Logic Magazine
Logic Magazine (relaunched as Logic(s) in 2023) is an independent annual print and digital magazine and book publisher producing critical, speculative writing on technology's social impact for readers, academics, and queer and BIPOC communities, funded by subscriptions, book sales, and foundation grants.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Logic Magazine does
Logic Magazine is an independent print and digital publication founded in 2017 by Moira Weigel and Ben Tarnoff. Based in the United States, it publishes an annual themed magazine exploring technology's social impact through critical essays, speculative fiction, and investigative reporting. In 2023 it relaunched as Logic(s), positioning itself as 'the first queer Black and Asian tech magazine,' and Xiaowei Wang serves as creative director. The publication has produced 23 issues to date, covering themes including intelligence, sex, justice, scale, failure, China, bodies, nature, security, care, commons, distribution, kids, beacons, clouds, home, pivot, policy, medicine, out of place, and land, with a forthcoming 2026 issue on 'Terror.'
The company's revenue model combines four streams: (1) annual magazine subscriptions (digital or print) sold direct-to-consumer through its own webstore at store.logicmag.io, (2) one-time book sales of six co-published titles via FSG Originals / Farrar, Straus and Giroux distributed through Macmillan, (3) individual single-issue purchases, and (4) donations and memberships supplemented by institutional grants from the Ford Foundation and MacArthur Foundation. Pricing is not publicly disclosed. Books published include Tech Against Trump (2017), The Making of the Tech Worker Movement (2020), Voices from the Valley (2020), Subprime Attention Crisis (2020), What Tech Calls Thinking (2020), and Blockchain Chicken Farm (2020).
The publication operates with a small team of 1-10 employees and runs a direct-to-consumer go-to-market motion built primarily on email-list marketing, supplemented by organic social (Facebook, Twitter) and editorial events. It exited Columbia University's Incite Institute in 2024 and operates as an independent entity under editorial control of its co-founders, with no disclosed venture capital, private equity, or parent-company backing. Customer segments span individual subscribers, academic/institutional subscribers, queer/BIPOC readers seeking representation in tech media, and tech workers seeking critical perspectives on their industry. The underlying technology stack is a standard digital publishing platform for the website, e-commerce storefront, book distribution through Macmillan, and email communications — no proprietary AI, API, or SDK infrastructure is disclosed.
Logic Magazine firmographics
Firmographics- Name
- Logic Magazine
- Legal name
- Logic(s) Magazine
- Website
- https://logicmag.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Logic Magazine (relaunched as Logic(s) in 2023) is an independent annual print and digital magazine and book publisher producing critical, speculative writing on technology's social impact for readers, academics, and queer and BIPOC communities, funded by subscriptions, book sales, and foundation grants.
- Ownership category
- akta.pro rank
Logic Magazine industry classification
Industry- Product category
- Independent Critical Technology Magazine Publishing
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Science, Technology & Gaming Magazines (MPAJAEAL)
- akta.pro secondary industry
- E-book Subscription & Bundling Services (MPAJAMAB)
Keywords
Where Logic Magazine is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Logic Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Magazine Subscriptions: Annual subscriptions to the magazine delivered digitally or in print
- Book Sales: Sale of books published in collaboration with FSG Originals, including titles like Voices from the Valley, Subprime Attention Crisis, and Blockchain Chicken Farm
- Donations and Membership: Donations from supporters including Ford Foundation and MacArthur Foundation, as well as individual member support
- Individual Issue Sales: Single issue purchases through their webstore at store.logicmag.io
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual magazine subscription |
| One time/ perpetual license | Pay-as-you-go | Individual magazine issue purchase |
| One time/ perpetual license | Pay-as-you-go | Book purchases through store or Macmillan |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Logic Magazine product offering
Product offeringCore offering
Logic(s) Magazine publishes a themed annual print and digital magazine featuring critical analysis, speculative fiction, and essays on technology's social impact, alongside a line of books published in partnership with FSG Originals. The publication is offered directly to consumers through annual subscriptions and individual issue sales via its own webstore, with book distribution expanded through Macmillan. Editorial operations are supported by foundation grants and individual member contributions.
Product overview
Logic(s) is a print and digital publication that publishes annually, featuring critical analysis, speculative fiction, and investigative journalism about technology's impact on society. The magazine produces 23 issues to date covering themes including intelligence, sex, justice, scale, failure, play, China, bodies, nature, security, care, commons, distribution, kids, beacons, clouds, home, pivot, policy, medicine, and land. In addition to the magazine, Logic(s) publishes books through partnerships including FSG Originals, covering topics like the tech worker movement, digital advertising economics, Silicon Valley ideology, rural China technology, and political resistance through technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Logic(s) Magazine (annual print and digital magazine subscription) Annual themed print and digital magazine featuring critical analysis, speculative fiction, and essays on technology's impact on society, publishing issues on themes including Land, Out of Place, Medicine and the Body, Policy, Security, Nature, Bodies, China, Failure, and others. Sold via annual subscription and individual issue purchase through store.logicmag.io.
