Vieujot Thierry

What Vieujot Thierry does

Plâtres Vieujot is a French, founder-owned specialty manufacturer of custom decorative plasters and heritage restoration mortars, operating commercially as Plâtre.com since its 1996 founding. The company produces plasters based on natural and traditional binders — gypsum, lime, and clay — and claims in-house mastery of the binder-cooking process, enabling tailor-made ready-mix formulations for individual project specifications. Its product portfolio spans heritage restoration plasters (e.g., Enduit de Montmorency), decorative finishes (Tadelakt, Stuc Pierre, Scagliola, Granito), regional French variants (Plâtre Briard, Gypsteries Provençale), ornamental staff work, and the Isothentic external insulation system designed for historic facades. Revenue is generated primarily through project-based B2B sales of custom products to architects, heritage restoration contractors, and specialized plastering firms, with quote-based pricing. The company serves customers internationally through a headquarters in Soisy-sous-Montmorency (France) and a Dubai-based Plâtre.com International office, with additional market coverage in the USA, KSA, and Spain, supported by a multi-language website (French, English, Spanish, Arabic) and an active professional forum. Notable reference projects include Masdar City in Abu Dhabi (in partnership with Foster + Partners), the Chapelle Notre-Dame de Lorette renovation, and works associated with the Louvre and other French heritage sites.

Name

Vieujot Thierry

Legal name

Plâtres Vieujot

Website

https://platre.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Plâtres Vieujot is a French founder-owned manufacturer of custom decorative plasters and heritage restoration mortars made from natural gypsum, lime, and clay binders, serving architects and restoration contractors across France, the Middle East, the USA, and Spain.

Ownership category

akta.pro rank

Product category

Architectural Plaster and Mortar Manufacturing

NAICS

Cement and Concrete Product Manufacturing (3273)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH)

akta.pro secondary industries

Plaster (Gypsum/Lime/Cement) & Basecoat Systems (IMADAEAC), Gypsum Plasters & Specialty Additives/Modifiers (IMADAEAG), Mortar, Grout & Masonry Cements (IMADABAL), Finishing Plasters & Veneer Plaster Systems (IMADAEAD)

Keywords

• Heritage plaster restoration
• Custom decorative plasters
• Lime plaster finishes
• Gypsum plaster products
• Decorative mortars

Headquarters

HQ city

Soisy-sous-montmorency

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Plaster Product Sales: Sale of custom decorative plasters, heritage restoration materials, and ready-mix plaster products for exterior and interior applications including renders, casting, and decorative mortars.
2. Project-based Product Supply: Supply of specialized plaster products for major construction and restoration projects such as heritage sites and contemporary architecture.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Plâtres Vieujot manufactures and sells custom decorative plasters and heritage restoration mortars for both exterior and interior applications, including casting, using natural and traditional binders such as gypsum, lime, and clay. The company masters the cooking of its own binders and produces tailor-made ready-mix plasters to meet specific project requirements, supplying heritage restoration specialists, architects, and specialized contractors across France, the Middle East, the USA, and Spain.

Product overview

Plâtres Vieujot operates through its website Plâtre.com, offering a specialized portfolio of heritage restoration plasters and custom decorative mortars for exterior and interior applications. The company produces products based on natural and traditional binders including gypsum, lime, and clay, mastering the cooking of their own binders to create tailor-made ready-mix plasters. The product range includes heritage restoration solutions, decorative finishes like Tadelakt and Stuc Pierre, traditional French regional plasters such as Plâtre Briard and Enduit de Montmorency, and specialized systems like the Isothentic external insulation system. All products are designed to support the 'Art Français du Plâtre' (French Art of Plaster), with applications ranging from historical building restoration to contemporary decorative interiors and exterior facades.

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Restoration Plasters Specialized plasters for heritage and historical building restoration, using traditional French craftsmanship techniques to preserve authentic architectural features. Targeted at heritage restoration specialists and preservation contractors.
• Custom Decorative Plasters Bespoke decorative plaster solutions for exterior and interior applications, crafted using natural and traditional binders including gypsum, lime, and clay. Supplied to architects, design studios, and contractors for custom projects.
• Decorative Mortars Decorative mortars for exterior and interior use and casting applications, formulated from natural and traditional binders. Used by architects and contractors for feature casting and decorative finishes.
• Tailor-Made Ready-Mix Plasters Custom-blended ready-mix plasters developed through Plâtres Vieujot's in-house binder cooking capability and mixed to specification for individual project requirements.
• Isothentic System External insulation system that enables thermal protection while preserving the traditional plaster and lime finish on historic buildings, as used on Haussmann-style buildings by applicator Peinteco.
• Staff (Ornamental Plaster) Ornamental plaster work including architectural moldings and decorative elements produced using traditional French craftsmanship.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Foster + PartnersmajorStrategic or Co-development PartnerFoster + Partners selected Plâtres Vieujot products for the external and internal renders of Masdar City, the sustainable city project in Abu Dhabi, UAE. This represents a significant architectural partnership for prestige international projects.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Knauf: Major international gypsum and plaster manufacturer with broad product lines in drywall, plasters, and renders. Comparable manufacturing technology and product categories, though Knauf serves commodity construction whereas Vieujot specializes in custom heritage and decorative formulations.
• Sika AG: Global specialty chemicals company producing mortars, renders, sealants, and facade systems for construction. Adjacent peer with overlapping product categories in decorative mortars and exterior insulation/render systems, though Sika operates primarily in mainstream construction rather than heritage restoration.
• Saint-Gobain: Global building materials giant that manufactures gypsum board, plasters, mortars, and renders (including through its Weber brand). Overlaps with Plâtres Vieujot across gypsum plasters, decorative mortars, and facade systems, though Vieujot focuses on the artisanal/heritage niche Saint-Gobain does not.
• USG Corporation: Major North American manufacturer of gypsum wallboard, plasters, and finishing products (now part of Knauf). Shares gypsum plaster product overlap with Vieujot but operates at commodity scale rather than bespoke heritage manufacturing.

Direct peers

• Weber (Saint-Gobain): Saint-Gobain brand specializing in mortars, renders, tile adhesives, and facade systems. Directly comparable to Vieujot in decorative mortars and exterior insulation/render systems, though operating at much larger scale across mainstream construction.
• Baumit: European manufacturer of decorative plasters, renders, and facade systems including textured and specialty finishes (e.g., Tadelakt-like products). Closely aligned with Vieujot's decorative mortar and exterior render portfolio for both new construction and renovation.
• Keim: German specialist in silicate-based paints, plasters, and mineral coatings for historic and contemporary architecture. Closely aligned with Vieujot's heritage restoration focus and natural mineral binder philosophy, particularly in the European heritage conservation market.
• Sto Corp: Manufacturer of facade systems including exterior renders, insulation systems, and decorative finishes. Comparable to Vieujot's Isothentic external insulation system and decorative exterior render offerings for both new and historic buildings.

Emerging players

• American Clay: US-based manufacturer of natural clay-based plasters and lime-based finishes for interior wall surfaces. Comparable in its emphasis on natural, traditional binders (clay, lime) and architectural-grade decorative finishes for high-end residential and commercial projects.
• Tassoult Tadelakt: Specialty producer of traditional Moroccan-style Tadelakt lime plaster finishes, directly comparable to Vieujot's Tadelakt product line. Serves a similar architectural and hospitality customer base seeking authentic lime-plaster decorative finishes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pl-tre-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vieujot Thierry