OEMAutomaticDK

What OEMAutomaticDK does

OEM Automatic Klitsø A/S is a Danish industrial automation components distributor established in 1961 and headquartered in Allerød, Denmark, operating as part of the OEM Automatic Group (OEM koncernen), a Nordic industrial distribution conglomerate. The company supplies Danish industrial customers with components across nine product areas: industrial and sanitary pumps, IIoT hardware (Box-PC, Edge Gateways, PAC, Panel-PC, remote access), control cabinet/panel components (relays, power supplies, terminal blocks, HMI panels), sensors (photoelectric, inductive, ultrasonic, vision, encoders), safety equipment (light curtains, safety PLC, safety radar), process equipment for food/pharma/chemical (valves, mass flow controllers, tank equipment, filters), pressure and flow components, industrial batteries, and motors and transmission products. These products are sourced predominantly from European manufacturers including Advantech, Crouzet, PULS, Datalogic, Wöhner, Emerson (ASCO), Inxpect, Brooks Instrument, ITT Bornemann, and Yuasa.

The company operates a hybrid B2B go-to-market combining enterprise field sales (account managers and product specialists), inside sales (phone/email support weekdays 08:00-16:00), and a 24/7 self-serve webshop with customer-specific post-login pricing, real-time inventory visibility, order templates, and account management features. Pricing is contract-based and customer-specific, with small-order fees applied to orders under DKK 500. The company serves industrial manufacturers, machine builders, and process industry customers in food & beverage, pharmaceutical, chemical, petrochemical, water/wastewater, and related verticals, with no consumer-facing sales.

Logistics are supported by a 4,000 m² warehouse in Sweden complementing Danish operations, and the company collaborates closely with sister companies OEM Motor (Sweden, for motors and transmission) and OEM Electronics within the OEM group for broader Nordic coverage. The company is privately held, structured as a Danish A/S (CVR 10008328), with revenue figures not publicly disclosed.

Name

OEMAutomaticDK

Legal name

OEM Automatic Klitsø A/S

Website

https://oemklitso.dk

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

OEM Automatic Klitsø is a Danish industrial automation components distributor serving Danish manufacturers and process industries across nine product areas including pumps, IIoT, sensors, safety, and process equipment.

Ownership category

akta.pro rank

Headquarters

HQ city

Allerød

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Component Sales: Sale of industrial automation components including sensors, pumps, valves, motors, control panels, safety equipment, and process instrumentation to Danish manufacturing and process industries
2. Webshop B2B E-commerce: Self-serve online ordering platform for registered business customers, with real-time pricing, inventory visibility, and order templates
3. Technical Consulting and Product Selection Support: Product specialists provide technical guidance on product selection and application engineering for complex industrial installations

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

OEM Automatic Klitsø distributes industrial automation components and process equipment to Danish industrial businesses across nine product areas: pumps, IIoT components, control cabinet/Tavle components, sensors, safety equipment, process equipment, pressure & flow components, industrial batteries, and motors & transmissions. The company operates a 24/7 B2B webshop with customer-specific pricing alongside direct sales and inside sales support, backed by a 4,000 m² warehouse facility in Sweden. Products are sourced from leading European manufacturers and supplied to machine builders, manufacturers, and process industries including food & beverage, pharmaceutical, chemical, water/wastewater, and semiconductor sectors.

