Off Grid Outfitters

What Off Grid Outfitters does

Off Grid Outfitters is a specialist off-road caravan and camper dealer, not a manufacturer. Founded in 2017 in Sydney by Ryan and Alison Gudiksen, the company holds exclusive NSW and ACT dealership rights for four premium Australian off-road brands — Wonderland RV, Zone RV, Lifestyle Campers, and Rhinomax Campers — and operates two physical showrooms at Campbelltown (Sydney, South-West) and Taylors Beach (Port Stephens, by appointment). The product surface spans compact camper trailers, hybrid campers, and full-size off-road caravans (Wonderland RV units start from approximately $110,000 and are custom-ordered to buyer specifications), plus an online store for accessories, branded apparel, and gift cards.

The business model is consultative retail rather than technology-driven. Primary revenue comes from one-time high-value custom-ordered vehicle sales, supplemented by a smaller stream of e-commerce accessory sales and workshop servicing. Off Grid Garage, launched in 2020 as a wholly-owned workshop division, employs trade-qualified mechanics for pre-delivery quality checks, warranty assessments, first/1,000km services, and ongoing maintenance, with access restricted to customers who purchased through the company. Distribution is direct-to-consumer via physical showrooms and Shopify-based e-commerce; no third-party dealers operate within the company's territory. Marketing is conducted through blog content, email newsletter, organic social media, and earned media via CCIA NSW industry awards.

The company serves off-road adventure enthusiasts, families, and couples seeking vehicles capable of remote Australian touring (Kimberley, Cape York, Simpson Desert). The team of 11 staff is differentiated by personal off-road experience used as a sales credential. A 2026 relocation to a significantly larger Campbelltown facility is the principal near-term operational event.

Name

Off Grid Outfitters

Legal name

Off Grid Outfitters

Website

https://offgridoutfitters.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Off Grid Outfitters is the exclusive NSW and ACT dealer for four premium Australian off-road caravan and camper brands, operating showrooms in Campbelltown and Port Stephens. The 11-person firm sells custom-ordered caravans from approximately $110,000 and offers in-house servicing.

Ownership category

akta.pro rank

Product category

Off-Road Caravan and Camper Dealership

akta.pro primary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Off-road caravans
• Camper trailers
• Caravan dealership
• Caravan servicing
• Camping accessories

Headquarters

HQ city

Campbelltown

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Caravan and Camper Sales: Revenue from sale of off-road caravans and campers from exclusive dealership brands (Wonderland RV, Zone RV, Lifestyle Campers, Rhinomax Campers). Products are custom-ordered to buyer specifications. Wonderland RV caravans start from approximately $110,000.
2. Accessories and Merchandise: Online store sales of camping accessories, apparel, tools, electrical equipment, and gift cards. Products include Patriot Campers parts, Black Diamond headlamps, Helinox tables, GME radios, and branded t-shirts ($39.95).
3. Workshop Services: Service and maintenance workshop providing pre-delivery quality checks, first/1,000km services, warranty assessments, and technical support. Exclusively for customers who purchased through them. Bookings at Smeaton Grange facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Off Grid Outfitters is the exclusive NSW and ACT dealer for four premium Australian off-road caravan and camper brands (Lifestyle Campers, Wonderland RV, Zone RV and Rhinomax Campers), selling custom-ordered high-value off-road caravans and campers through two premium indoor showrooms in Campbelltown and Port Stephens. The company also runs an online accessories and apparel store, and operates the Off Grid Garage workshop providing pre-delivery quality checks, warranty servicing, repairs, upgrades and pre-trip safety checks exclusively for its customers.

Product overview

Off Grid Outfitters is a specialist off-road caravan and camper dealer operating as a single unified retail offering. The company is the exclusive NSW and ACT dealer for four premium Australian off-road brands: Lifestyle Campers (camper trailers and hybrid campers including Iconn and Reconn series), Wonderland RV (luxury off-road caravans including Hornet and Amaroo series), Zone RV (off-road hybrid caravans), and Rhinomax Campers (off-road hybrid campers). Beyond the core dealership business, the company operates an online store offering accessories including Patriot Supply Products, OGO-branded apparel, power/lighting equipment, and camping gear. The product portfolio is unified under the dealer brand, with the four acquired/partner brands representing the primary high-value offerings and accessories/apparel serving as complementary add-on products.

Differentiator

Problem solved

Functional benefit

Brands

• Off Grid Garage: Their dedicated caravan, camper and RV servicing, maintenance, repairs, modifications and upgrades workshop division.