- The Making of the Tech Worker Movement Essay/book by Ben Tarnoff examining the emergence of tech worker organizing, collective action at companies like Google, and the class dynamics of the tech industry.
- Voices from the Valley: Tech Workers Talk About What They Do–and How They Do It Book edited by Moira Weigel and Ben Tarnoff featuring anonymous in-depth interviews with tech workers at all levels, providing an insider perspective on the tech industry.
- Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet Book by Tim Hwang investigating the financialization of digital attention through advertising and the risks of an advertising market collapse.
- What Tech Calls Thinking: An Inquiry into the Intellectual Bedrock of Silicon Valley Book by Stanford professor Adrian Daub examining the philosophical and intellectual origins of Silicon Valley's self-justifying ideas.
- Blockchain Chicken Farm: And Other Stories of Tech in China's Countryside Book by Xiaowei R. Wang exploring technology's social and political implications in rural China, challenging assumptions about rural backwardness.
- Tech Against Trump Book chronicling anti-Trump resistance by tech workers and technologists through interviews and watercolor illustrations documenting protests.
Quantifiable outcome
- First queer Black and Asian tech magazine launched in 2023
Companies that use Logic Magazine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Logic Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Logic Magazine partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and former.
- FSG Originals (Farrar, Straus and Giroux)coreBook publishing collaboration with FSG Originals producing titles including Voices from the Valley, Subprime Attention Crisis, Blockchain Chicken Farm, What Tech Calls Thinking, and The Making of the Tech Worker Movement. This partnership extends Logic's reach into book publishing.
- Columbia University Incite InstituteformerLogic(s) exited Columbia University's Incite Institute, having operated previously under this institutional affiliation.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Logic Magazine competitors and assessment
Company assessmentBroad incumbents
- Wired: Iconic technology and culture magazine. Comparable to Logic(s) in covering technology's intersection with society, but at mainstream scale, with a fundamentally different editorial orientation.
- The Atlantic: Major long-form magazine publishing on technology, culture, and politics. Comparable to Logic(s) in its thematic coverage of technology's social impact, but at much larger scale and broader general-interest audience.
- MIT Technology Review: Established technology publication covering innovation and its social implications. Comparable to Logic(s) in its technology coverage, but operates at vastly larger scale with institutional backing and broader audience.
Direct peers
- The Baffler: Long-running magazine of cultural and political criticism. Closely comparable to Logic(s) in combining critical essays with a magazine format, niche intellectual audience, and reliance on subscriptions and donations.
- The New Inquiry: Digital magazine exploring technology, culture, and politics. Comparable to Logic(s) in its independent editorial voice, technology-adjacent critical content, and subscription-supported model.
- n+1: Literary-intellectual magazine publishing essays, criticism, and fiction. Comparable to Logic(s) in its highbrow editorial voice, independent publishing model, and emphasis on long-form critical essays.
- Real Life Magazine: Online magazine publishing critical essays on technology, behavior, and culture. Directly comparable to Logic(s) in its focus on technology criticism from humanistic and non-mainstream perspectives.
- Dissent: Long-running magazine of progressive political and cultural criticism. Comparable to Logic(s) in its independent editorial voice, subscription-supported model, and intellectual left-leaning critique.
Emerging players
- The Drift: Magazine of culture, politics, and ideas. Comparable to Logic(s) in its independent magazine format, themed issues, and intellectual critical perspective, with some overlap in reader demographics.
- Triple Canopy: Online magazine and workspace for artist- and writer-driven digital publishing. Comparable to Logic(s) in its experimental editorial approach and independent, foundation-supported publishing model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Logic Magazine social profiles
Digital presenceLogic Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Logic Magazine leadership team
Management profileNumber of profiles
Profiles3 records
Logic Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Logic Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Logic Magazine
What does Logic Magazine do?
Logic(s) Magazine publishes a themed annual print and digital magazine featuring critical analysis, speculative fiction, and essays on technology's social impact, alongside a line of books published in partnership with FSG Originals. The publication is offered directly to consumers through annual subscriptions and individual issue sales via its own webstore, with book distribution expanded through Macmillan. Editorial operations are supported by foundation grants and individual member contributions.
Is Logic Magazine a public or private company?
Logic Magazine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Logic Magazine founded?
Logic Magazine was founded in 2017. It employs 1 to 10 people.
Where is Logic Magazine based?
Logic Magazine is headquartered in San Francisco, United States, in the North America region.
How does Logic Magazine make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are book Sales, donations and Membership and individual Issue Sales.
Who are Logic Magazine's main competitors?
Broad incumbents on record are Wired, The Atlantic and MIT Technology Review. Direct peers are The Baffler, The New Inquiry, n+1, Real Life Magazine and Dissent. Emerging players are The Drift and Triple Canopy.
Does Logic Magazine have an API?
No public API is recorded for Logic Magazine.
What industry is Logic Magazine in?
Logic Magazine's product category is Independent Critical Technology Magazine Publishing. Its primary akta.pro industry code is MPAJAEAL, Science, Technology & Gaming Magazines, with a secondary code of MPAJAMAB, E-book Subscription & Bundling Services. Its NAICS code is 513120 and its SIC code is 2721.