What United Way Of North Idaho, Inc. does

United Way of North Idaho, Inc. is a 501(c)(3) nonprofit charitable organization headquartered at 501 E Lakeside Avenue in Coeur d'Alene, Idaho, operating as an independent local chapter affiliated with United Way Worldwide. It serves the five northern counties of Idaho through a portfolio of community programs organized around three pillars: health, education, and financial stability. Core programs include ALICE in Focus (research and advocacy for working-poor households), the Community Care Fund (emergency financial assistance that has awarded $685,777 since 2020), Childcare Scholarships (2,479 months of care delivered), Ready! for Kindergarten (school-readiness workshops with Lyft-sourced transportation assistance), Born Learning Trails, and the Dolly Parton Imagination Library book distribution program. The organization also operates Volunteer North Idaho, an online volunteer matching portal, and serves as a referral hub into state-administered Idaho 211 and Find Help Idaho resource directories.

The organization does not sell products or services; revenue is generated entirely through voluntary charitable contributions via five primary streams: individual donations (one-time and recurring through the Network for Good platform), workplace giving campaigns with local employers, event fundraising (Ride for A.L.I.C.E., Spring Dash, Day of Action, Great Kootenai River Duck Race), the Community Care Fund, and planned giving/legacy gifts. Its go-to-market is community-led, relying on digital channels (website, email, Facebook, Instagram, Twitter/X, LinkedIn), earned media through local press, and a dense network of strategic partnerships with Idaho Department of Health and Welfare, IdahoSTARS, Idaho AEYC, Idaho Children's Trust Fund, North Idaho College, Gonzaga University, Community Resource EnVision Center, and Bonners Ferry Rotary. The organization is governed by a Board of Directors (Kristine Miller became Board President on July 1, 2026, succeeding Patt Richesin) and led day-to-day by Executive Director Erica Wrublik alongside a small management team.

Name

United Way Of North Idaho, Inc.

Legal name

United Way of North Idaho, Inc.

Website

https://uwnorthidaho.org

Company type

Private

Operating status

Operating

Short description

United Way of North Idaho is a Coeur d'Alene-based 501(c)(3) nonprofit that mobilizes donations, volunteers, and partners across five northern Idaho counties to deliver childcare scholarships, kindergarten readiness, emergency assistance, and ALICE-focused financial stability programs.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (813410), Educational Services (611)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Community services
• Nonprofit fundraising
• Volunteer coordination
• Early childhood education
• Financial stability programs

Headquarters

HQ city

Coeur d'Alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and monthly donations from individuals supporting local community programs, distributed through secure online giving platform.
2. Workplace Giving: Corporate workplace giving campaigns where employees contribute through payroll deduction, facilitated by United Way partnerships with local employers.
3. Event Fundraising: Special events including Ride for ALICE, Spring Dash, Day of Action, and Duck Race that generate donations while raising community awareness.
4. Community Care Fund: Designated fund for disaster response and emergency relief efforts, attracting targeted donations for specific community needs.
5. Planned Giving/Legacy Gifts: Long-term charitable giving arrangements including bequests and estate planning contributions.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

United Way of North Idaho is a 501(c)(3) nonprofit that mobilizes community resources across Idaho's five northern counties to improve lives through programs focused on health, education, and financial stability. It delivers services including ALICE advocacy, Community Care Fund emergency assistance, childcare scholarships, Ready! for Kindergarten workshops, Imagination Library book distribution, Born Learning Trails, and volunteer coordination via the Volunteer North Idaho portal. Funding is generated through individual donations, workplace giving campaigns, planned giving, and community fundraising events.

