipal and industrial customers, overlapping with MASAR's Ultima/municipal wastewater footprint.
• Gradiant: An emerging water-technology company offering proprietary desalination and water reuse processes plus digital solutions. It is comparable as a newer, venture-backed entrant pursuing process innovation and digital services in the same desalination and industrial water markets.
• Aqua Membranes: An emerging player developing novel 3D-printed spacers and high-recovery RO membrane elements. It is comparable because, like MASAR's patent-pending high-recovery SWRO method, it targets significant recovery-rate and energy-efficiency improvements in RO plants — addressing the same operator pain point.

Direct peers

• IDE Technologies: A leading desalination technology and engineering company specializing in SWRO and thermal desalination plants. IDE is comparable because it sells both proprietary process technology and plant-level performance optimization services to the same enterprise utility and IWP buyer that MASAR targets.
• Energy Recovery, Inc. Energy Recovery makes isobaric pressure exchangers and other energy-recovery devices that materially reduce SWRO specific energy consumption. It is comparable to MASAR because both compete on improving the economics — energy and recovery — of seawater RO plants, often specified into the same plant designs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/masar-technologies-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masar Technologies, Inc.