Products and services

• Lifestyle Campers High-quality premium camper trailers and hybrid campers (Hyper Campers) purpose-built for serious off-road touring, including the Iconn E2, Iconn E4, E4XK, Reconn R2 and Reconn R4. Sold as exclusive NSW and ACT dealership.
• Wonderland RV Luxury off-road caravans built for extended remote travel combining robust off-road construction with premium interiors, including the XTR, Hornet and Amaroo series (e.g. 21' Triple Bunk, 22' Rear Club, 23' Twin Bunk, 23'11 Quad Bunk). Custom-ordered to buyer specifications starting from approximately $110,000. Sold as exclusive NSW and ACT dealership.
• Zone RV Off-road hybrid caravans built in Queensland with serious engineering credentials, designed for couples and small families needing genuine off-road ability without sacrificing comfort. Sold as exclusive NSW and ACT dealership.
• Rhinomax Campers

Quantifiable outcome

• Winner of NSW Team of the Year - Trade at 2025 CCIA NSW Awards of Excellence
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Rhinomax CamperscoreChannel Partner/ Reseller/ Distributor · 1 October 2025Rhinomax Campers partnered with Off Grid Outfitters to launch in New South Wales in October 2025. Off Grid Outfitters became the exclusive NSW dealer for Rhinomax's precision-built hybrid and off-road campers. Rhinomax, founded on the Sunshine Coast and led by former Rolls-Royce aerospace engineer Andy Dean, is renowned for marine-grade electrical systems and hand-crafted quality. Initially available from Smeaton Grange showroom with plans to extend to Port Stephens.
• Zone RVcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Zone RV appointed Off Grid Outfitters as its first non-factory dealer in January 2024, becoming exclusive NSW dealer for their premium off-road caravans and hybrid pop-tops. Zone RV is known for pioneering composite manufacturing from yacht building, carbon fibre body skins, and Australia's largest 3D printer for caravan production. Zone RV experienced voluntary administration in December 2025 but has since returned under new ownership with Off Grid Outfitters reappointed as NSW/ACT dealer in March 2026.
• Wonderland RVcoreChannel Partner/ Reseller/ DistributorExclusive NSW and ACT dealer for the full Wonderland RV range, including the flagship XTR series - described as one of the most capable off-road caravans available in Australia. Wonderland RV caravans are built for extended remote travel, combining robust off-road construction with premium interiors. Custom-ordered to buyer specifications starting from approximately $110,000.
• Lifestyle CamperscoreChannel Partner/ Reseller/ DistributorExclusive NSW and ACT dealer for Lifestyle Campers range including Iconn E2, Iconn E4 and E4XK, Reconn R2 and Reconn R4. High quality, premium camper trailers and hybrid campers (Hyper Campers) purpose-built for serious off-road touring. Trusted by experienced outback travellers across Australia.
• MODE 4x4minorChannel Partner/ Reseller/ DistributorMODE 4x4 lightweight ute canopies available through Off Grid Outfitters showrooms as part of the premium off-road brand portfolio.
• CruisemasterminorImplementation/ SI/ Consulting PartnerRecommended as preferred provider for ongoing maintenance, annual servicing and upgrades. Cruisemaster National Service Network referenced for customers needing routine servicing. Off Grid Outfitters coordinates repairs through network of approved service agents when more convenient for customers.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Track Trailer: Heritage Australian off-road camper brand with strong reputation for remote-area touring. Competes directly with OGO's exclusive off-road brands for premium adventure buyers.
• Kimberley Kampers: Long-established Australian off-road camper brand targeting the same remote-Australia touring customer. Represents a comparable premium product alternative that OGO buyers might otherwise choose.
• Patriot Campers: Australian premium off-road camper manufacturer with direct-to-consumer and dealer sales. Off Grid Outfitters already retires Patriot-branded parts/accessories and serves the same off-road adventure customer segment with overlapping product positioning.
• Aussie Wide Campers: Australian off-road camper brand focused on outback touring capability. Sells through dealer representation and competes for the same experienced-traveller customer profile as OGO.
• MDC Campers: Australian off-road camper trailer manufacturer with off-grid touring product positioning. Competes for the same serious off-road traveller segment that OGO serves through Lifestyle Campers and Rhinomax.
• JB Caravans: Australian off-road caravan manufacturer with a national dealer footprint. Competes for the same premium family off-road segment that OGO serves, particularly via Wonderland RV.
• Lotus Caravans: Premium Australian off-road caravan manufacturer operating through a national dealer network. Competes directly with Wonderland RV, Zone RV, and Lifestyle Campers for the same high-end off-road family and couple buyer that OGO serves.
• Great Escape Caravans: Australian off-road caravan manufacturer selling through a national dealer network. Directly comparable product category to Wonderland RV and Zone RV in OGO's portfolio.

Others

• Dometic: Global RV equipment and accessories supplier. Comparable as an adjacent ecosystem participant whose products (electrical, cooling, sanitation) appear in OGO's online accessory store and are used across the off-road caravan category.

Broad incumbents

• Jayco: Australia's largest RV manufacturer with an extensive national dealer network. While focused more broadly than OGO's off-road niche, it represents the dominant incumbent competing for retail caravan dollars across NSW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/offgridoutfitters
• LinkedInlinkedin.com/company/offgridoutfitters

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Off Grid Outfitters