Product overview

United Way of North Idaho is a nonprofit organization (501(c)(3)) that operates as a single-entity community services organization rather than a platform with modular products. The organization offers a portfolio of interconnected community programs focused on three pillars: health, education, and financial stability. Core programs include ALICE in Focus (awareness and advocacy for working families), Community Care Fund (emergency financial assistance), childcare scholarship programs, and Ready! for Kindergarten (school readiness workshops). Additional services include Born Learning Trails, Imagination Library (book distribution), Volunteer North Idaho (volunteer matching), and Idaho 2-1-1 resource connections. The organization also hosts annual events including Ride for A.L.I.C.E., Day of Action, and Spring Dash. Programs are delivered through partnerships with local nonprofits, schools, government agencies, and community partners, with funding from donations, workplace giving campaigns, and grants.

Differentiator

Problem solved

Functional benefit

Brands

• United Way of North Idaho: Main operating brand for the nonprofit organization serving North Idaho communities

Products and services

• ALICE in Focus Research and advocacy initiative that raises awareness about working families who live just above the federal poverty level, providing data, stories, and resources to address the needs of the ALICE population in North Idaho.
• Community Care Fund Emergency financial assistance fund that provides targeted support to individuals and families in crisis situations in North Idaho, including disaster response and recovery.
• Born Learning Trails Interactive outdoor learning installations in community locations that help parents and caregivers engage children ages 0-5 in learning activities during everyday outings.
• Imagination Library Dolly Parton's Imagination Library program providing free age-appropriate books mailed monthly to children from birth to age 5 to support early literacy.
• Childcare Scholarships Financial assistance program providing childcare scholarships to ensure children have access to quality early learning and childcare, with 2,479 months of care delivered.
• Ready! for Kindergarten Nationally-recognized free school readiness program for North Idaho residents with workshops on language and literacy, math and reasoning, and social-emotional skills, including Lyft transportation assistance.
• Volunteer North Idaho Online volunteer portal that matches individuals, families, businesses, schools, faith communities, and civic organizations with volunteer opportunities based on interests, skills, schedule, and location.
• Donation and Giving Programs Suite of giving options for donors including one-time gifts, monthly giving, workplace giving payroll deduction campaigns, tribute gifts, and planned giving/legacy bequests processed via Network for Good.
• Spring Dash Annual community run/walk fundraising event that engages participants and donors while raising awareness and funds for UWNI programs.
• Day of Action Annual volunteer mobilization event held in September that connects community members with local nonprofit volunteer opportunities across North Idaho.
• Ride for A.L.I.C.E. Month-long August campaign where participants ride any mode of transportation (bikes, horses, paddle boards, etc.) to raise awareness and funds for ALICE families in North Idaho.
• Idaho 2-1-1 Resource Connection Helpline connecting individuals and families with essential services including rental assistance, energy assistance, medical assistance, food and clothing, childcare resources, and emergency shelter.
• Find Help Idaho Free, confidential online search and referral platform connecting Idahoans with local community health and social services resources.
• North Idaho Early Learning Collaborative Partnership program supporting early childhood education and childcare providers in North Idaho through Professional Learning Communities, networking, and resource sharing.

