Mjsr.ch

What Mjsr.ch does

Ma Jeunesse Suisse Romande (MJSR) is a Geneva-based non-profit association, founded in 1920, that organizes overnight vacation camps and day camps (centres aérés) for children and teenagers aged 4-17 across French-speaking Switzerland (Swiss Romande: Geneva, Vaud, Fribourg, Jura, Valais). Its product portfolio includes themed overnight camps (e.g., Harry Potter, Mets les Voiles sailing, Mission Impossible, Sportmania, Forêt de Sherwood, Heroes Academy, Défis Sportifs), day centers operating 8:00-18:00 weekdays during school holidays, and the Animascience sub-brand delivering scientific workshops for children aged 3-15. The organization also runs moniteur-trice (camp leader) certification training under Canton of Geneva and Vaud frameworks, and manages facility rentals through the Fondation des Immeubles MJSR.

MJSR's commercial and operational technology is built on a website platform (formerly Odoo CMS, fully rebuilt as a mobile-first platform launched in January 2026) supporting online registration, payment via credit card / PostFinance Pay / TWINT, e-commerce for donations and gift certificates, and event listings. Distribution relies on direct-to-consumer online bookings, train-station pickup logistics from Geneva-Cornavin, Lausanne, Rolle, and Yverdon-les-Bains, and exclusive subsidized day-center arrangements with specific communes (Epalinges, Villars-Sainte-Croix, Thônex). Marketing spans a TV campaign aired during ATP tournaments in Geneva, Gstaad, and Basel, organic social on LinkedIn/Facebook/YouTube, and blog content tied to annual themes (2026: 'La joie' / Joy).

Revenue is generated primarily through camp registration fees (CHF 450-600 per child per week, with Geneva residents paying lower rates), day-center fees (CHF 220-300 per week), donations and gift certificates (CHF 25-100), and property rental income. As a non-profit association under Swiss private law, MJSR is funded by these fee streams, donor contributions, and subsidies from Cantons of Geneva and Vaud plus multiple communes; it has no external investors and no parent company. Operating with 11-50 employees across headquarters in Geneva and a secondary office in Lausanne, MJSR sits within a regulated ecosystem (Groupement genevois pour la qualité dans les organismes de vacances) that mandates certified safety ratios and trained animation staff.

Name

Mjsr.ch

Legal name

Ma Jeunesse Suisse Romande

Website

https://mjsr.ch

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Founded in 1920, MJSR is a Geneva-based non-profit association organizing themed overnight vacation camps, day centers, and science workshops (Animascience) for children aged 3-17 across French-speaking Switzerland, serving individual families and subsidized by cantons and communes.

Ownership category

akta.pro rank

Product category

Children's Holiday Camps and Youth Educational Leisure

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Group Camping & Scout Camps (THAGAOAI), STEM & Science Camps (Biology, Chemistry, Space, Lab Science) (EDAMALAC), Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH)

Keywords

• Children vacation camps
• Day camp services
• Youth educational programs
• Scientific workshops children
• Camp leader training

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Camps and Vacation Centers Registration Fees: Primary revenue stream from registration fees for overnight camps and day centers. Camps range from CHF 450-600 depending on type and location. Day centers are CHF 250-300 per week.
2. Donations and Gift Cards: Online shop offers donation options for recreational activities (CHF 25-100), providing additional revenue and support for families.
3. Property Rental (Fondation des Immeubles MJSR): Rental of vacation homes owned by the Fondation des Immeubles MJSR.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Ma Jeunesse Suisse Romande (MJSR) organizes supervised overnight vacation camps and day camps (Centres Aérés) for children aged 4-17 during school holidays across French-speaking Switzerland. Programs include themed activities (sports, sailing, nature, escape games, superhero/Harry Potter themes), scientific workshops through its Animascience sub-brand for ages 3-15, and certified camp-leader training aligned with Canton of Geneva and Vaud frameworks. The organization also generates revenue through facility rentals managed by Fondation des Immeubles MJSR.

Product overview

Ma Jeunesse Suisse Romande (MJSR) is a non-profit association founded in 1920 that organizes vacation camps and day camps for children aged 4-16 during school holidays in French-speaking Switzerland. The organization operates a unified platform offering overnight camps (Camps de Vacances) with themed programs including Harry Potter, sports adventures, sailing, nature exploration, and superhero missions, as well as day camps (Centres Aérés) providing daily activities without accommodation. A sub-brand called Animascience delivers scientific workshops for children aged 3-15. The organization also provides moniteur-trice training programs and manages facility rentals through the Fondation des Immeubles MJSR. The product portfolio includes themed camps (Mission Impossible, Défis Sportifs, Mets les Voiles, Sportmania, Forêt de Sherwood, Heroes Academy), specialized day camps (Vive les vacances, Belle-Terre Destination Nature, Ados), and ancillary offerings such as donations and gift certificates through an integrated online shop.

