MD Fashion & Shoes

What MD Fashion & Shoes does

MD Fashion & Shoes is an independent multi-brand fashion retailer operating a single physical store of more than 500 square meters at Stationsstraat 113 in Ermelo, Netherlands, complemented by an e-commerce webshop at mdfashionshoes.nl. The business is privately held by Hammie and Richard van Heukelum under the legal entity MODA.DONNA E.SI B.V. and was established in 2016 through the acquisition of the pre-existing Moda Donna E.Si store, with a major repositioning and shoe-department integration completed in September 2019. The team is small (1-10 employees), the company operates six days per week, and it serves general consumers in the Gelderland region, including Ermelo and Harderwijk, with a curated assortment of women's and men's clothing, shoes, and accessories underpinned by personal styling advice and private shopping experiences.

The product offering spans more than 50 international brands, with the women's segment anchored by labels such as 10DAYS, American Vintage, Freebird, Woman by Earn, DENHAM, Samsoe Samsoe, By Malene Birger, FIFTH HOUSE, Goosecraft, SET, Corel, Isabelle Blanche, and Rainkiss, and footwear brands including VIA VAI, Paul Green, Gabor, Roberto d'Angelo, Red Rag, Blackstone, and TOMS. The men's segment focuses on Strellson, JOOP!, John Miller, Magnanni, Floris van Bommel, and Blackstone, with accessories drawn from local makers such as Jules Bean jewelry and BY TREZZ belts. Differentiation is articulated around brand curation (brands the company states are unique to Ermelo), quality and sustainability positioning, and a service-led in-store experience that includes coffee/tea service and private shopping appointments.

The business model is straightforward direct-to-consumer retail: one-time sales of branded items through physical store and e-commerce channels, with no subscription, licensing, or service-revenue layer. Marketing relies on organic social (Facebook and Instagram, combined 1,800+ followers), email newsletter, periodic fashion-show events, and word-of-mouth driven by personal service. Pricing is not publicly disclosed. In June 2025 the company won 1st place in Gelderland province and 1st place in Ermelo in the Modewinkel Awards, providing a regional reputation credential. There are no external investors, no funding rounds, no patents, no AI capabilities, and no technology product beyond a standard e-commerce site.

Name

MD Fashion & Shoes

Legal name

MODA.DONNA E.SI B.V.

Website

https://mdfashionshoes.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

MD Fashion & Shoes is an independent Dutch multi-brand retailer selling women's and men's clothing, shoes, and accessories through a 500m2+ store in Ermelo plus an e-commerce webshop, serving Gelderland-region consumers with curated European brands and personal styling services.

Ownership category

akta.pro rank

Product category

Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (458210)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Luxury & Designer Apparel Retail (CRAAABAI)

akta.pro secondary industry

Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Fashion retail
• Women's clothing
• Men's fashion
• Footwear sales
• Fashion accessories

Headquarters

HQ city

Ermelo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Retail fashion sales: Revenue generated through physical retail store and e-commerce sales of branded fashion items including clothing, shoes, and accessories for men and women.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MD Fashion & Shoes is a multi-brand fashion retailer selling women's and men's clothing, shoes, and accessories. The store curates over 50 international fashion brands and operates both a physical retail showroom of over 500m2 in Ermelo, Netherlands and an online webshop. Products span casual, business, and formal wear with a focus on quality, sustainability, and personal styling advice.

