VAÏVAÏ coco
VAÏVAÏ coco is a French brand that produces and sells natural, additive-free coconut water beverages (100% Pure and Extra Douce variants) through a Shopify DTC site and Amazon France, targeting health-conscious French consumers seeking clean-label hydration alternatives.
- Company typePrivate
- Founded2009
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What VAÏVAÏ coco does
VAÏVAÏ coco is a French packaged coconut water brand producing and selling natural, additive-free coconut water beverages for everyday hydration. The company operates two core SKUs: EAU DE COCO 100% pure (available in 33cl and 1L formats, positioned as a clean-label 100% pure coconut water) and EAU DE COCO extra douce (1L format, a milder, sweeter-tasting variant). The underlying production process involves harvesting young green coconuts at optimal ripeness, mechanically slicing them to extract the water, and rapidly pasteurizing the juice before bottling to preserve nutritional and sensory qualities; byproducts (young flesh and fibers) are recovered for food applications or transformed into fuel and padding, providing modest upcycling economics.
The brand is positioned for health-conscious consumers seeking natural hydration alternatives to sugary drinks, with secondary use cases spanning post-workout recovery, smoothies, morning routines, and relaxation moments. Revenue is generated through one-time unit purchases at €3.99 per unit, distributed via a direct-to-consumer Shopify storefront (vaivai.fr) and Amazon France, with marketing concentrated on Instagram, TikTok, and YouTube. VAÏVAÏ coco operates as a private strategic subsidiary of Solinest, with corporate identity and contact infrastructure ([email protected]) integrated into the parent company, and is staffed by 1-10 employees with a single-country (France) operating footprint. No funding rounds, M&A activity, leadership changes, or financial disclosures are publicly available, indicating a small, privately-held brand operating within a larger distribution parent's portfolio.
VAÏVAÏ coco firmographics
Firmographics- Name
- VAÏVAÏ coco
- Legal name
- VAÏVAÏ coco
- Website
- https://www.vaivai.fr
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VAÏVAÏ coco is a French brand that produces and sells natural, additive-free coconut water beverages (100% Pure and Extra Douce variants) through a Shopify DTC site and Amazon France, targeting health-conscious French consumers seeking clean-label hydration alternatives.
- Ownership category
- akta.pro rank
VAÏVAÏ coco industry classification
Industry- Product category
- Natural Coconut Water Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
- akta.pro secondary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
Keywords
Where VAÏVAÏ coco is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
VAÏVAÏ coco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Coconut Water Product Sales: VAÏVAÏ coco generates revenue through the sale of coconut water products - EAU DE COCO 100% pure and EAU DE COCO extra douce - as one-time purchases through their e-commerce platform and Amazon marketplace
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single unit coconut water products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
VAÏVAÏ coco product offering
Product offeringCore offering
VAÏVAÏ coco produces and sells packaged natural coconut water beverages for everyday hydration. Its range covers two variants — EAU DE COCO 100% Pure and EAU DE COCO Extra Douce — in 33cl and 1L formats, marketed as additive-free, naturally potassium-rich alternatives to sugary drinks.
Product overview
VAÏVAÏ coco is a French coconut water brand offering two core coconut water products: EAU DE COCO 100% pure (a 100% pure, additive-free coconut water naturally rich in potassium) and EAU DE COCO extra douce (an extra-smooth variant with a milder, sweeter taste). Both products are positioned as healthy alternatives to sugary beverages, suitable for various consumption occasions including sports recovery, morning routines, smoothies, and moments of relaxation. Available in 1L and 33cl formats.
Differentiator
Problem solved
Functional benefit
Brands
- Eau de coco 100% pure: 100% pure coconut water, naturally rich in potassium, without additives or preservatives. Available in 33cl format.
- Eau de coco Extra douce
Products and services
- EAU DE COCO 100% Pure 100% pure coconut water, naturally rich in potassium, with no additives, preservatives, or artificial flavors. Packaged in 33cl and 1L formats and positioned as a healthy alternative to sugary drinks for everyday hydration, post-workout recovery, smoothies, and relaxation moments.
