Phoenix Pharm Distributors Ltd

What Phoenix Pharm Distributors Ltd does

Phoenix Pharm Distributors Ltd is a privately held New Zealand company that distributes veterinary pharmaceuticals and animal health products exclusively through New Zealand veterinary clinics. The company has operated for 40 years and is headquartered in Milford, Auckland, with contact lines for phone and freephone orders. Its commercial proposition centres on distributing a focused portfolio of products to veterinarians who then dispense them to end animal owners, a B2B2C model that leverages the regulatory requirement for veterinary authorisation on restricted medicines.

The product portfolio comprises three core offerings. Kelamoxil LA is a 150mg amoxicillin (as trihydrate) suspension for injection for cattle and pigs, formulated as a long-acting antibiotic delivering 48 hours of coverage per single injection and classified as a Restricted Veterinary Medicine under authorization A012093. Activated Charcoal Paste is a 100mg/ml hardwood charcoal antidiarrhoeal preparation available in 80mL dial-a-dose and 300mL applicator formats, covering dogs, cats, foals, calves, cattle, and horses. Wiser Concepts InsulinWise is a polyphenol and amino-acid supplement (including leucine, lysine, resveratrol, quercetin) supporting insulin regulation in horses and ponies, sold in 0.91kg and 2.3kg packs. Technology underlying these products is conventional pharmaceutical formulation rather than proprietary platforms.

The business model is straightforward product distribution. Pricing is not publicly disclosed and operates on a quote basis via direct contact with veterinarians. The go-to-market is a single channel: veterinary clinics in New Zealand. Marketing is minimal, consisting of a Wix-hosted website (phoenixvet.co.nz) listing products, suppliers, and company background. No digital marketing channels, social media presence, app, or API integrations are evident. The company operates without disclosed institutional investors, parent entities, public listing, or management team visibility.

Name

Phoenix Pharm Distributors Ltd

Legal name

Phoenix Pharm Distributors Ltd

Website

https://phoenixvet.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Phoenix Pharm Distributors Ltd is a privately held New Zealand company that distributes veterinary pharmaceuticals and animal health products — including Kelamoxil LA, Activated Charcoal Paste, and InsulinWise — exclusively through New Zealand veterinary clinics, operating for 40 years from Auckland.

Ownership category

akta.pro rank

Product category

Veterinary Pharmaceuticals Distribution

NAICS

Veterinary Services (54194)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro industry

PRIMARYHLAMAIAA

Veterinary Pharmaceutical Wholesalers & Distributors

Healthcare & Life Sciences/Veterinary & Animal Health/Veterinary Distribution & Retail (Wholesalers, Pharmacies)

SECONDARYCRAOAKAD

Pet Pharmaceuticals & Veterinary Supply Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Pet Products Wholesale Distribution

Keywords

• Veterinary pharmaceuticals
• Animal health products
• Veterinary distribution
• Veterinary medicines
• Animal care supplies

Headquarters

HQ city

Greenhithe

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Veterinary Pharmaceutical Distribution: Distribution of veterinary pharmaceuticals and animal health products to veterinarians across New Zealand. Products include prescription medications ( Restricted Veterinary Medicines) and over-the-counter animal health products sold through veterinary channel partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Phoenix Pharm Distributors Ltd distributes veterinary pharmaceuticals and animal health products exclusively through New Zealand veterinarians. Its portfolio includes Restricted Veterinary Medicines (Kelamoxil LA, a long-acting amoxicillin injection for cattle and pigs under authorization A012093) and over-the-counter animal health products (Activated Charcoal Paste antidiarrhoeal preparation and Wiser Concepts InsulinWise equine metabolic supplement). Products are sold to veterinary clinics who prescribe or dispense them to animal owners.

Product overview

Phoenix Pharm Distributors Ltd is a New Zealand veterinary pharmaceutical and animal health products distributor serving clients for 40 years. The company's product portfolio includes three main offerings: Kelamoxil LA (a broad-spectrum long-acting amoxicillin antibiotic injection for cattle and pigs), Activated Charcoal Paste (an antidiarrhoeal treatment for various animals), and Wiser Concepts InsulinWise (a metabolic support supplement for horses). All products are available through veterinary channels.

