Loquet London Limited

What Loquet London Limited does

Loquet London Limited is a London-based, founder-controlled fine jewellery brand founded in 2013 by Sheherazade Goldsmith. The company designs and sells handcrafted solid gold (predominantly 18k) lockets, interchangeable floating charms, chains, and rings, organized around a proprietary signature clasp mechanism that allows customers to personalize and evolve their pieces over time. Products are made-to-order with lead times of 4-8 weeks, with prices spanning approximately $420 for entry charms to above $16,800 for high-jewellery pieces set with ethically sourced diamonds and precious stones.

The company operates a direct-to-consumer model through its owned e-commerce storefront — which features an online Locket Builder configuration tool — and a flagship retail showroom at 73 Elizabeth St in London's Belgravia district. Orders are also facilitated via phone, WhatsApp, and a Bespoke Service for custom commissions. International shipping reaches over 100 countries with duties covered by Loquet London and complimentary DHL Express, removing tariff friction for overseas customers. Marketing is conducted primarily through organic social channels (Instagram, Pinterest, Facebook, TikTok) and WhatsApp-based customer engagement.

Loquet's product ecosystem is structured to drive repeat purchase: the locket serves as a frame that customers continue populating with collectable charms across themed collections (initials, birthstones, love, family, nature, remembrance). Revenue streams include one-time product sales, gift sets, bespoke commissions, and eGift cards. The company is privately held with no disclosed institutional funding, limited headcount (11-50 employees), and no evidence of partnerships, acquisitions, or external capital raises in the available data.

Name

Loquet London Limited

Legal name

Loquet London Limited

Website

https://loquetlondon.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Loquet London Limited is a London-based, founder-controlled fine jewellery brand that designs and sells handcrafted 18k solid gold lockets and interchangeable charms direct-to-consumer via e-commerce, a Belgravia flagship store, and bespoke commissions for individual consumers.

Ownership category

akta.pro rank

Product category

Fine Jewellery

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310)

SIC

Jewelry, Precious Metal (3911)

akta.pro primary industry

Personalized Fine Jewelry (Nameplates/Initials/Engraved) (CRAKAAAI)

akta.pro secondary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

Keywords

• Handcrafted fine jewellery
• Solid gold lockets
• Personalised charm jewellery
• Bespoke locket design
• Luxury pendant jewellery

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: One-time purchase of solid gold lockets, charms, chains, and rings. Individual product sales ranging from $420 to $16,800+. Products are made-to-order with lead times of 4-8 weeks.
2. Bespoke Jewellery: Custom-designed jewellery service where customers can create unique charms and lockets. Four-week production timeline. Service offered via form submission with design approval process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Loquet London Limited designs, handcrafts, and sells 18k solid gold lockets built around a proprietary signature clasp that secures interchangeable floating charms, accompanied by solid gold chains, rings, and made-to-order bespoke locket commissions. The pieces are assembled by London-based goldsmiths using ethically sourced gold and gemstones and are offered to individual consumers as personalised keepsakes for gifting, milestones, remembrance, and bridal occasions.