- EAU DE COCO Extra Douce Extra smooth coconut water with a delicately sweet and refreshing taste, extracted from young green coconuts. Sold in a 1L format for consumers who prefer a milder, softer coconut water flavor profile.
Quantifiable outcome
- Source of potassium - contributes to normal muscle function
- +2 more outcomes
Companies that use VAÏVAÏ coco
Customer profileSegments3 records
Ideal customer profiles1 record
VAÏVAÏ coco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
VAÏVAÏ coco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shopify Inc.coreShopify Inc. provides the e-commerce platform that powers the VAÏVAÏ coco online store at vaivai.fr, enabling product listings, shopping cart functionality, and checkout processing for direct-to-consumer sales.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
VAÏVAÏ coco competitors and assessment
Company assessmentDirect peers
- Vita Coco: Global category leader in packaged coconut water, directly competing with VAÏVAÏ coco on 100% pure and flavored coconut water SKUs in retail and online channels. Most relevant peer given the identical product category.
- Innocent: Coca-Cola-owned natural beverage brand selling coconut water, smoothies, and juices across France and Europe. Directly comparable on product type (coconut water), target consumer (health-conscious), and French retail presence.
- Harmless Harvest: Premium coconut water brand positioned on clean ingredients and sustainability, mirroring VAÏVAÏ coco's no-additive, byproduct-aware value proposition in the same premium tier.
- C Coconut Water: Direct-to-consumer coconut water brand competing on a similar pure, no-additive proposition. Useful comparable on digital-first GTM and single-format product architecture.
Broad incumbents
- Zico: Coca-Cola-owned coconut water brand with broader portfolio reach and global distribution. Comparable as a coconut water peer but with materially greater scale and incumbency advantages.
- Volvic (Danone): Major French bottled water and natural beverage brand under Danone, competing for the same 'natural hydration' occasion. Relevant as a French-market incumbent shaping shelf and consumer expectations.
Regional players
- Teisseire: Heritage French beverage brand (syrups, drinks) competing in the French natural hydration occasion. Comparable on geography and local consumer brand affinity, though adjacent rather than direct on product.
Emerging players
- Maison Perrier: Premium French flavored and enhanced water brand pursuing the natural, low-calorie hydration occasion in France. Comparable as a French-market emerging player in the premium hydration niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
VAÏVAÏ coco social profiles
Digital presenceVAÏVAÏ coco financial estimates
Financial estimateRevenue estimate
Valuation estimate
VAÏVAÏ coco leadership team
Management profileNumber of profiles
VAÏVAÏ coco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VAÏVAÏ coco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VAÏVAÏ coco
What does VAÏVAÏ coco do?
VAÏVAÏ coco produces and sells packaged natural coconut water beverages for everyday hydration. Its range covers two variants — EAU DE COCO 100% Pure and EAU DE COCO Extra Douce — in 33cl and 1L formats, marketed as additive-free, naturally potassium-rich alternatives to sugary drinks.
Is VAÏVAÏ coco a public or private company?
VAÏVAÏ coco is a private company. It is classified as corporate owned and is currently operating.
When was VAÏVAÏ coco founded?
VAÏVAÏ coco was founded in 2009. It employs 1 to 10 people.
Where is VAÏVAÏ coco based?
VAÏVAÏ coco is headquartered in Paris, France, in the Europe region.
How does VAÏVAÏ coco make money?
One revenue line is on record: coconut Water Product Sales.
Who are VAÏVAÏ coco's main competitors?
Direct peers on record are Vita Coco, Innocent, Harmless Harvest and C Coconut Water. Broad incumbents are Zico and Volvic (Danone). Teisseire is listed as a regional player. Maison Perrier is listed as an emerging player.
Does VAÏVAÏ coco have an API?
No public API is recorded for VAÏVAÏ coco.
What industry is VAÏVAÏ coco in?
VAÏVAÏ coco's product category is Natural Coconut Water Beverages. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks), with a secondary code of AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated). Its NAICS code is 3121 and its SIC code is 2080.