Plus Sports & Entertainment

What Plus Sports & Entertainment does

Plus Sports & Entertainment is a UK-based boutique advisory firm founded in 2021 that provides specialist consultancy services to the football and wider sports industry. The firm operates four service lines: Football Leadership Consulting, CEO-as-a-Service (fractional executive leadership for EFL and National League clubs), Football Club Investment Advisory (buy-side and sell-side M&A), and Sponsorship Acquisition Brokering. Its clients are football club owners and chairmen, investors and family offices, brand marketing directors, and rights holders including clubs, events, and sporting organisations. The firm claims £70m+ in lifetime deals closed across sponsorship and M&A, with sponsorship mandates alone exceeding £50m.

The business is anchored on the operating experience and network of Co-Founder and Managing Director Ajin Jacob Abraham, who previously held senior roles at City Football Group, including Commercial Director for City Football Group India. PLUS positions itself as a senior-level boutique alternative to larger agencies, emphasising a no-conflicting-client portfolio, deal urgency, and direct experience inside football leadership, M&A, and sponsorship deal-making. The firm states geographic reach across EMEA, MENA, APAC, and the Americas, with particular depth in the UK football pyramid and India.

Revenue is generated through advisory retainers, project-based consulting engagements, and transaction and sponsorship brokering fees. Engagements are bespoke and quote-based; CEO-as-a-Service is structured as a monthly retainer at a fraction of a full-time executive salary. Go-to-market is sales-led and high-touch, combining enterprise field sales for M&A and sponsorship with email enquiries routed through dedicated addresses (advisory@, ceo@, investor@, partnerships@), Calendly consultation booking, and senior operator referrals. The firm has no technology platform, no disclosed revenue, no external funding, and operates as an independent founder-owned entity with 1-10 employees.

Name

Plus Sports & Entertainment

Legal name

PLUS Sports & Entertainment

Website

https://plusagency.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Plus Sports & Entertainment is a UK-based boutique advisory firm serving football club owners, investors, and brands with leadership consulting, fractional CEO services, M&A advisory, and sponsorship brokering.

Ownership category

akta.pro rank

Product category

Sports Business Advisory

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Sports Rights Agencies & Brokers (Acquisition/Packaging) (MPABAJAH)

Keywords

• Sports business advisory
• Football club consulting
• Sports sponsorship brokering
• Football M&A advisory
• Fractional executive services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory & Consulting Fees: Revenue is generated through advisory retainers and project-based consulting engagements. Services include Football Leadership Consulting, CEO-as-a-Service (fractional), Football Club Investment Advisory (buy-side and sell-side M&A), and Sponsorship Acquisition Brokering. Engagements are structured as retained relationships or discrete transaction mandates.
2. Sponsorship Brokering & Transaction Fees: The firm earns fees for brokering sponsorship deals between brands and rights holders, managing the full lifecycle from strategy and valuation through to negotiation and signature. Deal structures include short-term transactions and long-term strategic partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Plus Sports & Entertainment is a boutique advisory firm that sells senior-level professional services to football club owners, investors, family offices, and brand marketing directors. Its four offerings are Football Leadership Consulting (operational and strategic guidance), CEO-as-a-Service (fractional executive leadership for EFL and National League clubs), Football Club Investment Advisory (buy-side and sell-side M&A advisory), and Sponsorship Acquisition Brokering (full-lifecycle sponsorship deal brokerage between brands and rights holders).

Product overview

PLUS Sports & Entertainment is a boutique advisory firm offering a portfolio of four distinct professional services for the sports industry: Football Leadership Consulting, CEO-as-a-Service, Football Club Investment Advisory, and Sponsorship Acquisition Brokering. These services are advisory and consulting offerings rather than software products, targeted at football club owners, investors, brands, and rights holders. The firm acts as a trusted extension of clients' teams to close deals and build better-run clubs.

Differentiator

Problem solved

Functional benefit

Brands

• CEO-as-a-Service: Fractional CEO offering for EFL and National League football clubs providing senior CEO-level expertise on a part-time basis.
• Football Leadership Consulting
• Football Club Investment Advisory
• Sponsorship Acquisition Brokering

Products and services

• Football Leadership Consulting Expert advisory service helping football club owners build stronger, better-run clubs through operational structure, strategic clarity, leadership guidance, and stakeholder management; targeted at EFL and National League club owners and chairmen.
• CEO-as-a-Service Fractional executive offering providing senior, experienced CEO-level leadership to EFL and National League football clubs without the cost or commitment of a full-time hire; covers strategy, operations, commercial growth, and stakeholder relationships on a part-time basis structured as a monthly retainer.
• Football Club Investment Advisory Buy-side and sell-side M&A advisory for investors and club owners across the full deal lifecycle, including target identification, valuation, due diligence support, deal structuring, and transaction completion for football club investments.
• Sponsorship Acquisition Brokering Full-lifecycle sports sponsorship brokering connecting brands and rights holders, covering sponsorship strategy, rights valuation, identification, negotiation, and deal closure across football, motorsport, rugby, cricket, and entertainment properties.

Quantifiable outcome

• £70m+ in lifetime deals closed across sponsorship acquisition and M&A (includes club acquisition, naming rights, shirt/kit sponsorship, talent sponsorship, and long-term strategic partnerships)
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Sportfive: Global sports marketing agency focused on football rights sales, sponsorship, and consulting. Comparable because its core offering is sponsorship acquisition brokering and rights-holder advisory for football clubs, directly overlapping with PLUS's largest disclosed revenue pillar.
• Wasserman: Global sports marketing, advisory, and talent management firm with a football practice. Comparable because it operates across sponsorship brokering, M&A advisory, and athlete representation — exactly the breadth PLUS targets, but at materially larger scale.
• Deloitte (Sports Business Group): Big Four consultancy with a dedicated sports business group advising leagues, clubs, and investors. Comparable because it competes for football M&A due diligence, club valuation, and strategic advisory mandates.
• CSM Sport & Entertainment: International sports and entertainment agency with sponsorship and consulting practices. Comparable because it provides sponsorship strategy, deal-making, and football club advisory to brands and rights holders — the same buyer-side / seller-side model PLUS runs.
• Creative Artists Agency (CAA Sports): Major talent agency with a dedicated CAA Sports division offering athlete representation, sponsorship, and club advisory. Comparable because it bundles talent representation, M&A advisory, and sponsorship brokering — the same three pillars as PLUS.
• KPMG (Sports Practice): Big Four firm with a sports practice advising on football club transactions, due diligence, and financial restructuring. Comparable because it competes for club M&A advisory work and has the scale to win mandates PLUS targets.
• Octagon: Global sports marketing agency with deep football (soccer) sponsorship and consulting practices. Comparable because it provides sponsorship sales and rights-holder advisory directly overlapping with PLUS's brokering and consulting services.

Direct peers

• Two Circles: Sports marketing agency working with rights holders and brands on sponsorship, fan engagement, and commercial strategy. Comparable because it focuses on monetising commercial inventory for football clubs and brokering brand-side sponsorships, mirroring PLUS's brokering service.
• Northcourse Ltd: Boutique sport business consultancy advising football clubs, investors, and governing bodies on strategy and M&A. Comparable as a similarly-sized specialist in football advisory with overlapping M&A and strategic consulting services.

Emerging players

• Florentino Pérez & Asociados (Asesor Deportivo) — informal football advisory network: Smaller specialist football advisory firms (e.g. Astro Sports Consulting, Sunrise Sports Advisory) that focus on club M&A and fractional executive services. Comparable because they target the same EFL/lower-league and international club ownership niche as PLUS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/plus-sports-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Sports & Entertainment