Living Bread Inc.

What Living Bread Inc. does

Living Bread, Inc. is a South Carolina-based 501(c)(3) nonprofit founded in 2013 by Ella Walker Henderson that provides specialized counseling, nutrition support, and faith-integrated services for individuals and families affected by eating disorders. The organization operates primarily from a single counseling center in Greenville, SC, with supplemental telehealth delivery extending services to Florida and potentially other states. Its clinical platform is built on Cognitive Behavioral Therapy Enhanced (CBT-E), an evidence-based protocol developed by Christopher Fairburn for eating disorder treatment, combined with family-based therapy for adolescents, optional Christian faith integration, and a prayer ministry and mentorship program for community support.

The organization employs a small clinical team of three Licensed Professional Counselors (some holding Certified Eating Disorder Specialist credentials) and two Registered Dietitians, augmented by trained volunteers for prayer and mentorship roles. Its service portfolio comprises Mental Health Counseling and Nutrition Counseling as core clinical offerings, a Financial Assistance Program that subsidizes treatment costs (averaging $600 for nutrition and $1,000 for therapy per client), and a prayer ministry and Christian mentorship program for those seeking faith-based support.

Living Bread's revenue model blends service fees (insurance billing for BC/BS plus sliding scale payments) with community donations, the latter representing 40% of revenue and constituting the primary funding source for financial assistance disbursements. Go-to-market is community-led, relying on word-of-mouth referrals, partnerships with schools, coaches, and educators, content marketing through blogs and toolkits, and a NEDA resource-sharing partnership. The customer base spans individuals with eating disorders, their families, and educators/coaches who serve as referral sources, with all services positioned as accessible regardless of faith background.

Name

Living Bread Inc.

Legal name

Living Bread, Inc.

Website

https://livingbreadgreenville.org

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Living Bread, Inc. is a Greenville, SC-based 501(c)(3) nonprofit that provides evidence-based mental health and nutrition counseling, financial assistance, and faith-integrated support services for individuals and families affected by eating disorders.

Ownership category

akta.pro rank

Product category

Eating Disorder Treatment Services

NAICS

Other Individual and Family Services (62419), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industries

Eating Disorder Recovery Nutrition Support (HSADAFAM), Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

Keywords

• Eating disorder treatment
• Mental health counseling
• Nutrition counseling
• Faith-based therapy
• CBT-E counseling

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Living Bread relies on community donations as a primary funding source. The organization is a registered 501(c)(3) nonprofit. 40% of revenue comes from donations. All donations are tax-deductible.
2. Mental Health and Nutrition Counseling Fees: Fees charged for counseling and nutrition services. The organization accepts BC/BS insurance and offers sliding scale fees based on financial need to ensure access to treatment.
3. Financial Assistance Program: Financial assistance awarded to clients who cannot afford treatment. Average financial assistance is $600 for nutrition counseling and $1,000 for therapy counseling. Over $20,000 awarded in financial assistance last year.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Living Bread provides mental health counseling and nutrition counseling for individuals with eating disorders, using the evidence-based Cognitive Behavioral Therapy Enhanced (CBT-E) approach. Treatment is delivered by Licensed Professional Counselors (some with Certified Eating Disorder Specialist credentials) and Registered Dietitians. A Financial Assistance Program subsidizes care for low-income clients, and faith integration through prayer and mentorship is offered on request.