Differentiator

Problem solved

Functional benefit

Brands

• Wiser Concepts InsulinWise: Synergistic blend of polyphenols and amino acids to support normal insulin regulation in horses and ponies.
• Activated Charcoal Paste

Products and services

• Kelamoxil LA 150 mg Amoxicillin (as trihydrate) suspension for injection for cattle and pigs. Broad-spectrum antibiotic used to prevent and treat respiratory diseases due to bacteria sensitive to amoxicillin. Long-acting formulation providing 48 hours of coverage from a single injection with low toxicity and wide safety margin. A Restricted Veterinary Medicine (authorization A012093) only available under veterinary authorisation.
• Activated Charcoal Paste Activated Hardwood Charcoal 100 mg/ml antidiarrhoeal preparation for the treatment or resolution of minor diarrhoea in dogs, cats, foals, calves, adult cattle and horses. Available as an 80mL dial-a-dose syringe or 300mL syringe with applicator (with 4 settings: 5mL, 10mL, 15mL, variable). Over-the-counter animal health product available from veterinarians.
• Wiser Concepts InsulinWise Powder supplement containing a synergistic blend of polyphenols and amino acids including leucine, to support normal insulin regulation and metabolic function in horses and ponies of all ages. Active ingredients per 28g scoop include Leucine 2,100 mg, Lysine 1,740 mg, Glutamic Acid 1,010 mg, Resveratrol 750 mg, Quercetin 500 mg, Proline 470 mg, Alanine 395 mg, and Glycine 250 mg. Available in 0.91kg (product code 137319) and 2.3kg (product code 137320) pots.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Norbrook Laboratories: Independent veterinary pharmaceutical manufacturer specializing in antibiotics and anti-infectives for livestock and companion animals. Comparable as a direct peer with overlapping antibiotic and anti-infective products sold through veterinary channels.
• Dechra Pharmaceuticals: Specialty veterinary pharmaceuticals company focused on prescription medicines for companion and production animals. Highly comparable as a direct peer that distributes vet-only pharmaceutical products through veterinary channels worldwide.
• Vetoquinol: Independent veterinary pharmaceutical company marketing prescription and OTC animal health products. Comparable as a direct peer that distributes vet medicines (including antibiotics and specialty therapeutics) through veterinarians across multiple regions.

Broad incumbents

• Ceva Santé Animale: Multinational animal health group with veterinary pharmaceuticals, vaccines and specialty products for livestock and companion animals. Comparable as a broad incumbent with global vet-pharmaceutical distribution capabilities that overlaps therapeutically with Phoenix Pharm.
• Bayer Animal Health (now part of Elanco): Veterinary pharmaceutical division historically offering prescription medicines distributed through veterinarians. Comparable as a broad incumbent in the vet pharmaceutical channel, now operating under Elanco.
• Elanco Animal Health: Global animal health company offering a broad range of veterinary pharmaceuticals, vaccines and nutrition products. Comparable as a broad incumbent operating in the NZ veterinary market across multiple therapeutic areas overlapping with Phoenix Pharm's portfolio.
• Virbac: Global animal health company with a dedicated veterinary pharmaceutical portfolio across antibiotics, parasiticides and nutrition. Directly comparable as a broader incumbent that distributes veterinary medicines through veterinary channels in multiple geographies, including Australasia.
• Zoetis: The world's largest animal health company, offering an extensive portfolio of veterinary pharmaceuticals and vaccines sold through veterinarians. Comparable as a broad incumbent with significant NZ distribution and overlapping therapeutic categories.
• MSD Animal Health (Merck Animal Health): Global animal health division of Merck offering a broad veterinary pharmaceutical and vaccine portfolio. Comparable as a broad incumbent with significant presence in NZ livestock and companion animal therapeutics overlapping with Phoenix Pharm's categories.

Emerging players

• Argenta: New Zealand-based animal health contract development and manufacturing organization. Comparable as an emerging player operating in the NZ veterinary pharmaceutical value chain, with related therapeutic categories and market geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/phoenix-pharm-distributors-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Pharm Distributors Ltd