Nederlandse Orde Van Beroepscoaches (nobco)

What Nederlandse Orde Van Beroepscoaches (nobco) does

NOBCO (Stichting Nederlandse Orde van Beroepscoaches) is the Dutch national professional association for professional coaches, founded on January 16, 2003, as a non-profit foundation (stichting) headquartered in Nijkerk, Netherlands. Since 2008 the organization has operated as the Dutch chapter of EMCC Global, the international federation promoting quality in coaching, and sits among 27 comparable country-level chapters within the EMCC ecosystem. The association serves a community of approximately 3,000+ affiliated coaches and provides a public-facing coach-finder directory ('Vind een coach') that connects end-clients with certified practitioners across more than 40 thematic specializations.

The association is built on a web-based platform (nobco.nl) comprising a public coach-finder directory, a member portal (Mijn NOBCO), an EIA certification portal, the NOBCO-Academie for structured continuing education, a Kennisbank (knowledge bank) of scientific publications and research summaries, the Coaching Monitor research instrument, an intervisie (peer supervision) coordination layer, and an event-management system powering webinars, regional meetings, masterclasses, and the annual Scientific Symposium. Its flagship product is the EIA (EMCC Global Individual Accreditation) certification, administered in the Netherlands exclusively through NOBCO at four competency levels (Foundation, Practitioner, Senior Practitioner, Master Practitioner); the parallel EQA (EMCC Quality Assurance) accreditation program accredits coach training institutions. Governance, marketing, and member engagement are conducted through a multi-channel digital footprint spanning the website, LinkedIn, Instagram, Facebook, YouTube, and an e-Magazine publication.

NOBCO's revenue model is anchored on annual recurring membership fees billed on a calendar-year basis across four tiers — Standard Coach Membership at €330/year (excl. VAT), Student Membership at €99/year (capped at two calendar years), Organization Membership for companies operating internal coach pools (with 25% individual-membership discount for internal coaches), and EQA-accredited Training Institution Membership that authorizes student-voucher distribution. Secondary revenue is generated through event participation fees (the Scientific Symposium is priced at €60 excl. VAT for members versus €275 excl. VAT for non-members), EIA certification assessment fees, and EQA accreditation fees for training programs. Customer segments span individual professional coaches (primary), organizations with internal coach pools, EQA-accredited training institutions, and end-clients seeking external coaching services through the public directory.

Name

Nederlandse Orde Van Beroepscoaches (nobco)

Legal name

Stichting Nederlandse Orde van Beroepscoaches (NOBCO)

Website

https://nobco.nl

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

NOBCO is the Dutch national professional association and EMCC Global chapter for professional coaches, founded in 2003. It provides EIA certification, membership services, a public coach directory, and professional development to 3,000+ affiliated coaches and training institutions across the Netherlands.

Ownership category

akta.pro rank

Product category

Professional Coaching Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Coach Education, Certification & Clinics (HSADAEAO)

akta.pro secondary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Professional coaching association
• Coach certification services
• Membership organization
• Coaching accreditation
• Professional development

Headquarters

HQ city

Nijkerk

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees charged to coaches, organizations, and training institutions. The primary revenue stream for this non-profit foundation.
2. Event Participation Fees: Fees for symposiums, webinars, regional meetings, and professional development events. Example: Scientific Symposium at €60 excl VAT for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NOBCO is a Dutch professional membership association (stichting) for professional coaches, founded in 2003 and affiliated with EMCC Global. It sells paid individual and organizational memberships, issues the four-level EIA coach certification (Foundation, Practitioner, Senior Practitioner, Master Practitioner), and provides EQA accreditation to coach training institutions. The association also runs the NOBCO-Academie, scientific symposiums, a coach-matching directory, and community resources such as intervisie groups and a knowledge bank.

Product overview

NOBCO operates as a unified professional coaching platform and membership organization rather than a modular software product. The core platform integrates a public coach-finder directory, a private member portal (Mijn NOBCO), and an event management system for webinars, regional meetings, and the annual scientific symposium. Supporting services include EIA certification for individual coaches at four competency levels, EQA accreditation for training institutions, the NOBCO-Academie for structured learning, a Knowledge Bank with research publications, the Coaching Monitor for market research, and peer intervisie group coordination. The organization functions as a professional association connecting coaches, training providers, organizations, and coaching clients.

Differentiator

Problem solved

Functional benefit

Products and services

• NOBCO Individual Coach Membership Annual membership subscription for individual professional coaches, priced at €330 per year (standard) or €99 per year (student rate), granting access to the member platform, knowledge bank, intervisie groups, events, and the directory listing.

Quantifiable outcome

• Access to EIA certification on four levels through EMCC Global
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• EMCC GlobalcoreStrategic or Co-development Partner · 1 January 2008EMCC Global is an International Association Without Lucrative Purpose (IVZW) based in Belgium. NOBCO is the Dutch national branch ('EMCC Netherlands') and a 'working member' of EMCC. There are 27 comparable country organizations within EMCC Global. This partnership provides the framework for EIA certification and international recognition of Dutch coaches.
• EQA-Accredited Training InstitutionscoreStrategic or Co-development PartnerTraining institutions with EQA accreditation that prepare coaches for certification. Students at these institutions can obtain NOBCO student membership and subsequently apply for EIA certification.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Worldwide Association of Business Coaches (WABC): WABC is an international professional coaching association offering its own credentialing framework (CBC, CMC, ChBC, GBC) to business coaches. It competes with NOBCO/EMCC for accreditation-driven professional coaches globally.
• EMCC France: EMCC France is the French national EMCC chapter administering EIA certification and serving professional coaches. It shares NOBCO's operating structure, governance model, and certification product line.
• Association for Coaching: Association for Coaching is a UK-based global professional coaching body providing membership, accreditation, and continuous professional development to coaches. It mirrors NOBCO's membership-and-accreditation model in a parallel geography.
• International Coaching Federation (ICF): ICF is the largest global professional coaching association, offering its own credentialing (ACC, PCC, MCC) directly competing with NOBCO's EIA framework. Both organizations serve professional coaches through membership, certification, and continuing education in overlapping markets.
• EMCC Germany: EMCC Germany is the German national EMCC chapter, comparable in scale and service mix (EIA administration, events, training-institution partnerships) to NOBCO and operating under the same EMCC Global framework.
• EMCC Belgium: EMCC Belgium is the Belgian national EMCC chapter operating the same national-coach-body model adjacent to NOBCO's Dutch market. Highly comparable on member services, certification administration, and community programming.
• EMCC UK: EMCC UK is NOBCO's closest direct peer — the UK national working member of EMCC Global with an identical operating model (national chapter administering EIA certification, running events, and supporting coach members).

Broad incumbents

• EMCC Global: EMCC Global is the international umbrella federation for mentoring and coaching of which NOBCO is a national working member. It owns the EIA quality mark that NOBCO administers in the Netherlands, making it the parent-level incumbent in NOBCO's certification framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Beroepscoaches
• Facebookfacebook.com/NOBCOcoach
• LinkedInlinkedin.com/company/nobco
• Instagraminstagram.com/nobco_coach

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nederlandse Orde Van Beroepscoaches (nobco)