Quantifiable outcome

• 2,298 children ensured access to childcare through small business support
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Idaho Department of Health and WelfarecoreStrategic or Co-development PartnerPartnership with Idaho 211 care line program that provides comprehensive database of health and human services including rental assistance, energy assistance, medical assistance, food and clothing, child care resources, and emergency shelter.
• Find Help IdahocoreStrategic or Co-development PartnerOnline search and referral platform that connects Idahoans with local community resources. Free, confidential, easy-to-use platform providing up-to-date information on health and social services.
• IdahoSTARScoreStrategic or Co-development PartnerLeading expert and referral source for quality childcare in Idaho. Partnership supports Professional Learning Communities for childcare professionals and early childhood educator development.
• Idaho Association for the Education of Young Children (Idaho AEYC)coreStrategic or Co-development PartnerFunding and support partner for Ready! for Kindergarten program, a nationally-recognized school readiness initiative for North Idaho families.
• Idaho Children's Trust Fund (ICTF)coreStrategic or Co-development PartnerFunding partner for Ready! for Kindergarten program providing free parent education workshops to prepare children for school success.
• United Way WorldwidecoreStrategic or Co-development PartnerPartnership through United Way network to provide Lyft ride vouchers for families to transport them to and from Ready! for Kindergarten locations, addressing transportation barriers.
• LyftminorStrategic or Co-development PartnerRide voucher program in partnership with United Way Worldwide to provide free or partially-covered transportation for families attending Ready! for Kindergarten workshops.
• Volunteer North IdahocoreChannel Partner/ Reseller/ DistributorOnline volunteer center serving as the primary platform for connecting volunteers with opportunities across North Idaho nonprofits, schools, and community programs.
• North Idaho CollegeminorStrategic or Co-development PartnerHost venue for North Idaho Women and Their Money Conference, a financial empowerment event for women in the community.
• Gonzaga UniversityminorStrategic or Co-development PartnerSenior communications and marketing leader from Gonzaga serves on UWNI board of directors, providing strategic communications expertise.
• Community Resource EnVision Center (CREC)minorStrategic or Co-development PartnerBonner and Boundary County resource center connecting individuals with service providers, supporting community well-being and self-sufficiency.
• Bonners Ferry Rotary ClubminorStrategic or Co-development PartnerEvent host for Great Kootenai River Duck Race fundraiser benefiting local scholarships and community organizations in Boundary County.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• United Way of King County: One of the largest United Way affiliates in the United States, operating a broad portfolio of health, education, and financial stability programs in the Seattle region. A scaled-up comparable that illustrates the upper-bound operating model for a single-chapter United Way and offers reference benchmarks for program design and donor engagement.
• Feeding America (Idaho affiliates): National hunger-relief network with Idaho food bank partners addressing ALICE-aligned household food insecurity. Comparable in donor base and event fundraising model, and intersects with UWNI's emergency-relief and financial-stability priorities through shared beneficiary populations.
• United Way Worldwide: National umbrella organization for the United Way federation, providing branding standards, donor platforms, and programmatic frameworks such as ALICE to local chapters including UWNI. Functions as both parent network and broader incumbent setting the operating playbook.
• Community Action Partnership: National anti-poverty network with Idaho affiliates delivering early childhood, energy assistance, and emergency relief programming. Operates overlapping services (energy and rental assistance referrals, family stability programs) that compete with UWNI for state and federal anti-poverty funding streams.

Direct peers

• Boys & Girls Clubs of North Idaho: Youth-focused nonprofit serving North Idaho with after-school programming, childcare, and family services. Comparable in geography, donor base, and the early-childhood-and-family-services mission overlap, making it a natural partner and competitor for UWNI's workplace giving and event fundraising.
• Idaho Community Foundation: Statewide community foundation administering charitable funds and grantmaking across Idaho, with a similar donor-advised and competitive-grant model. Directly comparable as an in-state peer for donor dollars, endowment management, and community impact reporting.
• Inland Empire Community Foundation: Regional community foundation serving Eastern Washington and North Idaho with grantmaking, donor funds, and community initiatives. Operates in an overlapping geography with UWNI and competes for many of the same family-foundation and corporate donors.
• United Way of Treasure Valley: Idaho-based United Way chapter serving the Boise metropolitan area with workplace giving, donor-advised grantmaking, and community programs. Same mission, business model, and funding architecture as UWNI but at a meaningfully larger urban scale, providing a relevant comparable for growth and capacity benchmarking.
• United Way of the Inland Northwest: Federated United Way affiliate serving the Spokane and Inland Northwest region with similar community-impact funding, volunteer coordination, and ALICE-aligned programs. Directly comparable as a neighboring regional chapter competing for overlapping corporate workplace giving dollars.
• YMCA of North Idaho: Community-services nonprofit operating youth programs, childcare, and health-and-wellness services across North Idaho. Similar regional footprint and donor demographics, with overlapping childcare and early-learning programming that positions it as a comparable for community-resource stewardship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/uw_northidaho
• Facebookfacebook.com/uwnorthidaho
• LinkedInlinkedin.com/company/united-way-of-north-idaho
• Instagraminstagram.com/uw_northidaho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way Of North Idaho, Inc.