Plasto - Vak (1990) Ltd

What Plasto - Vak (1990) Ltd does

Plasto-Vack (1990) Ltd. is an Israeli thermoformed PET packaging manufacturer, founded in 1971 and incorporated under its current legal name in 1990. The company designs, manufactures, and distributes plastic packaging products — including trays, containers, patisserie boxes, zipper tamper-evident packages, hermetic packages, and agricultural produce containers — primarily from recycled PET, with approximately 97% of manufactured packages incorporating recycled material certified for food contact. It operates a single factory/warehouse complex in Rishon Lezion (8 Shimon Israeli St.) and is self-described as Israel's largest PET thermoforming packaging manufacturer and the country's largest packaging distributor, processing 800 tons of recycled material per month and selling 11 packages per second.

The company maintains a portfolio of 450+ unique package designs, several of which are registered industrial designs in Israel and England (Olympus Gold, Crown Dome/Keter, The Block, Hosting Tray). Its competitive positioning rests on proprietary technologies including a court-validated Zipper tamper-evident closure, hermetic sealing grooves, and a uniform material-pulling thermoforming process that yields rigid, optically clear packaging. Distribution combines direct B2B field sales to bakeries, restaurants, meat factories, supermarkets, caterers, and agricultural producers; an e-commerce platform (online.plastovack.co.il) with volume-based tier pricing; and a physical Plasto-Vack Boutique retail store open to both commercial buyers and individual consumers.

Revenue is generated primarily through one-time product sales of bulk packaging (carton and pallet tiers with discounts up to 50% versus individual units), supplemented by e-commerce transactions with free delivery above 1,200 NIS and 16% additional discount above 1,800 NIS, and bespoke custom packaging design services through an in-house creative department. The company is privately held with no disclosed investors or external funding, operates entirely within the Israeli domestic market, and is contracted with Tamir Recycling Corporation under Israel's 2011 Packaging Law for recycling compliance. Its Instagram presence (55,000+ followers) and celebrity-chef endorsements indicate brand reach beyond pure industrial B2B channels.

Name

Plasto - Vak (1990) Ltd

Legal name

Plasto-Vack (1990) Ltd. (פלסטו-ווק (1990) בעמ)

Website

https://plastovack.co.il

Company type

Private

Founded year

1971

Operating status

Operating

Short description

Plasto-Vack (1990) Ltd. is Israel's largest PET thermoforming packaging manufacturer and largest packaging distributor, producing recycled-material food packaging for bakeries, restaurants, meat factories, supermarkets, caterers, and agricultural producers, and selling through B2B field sales, e-commerce, and a retail boutique.

Ownership category

akta.pro rank

Product category

Plastic Food Packaging Manufacturing

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Thermoformed Packaging (Food, Beverage & Consumer Goods) (IMANAHAA)

akta.pro secondary industry

Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) Manufacturing (IMANAEAI)

Keywords

• Thermoformed PET packaging
• Recycled plastic packaging
• Food packaging manufacturing
• Tamper-evident packaging
• Custom packaging design

Headquarters

HQ city

Rishon Leziyyon

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Plastic Packaging Product Sales (B2B & B2C): Primary revenue stream from designing, manufacturing, and selling plastic packaging products including trays, containers, patisserie packages, zipper packages, hermetic packages, and custom-designed packaging. Sold to bakeries, restaurants, meat factories, supermarkets, caterers, and agricultural businesses. Products priced per unit with volume discounts (carton purchases receive up to 50% discount).
2. E-commerce Online Store Sales: Direct-to-consumer and B2B online sales through the company's e-commerce platform (online.plastovack.co.il). Offers free delivery on orders over 1,200 NIS and 16% discount on orders over 1,800 NIS. Products sold in individual units, cartons, and pallets.
3. Retail Boutique Store (Plasto-Vack Boutique): Physical retail store selling packaging, catering products, baking/cooking aids, and bakeware. Open to both commercial businesses and private consumers. Sells individual boxes, single units, with delivery available. Located at 8 Shimon Israeli St., Rishon Lezion.
4. Custom Packaging Design Services: Creative department provides custom packaging planning, development, and design services for plastic packaging according to specific customer requirements. Development process includes receiving specifications, pricing, 3D drawings, prototyping, and final production.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Plasto-Vack manufactures thermoformed PET food packaging products using recycled plastic materials and distributes them across Israel. The company designs and produces over 450 unique packaging models organized into collections including zipper tamper-evident, hermetic, patisserie, closed non-sealed, and open container lines, primarily serving bakeries, restaurants, meat factories, supermarkets, caterers, and agricultural producers. It also operates an in-house creative department for custom packaging development and a retail boutique channel for individual consumers.