Product overview

MD Fashion & Shoes is a fashion retail store offering women's and men's clothing, shoes, and accessories. The store operates as a multi-brand retailer featuring over 50 international fashion brands. Women's collection includes clothing brands like 10DAYS, American Vintage, Freebird, Woman by Earn, DENHAM, Samsoe Samsoe, By Malene Birger, FIFTH HOUSE, Goosecraft, SET, Corel, Jane Lushka, Isabelle Blanche, Rainkiss, and EVERYBODY, plus shoe brands like VIA VAI, Paul Green, Gabor, Roberto d'Angelo, Post Xchange, Babouche, Red Rag, Blackstone, P448, TOMS, and Indosole. Men's collection includes brands like Strellson, JOOP!, John Miller, DENHAM, Krakatau, Floris van Bommel, Magnanni, Blackstone, Goosecraft, TOMS, FALKE, and Alan Red. Accessories include Jules Bean jewelry, BY TREZZ belts, Zusss scarves and jewelry, Heroes on Socks, Sock My Feet, and Collonil shoe care products. The store also provides personal styling advice and private shopping services.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Fashion (Damesmode) Women's clothing collection including dresses, skirts, shirts, tops, sweaters, cardigans, blouses, jackets, coats, pants, jeans, and accessories from curated brands like 10DAYS, American Vintage, Freebird, Woman by Earn, DENHAM, Samsoe Samsoe, By Malene Birger, FIFTH HOUSE, Goosecraft, SET, Corel, Jane Lushka, Isabelle Blanche, Rainkiss, and EVERYBODY. Targeted at women seeking quality fashion for casual, business, and formal occasions.
• Men's Fashion (Herenmode) Men's clothing collection including shoes, shirts, polos, blouses, sweaters, cardigans, jeans, pants, jackets, coats, and accessories from brands like Strellson, JOOP!, John Miller, DENHAM, Krakatau, Floris van Bommel, Magnanni, Blackstone, Goosecraft, TOMS, FALKE, and Alan Red. Targeted at men seeking quality fashion for business and casual wear.
• Accessories (Accessoires) Fashion accessories including jewelry, scarves, bags, belts, socks, and home accessories from various brands such as Jules Bean (handmade jewelry), BY TREZZ (Dutch belts), Zusss (scarves and jewelry), Heroes on Socks, Sock My Feet, and Collonil (shoe care products). Targeted at customers seeking to complement their outfits with quality accessories.
• Women's Shoes (Damesschoenen) Women's footwear collection including sneakers, boots, ankle boots, high boots, pumps, moccasins, flat shoes, and heels from brands like VIA VAI, Red Rag, Roberto d'Angelo, Blackstone, Gabor, Post Xchange, Babouche, Paul Green, P448, TOMS, and Indosole. Targeted at women seeking quality shoes for all seasons and occasions.
• Men's Shoes (Herenschoenen) Men's footwear collection featuring Floris van Bommel (sporty and business styles), Magnanni (handcrafted leather shoes), Blackstone (sneakers and boots), and TOMS. Targeted at men seeking quality leather shoes for business and casual wear.
• Personal Styling Advice and Private Shopping In-store service offering personal styling advice on colors, shapes, and styles that suit each customer, along with private shopping experiences for individuals, families, friends, or colleagues. Includes complimentary coffee and tea service. Targeted at customers seeking personalized fashion guidance.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Modewinkel AwardsminorOthersModewinkel Awards is an initiative that started in 2022, recognizing local fashion stores. MD Fashion & Shoes was nominated and won 1st place in Gelderland province and Ermelo in 2025. This is a recognition/award participation rather than a commercial partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Bever: Dutch specialty retailer with fashion and outdoor apparel categories — comparable on multi-brand specialty retail, though tilted toward outdoor/active wear.
• C&A: Large European apparel and footwear retailer competing for the same family fashion customer with broader assortment and lower price points — relevant incumbent competitor for MD's category.
• Suitable: Dutch specialty men's fashion retailer with a similar branded-apparel-and-shoes offering — overlaps with the men's assortment and premium positioning of MD Fashion & Shoes but with broader geographic coverage.
• Zalando: Dominant European online fashion and footwear marketplace that competes directly with MD's e-commerce channel and increasingly squeezes local specialty boutiques on convenience and assortment depth.
• The Sting: Larger Dutch multi-brand fashion chain carrying overlapping contemporary and designer-leaning brands such as those stocked by MD — comparable on assortment strategy but operating at much greater scale.
• WE Fashion: Established Dutch fashion chain offering mid-market apparel for men and women across many locations — comparable category, but operating at far greater scale and price point than an indie boutique.

Direct peers

• Score Mode: Dutch multi-brand independent fashion retailer offering branded apparel and footwear for men and women — closely comparable on concept, scale, and target customer.
• Men at Work: Dutch specialty men's fashion retailer carrying branded shirts, trousers, jackets and shoes — comparable on the men's side of MD's assortment and on the multi-brand independent-retailer model.
• Van Tilburg Mode & Sport: Dutch family-owned multi-brand fashion and footwear retailer with physical stores across the Netherlands offering curated branded apparel and shoes — directly comparable in concept and assortment to MD Fashion & Shoes.
• Piet Kooij Mode: Independent Dutch specialty fashion retailer focused on premium multi-brand women's and men's apparel — closely comparable in scale, curation model, and personal-service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MDFashionandShoes
• Instagraminstagram.com/md_fashion_shoes
• LinkedInlinkedin.com/company/mdfashionshoes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MD Fashion & Shoes