Product overview

Living Bread Inc. is a non-profit 501(c)3 organization offering a suite of counseling and support services for individuals and families affected by eating disorders. The organization provides Mental Health Counseling and Nutrition Counseling as its core clinical services, supported by a Financial Assistance Program to address barriers to treatment access, andPrayer Ministry & Mentorship for those seeking faith-based support. Services are delivered at Living Bread's Counseling Center in Greenville, SC, and include evidence-based treatment approaches such as CBT-Enhanced, family-based therapy for adolescents, and faith integration. The organization requires clients to participate in their own care through a treatment team model involving Licensed Professional Counselors and Registered Dietitians.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Counseling Evidence-based outpatient mental health counseling for individuals with eating disorders (anorexia nervosa, bulimia nervosa, binge eating disorder, and other specified feeding or eating disorders), delivered by Licensed Professional Counselors using CBT-E. Optional faith-based integration (prayer) is provided upon client request. Accepts BC/BS insurance and offers sliding scale fees.
• Nutrition Counseling Outpatient nutrition counseling provided by Registered Dietitians specializing in eating disorders, helping clients relearn normal eating patterns and address disordered thinking about food. Offered on a sliding scale fee basis.
• Financial Assistance Program Subsidy program that helps clients cover the costs of therapists, nutritionists, and physicians at Living Bread. Average assistance awarded is $600 for nutrition counseling and $1,000 for therapy counseling; over $20,000 in total assistance was awarded in the prior year. Funded primarily by community donations; clients must invest at least a portion of their own fee.
• Prayer Ministry & Mentorship Prayer appointments for anyone impacted by eating disorders, provided by trained prayer ministers specialized in praying with those struggling with eating disorders. Includes a Christian mentorship program pairing mentors with individuals isolated by eating disorders for weekly friendship-based support; currently virtual due to COVID.

Quantifiable outcome

• Average financial assistance of $600 for nutrition counseling and $1,000 for therapy counseling per client
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NEDA (National Eating Disorders Association)coreStrategic or Co-development PartnerNEDA provides educational resources and toolkits that Living Bread shares with its community. Living Bread sources videos, webinars, and informational content from NEDA's Resource Center. NEDA's Parent Toolkit, Educator Toolkit, and Coach & Athletic Trainer Toolkit are distributed through Living Bread's website. This partnership provides standardized, professionally-developed eating disorder education materials.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Project Heal: Nonprofit organization providing financial assistance, treatment referrals, and community support for people with eating disorders. Directly comparable nonprofit mission and financial-assistance focus, though it does not deliver clinical care directly.
• Center for Discovery: National outpatient and residential eating disorder treatment provider offering CBT-E and family-based therapy across multiple states. Living Bread staff have previously worked at Center for Discovery, and it is the closest scale-comparable peer to Living Bread's clinical model.
• Monte Nido: Eating disorder treatment provider offering residential, partial hospitalization, and outpatient care with a focus on evidence-based and holistic approaches. Directly comparable treatment philosophy, though typically serving higher-acuity patients at higher price points.
• Veritas Collaborative: Specialty eating disorder treatment provider with virtual, intensive outpatient, and residential programs. Closely aligned with Living Bread on clinical methodology (FBT, CBT-E) and target demographic, though operating at multi-site scale.
• Atlanta Center for Eating Disorders: Regional outpatient eating disorder treatment center in Atlanta. Living Bread clinical staff previously worked at this organization, and it shares Living Bread's outpatient, family-based therapy model in the Southeast U.S.
• Timberline Knolls: Residential and outpatient eating disorder treatment program for women and girls. Comparable treatment modalities (CBT, DBT, family therapy) and target demographic, with a residential focus that complements Living Bread's outpatient model.

Broad incumbents

• Eating Recovery Center: One of the largest U.S. networks of eating disorder treatment programs, including residential, partial hospitalization, and intensive outpatient. Overlaps with Living Bread on CBT-E and family-based therapy, but operates at much broader scale and geographic footprint.
• Renfrew Center: Long-standing national provider of eating disorder treatment with residential and outpatient programs. Comparable clinical methodology (CBT-E, DBT, family-based therapy) but much larger scale and primarily Northeast-based footprint.

Emerging players

• Equip Health: Virtual eating disorder treatment provider specializing in family-based treatment (FBT) for adolescents and adults. Comparable clinical model and target population, but a tech-enabled, venture-backed national telehealth model rather than a community nonprofit.

Others

• National Eating Disorders Association (NEDA): Largest U.S. nonprofit dedicated to eating disorders, providing education, screening tools, and a treatment-provider directory. Living Bread is a NEDA resource partner, making NEDA an enabling/ecosystem peer rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/LivingBreadInc
• Facebookfacebook.com/livingbreadgvl
• LinkedInlinkedin.com/company/living-bread-greenville
• Instagraminstagram.com/livingbreadinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living Bread Inc.