Name

M. Steinert & Sons

Legal name

M. Steinert & Sons

Website

https://msteinert.com

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Piano Retail

NAICS

Musical Instrument and Supplies Retailers (459140), Musical Instrument and Supplies Retailers (45914)

akta.pro primary industry

Used & Vintage Musical Instruments Retail (CRALAEAH)

Keywords

• Piano retail sales
• Acoustic piano dealer
• Piano restoration services
• Piano rental services
• Piano lessons instruction

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Piano Sales: Sale of new and used pianos including Steinway, Boston, Essex, Roland, Kawai, and Yamaha brands. Revenue is primarily one-time transaction-based with premium pricing for Steinway instruments ($86,000+ for new Steinway grands, Model B starting at $134,900).
2. Piano Service and Restoration: Maintenance, tuning, regulation, and restoration services for pianos. Includes concert preparation and technical support for events.
3. Piano Rentals: Short-term and long-term rental options for customers wanting to try pianos before purchasing.
4. Concert & Artist Services: Rental of Steinway concert grand pianos for events. Model D rental: $2,000-$2,500 for 4 days (not-for-profit vs retail). Includes freight, tuning, and technician standby services.
5. Piano Lessons: In-person and virtual piano lessons offered to students of all levels.
6. Financing Services: Facilitation of piano financing through third-party partners (Allegro, Piano Credit Corp) and in-house 30-60-90 financing program. Approximately 14% of customers finance purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

M. Steinert & Sons is the oldest authorized Steinway dealer in the world (since 1869), retailing new, used, and Certified Pre-Owned pianos from Steinway, Boston, Essex, Roland, Yamaha, and Kawai brands across showrooms in Newton, Waltham, and Boston, Massachusetts. The company complements piano sales with piano lessons, concert and artist rental services, Steinway restoration coordination, professional delivery and shipping, trade-in programs, and piano financing facilitation through third-party partners and in-house terms.

Product overview

M. Steinert & Sons is New England's authorized Steinway dealer since 1869, offering a portfolio of acoustic, digital, and hybrid pianos along with comprehensive piano services. The core product line includes Steinway & Sons handcrafted grand and upright pianos (available with Spirio and Spirio | r high-resolution player technology), supplemented by Steinway-designed sub-brands Boston and Essex pianos, and Roland digital pianos. The company also sells used and certified pre-owned pianos, and offers piano lessons, concert/artist rental services, restoration coordination, rentals, trade-up programs, professional delivery, and financing. The portfolio spans from entry-level Essex pianos through concert-level Steinway Model D grand pianos with player systems, serving beginners, students, teachers, professionals, and institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Steinway & Sons Pianos Flagship handcrafted grand and upright pianos from Steinway & Sons, including Model D (9' concert grand), Model B (7' grand), Model O, Model M, and smaller sizes, available with or without Spirio and Spirio | r player piano technology. Sold to individuals, professionals, and institutions.
• Boston Pianos Mid-priced acoustic pianos designed by Steinway engineers and manufactured by Kawai, featuring Steinway-directed designs, materials, and scaling concepts including the Octagrip pinblock, diaphragmatic soundboard, and all-wood action. Targeted at players seeking Steinway design principles at a more accessible price point than Steinway-branded instruments.
• Essex Pianos Entry-level acoustic pianos designed by Steinway & Sons, offering quality craftsmanship at a more accessible price point for students and beginning pianists. Sold as the starting tier of the Steinway family of brands.
• Roland Pianos Digital pianos from Roland offering electronic alternatives to acoustic pianos, with features such as headphone connectivity and built-in sounds. Targeted at players seeking digital functionality, practice convenience, or lower-maintenance alternatives.
• Silent Systems and Hybrid Pianos Acoustic pianos equipped with silent systems (such as Yamaha Silent Piano technology) and hybrid pianos that combine acoustic piano action with digital sound modules, allowing players to practice privately with headphones while retaining authentic piano touch.
• Certified Pre-Owned (CPO) Steinways Pre-owned Steinway pianos that have passed an 88-point inspection by factory-trained technicians, come with a 3-year Steinway factory warranty, and are verified to use authentic Steinway parts. Offered to buyers seeking used Steinway quality with manufacturer-backed assurance.
• Used Pianos Pre-owned acoustic pianos sold as-is, including trade-ins and non-certified instruments across brands such as Yamaha, Boston, and Essex. Offered to buyers seeking value-priced options without the formal CPO inspection warranty.
• Piano Lessons In-person and virtual piano lessons taught by qualified instructors, available to students at all skill levels. Includes access to the Steinway Teacher Registry for connecting with teachers in the New England region.
• Concert & Artist Services Rental of Steinway concert grand pianos (Model D and Model B Spirio/R) for concerts, recitals, recordings, and cultural events, including freight, tuning, and technician standby services. Priced on a per-event basis with not-for-profit and retail differentials, serving concert halls, performing arts organizations, universities, and houses of worship.
• Steinway Restoration Steinway factory rebuild and restoration services coordinated by M. Steinert & Sons for pianos in need of restoration, maintaining the instrument's Steinway heritage and playability. Customers are connected directly to Steinway's restoration facility.
• Piano Rental Program Short-term and long-term piano rental options for customers who want to try a piano before purchasing or who need a temporary instrument for events, practice, or transition periods.
• Trade-In and Trade-Up Program Lifetime Piano Pledge offering 100% trade-in value toward a new, larger Steinway & Sons piano for the life of the original purchaser, allowing customers to upgrade their instrument over time without losing their initial investment.
• Shipping and Delivery Professional piano moving services including piano preparation (tuning, regulation, case cleaning), specialized packaging for grand and upright pianos, and delivery coordination. Local moves take 1-5 days; long-distance moves 2-4 weeks.
• Financing Options Facilitation of piano financing through Allegro (Steinway-endorsed), Piano Credit Corp (8.99% for 10-year loans with 10-20% down), and in-house 30-60-90 day financing with 25% down and 18% late-payment APR. A mortgage incorporation option is also available. Approximately 14% of customers use financing to acquire their piano.

