Liikenneturva (Finnish Road Safety Council)

What Liikenneturva (Finnish Road Safety Council) does

Liikenneturva (Finnish Road Safety Council) is a statutory non-profit organization established under the Act on the Road Safety Council (278/2003) and founded in 1938, designated as the central body coordinating road safety work in Finland and implementing the national Vision Zero strategy. It promotes road safety through education, communication, and behavioural research, delivering a portfolio of services that includes digital and printable educational materials (opetusmateriaalit), instructor training courses (EAK, MPEAK, REAK, PEAK), quarterly newsletters across multiple topics, orderable physical materials, interactive digital tools (games, quizzes, animations), research publications, public Q&A services, and awareness campaigns. The organization serves the general public across all age cohorts, schools and educational institutions, workplaces (with named adopters including ABB, Fazer, Abloy, and FläktGroup), municipalities, and government agencies such as the ELY Centres.

The organization operates a national infrastructure of 12 regional offices spanning all major Finnish cities (Helsinki, Joensuu, Jyväskylä, Kouvola, Kuopio, Lahti, Mikkeli, Oulu, Rovaniemi, Tampere, Turku, Vaasa) and coordinates a network of trained instructors who deliver local road safety education. Its technology footprint is modest and operational rather than differentiating: Microsoft 365 cloud services (Teams, SharePoint) for collaboration, an external press release distribution system with open/click analytics, a website with e-commerce ordering for physical materials, and a human-observation-based traffic behaviour monitoring methodology that explicitly does not rely on cameras or recording devices. Annual longitudinal statistics, such as the 2024 reflector usage rate of 49% among pedestrians, inform communications targeting.

Liikenneturva's business model is government appropriation rather than commercial revenue. All services, materials, and training are provided free of charge to the public, with no commercial pricing model, no disclosed revenue figures, and no equity ownership structure. The organization is governed by its statutory mandate, managed by Managing Director Pasi Anteroinen, and supported by public-sector partnerships (Posti for material delivery, ELY Centres for regional coordination) and employer partnerships for workplace commuting safety. It does not have funding rounds, subsidiaries, or parent entities, and its operations are confined to Finland.

Name

Liikenneturva (Finnish Road Safety Council)

Legal name

Liikenneturva

Website

https://liikenneturva.fi

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Liikenneturva is Finland's statutory non-profit road safety organization, established under Act 278/2003, providing free road safety education, training, research, and awareness campaigns to the public, schools, workplaces, and municipalities through 12 regional offices nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: As a statutory body under the Act on the Road Safety Council (278/2003), Liikenneturva receives government funding to promote road safety through education, communication, and research. The organization provides free services to the public.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Liikenneturva is a statutory Finnish non-profit organization that promotes road safety through lifelong traffic education, professional instructor training courses (EAK, MPEAK, REAK, PEAK), free educational materials, interactive digital tools, public Q&A, research and statistics, awareness campaigns, and workplace commuting safety programs. All services are provided free of charge to the public, schools, municipalities, and workplaces through 12 regional offices and a nationwide trainer network.

Product overview

Liikenneturva (Finnish Road Safety Council) is Finland's central road safety organization operating under the Act on the Road Safety Council (278/2003). The organization does not offer a unified software product but provides a comprehensive portfolio of road safety services including educational materials (digital and printable opetusmateriaalit), training courses (EAK/REAK/MPEAK/PEAK instructor courses), newsletters, orderable physical materials, interactive tools (games, quizzes, animations), research publications, awards (Road Safety Medal of Honour), a public Q&A service, and awareness campaigns. The organization maintains 12 regional offices and coordinates national road safety work guided by Vision Zero strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Courses (Koulutus) Driver training development including EAK, MPEAK, REAK, and PEAK instructor courses for HGV, car, and motorcycle driving instructors, focusing on risk identification and anticipatory driving behaviour.
• Road Safety Educational Materials (Opetusmateriaalit) Digital and printable teaching materials including exercises, activities, instructions, practical examples, and forms for traffic safety education across different age groups.
• Newsletter Services (Uutiskirjeet) Multiple topic-specific newsletters including current news, traffic education updates, and commuter safety communications, distributed quarterly to subscribers.
• Orderable Materials (Tilaustuotteet) Physical road safety materials including guides, brochures, and posters available for order to support training and communication needs.
• Games, Tests, and Animations (Pelit, testit ja animaatiot) Interactive digital tools including traffic quizzes, tests, and animations for engaging road users in safety education.
• Road Safety Research and Statistics (Tutkimukset) Road safety research materials and statistical data compiled to support planning, targeting of communications and education, and assessment of safety measure effectiveness.
• Road Safety Medal of Honour (Liikenneturvallisuusalan ansiomitalit) Annual recognition awarded to individuals who have worked in road safety for 15 years or more, presented by the Minister for Transport on proposal of the organization's board.
• Questions and Answers Service (Kysymykset ja vastaukset) Public Q&A service where citizens can ask road safety-related questions and receive expert answers from the organization.
• Traffic Safety Campaigns (Kampanjat) Various road safety campaigns addressing topics such as speed limits, reflectors, electric scooters, and impaired driving to promote safe traffic culture.
• Regional Offices Network Twelve regional offices across Finland providing local road safety education, training, and coordination with municipalities and local authorities.

