Traditional Chinese Medicine World Foundation

What Traditional Chinese Medicine World Foundation does

Traditional Chinese Medicine World Foundation is a U.S. nonprofit organization founded in 1995 by Grand Master Nan Lu, OMD, and headquartered at 34 West 27 Street, Suite 1212, New York City. It operates the Tao of Healing Center in NYC and runs a hybrid in-person and virtual program portfolio built around Wu Ming Qigong lineage teachings, the Five Element Consciousness framework, and Traditional Chinese Medicine (TCM) self-healing principles. Its core technology is human-knowledge-based: original authored content, registered trademarks (Dragon's Way Qigong® and Tao of Healing), and a curriculum of posture-based Qigong practices designed to guide energy (Qi) through meridian pathways, packaged into 6-week classes, on-demand video, audio meditations, and continuing education programs.

The foundation serves multiple customer segments: individual health-seekers (with a primary focus on women's health themes such as breast health, menopause, and weight), licensed acupuncturists and TCM practitioners, National Board-certified health and wellness coaches (NBHWC), and aspiring Dragon's Way Qigong instructors. Monetization is omnichannel and one-time/transactional, including 6-week course tuitions ($129-$229), specialty classes ($200), private TCM consultations ($75 for 30 minutes, $125 for 60 minutes), books ($15-$38), on-demand video ($20), herbal supplements ($15-$60), branded apparel/accessories, and free basic membership with the option of paid seasonal programs ($99-$159). Continuing education credits for NCCAOM, the California Board of Acupuncture, and NBHWC layer a professional-services revenue stream on top of consumer offerings.

Go-to-market is community-led and event-driven, anchored by free weekly Qi Thursday virtual meditations (hundreds of participants), seasonal self-study programs, content marketing via blog and social channels, and a growing certified Dragon's Way Qigong instructor network. The organization is small (approximately 10-15 staff) and operates without external investors, subsidiaries, or public-company exposure; Tai of Healing is a related but separate practice also founded by Grand Master Nan Lu.

Name

Traditional Chinese Medicine World Foundation

Legal name

Traditional Chinese Medicine World Foundation

Website

https://tcmworld.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Traditional Chinese Medicine World Foundation is a 501(c)-style nonprofit founded in 1995 that teaches Wu Ming Qigong, Five Element Consciousness, and Traditional Chinese Medicine self-healing to individual health-seekers, licensed acupuncturists, wellness coaches, and certified Qigong instructors via NYC classes, global virtual programs, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Traditional Chinese Medicine Education and Wellness

NAICS

All Other Health and Personal Care Retailers (456199), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200), Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAJAH

Meditation Apps, Digital Courses & Online Communities

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYEDAAAHAD

Mindfulness, Meditation & Stress Management Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAJAB

Mindfulness-Based Coaching & Training (MBSR/MBCT-style)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

Keywords

• Traditional chinese medicine
• Qigong instruction
• Holistic wellness education
• Herbal supplements
• Wellness coaching

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Educational Programs and Courses: Revenue from in-person and virtual courses including Dragon's Way Qigong 6-week sessions ($129-$229), Women Qigong and Breast Health class ($200), and advanced TCM courses. Programs include video instruction, guidebooks, and interactive components.
2. Continuing Education Credits: Offering NCCAOM PDAs, California Board of Acupuncture credits, and NBHWC continuing education credits for healthcare professionals participating in TCM programs.
3. Books and Publications: Sale of books by Grand Master Nan Lu on TCM, women's health, weight loss, and self-healing. Prices range from $15-$38 per book.
4. Video and Digital Programs: On-demand video sales including Dragon's Way Qigong Video ($20), Qigong for Breast Health Video ($20), and other instructional media.
5. Herbal Supplements: Sale of herbal formulas including Green Dragon, Imperial Qi, Swimming Dragon, and Beyond Tea products. Prices range from $15-$60.
6. Private Consultations: One-on-one TCM health counseling sessions with certified practitioners. 30-minute sessions at $75, 60-minute sessions at $125.
7. Apparel and Accessories: Branded merchandise including t-shirts, sweatshirts, jewelry (Yin Yang Necklace $250), and Five Element accessories.
8. Membership Program: Free basic membership providing newsletter access and exclusive materials; potential premium tiers offering deeper resources.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Traditional Chinese Medicine World Foundation is a nonprofit that teaches Traditional Chinese Medicine (TCM) and Wu Ming Qigong through in-person classes, virtual programs, books, videos, and herbal products. It sells its own Dragon's Way Qigong program, seasonal Yin/Yang courses, books authored by Grand Master Nan Lu, herbal supplements, branded apparel/accessories, and one-on-one TCM consultations. It also offers accredited continuing education for licensed acupuncturists and wellness coaches.

