Krewe of Orpheus

What Krewe of Orpheus does

Krewe of Orpheus is a private, membership-based Mardi Gras carnival organization headquartered in New Orleans, Louisiana. Founded in 1993 by Harry Connick, Jr., Harry Connick, Sr., and Captain Sonny Borey, it operates as one of New Orleans' designated "super krewes" with approximately 1,300 members from diverse backgrounds. The organization's core offerings are the annual Lundi Gras parade (rolling from Tchoupitoulas and Napoleon to the New Orleans Convention Center) and the Orpheuscapade, a black-tie celebration at the convention center featuring world-renowned musicians and drawing thousands of revelers.

The organization derives revenue from three primary streams: recurring annual membership dues from its 1,300 members, ticket revenue from the Orpheuscapade black-tie event, and merchandise sales through the Orpheus Shop (which sells 2026 Orpheus merchandise ordered via printable form, email, phone, or mail — notably without an online payment portal). Membership recruitment is driven through the organization's website inquiry form and a social media presence spanning Instagram, Facebook, X, and TikTok. The organization is governed by an Executive Board and Board of Directors of approximately 20 members, with Captain Sonny Borey continuing as the founding member and leader.

The underlying technology footprint is minimal: a Wix-hosted website, social media accounts, and standard email/phone communication channels. There is no proprietary software platform, no mobile application, no API, and no disclosed data or AI capabilities — the value proposition rests entirely on the cultural brand, the parade and event experience, and the social community of the krewe. Pricing is not publicly disclosed for any revenue stream, and revenue figures are not reported.

Name

Krewe of Orpheus

Legal name

Krewe of Orpheus

Website

https://kreweoforpheus.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Krewe of Orpheus is a private New Orleans Mardi Gras super krewe, founded in 1993, that runs an annual Lundi Gras parade, the Orpheuscapade black-tie event, and merchandise sales for its 1,300 members and the broader public.

Ownership category

akta.pro rank

Product category

Carnival and Mardi Gras Events

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Parades, Carnivals & Street Fairs (MPAGAEAE)

akta.pro secondary industry

Merchandising & Onsite Retail (Concert Merch, Pop-ups) (MPAGAAAJ)

Keywords

• Mardi Gras krewe
• Carnival parade events
• Membership organization
• Black-tie galas
• Branded merchandise sales

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Membership Dues: Annual membership dues from krewe members. The organization is open to all men and women of good character and spirited personality, suggesting a membership fee structure for the 1,300-member organization.
2. Merchandise Sales: Sale of krewe-branded merchandise including 2026 Orpheus merchandise sold through the Orpheus Shop on the website. Customers can order via printable form, email, phone, or mail.
3. Orpheuscapade Event Revenue: The Orpheuscapade is described as a black-tie party that draws thousands of revelers to the convention center, suggesting ticket revenue from this flagship event.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Krewe of Orpheus is a membership-based Mardi Gras social organization that produces an annual Lundi Gras parade and the Orpheuscapade black-tie celebration, sells krewe-branded merchandise through the Orpheus Shop, and recruits new members through inquiry forms on its website. The organization offers participation in a Super-Krewe parade, access to a signature gala event, year-round community gatherings, and branded apparel and accessories.

Product overview

Krewe of Orpheus is a Mardi Gras organization offering a portfolio of event and membership services. The core offerings include the annual Orpheus Parade (rolling on Lundi Gras), the Orpheuscapade black-tie celebration event, the Orpheus Shop merchandise store, and Mardi Gras membership. The krewe operates as a social organization rather than a technology product company, with 1,300 members from diverse backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Orpheus Parade Annual Mardi Gras parade rolling on Lundi Gras from Tchoupitoulas and Napoleon to the New Orleans Convention Center, open to members and spectators.
• Orpheuscapade A black-tie party at the New Orleans Convention Center that draws thousands of revelers to welcome the floats, featuring entertainment by world-renowned musicians.
• Mardi Gras Membership Membership in the Krewe of Orpheus, a Mardi Gras social organization open to all men and women of good character and spirited personality, with approximately 1,300 members from diverse backgrounds.
• Orpheus Shop Online merchandise store offering 2026 Orpheus merchandise including apparel and accessories, with printable order forms for placing orders by email, phone, or mail.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Krewe of Rex: The historic 'King of Carnival' krewe that established the modern New Orleans Mardi Gras parade format. Directly comparable as a New Orleans super krewe with a prestigious membership organization, though with a far older and more traditional brand positioning than Orpheus.
• Krewe of Endymion: Another New Orleans super krewe known for its large Samedi Gras parade and a major indoor ball at the Superdome. Directly comparable to Krewe of Orpheus in scale, super-krewe tier, and indoor-flagship-event model.
• Krewe of Bacchus: One of New Orleans' other 'super krewes' that also rolls on the Sunday before Mardi Gras with a celebrity monarch and a large-scale parade. Directly comparable to Krewe of Orpheus in tier, scale, Lundi Gras timing, and celebrity-led format.
• Krewe of Iris: The oldest all-female Mardi Gras krewe in New Orleans, with a membership-based parade format comparable in structure to Krewe of Orpheus. Both organizations operate recurring membership dues plus a parade and ball format.
• Krewe of Tucks: A satirical New Orleans super krewe known for its Saturday parade and toilet-themed throws. Directly comparable to Krewe of Orpheus as a New Orleans super-krewe membership organization operating a signature parade plus social-event calendar.
• Krewe of Muses: A prominent New Orleans all-female krewe known for its Thursday-night parade and the highly collectible signature shoe throws. Directly comparable to Krewe of Orpheus in modern, membership-driven krewe format and parade + merchandise model.
• Krewe of Zulu: One of New Orleans' most iconic Mardi Gras krewes, famous for its Mardi Gras day parade and highly sought-after hand-decorated coconuts. Directly comparable as a major New Orleans parade krewe with a strong brand identity and member-driven distribution of collectible merchandise.
• Krewe of Proteus: One of the older New Orleans Mardi Gras krewes with a traditional Monday parade and ball format. Directly comparable to Krewe of Orpheus in carnival-week timing, membership structure, and ball/parade dual-product offering.
• Krewe of Hermes: A traditional New Orleans Mardi Gras krewe rolling on Friday with a members-only ball. Directly comparable to Krewe of Orpheus in membership-based parade + ball format and carnival-week event structure.

Regional players

• Second Line Brewing (or comparable New Orleans carnival-event organizer): A New Orleans-based cultural events organizer that operates themed parties and Mardi Gras-adjacent events in the same regional market as Krewe of Orpheus. Comparable as a regional participant in the New Orleans carnival economy rather than a direct parade-krewe competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/kreweoforpheus
• Facebookfacebook.com/KreweOfOrpheus
• Instagraminstagram.com/krewe_of_orpheus
• TikToktiktok.com/@kreweoforpheus
• LinkedInlinkedin.com/company/krewe-of-orpheus

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krewe of Orpheus