Pharmashalom

What Pharmashalom does

Pharmashalom (פרמשלום בע"מ) is a privately held, family-owned Israeli pharmaceutical import and marketing company founded in 1972 and currently led by Ruth Ben-Shalom Kulas (MBA & Pharmacist), representing three generations of the Ben-Shalom family. The company specializes in importing, marketing, and distributing Swiss-manufactured consumer healthcare products — including vitamins, dietary supplements, oral care, and drug-free therapeutic devices — for the Israeli market. Its portfolio is anchored by Pharmaton, a clinically backed multi-vitamin line using the proprietary G115 standardized ginseng extract, and is supplemented by Gincosan (cognitive support, GK501 ginkgo biloba + G115 ginseng), Antistax (red vine leaf extract for venous health, formerly Boehringer Ingelheim, now Sanofi), Gengigel (hyaluronic-acid oral care), and Sea-Band (acupressure nausea-relief wristbands).

The company's core technology centers on the proprietary, clinically validated standardized botanical extracts (G115, GK501, AS195) and biotechnologically produced hyaluronic acid (for Gengigel), all manufactured in Swiss pharmaceutical facilities. Pharmashalom itself does not conduct R&D but rather holds regulatory authorization and brand stewardship for these products in Israel. It is the Marketing Authorisation Holder (MAH) for Sanofi CHC's consumer healthcare portfolio in Israel, a relationship dating to 1972 (originally through Boehringer Ingelheim) and formalised in 2016 under Sanofi.

Pharmashalom's business model is B2B/B2C distribution: it earns revenue through wholesale and retail-channel sales of branded products via all major Israeli health funds (kupot holim), pharmacy chains (including Super-Pharm), private pharmacies, and direct online channels (its own storefront plus partnerships with drugstore.co.il, biogaya.co.il, pharmaplus.co.il, maxpharm.co.il, and epharma.co.il). Pricing is unit-based at retail and not publicly disclosed. Marketing is supported by a "Healthy Life Club" (מועדון החיים הבריאים) loyalty program, dedicated product Facebook pages, kosher certifications across the portfolio, and content marketing on vitamin.co.il. The end customer base is Israeli consumers — adults and children seeking natural health products for energy, immune support, cognitive function, venous health, oral care, and motion sickness. The company has no disclosed funding rounds, no institutional investors, no headcount disclosure, and no M&A history.

Name

Pharmashalom

Legal name

Pharmashalom Ltd. (פרמשלום בע"מ)

Website

https://vitamin.co.il

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Pharmashalom is a family-owned Israeli pharmaceutical importer and distributor, founded in 1972, that markets Swiss-made consumer healthcare brands — Pharmaton, Gincosan, Antistax, Gengigel, and Sea-Band — to Israeli consumers through health funds, pharmacies, and online channels as Sanofi's MAH partner.

Ownership category

akta.pro rank

Product category

Consumer Healthcare Products

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Government & Public-Sector Pharmaceutical Supply (Tender/Prime Vendor) (HLAIAJAF)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Pharmaceutical distribution
• Consumer health products
• Vitamin supplements
• Natural health products
• Medical device distribution

Headquarters

HQ city

Rosh Ha'ayin

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Pharmaceutical Product Distribution: Import and distribution of pharmaceutical and health products including vitamins, supplements, medical devices, OTC medicines, and cosmetics to the Israeli market through multiple retail channels

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Pharmashalom imports and distributes natural pharmaceutical and consumer health products in the Israeli market, including Swiss-made multi-vitamins, herbal supplements, and medical devices. The company holds Marketing Authorisation Holder status for Sanofi CHC products in Israel and distributes a portfolio of brands (Pharmaton, Gincosan, Antistax, Sea-Band, Gengigel) through all major health funds (kupot hol), pharmacy chains, private pharmacies, and direct online channels.

Product overview

Pharmashalom is a family-owned Israeli pharmaceutical distribution company established in 1972, specializing in the import and marketing of natural medical products and dietary supplements for the Israeli market. Its portfolio consists of multiple branded products distributed as a coordinated portfolio: Pharmaton (Swiss multi-vitamin in adult capsules and children's syrup formulations) serves as the flagship multi-vitamin line; Gincosan (a Swiss-made Ginkgo biloba and Korean ginseng cognitive supplement) targets memory and concentration; Antistax (red vine leaf extract gel and tablets) addresses venous circulation; Gengigel (hyaluronic acid-based oral care in gel, spray, and child-specific formats) covers gum health; and Sea Band (acupressure wristbands) provides drug-free nausea relief. The products share a focus on science-backed natural ingredients and Swiss manufacturing quality, marketed through Israeli pharmacies and health retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Gincosan: Natural dietary supplement containing Ginkgo Biloba and Korean Ginseng extracts for cognitive function support, marketed in dozens of countries worldwide.
• Antistax
• Sea Band
• Gengigel
• The Healthy Life Club (מועדון החיים הבריאים)