Product overview

OEM Automatic Klitsø is an industrial components distributor operating as part of the OEM Automatic Group. The company offers a comprehensive B2B e-commerce platform and webshop for industrial automation components across 9 product areas: (1) Pumper - Unit Pump (industrial and sanitary pumps), (2) IIoT (Box-PC, micro-PLC, edge gateways, Ethernet switches, industrial routers, I/O modules, PAC, panel-PC, remote access), (3) Tavle (control cabinet components including relays, power supplies, terminal blocks, busbar systems, HMI panels, signal converters, cable entries, LED lighting), (4) Sensor (photoelectric sensors, inductive sensors, ultrasonic sensors, vision sensors, barcode readers, limit switches, microswitches), (5) Sikkerhed (safety components including safety laser scanners, light curtains, safety PLC, safety radar, safety relays, emergency stops, safety fencing), (6) Proces (process equipment for food/pharma including valves, mass flow controllers, filters, fittings, tank equipment), (7) Tryk & Flow (pressure transmitters, valves, pneumatic components, level measurement, flow components), (8) Batterier (industrial batteries from Yuasa, Ritar, Power Kingdom), and (9) Motor & Transmission (DC motors, linear actuators, electric motors, motor controllers). The portfolio emphasizes products from European manufacturers including Advantech, Crouzet, Brooks Instrument, PULS, Emerson (ASCO/AVENTICS), Wöhner, Datalogic, Inxpect, and others. The webshop enables 24/7 ordering with customer-specific pricing and inventory visibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumps (Industrial and Sanitary Pumps) Industrial pump portfolio including sanitary/hygienic pumps for food and pharmaceutical industries, industrial pumps for chemical, marine, water/wastewater applications, grinders/shredders, and vacuum pumps for Danish industrial customers.
• IIoT (Industrial Internet of Things Components) Components for Industrial IoT including Box-PC, micro-PLC & HMI panels, Edge Gateways, Ethernet switches, industrial routers, I/O modules, PAC systems, Panel-PC, remote access solutions, and SMS relays for industrial automation customers.
• Control Cabinet/Tavle Components Components for control cabinet construction including relays, circuit breakers, power supplies, terminal blocks, DIN rail components, busbar systems, HMI panels, signal converters, cable entries, and industrial LED lighting for industrial automation.
• Sensors (Industrial Sensors) Industrial sensors for automation including motion sensors, DIS sensors/encoders, limit switches, photoelectric sensors, laser scanners, microswitches, sensor cables, barcode readers, vision sensors, inductive sensors, ultrasonic sensors, light curtain sensors, and pressure/touch sensors.
• Safety Equipment (Sikkerhed) Safety components for machine protection including safety bumpers, safety mats, light curtains, safety fences, safety laser scanners, safety PLC, safety radar, safety relays, two-hand controls, and wire emergency stops for industrial safety applications.
• Process Equipment (Proces) Process equipment for food, pharmaceutical, petrochemical, oil & gas, power to X, semiconductor, and chemical industries including mixing valves, filters, fittings, flow calibrators, mass flow controllers, PTFE-lined products, agitators/mixers, sensors, hoses, tank equipment, and process valves.
• Pressure & Flow Components (Tryk & Flow) Components for measuring, controlling, and regulating fluids and gases including pressure transmitters, valves, pressure gauges, vacuum products, pneumatic components, flow components, level measurement, temperature sensors, load cells, and fluid analysis instruments.
• Industrial Batteries (Batterier) Industrial batteries including high-current batteries, DC-DC converters, chargers, lithium batteries, AGM batteries, UPS batteries, standby industrial batteries, and cyclic batteries from suppliers including Yuasa, Ritar, and Power Kingdom.
• Motor & Transmission Products Motors, motor controllers, linear products, and belt transmissions including DC motors, linear actuators, electric motors, motor control systems, and rail guidance systems for industrial applications.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• OEM Motor (Sweden)coreChannel Partner/ Reseller/ DistributorSister company relationship with OEM Motor in Sweden for motor and transmission products. Close collaboration enables cross-border resources and knowledge sharing for Nordic customers.
• OEM ElectronicsminorChannel Partner/ Reseller/ DistributorRelated company under OEM group focusing on electronics products, complementing the industrial automation components portfolio.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Phoenix Contact: Global German-headquartered industrial automation, connection, and interface manufacturer with broad product categories overlapping OEM Klitsø's control cabinet, signal, and I/O offerings—competes both through partner distribution and direct-to-customer sales.
• Beckhoff Automation: German manufacturer of PC-based control, I/O, drive, and automation technology competing in the same Danish industrial automation space—distributed in part through European partners with overlapping supplier and end-customer relationships.
• Wago Kontakttechnik: German manufacturer of electrical interconnection, automation, and interface electronics products—distributes through industrial channels like OEM Klitsø and competes indirectly via direct manufacturer relationships with many of the same customers.

Direct peers

• Distrelec: Swiss-headquartered industrial and electronic component distributor owned by RS Group, serving European B2B customers with a multi-category catalog and webshop—a near-direct comparable in business model, customer base, and channel mix to OEM Automatic Klitsø.
• Farnell / element14: Global industrial and electronics component distributor (owned by Avnet) with a B2B webshop, technical content, and broad supplier partnerships—operates the very similar one-stop-shop model across automation, sensing, and power categories that OEM Klitsø serves.
• RS Components (RS Group): Largest European industrial and electronic component distributor with a global webshop, broad product range, and B2B customer focus across industrial automation—matches OEM Klitsø's distributor-plus-webshop model and many of the same European principals.
• Rexel: Global French-listed electrical and automation products distributor with extensive European webshop and field coverage—competes for the same industrial customer wallet across automation, motors, sensing, and control categories as OEM Klitsø.
• Conrad Electronic: European B2B/B2C electronic and industrial component distributor with a webshop and broad assortment including automation and power categories—overlaps with OEM Klitsø's transactional channels and product breadth across the same European customer base.
• Sonepar: World's largest B2B distributor of electrical products, lighting, and automation solutions, operating across Europe with webshop and field sales—comparable as a multi-country electrical and industrial automation wholesaler serving industrial customers.
• CPC (Combined Precision Components): Farnell-owned industrial-grade components distributor specializing in fasteners, fluid handling, and industrial hardware with a B2B webshop—directly comparable to OEM Klitsø's stocking, catalog-based B2B distribution of mission-critical industrial components.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oem-automatic-klits-

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OEMAutomaticDK