Wholesale Energy
Wholesale Energy is a Calgary-based private energy brokerage that procures natural gas and electricity for commercial businesses across Canadian and US deregulated markets, earning commissions from over 7 retail energy supplier partners and serving 17,000+ customers.
- Company typePrivate
- Founded-
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wholesale Energy does
Wholesale Energy is a Calgary, Alberta-based private energy consulting and brokerage firm that procures natural gas and electricity on behalf of commercial and industrial businesses across North American deregulated markets. The company operates as an intermediary between commercial customers and a network of over 7 retail energy suppliers, advising clients on plan selection, contract terms, and long-term energy risk management. It serves both small commercial businesses (under 250,000 kWh/yr and 2,500 GJ/yr) via standardized pricing and large commercial businesses (above those thresholds) via custom, consultant-led pricing processes, and has built vertical-specific plan pages for restaurants, farms, office buildings, and manufacturers.
The firm's core offering rests on a team of 40+ consultants with roughly a century of cumulative energy industry experience, combined with a proprietary bidding procurement process and ongoing market analytics. Supporting tools include a Site ID lookup and utility directory and Alberta Power Pool ETS pricing information, positioned as customer-facing utilities rather than core production systems. No proprietary software platform, APIs, mobile applications, or AI/ML capabilities are disclosed in the available material.
Wholesale Energy generates revenue primarily through commissions from retail energy suppliers on facilitated enrollments, supplemented by an affiliate/referral program that pays lifetime commissions to telecommunications firms, non-profits, religious groups, and other referral partners. Pricing is quote-based and tailored to each customer's consumption profile, with multi-year contracts as the standard billing cadence. The family of companies reports annual revenues exceeding $120 million, 17,000+ commercial customers, and 367,000+ meters under management, with no disclosed funding rounds, acquisitions, or institutional ownership.
Wholesale Energy firmographics
Firmographics- Name
- Wholesale Energy
- Legal name
- Wholesale Energy
- Website
- https://wholesale.energy
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wholesale Energy is a Calgary-based private energy brokerage that procures natural gas and electricity for commercial businesses across Canadian and US deregulated markets, earning commissions from over 7 retail energy supplier partners and serving 17,000+ customers.
- Ownership category
- akta.pro rank
Wholesale Energy industry classification
Industry- Product category
- Commercial Energy Brokerage
- akta.pro primary industry
- Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF)
- akta.pro secondary industries
- Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE), Natural Gas Retail Supply (Residential & SMB) (EUAGAGAD), Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
Keywords
Where Wholesale Energy is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Wholesale Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Energy Brokerage and Consulting Fees: Wholesale Energy acts as an energy broker and consultant, earning commissions from retail energy suppliers for facilitating customer enrollments and managing energy supply procurement for commercial businesses. They provide personalized energy plans and advisory services, with the company generating revenue through partnerships with multiple retail energy suppliers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Small Commercial Plans - Standardized pricing for businesses consuming less than 250,000 kWh/yr and 2,500 GJ/yr |
| Subscription | Multi-year contract | Large Commercial Plans - Custom pricing for businesses consuming more than 250,000 kWh/yr and 2,500 GJ/yr |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Wholesale Energy product offering
Product offeringCore offering
Wholesale Energy is a North American energy brokerage and advisory firm that helps commercial businesses procure natural gas and electricity at competitive rates across deregulated energy markets in Canada and the USA. The firm acts as an intermediary between commercial customers and a network of over 7 retail energy suppliers, providing market analytics, dedicated energy consultants, and tailored procurement plans based on consumption patterns. They serve over 17,000 commercial customers managing 367,000+ meters and generate annual revenues exceeding $120 million.