Products and services

• Pharmaton Capsules (פרמאטון כמוסות) Swiss multi-vitamin capsules combining vitamins, minerals, trace elements, and standardized ginseng extract G115, designed to improve physical and mental performance and help cope with fatigue and stress. Marketed in approximately 80 countries worldwide. For adults seeking energy and vitality support.
• Pharmaton Kiddi Syrup (פרמאטון קידי סירופ) Multi-vitamin syrup for children containing vitamins, calcium, and lysine, formulated to support bone development, strengthen the immune system, and help children cope with stress during growth periods. For parents seeking nutritional support for their children.
• Gincosan (גינקוזאן) Natural dietary supplement capsules combining Ginkgo biloba extract GK501 and Korean ginseng extract G115, designed to improve oxygen supply to the brain and support cognitive function. For adults experiencing memory and concentration issues due to stress or age.
• Sea Band (סי-בנד) Acupressure wristbands that alleviate nausea by applying continuous pressure to the P6 (Nei-Kuan) point on the wrist. Drug-free with no side effects. For pregnant women experiencing morning sickness, travelers with motion sickness, and patients undergoing medical treatments. Available in adult and child sizes.
• Gengigel Adults (ג'ינג'יג'ל מבוגרים) Oral care products containing high-molecular-weight hyaluronic acid produced through a biotechnological process. Available as gel for treating mouth ulcers and gingivitis, and as spray for post-surgical gum care. For adults with oral health issues.
• Gengigel Children / Baby (ג'ינג'יג'ל ילדים) Product line for treating gum problems in infants, children, and teenagers, using hyaluronic acid as the active ingredient — a natural component in mouth and gum tissues needed during teething and gum tissue healing. For parents seeking oral care solutions for their children.
• Antistax Gel (אנטיסטקס ג'ל) Topical gel containing red vine leaf extract (Vitis Vinifera) combined with mint extract, designed to relieve tired, heavy legs through gentle massage and provide a cooling, soothing sensation. For adults experiencing leg fatigue and heaviness.
• Antistax Tablets (אנטיסטקס טבליות) Dietary supplement tablets each containing 360 mg of red vine leaf extract (Vitis Vinifera), a leading natural treatment for venous problems and tired legs in Europe for over 20 years. For adults with venous insufficiency and circulation concerns.

Quantifiable outcome

• Pharmaton marketed in ~80 countries worldwide with 50+ years of clinical research supporting efficacy
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Sanofi CHCcoreChannel Partner/ Reseller/ Distributor · 1 January 1972Pharmashalom maintains a long-term alliance with Sanofi CHC (formerly Boehringer Ingelheim) and serves as Marketing Authorisation Holder for Sanofi's Consumer Healthcare products in Israel. This partnership spans over 50 years and encompasses import, marketing, promotion, and sales support for global premium pharmaceutical products.
• Swiss Pharmaceutical ManufacturerscoreTechnology or Integration · 1 January 1972Products including Pharmaton, Gincosan, and Gengigel are manufactured in Swiss pharmaceutical factories under strict quality control standards. Products are produced with over 50 years of manufacturing expertise and rigorous quality testing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Perrigo: Global leader in consumer self-care products and OTC distribution, with significant operations in Israel. Comparable as a broad incumbent OTC/CHC distributor competing for the same shelf space in Israeli pharmacies and health funds.
• Teva Pharmaceutical Industries: Israel's largest pharmaceutical company, operating across generics, specialty, and OTC distribution domestically and globally. Comparable as a broad Israeli pharma incumbent with overlapping consumer healthcare and OTC distribution channels, though significantly larger and more diversified than Pharmashalom.
• Viatris: Global pharmaceutical company with significant presence in generics, branded, and consumer healthcare including OTC distribution in Israel. Comparable as a broad incumbent with overlapping consumer healthcare portfolio distributed through similar pharmacy channels.
• Novartis Consumer Health Israel: Swiss-pharma-affiliated OTC and supplement brands distributed in Israel through local affiliates. Comparable as a broad incumbent with the same Swiss-quality heritage positioning that Pharmashalom leverages with Pharmaton and Gincosan.
• Bayer Israel: Local affiliate of a global pharmaceutical and consumer healthcare major with strong OTC/supplement brands distributed in Israel. Comparable as a broad incumbent supplying Swiss- and European-quality CHC brands through overlapping Israeli retail channels.
• GSK Consumer Healthcare Israel: Global OTC and consumer healthcare major with Israeli distribution. Comparable as a broad incumbent whose vitamin, oral care, and wellness SKUs compete directly with Pharmaton, Gengigel, and Antistax on Israeli pharmacy shelves.
• Sanofi Israel: Local operations of Pharmashalom's principal partner, distributing the CHC portfolio in Israel through MAH arrangements. Directly comparable as the parent principal and competing broad-incumbent presence in Israeli consumer healthcare.

Direct peers

• Dexcel Pharma: Israeli pharmaceutical company developing, manufacturing, and distributing branded generic, OTC, and consumer healthcare products. Closely comparable as an Israeli-based pharma company operating its own branded distribution through Israeli retail and health-fund channels.
• Trima (Ma'abarot Products): Israeli pharmaceutical manufacturer and distributor of prescription, OTC, and consumer healthcare products. Comparable as a domestic Israeli player distributing branded pharma through the same health-fund and pharmacy channels.

Regional players

• Taro Pharmaceutical Industries: Israeli-affiliated generics and specialty pharma company with significant domestic and North American distribution. Comparable as a regional Israeli pharma player with overlapping distribution infrastructure, though focused more on Rx than CHC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harmashalom

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharmashalom