NAADUK

Name

NAADUK

Legal name

NAADUK Ltd

Website

https://naaduk.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

NAADUK is a UK trade association that accredits and registers qualified ventilation ductwork maintenance technicians, providing a public directory, training standards aligned to TR/19, BS EN 15780 and BS 9999, and tiered membership subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Honiton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Company Membership Subscriptions: Annual membership fee for accredited companies who have been on a NAADUK approved training course. The company name is logged onto NAADUK's national register. Applicants must hold a certificate of training on TR-19, BS EN 15780 or BS 9999.
2. Individual Membership Subscriptions: Annual membership fee for accredited persons who have been on a NAADUK approved training course. The individual name is logged onto NAADUK's national register.
3. Associate Membership Subscriptions: Annual membership fee for people/companies with an interest in the industry but who have not sat an accredited course. Higher price point than full membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NAADUK is a UK trade association that represents ventilation ductwork maintenance companies and technicians. It sells annual memberships across three tiers (Company, Individual, Associate), publishes technical guidance documents (NAAD21 and NAAD22) covering cleaning of ventilation ductwork, and maintains a public directory of qualified member technicians that building owners and facilities managers can use to find compliant service providers.

Product overview

NAADUK operates as a membership-based trade association for the ventilation hygiene industry. The core offerings consist of guidance documents (NAAD21, NAAD22), a national register/directory of certified technicians, and structured membership tiers (Company at £250/year, Individual at £100/year, Associate at £400/year). Members receive training, certification equivalent to TR/19, BS EN 15780, and BS 9999 standards, inclusion in the public directory, and access to technical guidance documents. The association focuses on improving industry standards in ventilation ductwork maintenance, fire safety, and indoor air quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Company Membership Annual membership tier for ventilation hygiene companies operating in the UK, priced at £250 per year. Provides company-level listing in the public directory, access to NAAD21 and NAAD22 guidance documents, and eligibility for the independent auditing programme.
• Individual Membership Annual membership tier for individual ventilation ductwork maintenance technicians, priced at £100 per year. Provides individual listing in the public directory, access to NAAD21 and NAAD22 guidance, and eligibility for the auditing programme.
• Associate Membership Annual membership tier for associate organisations (such as suppliers and supporting businesses) in the ventilation hygiene sector, priced at £400 per year. Extends directory visibility and association credentials to non-cleaning companies.
• NAAD21 Technical Guidance Document Published technical guidance standard for cleaning ventilation ductwork, used by member technicians and referenced by building owners and facilities managers as the authoritative cleaning standard for the sector.
• NAAD22 Technical Guidance Document Published technical guidance standard for cleaning ventilation ductwork, complementing NAAD21 and forming part of the association's standards portfolio used by members and referenced by clients.
• Public Directory of Qualified Technicians Public-facing, searchable directory listing NAADUK's 242 registered member technicians and companies, used by building owners, facilities managers, and main contractors to locate qualified ventilation cleaning providers.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IHEEM (Institute of Healthcare Engineering and Estate Management)coreStrategic or Co-development PartnerNAADUK is an Affiliate Member of IHEEM. The Institute of Healthcare Engineering and Estate Management is a professional body for healthcare engineering professionals. This affiliation provides NAADUK members with credibility in the healthcare sector and supports the association's mission to improve hospital ventilation hygiene standards.
• IFATE (Institute for Apprenticeships and Technical Education)coreStrategic or Co-development PartnerNAADUK is approved by IFATE for the Employer Directory to support EQA (External Quality Assurance). This approval validates NAADUK's training standards and competency frameworks, enhancing credibility for member qualifications.
• WillPlusminorGTM or Marketing PartnerNAADUK secured one year's free membership to WillPlus (an asset management website) for all its members. Members can retrieve the voucher code through the Members area on the NAADUK website.
• IFHE (International Federation of Hospital Engineering)minorGTM or Marketing PartnerJohn Cousins, NAADUK's Auditing Executive, wrote an article on 'Importance Of Hospital Ventilation Hygiene' published in the IFHE Digest 2023, raising the profile of NAADUK to hospitals and the ventilation hygiene sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Building Engineering Services Association (BESA): The UK's leading trade association for building engineering services contractors, covering HVAC, ventilation, and ductwork. Direct peer to NAADUK as a competing industry body representing similar contractor audiences with overlapping standards-setting authority.
• BICSc (British Institute of Cleaning Science): UK professional body setting standards and training for the cleaning industry, including specialist cleaning disciplines. Peer in the same association model for technical cleaning standards, training accreditation, and member directory services.
• FETA (Federation of Environmental Trade Associations): UK federation representing the interests of environmental building services trade associations. Peer at the trade association level for the HVAC and ventilation sector, with overlapping membership models and standards authority.
• The Fire Protection Association (FPA): UK fire safety body that publishes standards and training for fire damper inspection and testing (an area NAADUK also covers through BS 9999). Peer in the same association model for fire safety competency in buildings, with overlapping member training and standards activity.
• HEVAC (Heating, Ventilating and Air Conditioning Manufacturers' Association): UK trade association representing manufacturers and suppliers in the HVAC sector. Peer in the same association model for the ventilation industry, with overlapping member audiences in ductwork and indoor air quality.
• Institute of Healthcare Engineering and Estate Management (IHEEM): The UK professional body for healthcare engineering and estate management. NAADUK is an IHEEM Affiliate Member and IHEEM is a peer in setting standards for hospital ventilation hygiene, with overlapping member services and standards-setting activity in the healthcare facilities vertical.

Broad incumbents

• ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers): Global professional society for HVAC&R engineers that publishes indoor air quality and ventilation standards. Peer as a broader incumbent setting international ventilation standards that interact with NAADUK's TR/19 / BS EN 15780 framework.
• Chartered Institution of Building Services Engineers (CIBSE): The professional body for building services engineers in the UK, setting knowledge standards across HVAC and ventilation. A broader incumbent versus NAADUK's narrower ventilation hygiene technician focus, but with overlapping standards authority (CIBSE publishes guidance intersecting with TR/19 and BS EN 15780).

Emerging players

• IWFM (Institute of Workplace and Facilities Management): UK professional body for facility and workplace managers — the buyer side that uses NAADUK's directory to find qualified ventilation contractors. Peer at the association/registry model level and a key channel customer for NAADUK member services.

Regional players

• SMACNA (Sheet Metal and Air Conditioning Contractors' National Association): US trade association representing sheet metal and HVAC contractors, including ductwork fabrication and cleaning. Peer in the same association model for ductwork contractors in a different geography, with analogous standards-setting and member directory activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/naaduk

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAADUK