Postcard Art Exhibit
Postcard Art Exhibit is a Moss, Norway-based nonprofit founded in 2010 that organizes annual international exhibitions of postcard-sized original artwork donated by artists, with 80% of sales supporting a rotating charitable beneficiary each year.
- Company typePrivate
- Founded2010
- HeadquartersPetaluma, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Postcard Art Exhibit does
Postcard Art Exhibit (PAE), formerly Twitter Art Exhibit, is a nonprofit charitable organization founded in 2010 by David Sandum in Moss, Norway. It operates a single annual product: an international exhibition of postcard-sized (typically 4"x6" or A6) original handmade artworks donated by artists worldwide. Artists submit work, the pieces are exhibited physically at a rotating host venue, and then sold to collectors; 80% of proceeds go to a different charitable beneficiary each year and 20% cover organizational costs. The organization has staged 26 exhibitions across 15 countries, supporting 15 charities and generating cumulative gross sales of $203,279 since inception, with recent annual events raising between $14,000 and €17,679.
The operation is volunteer-run with 1-10 staff, built on a Wix-hosted website, Google Analytics for traffic measurement, and PCI-DSS compliant payment gateways. Artist participation averages approximately 900 contributors per year, creating a large long-tail supply base. The organization maintains a worldwide shipping program and a multi-platform social presence (X, Bluesky, Threads). Revenue mechanics are simple per-unit sales with no subscription, licensing, or contract layer, and there is no disclosed outside funding.
Strategically, PAE is positioned as a low-overhead community-and-cause platform whose core asset is its annual event cadence, its international venue network, and its 15-year archive of donated postcard artworks. Recent moves include rebranding away from the Twitter name, opening a Marketing & Development Specialist role, locking in a 2026 Netherlands exhibition with a dedicated venue and beneficiary partner, and committing to a 2028 Glasgow exhibition.
Postcard Art Exhibit firmographics
Firmographics- Name
- Postcard Art Exhibit
- Legal name
- P.A.E. Organization
- Website
- https://postcardartexhibit.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Postcard Art Exhibit is a Moss, Norway-based nonprofit founded in 2010 that organizes annual international exhibitions of postcard-sized original artwork donated by artists, with 80% of sales supporting a rotating charitable beneficiary each year.
- Ownership category
- akta.pro rank
Postcard Art Exhibit industry classification
Industry- Product category
- Charitable Art Fundraising Services
- NAICS
- Art Dealers (459920), Museums (712110)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industry
- Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where Postcard Art Exhibit is headquartered
LocationHeadquarters
- HQ city
- Petaluma
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Postcard Art Exhibit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Infrastructure
Revenue model
- Art Card Sales: Sale of donated postcard-sized original artworks created by artists worldwide. 80% of proceeds from art sales go directly to the chosen charity, 20% to PAE to cover maintenance costs.
- Catalog and Poster Sales: Sale of print catalogs and posters featuring artwork from exhibitions through the online shop.
- Donations: Volunteers and supporters can contribute financially. Donations help reach more artists, more causes, and more hearts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable flat-price art sales |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Postcard Art Exhibit product offering
Product offeringCore offering
Postcard Art Exhibit organizes annual international exhibitions showcasing hundreds of postcard-sized original artworks donated by artists worldwide, held in a different physical location each year. The organization sells these original art cards, catalogs, and posters through an online shop and at physical exhibitions, with 80% of art sale proceeds going to a designated charity and 20% covering organizational maintenance costs.
Product overview
Postcard Art Exhibit is a charitable organization running recurring international art exhibitions featuring hundreds of postcard-sized original artworks donated by global artists. The core offerings consist of physical and online art exhibitions and sales, original art cards sold at flat prices to support designated charities, and an online shop offering catalogs, posters, and artwork. The organization operates through a volunteer team, with exhibitions held in different physical locations each year supporting diverse charitable causes.
Differentiator
Problem solved
Functional benefit
Products and services
- Postcard Art Exhibitions Recurring international showcases of hundreds of postcard-sized original artworks created by artists worldwide, held in physical locations each year with public viewing and purchasing opportunities.
- Original Art Cards (Postcards) Handmade postcard-sized (13 x 17.5 cm / 5 x 7 inches) original artworks donated by artists worldwide, sold at an affordable flat price to raise funds for charitable causes.
- Online Shop (Catalogs, Posters, Art Cards) E-commerce platform selling print catalogs, posters, and original art cards from past and current exhibitions, with worldwide shipping.
Quantifiable outcome
- €17,679 raised for Alzheimer's programs in 2026 from 462 art cards
- +3 more outcomes
Companies that use Postcard Art Exhibit
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles4 records
Postcard Art Exhibit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Postcard Art Exhibit partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PAL AtelierminorSponsor that curates past artwork selections for the archives section of the website. Provides artistic guidance and sponsorship support for the organization.
