Novatec Editora Ltda

What Novatec Editora Ltda does

Novatec Editora Ltda is a privately held Brazilian publishing company founded in 1988 and headquartered in São Paulo. It specializes in translating and producing technical and professional books in Portuguese, with a catalog spanning informatics, marketing, business, finance, and investments. The publisher operates as a localization partner for international technical publishers including O'Reilly, No Starch Press, Manning, Apress, and Ohmsha, and is the Portuguese-language publisher of the Guia Mangá educational manga series. Its co-founder Rubens Prates serves as editor-in-chief.

The company sells through its own e-commerce site as well as the leading Brazilian online marketplaces — Amazon Brazil, Mercado Livre, and Shopee — and operates a 40% teacher discount program aimed at the education segment. Its catalog has progressively broadened from pure informatics into adjacent professional verticals (marketing from 2002, finance and investments from 2007), and most recently into AI-focused technical titles in 2026 covering generative AI, large language models, and LLM application development.

Novatec is a small, self-funded operation with 1-10 employees and no disclosed parent company, M&A activity, or external funding. The business model is straightforward: revenue is generated through unit sales of print and digital books at price points roughly between R$80 and R$180, distributed via direct-to-consumer e-commerce and third-party marketplaces. Strategic positioning rests on localization partnerships, catalog depth accumulated over four decades, and multi-channel Brazilian retail reach rather than technology differentiation.

Name

Novatec Editora Ltda

Legal name

Novatec Editora Ltda.

Website

https://novatec.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Novatec Editora is a privately held Brazilian publisher founded in 1988 that translates and produces Portuguese-language technical books in informatics, marketing, business, and finance, distributing through its own site and major Brazilian marketplaces to professional and educator readers.

Ownership category

akta.pro rank

Product category

Technical Book Publishing

NAICS

Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

akta.pro secondary industries

E-book Retail & Reading Platforms (Stores, Apps, Devices) (MPAJAMAA), Interdisciplinary/General Education & Study Skills (EDAGABAN), Adult/Seinen/Josei Comics Publishing (MPAJAGAJ)

Keywords

• Technical book publishing
• Portuguese language translations
• Educational manga series
• Computer science books
• Data and AI books

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Book Sales (Print and E-book): Sales of technical books in print and e-book formats through direct website, Amazon, Mercado Livre, and Shopee marketplaces. Prices range from R$83 to R$179 for printed editions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Novatec Editora is a Brazilian publisher that produces and sells technical books in Portuguese covering informatics, software engineering, data science, AI/ML, finance, marketing, and business. Its catalog includes Portuguese translations of international bestsellers from O'Reilly, Manning, and Apress, plus the proprietary Guia Mangá educational manga series developed in partnership with No Starch Press and Ohmsha. Books are sold in both print and e-book formats through its own e-commerce site and third-party marketplaces.

Product overview

Novatec Editora Ltda is a Brazilian publishing company specializing in technical books in informatics, marketing, business, finance, and investments for professionals, students, and teachers. The company operates primarily through its e-commerce platform (novatec.com.br) where it sells print and ebook versions of its publications. Its product portfolio includes programming books, software engineering titles, data science publications, AI/ML-focused books, and the internationally recognized Guia Mangá (Manga Guide) series published in partnership with No Starch Press and Ohmsha. The company also offers a teacher discount program and operates a training center (Centro Treinamento).

Differentiator

Problem solved

Functional benefit

Brands

• Guias de Consulta Rápida: Successful pocket-sized quick reference guides collection covering informatics topics like software and programs
• Guia Mangá

