MyOpinion
MyOpinion is a full-service São Paulo-based market research agency delivering qualitative and quantitative studies for international brands seeking to understand Brazilian and Latin American consumers across technology, pharma, financial, retail, and F&B verticals.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MyOpinion does
MyOpinion (legal entity My Opinion Pesquisa de Mercado Ltda.) is a full-service market research agency headquartered in São Paulo, Brazil, operating as a privately held, bootstrapped company since 2010. The agency delivers both qualitative research (focus groups, in-depth interviews, digital communities, usability tests, ethnography, mystery shopping, shop-alongs, creative sessions) and quantitative research (CATI telephone interviews, central location product and packaging testing, face-to-face intercept and door-to-door surveys on tablets) to international brands seeking to understand Brazilian and Latin American consumers. Its core technology infrastructure includes a proprietary consumer panel with in-house recruitment, segmented between beta and mainstream consumers and covering 10 Brazilian capitals plus operations in Argentina, Colombia, and Mexico; cloud-based call recording for quality assurance; data verification and consistency-checking systems; and a digital community management platform with support for simultaneous translation, transcription, and video streaming.
The company's go-to-market is sales-led and consultative, targeting enterprise clients including Meta (100+ qualitative studies since 2018), Mastercard, Pão de Açúcar, Carrefour, BCG, Sicredi, Prudential, Outback, and Afya, with named concentration in technology/social media, pharma/healthcare, financial services and insurance, consumer goods, food and beverage, retail, and education verticals. Revenue is generated through professional-services project fees with custom quotes based on scope, methodology, sample size, and geography — pricing is not publicly disclosed. The firm differentiates through specialist bilingual moderators trained in pharmacovigilance and healthcare research, a Smart Partnership network with associations, communities, non-profits, and PR agencies for hard-to-reach audience recruitment, and affiliated memberships in ABEP and ESOMAR with adherence to the International ICC ESOMAR Code. Distribution is direct-to-enterprise with no reseller channel; marketing relies on organic LinkedIn, Facebook, and Instagram presence plus WhatsApp for inbound inquiries. To date, the company has completed over 1,000 projects for clients across 23 countries without external venture or private equity funding.
MyOpinion firmographics
Firmographics- Name
- MyOpinion
- Legal name
- My Opinion Pesquisa de Mercado Ltda.
- Website
- https://myopinion.com.br
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyOpinion is a full-service São Paulo-based market research agency delivering qualitative and quantitative studies for international brands seeking to understand Brazilian and Latin American consumers across technology, pharma, financial, retail, and F&B verticals.
- Ownership category
- akta.pro rank
MyOpinion industry classification
Industry- Product category
- Market Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)
- akta.pro secondary industries
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Market Research, Analytics & Consumer Insights (BPAFAAAM)
Keywords
Where MyOpinion is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
MyOpinion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Qualitative Research Services: Focus groups (online and in-person), in-depth interviews, digital communities, usability tests, ethnography, mystery shopping, shop-alongs, and creative sessions conducted for client brands.
- Quantitative Research Services: CATI telephone interviews, central location product testing, face-to-face door-to-door and intercept interviews, packaging evaluation, and shelf placement tests.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MyOpinion product offering
Product offeringCore offering
MyOpinion is a full-service market research agency based in São Paulo, Brazil, providing qualitative and quantitative research studies for international brands seeking to understand Brazilian consumers. Its offerings span focus groups, in-depth interviews, digital communities, usability tests, ethnography, mystery shopping, CATI telephone interviews, central location testing, and face-to-face intercept interviews, executed through a proprietary nationwide consumer panel.
Product overview
MyOpinion is a full-service market research agency offering both qualitative and quantitative research methodologies as its core offerings. The portfolio centers on qualitative research (focus groups, in-depth interviews, digital communities, usability tests) and quantitative research (CATI telephone interviews, central location testing, face-to-face interviews), supported by a proprietary consumer panel segmented across Brazil. Additional value-added services include research support (translation, transcription, video streaming), Smart Partnership access to niche audiences through associations and communities, and Data Control services for quality assurance. The company operates across multiple industry verticals including technology, pharma, financial services, consumer goods, food & beverages, education, and retail.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualitative Research Services Full-service qualitative market research including focus groups (online and in-person), in-depth interviews, digital communities, usability tests, gangs, ethnography, mystery shopper, shop along, and creative sessions. Designed for international brands seeking culturally nuanced insights into Brazilian consumers.
- Quantitative Research Services Quantitative research methodologies including CATI telephone interviews, central location testing for product and packaging evaluation, shelf placement tests, and face-to-face interviews using tablets for door-to-door and intercept surveys.