Product overview

Plasto-Vack (1990) Ltd is Israel's largest thermoforming PET packaging company and the largest packaging distributor in the country. The company operates as a fashion house for packaging, offering a portfolio of over 400 different packaging types organized into seven main product series: (1) ZIPPER Collection - tamper-evident packaging with court-approved zipper seals; (2) Hermetic Packages Collection - airtight packaging extending shelf life; (3) Patisserie & Bakery Packages Collection - premium packaging for cakes and pastries; (4) Closed Non-Sealed Packages - snap-closure packaging; (5) Open Containers Collection - trays and containers for various industries; (6) Special Order Packages - custom packaging designed to customer specifications; and (7) New Packages Collection - continuously innovated packaging solutions. Individual named products include The Block/Block Gold, Capsule, Crown/Keter, Premium Zipper, 6-Socket Package, Calanit, Metuman, Mehudar, Sadot, Malbenit, Bar, Silver, Gold Halak, and Fish. The company also operates Plasto-Vack Boutique as a retail channel for both commercial and private customers. Approximately 97% of the company's packaging is produced from recycled materials certified for food contact.

Differentiator

Problem solved

Functional benefit

Products and services

• ZIPPER Collection (סדרת הזיפר)

Quantifiable outcome

• 97% of manufactured packages use recycled material, supporting circular economy
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Tamir Recycling Corporation (T.M.I.R / ת.מ.י.ר)coreStrategic or Co-development Partner · 1 January 2011Plasto-Vack is contracted with Tamir Recycling Corporation, recognized by Israel's Ministry of Environmental Protection under the Regulation of Processing of Packaging Law, 5771-2011. This partnership enables Plasto-Vack to reduce packaging waste going to landfills, encourage packaging reuse, and help achieve Israel's recycling targets. T.M.I.R. operates to regulate packaging waste treatment in Israel.
• Zalul Environmental AssociationminorStrategic or Co-development PartnerPlasto-Vack partners with Zalul, an environmental organization dedicated to protecting Israel's seas and streams. Employees participated in beach cleanup activities at Palmachim Beach to support marine environmental protection.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pactiv Evergreen: Large North American thermoformed food and beverage packaging manufacturer (Evergreen Packaging, Pactiv brands). Comparable as a thermoformed PET/PP food packaging producer serving bakery, foodservice, and supermarket channels — although much larger scale.
• Genpak: North American thermoformed food packaging manufacturer focused on foodservice disposables (clamshells, containers, lids). Direct comparable on thermoforming process, PET/PP materials, and foodservice customer segment.
• Anchor Packaging: US-based thermoformed plastic packaging manufacturer specializing in food packaging (bakery, produce, proteins, foodservice). Closely comparable to Plasto-Vack in product category (PET/PET-lined thermoformed trays and clamshells), customer base (bakeries, foodservice, supermarkets), and design-driven approach to packaging.
• Inline Plastics Corp. US manufacturer of thermoformed PET clamshells and food packaging for produce, bakery, and deli. Direct comparable to Plasto-Vack on material (PET), process (thermoforming), and end-use (fresh food retail packaging).
• Sabert Corporation: Global food packaging manufacturer with thermoformed PET products for foodservice and retail (bakery, catering, supermarkets). Comparable product portfolio and customer mix, with design-forward packaging as a key differentiator — similar positioning to Plasto-Vack.

Broad incumbents

• Huhtamaki: Global food packaging incumbent with foodservice and retail thermoformed offerings. Overlaps with Plasto-Vack in foodservice disposables and bakery/meat packaging, but operates as a broad diversified multinational rather than a regional PET specialist.
• Sealed Air: Global food packaging company (Cryovac, SEE) with significant foodservice and protein/meat packaging presence. Overlaps with Plasto-Vack's meat tray and absorbent packaging offering, particularly for supermarket and butcher channels.
• Amcor: Global packaging multinational with significant food and beverage thermoformed packaging. Broad incumbent serving supermarket, foodservice, and bakery accounts — overlapping with Plasto-Vack's customer base but at vastly larger scale.
• Berry Global (now Amcor Berry): Global plastic packaging giant with extensive food packaging (thermoformed trays, films, containers) operations. Broad incumbent competing for the same supermarket and foodservice RFPs Plasto-Vack targets.

Regional players

• Tadbik Group: Israeli packaging and labeling company serving food, beverage, and consumer goods with shrink sleeves, labels, and flexible packaging. Regional comparable operating in the same Israeli market with overlap in food industry customers, though focused on labeling rather than rigid thermoformed packaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/plastovack
• LinkedInlinkedin.com/company/plasto-vack-ltd
• Instagraminstagram.com/plastovack

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plasto - Vak (1990) Ltd