Products and services

• Gerenciando Projetos de IA (Managing AI Projects) A practical guide for AI project management from idea to production, covering methodology, tools, and alignment between technical and business teams.
• LLMs – As Partes Difíceis (LLMs – The Hard Parts) A practical guide on LLMs with focus on evaluation, security, context, RAG, and use of open source models. 344 pages.
• Projetando Aplicações com Uso Intensivo de Dados – 2ª Edição (Designing Data-Intensive Applications 2nd Edition) Second edition of the worldwide bestseller book for software engineers designing and implementing data-intensive application infrastructure and systems. 584 pages.
• O Engenheiro de Software Eficaz (The Effective Software Engineer) Guide for software engineers to develop skills that every effective engineer needs, including strategic thinking and leadership. 272 pages.
• Design de Interfaces de IA (AI Interface Design) Practical, design-focused guide for UX professionals working with large language models and AI agents. 200 pages.
• Liderança em Engenharia de Software – As Partes Difíceis (Software Engineering Leadership – The Hard Parts) Guide for engineering leaders to face real-world challenges, presenting techniques and mental models for leading teams amid chaos.
• Contratos de Dados (Data Contracts) Essential book on data contracts: understanding and implementing scalable and reliable data pipelines.
• O Engenheiro de Software com Mentalidade de Produto (The Software Engineer with Product Mindset) Guide to becoming a more complete software engineer with a product mindset to create high-impact software for users.
• Fundamentos da Engenharia de Software (Software Engineering Fundamentals) Practical guide for software engineers who want to advance in their careers, covering fundamentals that formal education often does not address.
• Engenharia de IA (AI Engineering) Practical guide on building generative AI applications using foundation models. Worldwide bestseller.
• Série Guia Mangá (Manga Guide Series) Educational manga series teaching technical and scientific subjects through well-humored comic book stories, published in partnership with No Starch Press (USA) and Ohmsha (Japan). Topics include physics, databases, statistics, calculus, relativity, molecular biology, and many others.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• O'Reilly MediacoreStrategic or Co-development PartnerPartnership with American publisher O'Reilly for translation and publication of technology books in Brazil. Includes titles on mobile development, JavaScript, jQuery, Arduino, Netduino, Data Mining, ecommerce, and content marketing.
• No Starch PresscoreStrategic or Co-development PartnerPartnership with American publisher No Starch Press for the Guia Mangá series - educational manga comics translated to Portuguese. Success internationally in Japan and the United States.
• OhmshacoreStrategic or Co-development PartnerPartnership with Japanese publisher Ohmsha (one of the oldest and most respected technical and scientific publishers in Japan) for the Guia Mangá series - educational manga comics teaching science and mathematics through manga-style storytelling.

Scale indicators2 records

Recent moves10 records

Expansion highlights4 records

Broad incumbents

• Packt Publishing: Global publisher focused on practical programming, data, and AI titles. Overlaps with Novatec's catalog on AI/ML, data engineering, and software engineering, and serves Brazilian readers directly in English.
• O'Reilly Media: Global technical book and learning platform publisher and a named content partner of Novatec. Operates the upstream IP that Novatec localizes, while also serving Portuguese readers directly via its online learning platform.
• Apress: Global publisher of programming, IT, and business titles under Springer Nature. Listed as a Novatec partner and competes for the same author and translation rights pool.
• No Starch Press: US-based independent publisher of programming and Manga Guide titles, and Novatec's partner for the Guia Mangá series. Highly comparable product mix and the origin publisher for the educational manga concept Novatec localizes.
• Manning Publications: US-based publisher of programming and software development books, and a stated Novatec partner for Brazilian translations. Comparable catalog in programming and data engineering and a global reference for pricing benchmarks.

Direct peers

• Altabooks (Casa do Código): Brazilian publisher of technology, programming, and business books in Portuguese, including the Casa do Código imprint. Directly competes with Novatec in the Brazilian technical book market and follows a similar translation-plus-original model.
• Editora Alta Books: Long-standing Brazilian publisher of technology, management, and self-help titles. Overlaps with Novatec on technical and business categories and competes for the same professional readership in Brazil.
• Brasport: Brazilian publisher focused on IT, networking, project management, and business titles. Competes directly with Novatec for Portuguese-language technical readers and institutional buyers.
• Bookman (Pearson Brasil): Brazilian academic and technical publisher affiliated with Pearson, covering computer science, engineering, and business. Comparable catalog breadth and Brazilian university channel presence to Novatec.

Regional players

• Editora Cultura Acadêmica (Unesp): Brazilian academic publisher producing scholarly and educational books in Portuguese. Competes for university-adjacent and STEM educational readers in Brazil, though less commercially focused than Novatec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/novateceditora
• Facebookfacebook.com/novatec
• LinkedInlinkedin.com/company/novatec-editora
• Instagraminstagram.com/novateceditora

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novatec Editora Ltda