- See Lab Project SpacecoreArtist-run cultural hub located steps from the sea in The Hague's historic artist quarter. Hosted the Postcard Art Exhibit 2026 exhibition venue. Partnership enables physical showcasing of hundreds of artworks in a unique gallery setting.
- WixcoreWebsite hosting platform. Provides the online platform for selling products, event registration, and member accounts. All data stored on secure servers with PCI-DSS compliant payment gateways.
- Museum Beelden aan Zeecore2026 beneficiary organization. The Blijft-je-Bij (Unforgettable) art program creates meaningful experiences through art for people living with Alzheimer's and dementia and their loved ones. Inspired by MoMA's Meet Me program. 80% of PAE26 proceeds support this program. Remaining unsold art cards donated to museum for continued fundraising.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Postcard Art Exhibit competitors and assessment
Company assessmentEmerging players
- Justseeds Artists' Cooperative: A worker-led cooperative of artists producing and distributing print and original works tied to social justice causes, with overlapping values of art-for-cause and artist-led distribution.
Broad incumbents
- Etsy: A global e-commerce marketplace for handmade, original, and craft goods. Comparable in selling handmade artist-produced items (similar to PAE's original art cards), but operates at vastly greater scale with a commercial marketplace model.
- Artnet: An online art marketplace and database with galleries, auctions, and artist resources, operating broadly in the same art retail/information category, though at much larger scale and with a different revenue model.
- Saatchi Art: A large online art gallery and marketplace selling original artwork from emerging artists globally. Operates broadly in the same retail-art-for-original-works category as PAE's online shop, but at commercial scale and without the charity mission.
- Artsy: A leading online art marketplace aggregating galleries, auctions, and original works. Comparable as a discovery and sales platform for original art, but at far greater scale and with a commercial focus rather than charity-driven exhibition model.
Regional players
- SculptureCenter: A nonprofit art institution organizing exhibitions and public programs. Shares the nonprofit exhibition model with PAE, though focused on sculpture rather than postcard-sized original works.
Others
- Creative Time: A nonprofit public arts organization producing art projects that engage social and civic themes. Comparable as an arts-nonprofit organizing public-facing cultural programs, though focused on large-scale public art rather than postcard exhibitions.
Direct peers
- Visual AIDS: Visual AIDS runs 'Postcards from the Edge,' an annual benefit art sale featuring postcard-format original works sold to support HIV/AIDS-related art programs. Closely parallels Postcard Art Exhibit's artist-donated postcard model, flat-price sales, and charity-driven mission.
- The Sketchbook Project: A global community library of artist-contributed sketchbooks, sharing the model of crowdsourced small-format original artwork from a global artist pool with a community/charitable cultural mission.
- Mail Me Art: An international mail-art project and book series featuring postcard-sized original works exchanged and exhibited by artists worldwide, with a comparable artist-driven, community-curated format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Postcard Art Exhibit social profiles
Digital presencePostcard Art Exhibit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Postcard Art Exhibit leadership team
Management profileNumber of profiles
Profiles4 records
Postcard Art Exhibit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Postcard Art Exhibit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Postcard Art Exhibit
What does Postcard Art Exhibit do?
Postcard Art Exhibit organizes annual international exhibitions showcasing hundreds of postcard-sized original artworks donated by artists worldwide, held in a different physical location each year. The organization sells these original art cards, catalogs, and posters through an online shop and at physical exhibitions, with 80% of art sale proceeds going to a designated charity and 20% covering organizational maintenance costs.
Is Postcard Art Exhibit a public or private company?
Postcard Art Exhibit is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Postcard Art Exhibit founded?
Postcard Art Exhibit was founded in 2010. It employs 1 to 10 people.
Where is Postcard Art Exhibit based?
Postcard Art Exhibit is headquartered in Petaluma, United States, in the North America region.
How does Postcard Art Exhibit make money?
Three revenue lines are on record. Art Card Sales are the primary driver. The others are catalog and Poster Sales and donations.
Who are Postcard Art Exhibit's main competitors?
Justseeds Artists' Cooperative is listed as an emerging player. Broad incumbents are Etsy, Artnet, Saatchi Art and Artsy. SculptureCenter is listed as a regional player. Creative Time is listed as an others. Direct peers are Visual AIDS, The Sketchbook Project and Mail Me Art.
Does Postcard Art Exhibit have an API?
No public API is recorded for Postcard Art Exhibit.
What industry is Postcard Art Exhibit in?
Postcard Art Exhibit's product category is Charitable Art Fundraising Services. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of CRALAJAL, Local Artisan, Handmade & Craft Gifts Retail. Its NAICS code is 459920.