Product overview

Loquet London Limited operates as a fine jewellery brand offering a unified product portfolio centered on personalized gold lockets and collectable charms. The core offering consists of three interconnected product lines: Signature Lockets (14k gold lockets with signature clasps in various shapes), High Jewellery Lockets (premium pieces with fine diamonds and precious stones), and Charms (18k gold floating charms available in numerous themes including initials, birthstones, love, nature, and milestones). Supporting products include Chains (gold chain necklaces in multiple lengths and styles), Rings (locket rings), Bespoke Service (custom charm creation), Gift Sets (curated combinations), and eGift Cards. All pieces share the signature clasp mechanism allowing customers to personalize and collect charms across their jewellery. The brand emphasizes storytelling through jewellery, with pieces designed to mark life's most treasured moments.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Lockets Handcrafted 18k solid gold lockets featuring the proprietary signature clasp and white sapphire crystal facade, designed to hold interchangeable floating charms; intended for individual consumers seeking personalised everyday keepsakes.
• High Jewellery Lockets Premium 18k solid gold lockets set with diamonds and coloured gemstones, aimed at bridal, heirloom, and bespoke clients seeking higher-value statement pieces.
• Charms Interchangeable floating charms designed to fit inside Loquet lockets via the proprietary clasp mechanism, allowing customers to expand and personalise their lockets over time.
• Chains (Gold Chain Necklaces) Solid 18k gold chain necklaces designed to pair with Loquet lockets, sold as standalone pieces or accompanying locket purchases.
• Rings Solid gold rings extending the Loquet design language beyond lockets, sold to individual customers as complementary fine jewellery.
• Bespoke Locket Design Service Made-to-order bespoke locket commissions for individual clients seeking unique, personalised designs, including bespoke use of diamonds, coloured gemstones, and family-specific configurations.
• Gift Sets Curated locket and charm gift sets designed for occasions such as birthdays, anniversaries, Valentine's Day, and weddings, targeted at gift buyers.
• eGift Card Digital gift card redeemable on the Loquet London website, positioned as an entry-point gift that the recipient can apply to a locket and accompanying pieces of their choice.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mejuri: Mejuri is a leading DTC fine jewelry brand offering solid gold and gemstone pieces at accessible luxury price points, with a direct-to-consumer e-commerce model and retail showrooms. It is highly comparable to Loquet London in target customer (modern women seeking everyday fine jewelry), price positioning (entry charms ~$200–$800, lockets/pendants in similar ranges), and channel mix.
• Astley Clarke: Astley Clarke is a London-based fine jewelry brand offering handcrafted solid gold pieces with a focus on personalisation, including charms, initial necklaces, and birthstones. Direct overlap with Loquet on London origin, personalised fine jewelry positioning, charm-based collections, and DTC-plus-flagship retail model.
• Wwake: Wwake is a New York-based fine jewelry brand producing handmade solid gold and opal pieces with a strong design-forward identity and DTC channel. Comparable to Loquet on handcrafted fine jewelry, designer-led brand narrative, solid gold materials, and similar AUV bands targeting modern luxury consumers.
• Sophie Bille Brahe: Sophie Bille Brahe is a Copenhagen-based fine jewelry designer known for pearl and solid gold pieces sold through DTC e-commerce and select luxury retailers. Comparable to Loquet on designer-led fine jewelry, solid gold AUV bands, and curated brand narrative targeting modern luxury consumers.
• Monica Vinader: Monica Vinader is a London-based DTC fine jewelry brand specializing in personalised and everyday gold and gemstone jewelry, with global e-commerce and multiple physical stores. Comparable to Loquet London on London origin, personalised/initial and birthstone collections, solid-gold and diamond positioning, and similar AUV bands.
• Catbird: Catbird is an independent Brooklyn-based fine jewelry brand offering handcrafted solid gold and diamond pieces with a strong identity around personal, everyday wear. Comparable to Loquet on handmade solid gold positioning, independent brand narrative, charm-and-chain stacking culture, and DTC-plus-flagship retail model.
• Anna Sheffield: Anna Sheffield is a designer fine jewelry brand focused on ethical gold, diamonds, and bespoke bridal/engagement pieces. Comparable to Loquet on fine-jewelry positioning, ethical sourcing emphasis, bespoke service capability, and DTC-plus-flagship retail structure.

Broad incumbents

• Cartier: Cartier is a global luxury jewelry and watch maison with deep fine and high jewellery heritage. Comparable to Loquet as a luxury gold-jewelry benchmark with bespoke capability and strong gifting heritage, though at a much higher AUV and global retail footprint.
• Tiffany & Co. Tiffany & Co. is a global luxury jewelry incumbent with broad fine jewelry, high jewellery, and locket collections sold through owned retail and DTC. Comparable to Loquet as the benchmark luxury gold-jewelry brand with a flagship-store-and-DTC model, though at vastly larger scale and broader assortment.
• Pandora: Pandora is a global mass-market charm-based jewelry brand with the iconic bracelet-and-charm ecosystem. Highly comparable to Loquet on the charm-collectible flywheel concept (locket→charm analogous to bracelet→charm), though at a much lower AUV band and broader retail/wholesale distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/loquetlondon
• Instagraminstagram.com/loquetlondon
• Pinterestpinterest.com/loquetlondon
• TikToktiktok.com/discover/loquet-london
• LinkedInlinkedin.com/company/loquet-london

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loquet London Limited