Lite RADIO

What Lite RADIO does

Lite RADIO is a family-run independent local radio station, legally operated by On Air Radio Ltd and regulated by Ofcom, broadcasting curated easy listening music to the UK Home Counties. The station reaches listeners through three distribution channels: DAB radio in South Hertfordshire (Watford, St Albans, Hertfordshire), internet live streaming via its literadio.co.uk website powered by the Aiir radio CMS, and voice-activated smart speaker integration on Alexa and Google Home. Programming consists of scheduled presenter-led shows — Lite Mornings with Matt Cadman (6–10am), Non-Stop Lite daytime blocks, Lite Afternoon with Mark Stevens (4–7pm), and Weekend Breakfast with Pippa Head — alongside aggregated regional news across Berkshire, South Bucks, Surrey, and Watford. The station explicitly positions itself as 100% human-presented with no AI on-air, distinguishing it from algorithmic streaming competitors.

The company operates a secondary sub-brand called NonStopOldies, a 24/7 stream dedicated to Motown, Soul, and Rock N' Roll from the 1960s and 1970s, monetised primarily through listener donations via PayPal. Its principal revenue stream is local radio advertising sold to small and medium-sized businesses across the Home Counties, with packages priced from £250 per month on a minimum 3-month term and tiered discounts of 5% for 6-month and 10% for 12-month commitments. Named advertising partners include Thames Dental & Facial Care, Matt DJ, Travel Tony, Yvonne Arnaud Theatre, and RHL Business Vision. The audience is targeted at ABC1 adults aged 35 and over, with reported reach of 67,482 listeners and an average 75-minute session length.

Name

Lite RADIO

Legal name

On Air Radio Ltd

Website

https://literadio.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Local radio broadcasting
• Easy listening radio
• DAB radio station
• Radio advertising sales
• Digital audio streaming

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising & Sponsorship: The primary revenue stream is local radio advertising sold to businesses across the Home Counties. Packages are designed for small and medium-sized businesses with flexible and affordable options starting from £250 per month with minimum 3-month terms.
2. Donations: Listener donations to support the station's operations, particularly for the NonStopOldies stream. One-off and monthly sustaining supporter options available via PayPal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Lite RADIO operates an Ofcom-regulated, family-run local radio station that broadcasts easy listening music programming across the UK Home Counties via DAB digital radio in South Hertfordshire and internet live streaming worldwide. The station delivers curated feel-good music, scheduled presenter-led shows, local news coverage, and operates a sub-brand stream (NonStopOldies) dedicated to 1960s–1970s Motown, Soul, and Rock N' Roll, with listener access also available through smart speakers.

Product overview

Lite RADIO operates as a family-run, independent local radio station regulated by Ofcom, serving the Home Counties region (Berkshire, Buckinghamshire, Hertfordshire, and Surrey). The core product is the Lite RADIO broadcast station featuring easy listening music programming with local news coverage. The company also operates NonStopOldies as a sub-brand specializing in classic Motown, Soul, and Rock N' Roll from the 1960s and 1970s. Programming includes scheduled shows such as Lite Mornings with Matt Cadman, Non-Stop Lite music blocks, Lite Afternoon with Mark Stevens, and Weekend Breakfast with Pippa Head. Revenue is generated through advertising and sponsorship packages offered to local businesses.

Differentiator

Problem solved

Functional benefit

Brands

• NonStopOldies: A classic oldies music radio stream playing non-stop Motown, Soul, and Rock N' Roll from the 1960s and 1970s.

Products and services

• Lite RADIO Station Easy listening music radio station broadcasting curated feel-good music and local news across Berkshire, Buckinghamshire, Hertfordshire, and Surrey via DAB in South Hertfordshire, internet streaming, and smart speakers.
• NonStopOldies Stream A dedicated 24/7 classic oldies music radio stream playing Motown, Soul, and Rock N' Roll from the 1960s and 1970s, available via smart speakers or direct streaming, supported by listener donations.
• Lite RADIO Advertising & Sponsorship Packages Flexible and affordable radio advertising and sponsorship packages sold to small and medium-sized businesses in the Home Counties region, starting from £250 per month with a minimum 3-month term and volume discounts for longer commitments.

Quantifiable outcome

• £8 return for every £1 spent on radio advertising
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Thames Dental & Facial CareminorGTM or Marketing PartnerThames Dental and Facial Aesthetic Clinic situated in Thames Ditton offers all types of treatment under one roof. Their principal dentist and founder Dr Theodora Bravis has over 20 years experience including 10 years specialist status and a successful clinic in Harley Street.
• Matt DJminorGTM or Marketing PartnerProfessional event and wedding DJ with over 20 years experience working in prestigious venues across the South East including Searcys at The Gherkin, Abbey Road Studios, Coworth Park in Windsor. Has hosted events for corporate clients such as Legoland, Secret Escapes and John Lewis.
• Travel TonyminorGTM or Marketing PartnerTailormade travel experiences based in Surrey, part of Not Just Travel with full ABTA protection.
• Yvonne Arnaud TheatreminorGTM or Marketing PartnerLeading regional theatre in Guildford, Surrey. A 57-year-old charity that produces and presents vibrant, outstanding, entertaining drama and hosts the popular yearly pantomime.
• RHL Business VisionminorGTM or Marketing PartnerPrint and design services company helping individuals and companies reach their full marketing potential.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Union JACK Radio: UK commercial indie station streaming British music across multiple channels — comparable in being a small, commercially-funded, non-BBC operation targeting a niche format with streaming-led distribution.
• Smooth Radio: Global Radio's national easy listening station playing feel-good music from the 1980s to today — almost identical format, similar ABC1 35+ demographic, and overlapping Home Counties/regional coverage. Direct format and audience competitor.
• Classic FM: Global Radio's classical/relaxing music station serving the same 'unwind' listening occasion with an affluent ABC1 35+ audience. Closest competitor for the lite/contemplative listening slot Lite RADIO programmes.
• Magic Radio: Bauer Media's national easy listening/MOR station with a very similar playlist of relaxed hits and a comparable over-35 listener profile. Closest direct competitor on both format and advertiser proposition.
• Greatest Hits Radio: Bauer's classic hits network (formerly Absolute 80s/Network) playing nostalgic pop and rock from the 60s/70s/80s — directly competes with Lite RADIO's NonStopOldies stream and Lite RADIO's core playlist for older ABC1 listeners.
• Angel Radio: Small, independent UK community/easy listening station based on the south coast, sharing Lite RADIO's positioning as a family-run, Ofcom-licensed local broadcaster with an older audience and donation/advertising revenue mix.
• Heart Radio: Global Radio's pop-leaning station targeting ABC1 25-44 women with feel-good music — overlapping demographic and similar upbeat scheduling, competing for the same Home Counties female 35+ listener.

Regional players

• Radio Hertfordshire: BBC local station for Hertfordshire covering Watford, St Albans and surrounding areas — directly overlaps Lite RADIO's core DAB geography, even though it is non-commercial and competes primarily for listening hours.
• Radio Berkshire: BBC local station covering Berkshire — one of the four Home Counties Lite RADIO targets. Competes for the same regional listening audience and local advertiser attention, though it is publicly funded.

Broad incumbents

• BBC Radio 2: The UK's largest radio station by reach, programming easy listening and adult contemporary music for the over-35 audience. Operates as a non-commercial public service broadcaster but competes heavily for the same listening hours across the Home Counties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/literadio
• Instagraminstagram.com/literadio
• LinkedInlinkedin.com/company/literadio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lite RADIO