Quantifiable outcome

• 47% of fatal pedestrian accidents occurred during darkness or twilight (2017-2021)
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• PosticoreChannel Partner/ Reseller/ DistributorPosti delivers ordered materials (brochures, posters, guides) to customers who order through Liikenneturva's website. Customer names, companies, and addresses are processed in Posti's service for delivery purposes.
• ELY Centres (Centres for Economic Development, Transport and the Environment)coreStrategic or Co-development PartnerLiikenneturva works closely with ELY Centres which lead traffic safety groups across Finland. A large part of regional activities are based on work in municipalities with these groups.
• Municipalities and Local GovernmentscoreStrategic or Co-development PartnerRegional offices work in close cooperation with local authorities, providing road safety training to child health clinics, day care centres, schools, youth services, occupational safety personnel, and those working with older people.
• MicrosoftsupportingTechnology or IntegrationMicrosoft 365 cloud services (Teams, SharePoint) used for internal collaboration, document management, and virtual meetings/training sessions.
• External Service Provider (Newsletter System)supportingTechnology or IntegrationExternal press release distribution system for newsletters and bulletins with servers located outside EU. Complies with GDPR and does not forward data without Liikenneturva's approval.
• Travel AgencyminorImplementation/ SI/ Consulting PartnerTravel agency used for arranging travel and accommodation for instructors attending training courses.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Trafikverket (Swedish Transport Administration): Sweden's national transport authority responsible for road infrastructure and safety policy — broader in mandate but overlapping with Liikenneturva on Vision Zero implementation.
• ETSC (European Transport Safety Council): EU-level transport safety body that Liikenneturva would engage with through policy alignment; broader in geographic scope but similar in evidence-based safety advocacy and research.
• NHTSA (National Highway Traffic Safety Administration): US federal agency responsible for road safety with mandates spanning regulation, research, and public education — comparable in statutory authority to Liikenneturva's national coordinating role.
• WHO Road Safety Unit: UN/WHO global road safety program that produces the World Report on Road Traffic Injury Prevention and sets normative guidance — aligned with Liikenneturva's Vision Zero and evidence-based approach at global scale.

Direct peers

• ROSPA (Royal Society for the Prevention of Accidents): UK charity focused on accident prevention including road safety education, training, and campaigns — comparable in mission, age, and educational/training delivery model.
• NTF (Nationalföreningen för Trafiksäkerhetens Främjande): Swedish road safety promotion organization focused on public education, training, and campaigns — a near-identical mandate to Liikenneturva in the neighboring Nordic market.
• Trygg Trafikk (Norwegian Road Safety Council): Norway's national road safety organization, also structured as an NGO promoting traffic safety through education and campaigns. Directly comparable in mission, structure, and statutory-style national mandate to Liikenneturva.
• AAA Foundation for Traffic Safety: US not-for-profit traffic safety research and education organization affiliated with AAA — directly comparable mission of research, education, and behavioral campaigns for road users.
• DVR (Deutscher Verkehrssicherheitsrat): German Road Safety Council, a national coalition-style organization promoting traffic safety through education, research, and partnerships — directly comparable in role to Liikenneturva.

Regional players

• FIA Foundation: International road safety charity funding global safe mobility initiatives including the 'FIA Action for Road Safety' campaign — comparable in mission of road safety advocacy and education, broader in geographic scope.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Liikenneturva
• Facebookfacebook.com/Liikenneturva
• LinkedInlinkedin.com/company/liikenneturva
• Instagraminstagram.com/liikenneturva
• TikToktiktok.com/@liikenneturva_virallinen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liikenneturva (Finnish Road Safety Council)