Differentiator

Problem solved

Functional benefit

Brands

• Animascience: Scientific workshop program for children aged 3 to 15 years run by MJSR

Quantifiable outcome

• Over 100 years of operation as a youth vacation organization in French-speaking Switzerland

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Media One Contact SAcoreGTM or Marketing Partner · 1 January 2025Media partner for MJSR's new TV campaign launched in 2025. Campaign was broadcast during ATP tennis tournaments in Geneva, Gstaad, and Basel to increase visibility across French-speaking Switzerland.
• Laser Game NyonminorStrategic or Co-development PartnerProvides laser tag equipment and accessories for Mission Impossible camps. Children enjoy laser tag team competitions during camps.
• Exit LocusminorStrategic or Co-development PartnerEscape game provider based in La Chaux-de-Fonds. Provides portable mystery boxes for team problem-solving activities during camps.
• Diablerets Expérience / Villars ExperienceminorStrategic or Co-development PartnerProfessional accrobranche (treetop adventure) provider. Certified SOA (Swiss Outdoor Association) instructors run accrobranche activities for La Forêt de Sherwood and Heroes Academy camps.
• Rafting LoisirsminorStrategic or Co-development PartnerGeneva-based rafting company with nationally and internationally certified guides. Provides rafting equipment and professional supervision for Défis Sportifs camps on the Arve river.
• Basse-RucheminorStrategic or Co-development PartnerLeisure facility in St-Cergue providing disc-golf activities for Sportmania camps. Sophie Blum manages the venue and provides instruction.
• Cercle de Voile d'Estavayer (CVE)minorStrategic or Co-development PartnerSailing club in Estavayer-le-Lac that provides certified sailing instructors for Mets les Voiles camps. Children learn sailing techniques during 2.5-hour sessions on Lake Neuchâtel.
• Club AlphasurfminorStrategic or Co-development PartnerWater sports club providing cable ski and towed buoy activities for Mets les Voiles camps at Estavayer-le-Lac.
• Commune of EpalingescoreChannel Partner/ Reseller/ DistributorLocal commune subsidizes day center fees for Epalinges residents (CHF 20 discount per week). Actively collaborates with MJSR for youth services.
• Commune of ThônexcoreChannel Partner/ Reseller/ DistributorCommune supports the Belle-Terre Destination Nature day center, providing financial backing and collaboration for youth activities.
• Commune of Villars-Sainte-CroixcoreChannel Partner/ Reseller/ DistributorCommune subsidizes day center fees for local residents (CHF 30 discount). Also extends benefits to neighboring Bussigny residents.
• Canton of GenevacoreChannel Partner/ Reseller/ DistributorSupports MJSR through the Groupement genevois pour la qualité dans les organismes de vacances. Canton provides training framework and quality standards for camp leaders.
• Canton of VaudcoreChannel Partner/ Reseller/ DistributorSupports MJSR day centers in Vaud through funding and quality oversight. MJSR follows Canton de Vaud training and ratio requirements.
• Communes and Cantons (General)coreChannel Partner/ Reseller/ DistributorMultiple communes and cantons support MJSR activities including Canton of Vaud and Ville de Genève. Logo display on website footer indicates general support.
• AnimasciencecoreOthersScientific workshop program for children aged 3-15, run by MJSR. Co-located at Arcade Animascience Bernex with day centers. Hiring civil servants for animation roles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Loisirs & Vacances: Swiss Romande association offering day camps and holiday activities for children, with similar pricing tier (CHF 200-400/week) and canton partnerships. Directly comparable operating model within the same geography.
• Kids&Co / Animations Jeunesse: French-Swiss children's leisure provider running holiday centers and afternoon programs in the Romandie region. Comparable as a regional Swiss Romande non-profit children's camp operator.

Broad incumbents

• Les Colos (Vacances Pour Tous): Vacances Pour Tous is a large French non-profit federation aggregating hundreds of accredited colos across France. It is a broader incumbent in the same non-profit children's vacation space that MJSR occupies, but at national scale and with many sub-brands.
• VVF Villages: VVF operates family-oriented vacation villages across France with kids' clubs and themed activities. A larger incumbent that, like MJSR, monetizes both lodging and supervised children's programming.

Emerging players

• Cap Juniors (Belgium): Belgian non-profit organizing themed French-language holiday camps for children. Comparable in language, mission, and product structure to MJSR, though operating in a different geography.
• Les Petits Débrouillards: French non-profit running hands-on science workshops for children aged 3-18, in schools, holiday clubs, and events. Highly comparable to MJSR's Animascience sub-brand in mission and target segment.

Direct peers

• Telligo: Telligo is a French association that organizes themed vacation camps for children aged 4-17, with very similar product design (themed multi-activity stays, certified animators, transport from major cities). It is the closest French-speaking analogue to MJSR's model.
• Djuringa Juniors: Djuringa Juniors operates a network of themed children's vacation colonies in France, including English-immersion, sports, and adventure offerings. Comparable to MJSR in customer segment (urban families) and product breadth.

Others

• Mouvement Scout de Suisse (MSdS): Swiss national scouting movement organizes group summer camps and year-round activities for Swiss youth. Adjacent rather than directly competing — different governance and volunteer base — but addresses the same Swiss family demographic.
• Caritas Suisse — Vacances Familiales: Caritas Suisse runs subsidized family and youth vacation programs across Switzerland. Overlaps with MJSR's non-profit subsidized model and commune partnerships, but targets a lower-income demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY37U53KSkVdkZhP0h0m_aw
• Facebookfacebook.com/mjsr.ch
• LinkedInlinkedin.com/company/ma-jeunesse-suisse-romande

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mjsr.ch