Product overview
Wholesale Energy operates as a North American energy supply and management firm offering a unified platform of energy procurement and advisory services. The core offerings consist of natural gas and electricity supply for commercial and industrial customers, with distinct plan tiers for small commercial (under 250,000 kWh/yr) and large commercial (over 250,000 kWh/yr) segments. Sector-specific sub-products include tailored plans for restaurants, farms, office buildings, and manufacturers. The portfolio is complemented by an affiliate partner program for revenue generation, site ID lookup tools for Alberta customers, and access to power pool pricing information. With over a century of cumulative experience and partnerships with multiple retail energy suppliers, the company serves over 17,000 customers across deregulated markets in Canada and the USA.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Gas Supply
Quantifiable outcome
- Save 15% or more on energy bills
- +2 more outcomes
Companies that use Wholesale Energy
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Wholesale Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wholesale Energy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 7+ Retail Energy SupplierscoreWholesale Energy has established partnerships with over 7 retail energy suppliers across North America. These partnerships enable the company to provide competitive rates and diverse energy products to commercial customers. The collective Wholesale Energy family companies work with these suppliers to serve over 17,000 customers and 367,000 meters, generating annual revenues exceeding $120 million.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Wholesale Energy competitors and assessment
Company assessmentBroad incumbents
- Constellation Energy: Constellation Energy is a large US-based competitive electricity and natural gas supplier serving commercial and industrial customers, providing a broader portfolio alternative to Wholesale Energy's commercial brokerage model.
- Direct Energy: Direct Energy is one of North America's largest retail energy suppliers, offering electricity and natural gas to residential and commercial customers through both direct and broker channels, overlapping heavily with Wholesale Energy's commercial supply and advisory offering.
- ENGIE Resources: ENGIE Resources is the North American retail arm of global utility ENGIE, supplying electricity and natural gas to commercial and industrial customers across deregulated US markets, overlapping directly with Wholesale Energy's commercial supply business.
- Shell Energy North America: Shell Energy is a large wholesale and retail energy provider in North America offering electricity, natural gas, and environmental products to commercial and industrial customers, sitting as a broader incumbent adjacent to Wholesale Energy's commercial advisory model.
- Tenaska: Tenaska is an independent energy company involved in power generation, marketing, and management services for commercial and industrial customers, with comparable commercial energy procurement and risk-management capabilities.
Direct peers
- Just Energy: Just Energy is a retail energy provider serving residential and commercial customers in deregulated North American markets with natural gas and electricity supply, closely matching Wholesale Energy's broker-plus-supply commercial model across Canada and the US.
- Hudson Energy: Hudson Energy is a commercial-focused energy broker and supplier operating in deregulated US and Canadian markets, providing electricity and natural gas procurement services to commercial customers very similar to Wholesale Energy's core business.
- Summer Energy: Summer Energy is a retail electricity provider serving commercial customers in deregulated US markets with tailored plans and procurement support, mirroring Wholesale Energy's commercial-customer positioning.
- EDF Energy Services: EDF Energy Services supplies electricity and natural gas to commercial and industrial customers in North American deregulated markets, with a comparable focus on competitive procurement and tailored commercial contracts.
- AP Gas & Electric: AP Gas & Electric is a retail electricity and natural gas provider serving commercial and residential customers in deregulated US states, with a comparable mix of multi-supplier product offerings and commercial focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Wholesale Energy social profiles
Digital presenceWholesale Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wholesale Energy leadership team
Management profileNumber of profiles
Wholesale Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wholesale Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wholesale Energy
What does Wholesale Energy do?
Wholesale Energy is a North American energy brokerage and advisory firm that helps commercial businesses procure natural gas and electricity at competitive rates across deregulated energy markets in Canada and the USA. The firm acts as an intermediary between commercial customers and a network of over 7 retail energy suppliers, providing market analytics, dedicated energy consultants, and tailored procurement plans based on consumption patterns. They serve over 17,000 commercial customers managing 367,000+ meters and generate annual revenues exceeding $120 million.
Is Wholesale Energy a public or private company?
Wholesale Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wholesale Energy founded?
Wholesale Energy was founded in -1. It employs 1 to 10 people.
Where is Wholesale Energy based?
Wholesale Energy is headquartered in Calgary, Canada, in the North America region.
How does Wholesale Energy make money?
One revenue line is on record: energy Brokerage and Consulting Fees.
Who are Wholesale Energy's main competitors?
Broad incumbents on record are Constellation Energy, Direct Energy, ENGIE Resources, Shell Energy North America and Tenaska. Direct peers are Just Energy, Hudson Energy, Summer Energy, EDF Energy Services and AP Gas & Electric.
Does Wholesale Energy have an API?
No public API is recorded for Wholesale Energy.
What industry is Wholesale Energy in?
Wholesale Energy's product category is Commercial Energy Brokerage. Its primary akta.pro industry code is EUAAADAF, Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators), with a secondary code of EUAGAEAE, Supplier Tendering / RFP Management & Contract Negotiation Services.