What Msig Thailand does

MSIG Insurance (Thailand) Public Company Limited is a Thai non-life insurer offering a full suite of personal and commercial cover, including Motor, Travel, Home, Health, and Golf for retail customers, and Marine, Engineering, Property, Liability, Commercial Motor, and Group Personal Accident for corporate clients. The company is the Thai subsidiary of MS&AD Insurance Group, one of the top 10 global non-life insurance groups, and has operated in Thailand for 120 years, providing it with established brand equity and an OIC-licensed domestic franchise.

The company runs three digital platforms (psmart.msig-thai.com, digital.msig-thai.com, and mservices.msig-thai.com) and has launched MSIG Prakan Tamjai, a Usage-Based Insurance (UBI) product that prices motor cover based on driving behavior rather than static risk categories. It has also embedded MorDee telemedicine into its proposition and operates MSIG Easy Lounge and the MSIG Privilege loyalty program to deepen customer engagement beyond the policy itself. In July 2026 it revamped its public website alongside concurrent promotional campaigns in Travel, Motor, and Home.

MSIG Thailand generates revenue primarily through insurance premiums, with annual premium income exceeding THB 4 billion (~USD 110–115M). Distribution is multi-channel — brokers, agents, bancassurance, direct sales, 13 nationwide branches, and the digital stack — serving both retail and commercial customers. The company converted to a public limited company in October 2012 and is led by CEO Rattapol Gitisakchaiyakul, with 501–1,000 employees. ESG positioning has been formalized through the 2025 ESG DNA Certificate and MEA Energy Awards, and the firm has received OIC "Outstanding Non-Life Insurance Development" recognition in 2023, 2024, and 2025.

Name

Msig Thailand

Legal name

MSIG Insurance (Thailand) Public Company Limited

Website

https://msig-thai.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

General (Non-Life) Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Health and Medical Insurance Carriers (524114)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Travel & Accident (Non-Life) Insurance (FSAJAMAN), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)

Keywords

• Non-life insurance
• Motor insurance
• Travel insurance
• Commercial property insurance
• Health insurance

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Collection of insurance premiums from personal and commercial lines including motor, travel, home, health, marine, engineering, property, and liability insurance products. Annual premium income is over 4 billion Baht.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

MSIG Thailand provides non-life (general) insurance products and services for both individual consumers and businesses in Thailand. Personal lines include motor, travel, home, health, cancer, golf, and seasonal insurance, while commercial lines cover marine cargo, engineering, property, liability, commercial motor, and group personal accident insurance. The company distributes through brokers, agents, bank partners, direct sales, 13 branches, and digital platforms, generating over 4 billion Baht in annual premium income.

Product overview

MSIG Thailand offers a comprehensive portfolio of non-life insurance products for both personal and business customers. The personal lines include motor insurance (with Class 1 and 2+/3+ options), travel insurance (domestic and international), home insurance, health insurance, and golf insurance. Business lines encompass marine cargo, engineering, property, liability, commercial motor, and group personal accident coverage. The company operates digital sales platforms (digital.msig-thai.com and psmart.msig-thai.com) for direct policy purchases, alongside partner portals like MSIG Bizlink and Genlink. Customer service features include online claims tracking via mservices.msig-thai.com, MSIG Easy Lounge for in-person support, telemedicine services through MorDee, and a loyalty program called MSIG Privilege. The product portfolio is distributed through professional brokers, agents, bank partners (bancassurance), and directly through digital channels, supported by 13 branches nationwide.

Differentiator

Problem solved

Functional benefit

Brands

• MSIG Privilege: Customer privilege program offering e-coupons and special benefits for MSIG insurance policyholders
• MSIG Easy Lounge
• Speedi

Products and services

• MSIG Motor Insurance Comprehensive motor vehicle insurance for individuals covering both comprehensive (Class 1) and third-party (2+/3+) coverage tiers. Distributed through digital platforms and the nationwide branch network.
• MSIG Travel Easy Plus Comprehensive travel insurance coverage for international trips with single-trip and annual plan options for individuals.
• MSIG Trip Easy Plus Travel insurance for domestic trips within Thailand, covering single-trip journeys for individual consumers.
• MSIG Overseas Student Insurance Travel insurance designed for students pursuing education abroad, covering medical and travel-related needs during overseas studies.
• Bann & Condo Easy (MSIG Home Insurance) Home and condominium insurance covering property damage and related risks for individual homeowners and condo residents.
• MSIG Cancer Insurance Health insurance coverage specifically for cancer-related treatments and expenses for individuals.
• MSIG Seasonal Insurance Seasonal or temporary health insurance coverage for specific periods for individual consumers.
• MSIG Health Insurance Health insurance providing coverage for medical expenses and healthcare services for individual policyholders.
• MSIG Golf Insurance Insurance coverage for golfers covering equipment, liability, and golf-related accidents at courses in Thailand.
• MSIG Marine Insurance Insurance for marine cargo and transportation covering goods in transit via sea and land for commercial clients.
• MSIG Engineering Insurance Engineering insurance covering construction risks, machinery breakdown, and erection coverage for commercial and industrial clients.
• MSIG Property Insurance Commercial property insurance covering buildings, contents, and business interruption for commercial clients.
• MSIG Liability Insurance Liability insurance protecting businesses against third-party claims for bodily injury or property damage.
• MSIG Group Personal Accident Insurance Group personal accident insurance providing coverage for employees or group members, typically purchased by businesses for workforce protection.
• MSIG Prakan Tamjai (Usage-Based Insurance) Usage-based insurance program allowing drivers to earn benefits based on driving behavior.
• MSIG Privilege Loyalty Program Customer loyalty program offering e-Coupons and special privileges to MSIG insurance policyholders.