Product overview

Traditional Chinese Medicine World Foundation offers a comprehensive ecosystem of wellness products and services centered on Traditional Chinese Medicine, Wu Ming Qigong practice, and the Five Element framework. The core offerings include the Dragon's Way Qigong program (6-week in-person/virtual classes and on-demand video), educational programs (Advanced TCM Courses, Qi Thursday weekly practices, seasonal Yin/Yang programs), and health-focused books by Grand Master Nan Lu covering weight loss, women's health, menopause, and metabolism. Supporting products include herbal formulas (Imperial Qi, Green Dragon, Swimming Dragon), medicinal teas, apparel and accessories (bracelets, necklaces, pillowcases), and digital meditation content. The organization also provides direct services through TCM consultations and continuing education credits for healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Dragon's Way Qigong Program (6-Week Class) A comprehensive 6-week in-person or virtual program teaching Wu Ming Qigong exercises, Five Element principles, and eating-for-healing guidance to restore body balance and support natural healing, for individual health seekers.
• Dragon's Way Qigong Video-On-Demand Interactive instructional video featuring 10 Qigong postures and practice sessions with Grand Master Nan Lu from the Wu Ming Qigong lineage, for individual practitioners.
• Women, Qigong and Breast Health Class A 4-part interactive class teaching Wu Ming Qigong practices designed to guide energy through meridians in the breast area, supporting breast cancer prevention and healing through digestive health and stress management, for women and licensed healthcare practitioners.
• Qi Thursday Weekly Meditation Free weekly virtual Qigong meditation practice allowing participants to practice standing meditation in a group quantum energy field, for community members and prospective students.
• Yin/Yang of Summer Seasonal Program Self-study course where Master Lu shares the Yin and Yang principles of each season through Taoist Wu Ming Qigong teachings, for individual health seekers.
• Advanced TCM Courses Professional courses taught by Grand Master Nan Lu for deepening mastery of Traditional Chinese Medicine, offering accredited continuing education for licensed acupuncturists and wellness coaches.
• Qigong for Breast Health Video-On-Demand On-demand video teaching Wu Ming Qigong movements designed to guide energy through the breast area, for women seeking breast cancer prevention or healing support.
• Personal TCM Guidance Consultation One-on-one TCM wellness consultation with Elaine Katen, providing personalized guidance on health and healing for individual clients.
• Dragon's Way Qigong Deluxe Package with Consultation Comprehensive wellness package bundling a one-on-one private TCM consultation, Dragon's Way Qigong instructional video, weight loss book, and a one-month supply of Green Dragon and Imperial Qi herbal formulas, for individual health seekers.
• TCM Book: A Natural Guide to Weight Loss That Lasts Book by Grand Master Nan Lu presenting weight as an expression of the body's deeper relationships, using TCM principles, Wu Ming Qigong, Five Element wisdom, and eating-for-healing guidance, for individual readers.
• TCM Book: A Woman's Guide to a Hormone-Free Menopause Book by Grand Master Nan Lu presenting menopause as a natural transition, explaining how symptoms reflect deeper body relationships and offering Qigong practices, eating guidance, and herbal recommendations, for women readers.
• TCM Book: Digesting the Universe Book by Grand Master Nan Lu presenting a revolutionary framework for understanding metabolism through Traditional Chinese Medicine, Qi, consciousness, and the body's intelligence, for individual readers.
• TCM Book: Transforming Your Life Nature's Way Book by Grand Master Nan Lu exploring the relationship between women's emotions, Qi, and physical health, emphasizing the unique ability of women to create, manifest, and nurture life, for women readers.
• Swimming Dragon Herbal Formula (60 ct.) Herbal formula supplement designed to support the Dragon's Way Qigong Program, for individual consumers practicing Qigong.
• Imperial Qi Herbal Formula (86 ct.) Herbal formula tablet supplement supporting overall wellness and Qi building, for individual consumers following the Dragon's Way Qigong program.
• Green Dragon Herbal Formula (86 ct.) Herbal formula supplement supporting the body's natural healing processes as part of the Dragon's Way Qigong program, for individual consumers.
• Beyond Tea – Healthy Digestion Tea (30 ct.) Herbal tea blend including tangerine peel, senna leaf, hawthorne berries, and red yeast rice to support healthy digestion, for individual consumers.
• Yin Yang Necklace Branded necklace representing Yin and Yang balance and the philosophy that everything has two sides, for individual consumers and gift purchasers.
• Five Element Bracelets Bracelets connecting wearers with the integrated frequency of Nature through color, each color vibrating in harmony with a specific organ (Red-Heart, Yellow-Stomach, White-Lung, Black-Kidney, Green-Liver), for individual consumers.
• Five Element Consciousness Pillowcases Set of five pillowcases aligned with the frequency of five element energies to promote better health and well-being during sleep, for individual consumers.
• Five Element Consciousness Meditations with Grand Master Nan Lu MP3 collection of five guided meditations, each dedicated to one of the Five Elements (Wood, Fire, Earth, Metal, Water) to calm the mind and rebalance the body, for individual practitioners.
• Garden of Infinite Possibilities Guided Energy Meditation Guided Taoist meditation by Grand Master Nan Lu allowing listeners to view past and future from the present, shifting through seven-year energy cycles, for individual practitioners.

