New Ulm Journal

What New Ulm Journal does

The New Ulm Journal (legal entity: Ogden Newspapers of Minnesota, Inc.) is a privately-held, hyperlocal newspaper serving New Ulm and Brown County, Minnesota, operated as a regional unit within the Ogden Newspapers group, a family-owned diversified newspaper company focused on upper Midwest communities. The publication delivers local and regional news, including government, public safety (police logs, court news), local high school and junior league sports, obituaries, lifestyle features, classifieds, and public/legal notices, alongside state and national wire content via AP. It is known for covering the area's German/Bavarian cultural heritage, including events such as Bavarian Blast. Content and products are organized into sections covering Local News, Sports, Opinion, Life, Obituaries, Classifieds, Jobs, Garage Sales, and Public Notices.

Distribution spans a physical print edition delivered to local subscribers and a digital footprint centered on nujournal.com together with the MyNewsOnTheGo digital edition platform accessible on computer, tablet, and smartphone. Revenue is generated primarily through recurring print and digital subscriptions (pricing starting at $4.65/week, billed monthly) and a secondary stream from advertising — display ads, classifieds (garage sales, jobs.nujournal.com), and paid legal/public notice publishing. Subscription add-ons include daily newsletters, breaking news alerts, and obituary notifications.

Marketing is conducted organically via the website, email newsletters, and social media accounts on Twitter (@TheJournalMN) and Facebook, all driving subscription acquisition. Operating from 303 N. Minnesota St., New Ulm, MN, the company uses a standard newspaper website platform; no proprietary technology, APIs, AI/ML capabilities, certifications, or patents are disclosed. The company has no disclosed subsidiaries, no funding rounds, no M&A activity, and no executive team publicly identified in the source data.

Name

New Ulm Journal

Legal name

Ogden Newspapers of Minnesota, Inc.

Website

https://nujournal.com

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

11–50 employees

Short description

The New Ulm Journal is a privately-held local newspaper serving New Ulm and Brown County, Minnesota, operated by Ogden Newspapers of Minnesota, Inc. It delivers hyperlocal news, sports, obituaries, and public notices via print, website, and a MyNewsOnTheGo digital edition, monetized through subscriptions and advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

New Ulm

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscriptions: The newspaper generates revenue primarily through print and digital subscriptions. Subscription options include daily newsletters, breaking news alerts, and obituary notifications. Pricing starts at $4.65/week as mentioned on the site.
2. Advertising: The publication generates advertising revenue through display ads, classifieds, and public notices. The site includes sections for garage sales, jobs (jobs.nujournal.com), and legal/public notices, all of which typically generate advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

New Ulm Journal is a local newspaper serving New Ulm and Brown County, Minnesota. It provides local news, sports, opinion, obituaries, lifestyle coverage, classifieds, job listings, garage sales, and public legal notices through a print edition, a website (nujournal.com), a digital edition app via mynewsonthego.com, and email newsletters. Revenue is generated primarily from recurring subscriptions and local advertising.

Product overview

New Ulm Journal is a local newspaper offering a digital platform with online news content organized into sections including Local News, Sports, Opinion, Life/Lifestyle, Obituaries, and Classifieds. The core product is the newspaper website delivering local and regional news coverage for New Ulm and Brown County, Minnesota. Additional services include digital subscription access through MyNewsOnTheGo, email newsletters for breaking news and obituaries, a classifieds marketplace, and public notice publishing. The publication appears to be part of the Ogden Newspapers of Minnesota network.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Lee Enterprises: Large multi-state newspaper group operating dozens of community and regional dailies; comparable as a peer-group operator of small-market subscription + advertising newspapers rather than a direct head-to-head competitor in any single market.
• Duluth News Tribune: Regional daily newspaper in northern Minnesota owned by Forum Communications; broader portfolio and larger geographic reach, but operates a similar subscription + advertising + public notices model in the same state.
• Star Tribune: Minnesota's largest statewide newspaper; while it overlaps in covering state and regional news and competes for some advertiser dollars, it is a metropolitan incumbent rather than a community paper.

Regional players

• KEYC News 12: Regional TV broadcaster covering southern Minnesota including the New Ulm market; competes with the Journal for local advertisers and some audience attention across the same geographic footprint, though via a different medium.

Direct peers

• Mankato Free Press: Regional daily newspaper serving south-central Minnesota with a comparable mix of local news, sports, classifieds, and subscription model; the most directly comparable publication by both geography and product structure to the New Ulm Journal.
• Sleepy Eye Herald-Dispatch: Small weekly community newspaper covering a town in Brown County, immediately adjacent to the New Ulm Journal's market — a direct hyperlocal peer competing for the same reader and advertiser base.
• Bismarck Tribune: Sister publication under the Ogden Newspapers umbrella, operating the same community-newspaper playbook (print + digital subscription, classifieds, public notices) but in a larger North Dakota market — making it the closest internal comparable for the New Ulm Journal.
• Faribault County Register: Weekly community newspaper serving Faribault County in southern Minnesota, operating a near-identical hyperlocal print and digital subscription model with comparable editorial sections.
• Springfield Advance-Press: Small-town Minnesota community newspaper operating on the same print + digital subscription model in a similar geographic footprint; directly comparable as a small market weekly.
• St. Peter Herald: Weekly community newspaper serving St. Peter, Minnesota, with the same small-town subscription + advertising model and similar product surface (news, sports, obituaries, classifieds).

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/TheJournalMN
• Facebookfacebook.com/NewUlmJournal?ref=search&sid=100000984494094.3815323848..1
• LinkedInlinkedin.com/company/new-ulm-journal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Ulm Journal