Quantifiable outcome

• Over 4 billion Baht annual premium income
• +2 more outcomes

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, minor and major.

• Mitsui Sumitomo Insurance Company, LimitedcoreStrategic or Co-development Partner · 1 January 2001Parent company of MSIG Asia, formed in 2001 through a merger between Mitsui Marine & Fire Insurance Co., Ltd. and Sumitomo Marine & Fire Insurance Co., Ltd. The company has roots going back to the 17th century with Mitsui and Sumitomo business groups established over 300 years ago.
• MSIG AsiacoreStrategic or Co-development PartnerLocated in Singapore, MSIG Asia Pte Ltd is a wholly owned subsidiary of Mitsui Sumitomo Insurance Company, Limited. Combining global and local best practices, MSIG entities across ASEAN, Hong Kong, Australia and New Zealand have been providing general insurance solutions for more than 100 years.
• Metropolitan Electricity Authority (MEA)minorStrategic or Co-development PartnerReceived ESG DNA Certificate from MEA in 2025 and MEA ENERGY AWARDS in 2022, indicating partnership in sustainability initiatives.
• Bank PartnersmajorChannel Partner/ Reseller/ DistributorDistribution partnerships with banks for bancassurance products, allowing MSIG insurance products to be sold through banking channels.
• Professional Insurance Brokers and AgentsmajorChannel Partner/ Reseller/ DistributorNetwork of professional brokers and agents distributing MSIG insurance products across personal and commercial lines.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Allianz Ayudhya General Insurance: Allianz Ayudhya is the Thai general insurance joint venture between Allianz and Bank of Ayudhya, offering a comprehensive P&C product suite. It is a direct competitor with similar bancassurance-heavy distribution and an international parent comparable to MS&AD.
• Dhipaya Insurance Public Company Limited (TIP): Dhipaya Insurance is a top-tier Thai non-life insurer with strong motor and fire lines and an extensive agent network. It is a direct competitor in the Thai P&C market with overlapping personal and commercial product sets.
• Thaivivat Insurance Public Company Limited: Thaivivat Insurance is a Thai non-life insurer offering motor, fire, marine, and miscellaneous insurance, frequently cited among the country's leading general insurers. It competes directly with MSIG across personal and commercial lines.
• Muang Thai Insurance Public Company Limited: Muang Thai Insurance is a leading Thai general insurer with a similar multi-line P&C offering and broad distribution. It competes head-to-head with MSIG in motor, fire, and personal lines through bancassurance and agent channels.
• Chubb Samaggi Insurance Public Company Limited: Chubb Samaggi is the Thai general insurance operation of Chubb Limited, providing personal accident, motor, fire, and commercial lines. It competes directly with MSIG Thailand, particularly in personal accident and group insurance segments.
• AXA Insurance Public Company Limited (Thailand): AXA Thailand is a major international-affiliated general insurer operating across personal and commercial P&C lines. It is a direct competitor in the Thai non-life market with overlapping products in motor, health, property, and travel.
• Sompo Insurance Thailand: Sompo Thailand is the Thai subsidiary of Sompo Japan, a Japanese non-life insurer. It offers multi-line P&C products and competes with MSIG Thailand in the Thai market, sharing a similar Japanese-parent international insurance profile.
• Bangkok Insurance Public Company Limited (BKI): Bangkok Insurance is one of Thailand's longest-established general non-life insurers offering motor, fire, marine, and miscellaneous P&C lines. It is the most direct comparable domestic competitor to MSIG Thailand in product mix and target segments.
• Tokio Marine Safety Insurance (Thailand) Public Company Limited: Tokio Marine Thailand is the Thai general insurance subsidiary of Tokio Marine, a Japanese global insurer. Like MSIG Thailand, it is a Japanese-affiliated Thai non-life carrier offering motor, fire, marine, and accident lines to retail and commercial customers.

Broad incumbents

• AIG Thailand Insurance Company Limited: AIG Thailand is the Thai general insurance affiliate of AIG, a global broad-line insurer offering property, casualty, motor, and specialty lines. It is comparable as an international-affiliated Thai P&C carrier with broader global capabilities, similar in positioning to MS&AD-backed MSIG Thailand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/msigthailand
• YouTubeyoutube.com/channel/UC5TN7zXW740dEZQ2ch5v0Mg/videos
• Facebookfacebook.com/msigth
• LinkedInlinkedin.com/company/msig-insurance-thailand-co.-ltd.
• Instagraminstagram.com/msigthailand
• TikToktiktok.com/@msigth

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Msig Thailand