Nature Green

What Nature Green does

Nature Green Co., Ltd. is a privately held Chinese manufacturer of SPC (Stone Plastic Composite) flooring and wall panels, established in 2016 and headquartered in Zhongshan City, Guangdong Province, within the Greater Bay Area. The company operates a 30,000+ square meter factory equipped with six automatic production lines delivering roughly 5 million square meters of annual output, with publicly stated plans to expand to ten lines. Its product portfolio spans six SPC flooring variants — Regular SPC (NGK series), proprietary FirmCore™ (24% lighter than standard SPC), ABA Construction (co-extruded for dimensional stability), Embossed-In-Register (EIR) for ultra-realistic wood-texture alignment, Herringbone, and Pressed Bevels — plus an SPC wall panel line including a Carbon Crystal Wall Panels sub-line in wood grain, 3D stone, fabric, and marble textures.

The company's competitive positioning rests on three pillars: proprietary product technology (FirmCore™ and EIR), industrial scale at a logistics-advantaged location near two top-5 global shipping ports, and a broad set of international certifications (ISO9001, ISO14001, FloorScore, Assure Certified, A+, CE) with third-party testing by SGS, Intertek, and TÜV. The business model is pure B2B wholesale: Nature Green sells on a quote-based, inquiry-driven basis to international distributors, wholesalers, retailers, and project developers, with no disclosed direct-to-consumer or e-commerce channel. End-markets are residential and commercial flooring plus interior wall decoration, served across North America, Europe, Oceania, South America, South-East Asia, the Middle East, and domestic China. Pricing is not publicly disclosed, no revenue figures are available, and there is no visible external funding, M&A, or disclosed management team in the source data.

Name

Nature Green

Legal name

Nature Green Co., Ltd.

Website

https://nature-green.cn

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Nature Green is a privately held Chinese manufacturer of SPC (Stone Plastic Composite) flooring and wall panels, exporting from a 30,000 sqm Zhongshan factory to distributors, wholesalers, and project developers across six international regions.

Ownership category

akta.pro rank

Product category

SPC Flooring

NAICS

Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (326130)

SIC

Plastics Products, Nec (3089)

akta.pro primary industry

Resilient Floor Coverings Manufacturing (Vinyl/LVT/Linoleum/Rubber/Cork) (IMAOAJAH)

Keywords

• SPC flooring manufacturing
• SPC wall panels
• Vinyl flooring export
• Flooring OEM manufacturing
• Stone plastic composite

Headquarters

HQ city

Zhangshan

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. SPC Flooring Products: Manufacture and sale of SPC (Stone Plastic Composite) flooring products including regular SPC, FirmCore™, ABA Construction, EIR, Herringbone, and Pressed Bevels variants. Revenue generated through wholesale B2B sales to distributors, retailers, and project developers globally.
2. SPC Wall Panels: Production and sale of SPC wall panels for interior decoration applications. Additional product line revenue stream complementing the flooring business.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nature Green manufactures SPC (Stone Plastic Composite) flooring and SPC wall panels for residential and commercial applications. The product portfolio spans Regular SPC, FirmCore™ (24% lighter proprietary variant), ABA Construction, Embossed-In-Register (EIR), Herringbone, and Pressed Bevels flooring variants, plus SPC and Carbon Crystal wall panels. Production occurs at a 30,000+ square meter factory in Zhongshan City, Guangdong Province, with 6 automatic production lines and 5 million square meters annual output capacity.

Product overview

Nature Green is a manufacturer of SPC (Stone Plastic Composite) flooring and wall panels based in Zhongshan City, Guangdong Province, China. Their product portfolio centers on SPC flooring technology with multiple specialized variants: Regular SPC Flooring (NGK series) for standard applications; FirmCore™ SPC (24% lighter than regular); ABA Construction SPC for dimensional stability; Embossed-In-Register (EIR) SPC for authentic wood textures; Herringbone SPC for decorative patterns; and Pressed Bevels SPC with beveled edges. Complementing the flooring line are SPC Wall Panels including Carbon Crystal Wall Panels, available in wood grain, 3D stone, fabric, and marble textures. The company operates 6 automatic production lines with an annual output of 5 million square meters.