- Proprietary Consumer Panel In-house consumer panel covering all regions of Brazil, managed by an in-house recruitment team. Panel is segmented between beta and mainstream consumers, enabling targeted research recruitment for diverse client needs.
- Research Support Services Ancillary services supporting research execution, including simultaneous translation, transcription, digital platforms, video streaming, recordings, full facility setup, and execution support.
- Smart Partnership Program
Companies that use MyOpinion
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles6 records
MyOpinion technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MyOpinion partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ABEP (Associação Brasileira das Empresas de Pesquisa de Mercado)coreAffiliated member of ABEP, the organization that regulates the Brazilian market research industry. This membership ensures compliance with Brazilian market research standards and industry best practices.
- ESOMAR (European Society for Opinion and Marketing Research)coreActive member of ESOMAR, committing to the highest global standards of ethics and best practices including adherence to the International ICC ESOMAR Code. This membership provides international credibility and access to global market research standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
MyOpinion competitors and assessment
Company assessmentDirect peers
- Quaest Pesquisas: Brazilian full-service research firm combining qualitative, quantitative, and opinion-polling capabilities. Direct domestic competitor for enterprise market research in Brazil with overlapping client verticals.
- Toluna: Digital consumer panel and research platform with online community capabilities similar to MyOpinion's proprietary panel and digital communities offer. A scaled, tech-enabled direct competitor targeting international brands seeking consumer insights globally.
- Dynata: Global first-party data and research platform with online panels and survey capabilities, including Brazil coverage. Directly competes in the same qualitative/quantitative project-based research model targeting enterprise clients.
- Netquest (Brazil operations): Latin American online consumer panel provider with deep Brazilian coverage, offering quantitative research and panel recruitment services. Directly comparable proprietary-panel and fieldwork offering.
- Brain Intelligence (BB/Bain partnership research): Brazilian market research and consulting firm with strong qualitative and quantitative capabilities serving enterprise clients across Brazil. Direct competitor for the same large-brand research budgets.
- Instituto Locutus Brasil: Brazilian qualitative market research boutique focused on focus groups, IDIs, and ethnographic research. Most directly comparable in methodology and scale to MyOpinion's qualitative arm.
Broad incumbents
- NielsenIQ (Brazil): Global consumer research and analytics firm with substantial Brazilian presence, particularly in retail and FMCG measurement. Competes for the same enterprise research budgets as MyOpinion but with stronger data-products and panel scale.
- Ipsos Brazil: Global market research leader with major operations in Brazil, offering qualitative and quantitative research across all verticals. Competes with MyOpinion for the same enterprise client roster but at much larger scale and broader geographic footprint.
- Kantar (Brazil): WPP-owned global research and insights firm with established Brazilian operations across brand tracking, consumer research, and qualitative divisions. Overlaps with MyOpinion across consumer goods, retail, and tech verticals at the enterprise level.
Regional players
- ShopperBase (Brazil): Brazilian shopper insights and retail research specialist focused on supermarket and CPG verticals (similar to MyOpinion's Pão de Açúcar and Carrefour work). Highly comparable in vertical specialization but narrower in methodology breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MyOpinion social profiles
Digital presenceMyOpinion compliance and trust
Trust signalCompliance3 records
MyOpinion financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyOpinion leadership team
Management profileNumber of profiles
MyOpinion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyOpinion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyOpinion
What does MyOpinion do?
MyOpinion is a full-service market research agency based in São Paulo, Brazil, providing qualitative and quantitative research studies for international brands seeking to understand Brazilian consumers. Its offerings span focus groups, in-depth interviews, digital communities, usability tests, ethnography, mystery shopping, CATI telephone interviews, central location testing, and face-to-face intercept interviews, executed through a proprietary nationwide consumer panel.
Is MyOpinion a public or private company?
MyOpinion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyOpinion founded?
MyOpinion was founded in 2010. It employs 11 to 50 people.
Where is MyOpinion based?
MyOpinion is headquartered in São Paulo, Brazil, in the Latin America region.
How does MyOpinion make money?
Two revenue lines are on record. Qualitative Research Services are the primary driver. The others are quantitative Research Services.
Who are MyOpinion's main competitors?
Direct peers on record are Quaest Pesquisas, Toluna, Dynata, Netquest (Brazil operations), Brain Intelligence (BB/Bain partnership research) and Instituto Locutus Brasil. Broad incumbents are NielsenIQ (Brazil), Ipsos Brazil and Kantar (Brazil). ShopperBase (Brazil) is listed as a regional player.
Does MyOpinion have an API?
No public API is recorded for MyOpinion.
What industry is MyOpinion in?
MyOpinion's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAE, Qualitative Research (Focus Groups, IDIs, Ethnography), with a secondary code of MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork). Its NAICS code is 541910 and its SIC code is 7311.