Wholesale Energy

What Wholesale Energy does

Wholesale Energy is a Calgary, Alberta-based private energy consulting and brokerage firm that procures natural gas and electricity on behalf of commercial and industrial businesses across North American deregulated markets. The company operates as an intermediary between commercial customers and a network of over 7 retail energy suppliers, advising clients on plan selection, contract terms, and long-term energy risk management. It serves both small commercial businesses (under 250,000 kWh/yr and 2,500 GJ/yr) via standardized pricing and large commercial businesses (above those thresholds) via custom, consultant-led pricing processes, and has built vertical-specific plan pages for restaurants, farms, office buildings, and manufacturers.

The firm's core offering rests on a team of 40+ consultants with roughly a century of cumulative energy industry experience, combined with a proprietary bidding procurement process and ongoing market analytics. Supporting tools include a Site ID lookup and utility directory and Alberta Power Pool ETS pricing information, positioned as customer-facing utilities rather than core production systems. No proprietary software platform, APIs, mobile applications, or AI/ML capabilities are disclosed in the available material.

Wholesale Energy generates revenue primarily through commissions from retail energy suppliers on facilitated enrollments, supplemented by an affiliate/referral program that pays lifetime commissions to telecommunications firms, non-profits, religious groups, and other referral partners. Pricing is quote-based and tailored to each customer's consumption profile, with multi-year contracts as the standard billing cadence. The family of companies reports annual revenues exceeding $120 million, 17,000+ commercial customers, and 367,000+ meters under management, with no disclosed funding rounds, acquisitions, or institutional ownership.

Name

Wholesale Energy

Legal name

Wholesale Energy

Website

https://wholesale.energy

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Wholesale Energy is a Calgary-based private energy brokerage that procures natural gas and electricity for commercial businesses across Canadian and US deregulated markets, earning commissions from over 7 retail energy supplier partners and serving 17,000+ customers.

Ownership category

akta.pro rank

Product category

Commercial Energy Brokerage

akta.pro primary industry

Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF)

akta.pro secondary industries

Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE), Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD), Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

Keywords

• Commercial energy brokerage
• Natural gas supply
• Electricity procurement
• Energy consulting services
• Retail energy suppliers

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Energy Brokerage and Consulting Fees: Wholesale Energy acts as an energy broker and consultant, earning commissions from retail energy suppliers for facilitating customer enrollments and managing energy supply procurement for commercial businesses. They provide personalized energy plans and advisory services, with the company generating revenue through partnerships with multiple retail energy suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wholesale Energy is a North American energy brokerage and advisory firm that helps commercial businesses procure natural gas and electricity at competitive rates across deregulated energy markets in Canada and the USA. The firm acts as an intermediary between commercial customers and a network of over 7 retail energy suppliers, providing market analytics, dedicated energy consultants, and tailored procurement plans based on consumption patterns. They serve over 17,000 commercial customers managing 367,000+ meters and generate annual revenues exceeding $120 million.

Product overview

Wholesale Energy operates as a North American energy supply and management firm offering a unified platform of energy procurement and advisory services. The core offerings consist of natural gas and electricity supply for commercial and industrial customers, with distinct plan tiers for small commercial (under 250,000 kWh/yr) and large commercial (over 250,000 kWh/yr) segments. Sector-specific sub-products include tailored plans for restaurants, farms, office buildings, and manufacturers. The portfolio is complemented by an affiliate partner program for revenue generation, site ID lookup tools for Alberta customers, and access to power pool pricing information. With over a century of cumulative experience and partnerships with multiple retail energy suppliers, the company serves over 17,000 customers across deregulated markets in Canada and the USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Gas Supply

Quantifiable outcome

• Save 15% or more on energy bills
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 7+ Retail Energy SupplierscoreChannel Partner/ Reseller/ DistributorWholesale Energy has established partnerships with over 7 retail energy suppliers across North America. These partnerships enable the company to provide competitive rates and diverse energy products to commercial customers. The collective Wholesale Energy family companies work with these suppliers to serve over 17,000 customers and 367,000 meters, generating annual revenues exceeding $120 million.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Constellation Energy: Constellation Energy is a large US-based competitive electricity and natural gas supplier serving commercial and industrial customers, providing a broader portfolio alternative to Wholesale Energy's commercial brokerage model.
• Direct Energy: Direct Energy is one of North America's largest retail energy suppliers, offering electricity and natural gas to residential and commercial customers through both direct and broker channels, overlapping heavily with Wholesale Energy's commercial supply and advisory offering.
• ENGIE Resources: ENGIE Resources is the North American retail arm of global utility ENGIE, supplying electricity and natural gas to commercial and industrial customers across deregulated US markets, overlapping directly with Wholesale Energy's commercial supply business.
• Shell Energy North America: Shell Energy is a large wholesale and retail energy provider in North America offering electricity, natural gas, and environmental products to commercial and industrial customers, sitting as a broader incumbent adjacent to Wholesale Energy's commercial advisory model.
• Tenaska: Tenaska is an independent energy company involved in power generation, marketing, and management services for commercial and industrial customers, with comparable commercial energy procurement and risk-management capabilities.

Direct peers

• Just Energy: Just Energy is a retail energy provider serving residential and commercial customers in deregulated North American markets with natural gas and electricity supply, closely matching Wholesale Energy's broker-plus-supply commercial model across Canada and the US.
• Hudson Energy: Hudson Energy is a commercial-focused energy broker and supplier operating in deregulated US and Canadian markets, providing electricity and natural gas procurement services to commercial customers very similar to Wholesale Energy's core business.
• Summer Energy: Summer Energy is a retail electricity provider serving commercial customers in deregulated US markets with tailored plans and procurement support, mirroring Wholesale Energy's commercial-customer positioning.
• EDF Energy Services: EDF Energy Services supplies electricity and natural gas to commercial and industrial customers in North American deregulated markets, with a comparable focus on competitive procurement and tailored commercial contracts.
• AP Gas & Electric: AP Gas & Electric is a retail electricity and natural gas provider serving commercial and residential customers in deregulated US states, with a comparable mix of multi-supplier product offerings and commercial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wholesale-energy-north-america

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wholesale Energy