Quantifiable outcome

• Over 2,000 Steinway Artists worldwide perform exclusively on Steinway pianos, validating Steinway's market dominance and quality standard
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Steinway & SonscoreChannel Partner/ Reseller/ Distributor · 1 January 1869M. Steinert & Sons is the oldest authorized Steinway dealer in the world, having secured this distinction in 1869. As an authorized dealer, they are the only source for new Steinway pianos in New England. Staff are required to attend William Steinway University (WSU) training at the Steinway factory. The relationship has lasted over 155 years, with M. Steinert often pioneering programs that Steinway later implements company-wide.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yamaha Corporation of America: Global manufacturer and seller of acoustic pianos (disklavier, silent systems), digital pianos, and a full suite of music products. M. Steinert currently sells Yamaha Silent Pianos and Yamaha acoustic models, but Yamaha's broader portfolio (digital, hybrid, consumer to pro) competes for share in the same piano-buying consideration set.
• Roland Corporation: Global manufacturer of digital pianos (Roland pianos), player pianos, and hybrid instruments. M. Steinert carries Roland as a partner brand, but Roland's expanding digital/hybrid portfolio competes for the entry-level and practice-use segments traditionally anchored to acoustic pianos.
• Guitar Center: National big-box music retailer offering acoustic and digital pianos, keyboards, lessons, and instrument services across hundreds of U.S. locations. Overlaps with M. Steinert's customer segments at the entry-level and casual player tiers, competing for the same first-time and intermediate piano purchasers with lower price points and financing options.
• Sweetwater: Largest U.S. online retailer of musical instruments (including digital pianos and keyboards) with strong logistics, customer service, and financing. Not a direct Steinway competitor, but its online-first model and broad piano/keyboard assortment competes for entry-level and intermediate buyers who would otherwise walk into a M. Steinert showroom.

Emerging players

• TakeLessons (Varsity Tutors): Online marketplace for private music lessons across instruments including piano. Partially comparable as a competing channel for the lesson-revenue portion of M. Steinert's business, offering convenient online booking and broader teacher selection at typically lower price points than showroom-based lessons.

Direct peers

• Faust Harrison Pianos: Authorized Steinway dealer in the New York metro area, selling new and pre-owned Steinway pianos along with other luxury brands. Directly comparable as a Steinway-exclusive dealer in an adjacent geographic market, competing in the same premium concert and institutional segment.
• Jordan Kitt's Music: Multi-brand piano retailer based in the Mid-Atlantic offering new and used acoustic pianos (Steinway, Yamaha, Kawai, Roland), lessons, and service. Directly comparable as a regional brick-and-mortar piano retailer with similar product breadth, service offerings, and target customer segments.
• Cunningham Piano Company: Authorized Steinway dealer in the Philadelphia metro region with showrooms, selection centers, and concert & artist services. Directly comparable as a long-standing Steinway dealer offering the full Steinway family (Spirio, Boston, Essex) plus service, lessons, and concert support — a near-twin business model in an adjacent geography.
• Schmitt Music: Long-established Midwest piano and music retailer with showrooms offering new and used acoustic pianos, digital pianos, lessons, and instrument services. Directly comparable as a multi-location physical piano retailer serving both consumer and institutional customers, with similar service-and-lessons ecosystem.

Others

• Steinway & Sons: M. Steinert's principal supplier and core partner since 1869 — the manufacturer of Steinway, Boston, and Essex pianos and the Spirio player piano technology. Strictly an upstream channel partner (not a competitor), but the parent-supplier relationship is foundational to M. Steinert's customer value proposition and competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M. Steinert & Sons