Differentiator

Problem solved

Functional benefit

Brands

• FirmCore™: Lighter SPC flooring product line - 24% lighter than regular SPC with features including EIR authentic wood texture, anti-scratch, and pet-friendly properties
• NatureHome
• FirmCore™ SPC

Products and services

• Regular SPC Flooring (NGK Series) Standard Stone Plastic Composite (SPC) flooring in stock colors for residential and commercial applications, including the NGK series (models NGK-8001 through NGK-8078 and beyond).
• FirmCore™ SPC Proprietary SPC flooring that is 24% lighter than regular SPC while maintaining structural integrity, featuring EIR authentic wood texture, anti-scratch properties, pet-friendly formulation, painted V-groove edges, and super size 9" x 72" planks.
• ABA Construction SPC Co-extruded SPC flooring with ABA multi-layer construction providing dimensional stability, excellent impact resistance, better underfoot feel, and improved sound absorption.
• Embossed-In-Register (EIR) SPC (NatureHome EIR) SPC flooring featuring Embossed-In-Register technology where surface texture aligns with printed wood grain for ultra-realistic appearance, including NGW6017, NGW6016, NGW1017, NGW1002, and NGW6110 series models.
• Herringbone SPC SPC flooring designed in distinctive herringbone pattern for decorative floor installations.
• Pressed Bevels SPC SPC flooring with pressed bevel edges providing ultra-realistic woodwork appearance, easy cleaning edges, and ultra scratch-resistant surface.
• SPC Wall Panels Wall panels made from SPC material offered in wood grain (WW series), 3D stone texture (WSW series), fabric texture (WSS series), and marble texture (WSF, WSC, WS, WF series) variants for interior decoration applications.
• Carbon Crystal Wall Panels Advanced wall panel variant incorporating carbon crystal technology for enhanced durability and aesthetic properties.

Quantifiable outcome

• 24% lighter than regular SPC flooring with FirmCore™ technology
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Novalis Innovative Flooring: Chinese-origin SPC and LVT manufacturer with global distribution. Direct overlap in SPC flooring products, target buyers (distributors/project developers), and international export footprint.
• Power Dekor Group: China-based manufacturer of laminate flooring and wall panels. Comparable Chinese export manufacturer profile, surface category overlap, and B2B distribution channels.
• CFL Flooring: China-based manufacturer of SPC and rigid core flooring exporting globally. Closely comparable product geography, category, and B2B distribution model to Nature Green.
• Beaulieu International Group: Belgium-based flooring manufacturer producing resilient vinyl and SPC products. Comparable product range (rigid core/LVT) and serves similar international distributor and project customer base.

Broad incumbents

• Mannington Mills: US-based established flooring manufacturer with resilient (vinyl/LVT) and other lines. Competes in the same downstream categories as Nature Green via distribution to dealers and project buyers in North America.
• Shaw Industries: US floorcovering giant with extensive resilient (vinyl/LVT/SPC) lines. Overlaps Nature Green in vinyl plank flooring sold through dealers and to commercial projects in North America.
• Mohawk Industries: World's largest flooring manufacturer with a vinyl/LVT/SPC portfolio (including COREtec). Significant buyer of finished and sourced SPC; comparable end markets though vastly larger scale and brand-led.
• Tarkett: Global flooring manufacturer with a strong resilient and vinyl product line including LVT. Overlaps Nature Green in resilient flooring category and commercial/international channels, but operates at far larger scale and with branded go-to-market.
• Flooring Industries (Unilin / Quick-Step): Part of Mohawk, Unilin produces laminate, vinyl, and SPC flooring under Quick-Step and other brands. Comparable in resilient flooring category and international distribution, with a much broader brand portfolio.

Emerging players

• Zhejiang Walrus New Material: Chinese SPC flooring manufacturer focused on export markets. Comparable scale category, product offering, and target customer (international distributors and retailers).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature Green