Quantifiable outcome

• Health improvements reported: less fatigue, relaxed, reduced stress, better sleeping habits, weight loss, greater flexibility, emotional balance, relief from menopause symptoms, back pain relief.
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• White Tiger Qigong: White Tiger Qigong offers online Qigong training, instructor certification, and retreats. Comparable to TCM World Foundation's Dragon's Way Qigong program and certified instructor network model.
• Dr. TAT's Qigong (Matthew Bennett): Dr. TAT's offers digital Qigong and wellness content/products online. Comparable to TCM World Foundation's online digital Qigong video programs and online community engagement model.
• National Qigong Association: NQA is a membership organization for Qigong practitioners and instructors, offering certification, training events, and community. Comparable to TCM World Foundation's Qigong instructor network and community-driven events.

Direct peers

• Yo San University of Traditional Chinese Medicine: Yo San University is a TCM-focused higher education institution in Los Angeles offering accredited programs and continuing education for licensed practitioners. Comparable to TCM World Foundation through its TCM education, Qigong curriculum, and professional CE offerings for healthcare providers.
• Lotus Institute of Integrative Medicine: Lotus Institute offers online continuing education courses in TCM, acupuncture, and integrative medicine for practitioners. Compares to TCM World Foundation through its TCM continuing education offerings to licensed professionals.
• Energy Arts (Bruce Frantzis): Energy Arts offers Qigong and Tai Chi training programs, certification courses, and online content. Comparable to TCM World Foundation through lineage-based Qigong instruction, instructor certification, and online programs.
• Five Branches University: Five Branches University offers accredited TCM and acupuncture degree programs plus CE courses. Directly comparable to TCM World Foundation as a TCM educational institution serving both consumers and licensed practitioners.
• Academy of Integrative Health & Medicine (AIHM): AIHM provides interprofessional integrative medicine education and continuing education for healthcare professionals. Comparable to TCM World Foundation's professional CE function, though broader in scope than TCM-only.

Broad incumbents

• Pacific College of Health and Sciences: Pacific College is a larger accredited institution offering degree programs in TCM, acupuncture, and holistic health, with continuing education. Broader scope and larger scale than TCM World Foundation, but overlaps on TCM education and professional training for practitioners.

Regional players

• East Bay Acupuncture & Qigong Center: East Bay Acupuncture & Qigong Center offers in-person Qigong classes, TCM consultations, and workshops in the San Francisco Bay Area. Comparable to TCM World Foundation's NYC in-person offerings but operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TCMWorld
• Facebookfacebook.com/tcmworldfoundation
• LinkedInlinkedin.com/company/traditional-chinese-medicine-world-foundation
• Instagraminstagram.com/tcm_world

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traditional Chinese Medicine World Foundation