Pip Howeson London Limited

What Pip Howeson London Limited does

Pip Howeson London Limited is a privately held, founder-owned bespoke tailoring company based in a single atelier in Islington, London, near Canonbury. Founded by Pippa Howeson — whose prior experience includes Jack Wills, Selina Blow, and theatrical bridal designer David Fielden — the company hand-cuts garments using traditional British artisanal methods, sourcing fabrics from heritage mills including Yorkshire cashmere producers, Harris Tweed weavers, the London Cloth Company, and Magee Mill. Its core offering is bespoke tailoring (coats, jackets, waistcoats, capes, skirts, and dresses) produced through design consultation, calico mock-ups, and hand-finishing, with garments positioned as investment pieces intended to last generations and become family heirlooms.

In 2015, the company expanded into a Ready-to-Wear collection offering pre-made coats, jackets, and accessories, alongside a Homeware line (wallpaper and fabrics) and direct fabric sales. Revenue is generated entirely through direct-to-consumer channels: studio appointments in Islington for bespoke commissions and own e-commerce for ready-to-wear, accessories, and gift vouchers. Distribution is wholly direct with no third-party retail or wholesale, and global e-commerce shipping is offered. The company maintains strategic collaborations with artist Frederick Wimsett (signature hand-painted English Chinoiserie silk linings), William Evans (St James's Collection for menswear), Hawthorne & Heany (embroidery), and Soane Britain (exhibitions), and was named to the Walpole Crafted Class of 2014.

The business is bootstrapped with no external investors, subsidiaries, or public listing, and is operated by the founder with a small, undisclosed headcount. The customer base consists primarily of UHNW individuals seeking bespoke commissions, with named high-profile clients including Stephen Fry and artist Nic Fiddian Green. Marketing is concentrated on Instagram ("Queen of Coats" positioning), the company's editorial blog (Explore/Yarns), and PR through Goodley Bullen agency, with no AI, app, or proprietary technology platform underpinning the offering.

Name

Pip Howeson London Limited

Legal name

Pip Howeson London Limited

Website

https://piphoweson.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pip Howeson London Limited is a founder-owned London-based bespoke tailoring atelier producing hand-cut coats, jackets, and accessories from British heritage fabrics, serving UHNW individual clients through studio appointments and direct e-commerce, with a 2015-launched ready-to-wear collection.

Ownership category

akta.pro rank

Product category

Bespoke Tailoring

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Women's, Misses', And Juniors Outerwear (2330), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Custom Tailoring & Made-to-Measure Adjustments (HSAJAFAM)

Keywords

• Bespoke tailoring
• Ready-to-wear fashion
• Luxury womenswear
• Made-to-measure garments
• Custom fashion design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Bespoke Tailoring: Full bespoke tailoring service creating custom garments. Process includes design consultation, calico mock-ups, and handcrafting from selected British fabrics. Products include coats, jackets, waistcoats, skirts, dresses, and capes.
2. Ready-to-Wear Collection: Ready-to-wear collection launched in 2015 featuring coats, jackets, and accessories in standard sizes.
3. Accessories: Cashmere scarves, shawls, and Butler's Brush available for purchase.
4. Homeware: Wallpaper and fabric collections for home interiors featuring Pip Howeson designed linens.
5. Gift Vouchers: Gift vouchers available for purchase.
6. Fabric Sales: Sale of proprietary fabrics including Pip Howeson Linen in various colors (Primrose Yellow, Maldon Blue, Card Room Green, China Blue, Kingham Pink).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Pip Howeson London Limited is a London-based bespoke tailoring house founded by Pippa Howeson. The company designs and produces custom-made garments and ready-to-wear collections for women, including coats, jackets, waistcoats, capes, skirts, and dresses. It also offers accessories, homeware, and fabrics, serving affluent individual clients seeking personalized, handcrafted fashion.

Product overview

Pip Howeson London Limited is a bespoke tailoring company offering both bespoke tailoring services and ready-to-wear garments. The core offerings include women's and men's coats, jackets, waistcoats, capes, skirts, and dresses. The company also sells accessories (scarves, shawls), homeware (wallpapers, linens), and fabrics sourced from British mills. Products are organized into themed collections including Alwyne, Canonbury, Enchanted, St James's, Bisley, and Homeware collections. The company launched its Ready to Wear collection in 2015, complementing their bespoke tailoring services. Notable collaborations include William Evans for men's shooting wear.

