Postcard Art Exhibit

What Postcard Art Exhibit does

Postcard Art Exhibit (PAE), formerly Twitter Art Exhibit, is a nonprofit charitable organization founded in 2010 by David Sandum in Moss, Norway. It operates a single annual product: an international exhibition of postcard-sized (typically 4"x6" or A6) original handmade artworks donated by artists worldwide. Artists submit work, the pieces are exhibited physically at a rotating host venue, and then sold to collectors; 80% of proceeds go to a different charitable beneficiary each year and 20% cover organizational costs. The organization has staged 26 exhibitions across 15 countries, supporting 15 charities and generating cumulative gross sales of $203,279 since inception, with recent annual events raising between $14,000 and €17,679.

The operation is volunteer-run with 1-10 staff, built on a Wix-hosted website, Google Analytics for traffic measurement, and PCI-DSS compliant payment gateways. Artist participation averages approximately 900 contributors per year, creating a large long-tail supply base. The organization maintains a worldwide shipping program and a multi-platform social presence (X, Bluesky, Threads). Revenue mechanics are simple per-unit sales with no subscription, licensing, or contract layer, and there is no disclosed outside funding.

Strategically, PAE is positioned as a low-overhead community-and-cause platform whose core asset is its annual event cadence, its international venue network, and its 15-year archive of donated postcard artworks. Recent moves include rebranding away from the Twitter name, opening a Marketing & Development Specialist role, locking in a 2026 Netherlands exhibition with a dedicated venue and beneficiary partner, and committing to a 2028 Glasgow exhibition.

Name

Postcard Art Exhibit

Legal name

P.A.E. Organization

Website

https://postcardartexhibit.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Postcard Art Exhibit is a Moss, Norway-based nonprofit founded in 2010 that organizes annual international exhibitions of postcard-sized original artwork donated by artists, with 80% of sales supporting a rotating charitable beneficiary each year.

Ownership category

akta.pro rank

Product category

Charitable Art Fundraising Services

NAICS

Art Dealers (459920), Museums (712110)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industry

Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Charitable art exhibitions
• Postcard-sized artwork
• Art fundraising events
• Global artist community
• Online art shop

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure

Revenue model

1. Art Card Sales: Sale of donated postcard-sized original artworks created by artists worldwide. 80% of proceeds from art sales go directly to the chosen charity, 20% to PAE to cover maintenance costs.
2. Catalog and Poster Sales: Sale of print catalogs and posters featuring artwork from exhibitions through the online shop.
3. Donations: Volunteers and supporters can contribute financially. Donations help reach more artists, more causes, and more hearts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Postcard Art Exhibit organizes annual international exhibitions showcasing hundreds of postcard-sized original artworks donated by artists worldwide, held in a different physical location each year. The organization sells these original art cards, catalogs, and posters through an online shop and at physical exhibitions, with 80% of art sale proceeds going to a designated charity and 20% covering organizational maintenance costs.

Product overview

Postcard Art Exhibit is a charitable organization running recurring international art exhibitions featuring hundreds of postcard-sized original artworks donated by global artists. The core offerings consist of physical and online art exhibitions and sales, original art cards sold at flat prices to support designated charities, and an online shop offering catalogs, posters, and artwork. The organization operates through a volunteer team, with exhibitions held in different physical locations each year supporting diverse charitable causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Postcard Art Exhibitions Recurring international showcases of hundreds of postcard-sized original artworks created by artists worldwide, held in physical locations each year with public viewing and purchasing opportunities.
• Original Art Cards (Postcards) Handmade postcard-sized (13 x 17.5 cm / 5 x 7 inches) original artworks donated by artists worldwide, sold at an affordable flat price to raise funds for charitable causes.
• Online Shop (Catalogs, Posters, Art Cards) E-commerce platform selling print catalogs, posters, and original art cards from past and current exhibitions, with worldwide shipping.

Quantifiable outcome

• €17,679 raised for Alzheimer's programs in 2026 from 462 art cards
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• PAL AtelierminorOthersSponsor that curates past artwork selections for the archives section of the website. Provides artistic guidance and sponsorship support for the organization.
• See Lab Project SpacecoreStrategic or Co-development PartnerArtist-run cultural hub located steps from the sea in The Hague's historic artist quarter. Hosted the Postcard Art Exhibit 2026 exhibition venue. Partnership enables physical showcasing of hundreds of artworks in a unique gallery setting.
• WixcoreTechnology or IntegrationWebsite hosting platform. Provides the online platform for selling products, event registration, and member accounts. All data stored on secure servers with PCI-DSS compliant payment gateways.
• Museum Beelden aan ZeecoreStrategic or Co-development Partner2026 beneficiary organization. The Blijft-je-Bij (Unforgettable) art program creates meaningful experiences through art for people living with Alzheimer's and dementia and their loved ones. Inspired by MoMA's Meet Me program. 80% of PAE26 proceeds support this program. Remaining unsold art cards donated to museum for continued fundraising.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Justseeds Artists' Cooperative: A worker-led cooperative of artists producing and distributing print and original works tied to social justice causes, with overlapping values of art-for-cause and artist-led distribution.

Broad incumbents

• Etsy: A global e-commerce marketplace for handmade, original, and craft goods. Comparable in selling handmade artist-produced items (similar to PAE's original art cards), but operates at vastly greater scale with a commercial marketplace model.
• Artnet: An online art marketplace and database with galleries, auctions, and artist resources, operating broadly in the same art retail/information category, though at much larger scale and with a different revenue model.
• Saatchi Art: A large online art gallery and marketplace selling original artwork from emerging artists globally. Operates broadly in the same retail-art-for-original-works category as PAE's online shop, but at commercial scale and without the charity mission.
• Artsy: A leading online art marketplace aggregating galleries, auctions, and original works. Comparable as a discovery and sales platform for original art, but at far greater scale and with a commercial focus rather than charity-driven exhibition model.

Regional players

• SculptureCenter: A nonprofit art institution organizing exhibitions and public programs. Shares the nonprofit exhibition model with PAE, though focused on sculpture rather than postcard-sized original works.

Others

• Creative Time: A nonprofit public arts organization producing art projects that engage social and civic themes. Comparable as an arts-nonprofit organizing public-facing cultural programs, though focused on large-scale public art rather than postcard exhibitions.

Direct peers

• Visual AIDS: Visual AIDS runs 'Postcards from the Edge,' an annual benefit art sale featuring postcard-format original works sold to support HIV/AIDS-related art programs. Closely parallels Postcard Art Exhibit's artist-donated postcard model, flat-price sales, and charity-driven mission.
• The Sketchbook Project: A global community library of artist-contributed sketchbooks, sharing the model of crowdsourced small-format original artwork from a global artist pool with a community/charitable cultural mission.
• Mail Me Art: An international mail-art project and book series featuring postcard-sized original works exchanged and exhibited by artists worldwide, with a comparable artist-driven, community-curated format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PAEartforacause
• YouTubeyoutube.com/@PAEartforacause
• Facebookfacebook.com/postcardartexhibit
• LinkedInlinkedin.com/company/postcard-art-exhibit
• Instagraminstagram.com/paeartforacause

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Postcard Art Exhibit