Differentiator

Problem solved

Functional benefit

Brands

• Alwyne Collection: A collection of trench coats inspired by the streets of north London near the Canonbury studio, featuring British-crafted details.
• Canonbury Collection
• Enchanted Collection
• St James's Collection
• Bisley Collection
• Homeware Collection

Products and services

• Bespoke Tailoring Service
• Ready-to-Wear Collection
• Accessories
• Homeware
• Fabrics

Quantifiable outcome

• Garments that fit perfectly and are designed to become heirlooms, lasting generations.
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• William EvanscoreStrategic or Co-development PartnerPip Howeson serves as tailor in residence at William Evans, a heritage menswear brand. Collaboration creating the St James's Collection featuring tailored jackets and waistcoats with exclusive silk linings featuring English Chinoiserie patterns. The cashmere gillets/waistcoats combine William Evans tailoring heritage with Pip Howeson's design aesthetic.
• Frederick WimsettcoreStrategic or Co-development PartnerCollaboration with artist Frederick Wimsett creating signature English Chinoiserie hand-painted silk designs for coat linings. Designs feature roses, robins, oak leaves, and pheasants. Work featured in collections of Kate Moss, Alice Temperley, and Cozmo Jenks.
• Hawthorne & HeanyminorStrategic or Co-development PartnerCollaboration with British hand-embroidery artisans for signature monogramming on coats and scarves. Located in Islington studio with portfolio including military, ceremonial, and ecclesiastical designs. Custom thread colors sourced to match Pip Howeson specifications.
• Soane BritainminorStrategic or Co-development PartnerCollaboration for Decorex exhibition with Soane Britain, a champion of exceptional British craftsmanship founded by Lulu Lyte and Christopher Hodsoll. Soane creates architecturally inspired interior pieces. Pip Howeson provided tailored waistcoats and skirts for Soane's exhibition.
• Teixits VicensminorChannel Partner/ Reseller/ DistributorSmall family mill in Pollença, Mallorca producing Ikat fabrics since 1854. Pip Howeson sources unique summer fabrics from this mill, including cotton/linen blends, for her collections.
• The London Cloth CompanyminorChannel Partner/ Reseller/ DistributorFamily-run cloth company in Epping, Essex with restored shuttle looms dating to the 1870s. Working relationship to develop perfect Pip Howeson tweed using British lambswool.
• Joshua ElliscoreChannel Partner/ Reseller/ Distributor200-year-old Yorkshire mill producing cashmere fabrics. Supplier of the 430 gram brushed cashmere used for Margot Cashmere Coat collection. Multiple collaborations on exclusive fabrics.
• Magee MillcoreChannel Partner/ Reseller/ DistributorIrish mill producing quality tweeds including the fabric used for the Mary Coat (20% cashmere blend with bold purple stripe).
• Harris Tweed AuthoritycoreChannel Partner/ Reseller/ DistributorHarris Tweed is hand-woven by islanders in the Outer Hebrides from pure virgin wool. Pip Howeson sources Harris Tweed for various garments, protected by the Harris Tweed Act 1993.
• Yorkshire Cashmere MillscoreChannel Partner/ Reseller/ DistributorYorkshire mills producing soft cashmeres, one of the few remaining quality British mills. Source of cashmere materials for Pip Howeson garments.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Toast: British heritage womenswear brand offering crafted garments with timeless styling. Comparable on heritage British positioning, crafted clothing ethos, and affluent female customer base seeking investment pieces.
• Holland & Holland: British luxury country sports brand offering tailored country clothing and shooting attire. Overlaps with Pip Howeson on country pursuits customer segment and high-end British tailored outerwear.
• Brora: British heritage cashmere and knitwear brand with timeless designs. Comparable on premium British-made positioning, DTC e-commerce model, and affluent customer seeking quality investment garments.
• Holland Cooper: British heritage luxury outerwear brand specializing in tailored coats, tweed, and country-style pieces for women. Closely comparable to Pip Howeson on product category (women's coats/jackets), customer segment (affluent, style-conscious women), and British craftsmanship positioning.
• William Evans: Heritage British menswear and shooting/country sportswear brand. Directly comparable as Pip Howeson's actual collaboration partner (tailor in residence), sharing the British heritage menswear and country pursuits customer base.
• Cordings: Long-established British heritage outfitter for country clothing, outerwear, and shooting wear. Comparable target customer (country pursuits enthusiasts) and product category (tweed coats, country outerwear) with similar British craftsmanship positioning.

Broad incumbents

• Mulberry: British heritage luxury brand with broad lifestyle portfolio. Comparable on British heritage luxury positioning and DTC retail, though primarily in leather goods and accessories rather than bespoke tailoring.
• Burberry: Iconic British luxury heritage brand with broad outerwear, accessories, and lifestyle portfolio. Overlaps with Pip Howeson on British heritage outerwear positioning but operates at vastly greater scale with global retail footprint.
• Savile Row Bespoke Tailors (Huntsman / Anderson & Sheppard): Historic Savile Row bespoke tailoring establishments with broader bespoke offerings. Comparable on bespoke tailoring heritage but operate at substantially larger scale with broader men's bespoke focus versus Pip Howeson's women-led atelier model.

Others

• Bettina Liano: Australian bespoke women's tailoring brand. Comparable on bespoke women's tailoring model and direct customer engagement, though geographically distinct and serves a different market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/piphowesonofficial
• LinkedInlinkedin.com/company/pip-howeson-london-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pip Howeson London Limited