The Salvation Army of Arkansas & Oklahoma

What The Salvation Army of Arkansas & Oklahoma does

The Salvation Army of Arkansas & Oklahoma is a regional division of The Salvation Army, operating under the USA Southern Territory and headquartered in alignment with The Salvation Army National Headquarters in Alexandria, Virginia. The division delivers faith-motivated social services to individuals and families across both states through a network of local service centers, churches, thrift stores, and affiliated facilities. Its functional offering spans emergency assistance (meals and shelter), spiritual encouragement, thrift retail, planned giving, volunteer engagement, disaster response coordination, and the seasonal Angel Tree holiday campaign.

The division's core "technology" is non-software: physical service infrastructure (centers, churches, thrift stores) supported by web-based donor and volunteer interfaces, including the satruck.org goods-donation portal and the give.salvationarmyusa.org peer-to-peer fundraising platform. It holds ECFA, GuideStar Platinum, and BBB Wise Giving Alliance accreditations, signaling compliance and transparency standards expected of an established national nonprofit.

The revenue model is philanthropic and diversified across monetary donations (one-time and recurring monthly gifts, stock/bond donations), legacy and planned-giving contributions, in-kind goods donations monetized through thrift retail, and volunteer labor that reduces service-delivery cost. Services to beneficiaries are provided free of charge; there are no paid pricing tiers. Distribution is community-led and direct, with a location finder connecting beneficiaries to nearby centers and a Walmart co-branded retail channel extending Angel Tree reach. The division is funded entirely through donations and grants and has no equity, venture, or private-equity ownership structure.

Name

The Salvation Army of Arkansas & Oklahoma

Legal name

The Salvation Army

Website

https://salvationarmyaok.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

1–10 employees

Short description

The Salvation Army of Arkansas & Oklahoma is a regional division of The Salvation Army providing free meals, shelter, spiritual support, thrift retail, and holiday assistance programs to individuals and families across both states, funded by donations and volunteer labor.

Ownership category

akta.pro rank

Product category

Charitable Social Services

NAICS

Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Emergency and Other Relief Services (624230), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industries

Faith-Based Humanitarian Aid & Relief Ministries (BPAGAJAF), Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF), Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Charitable social services
• Community outreach programs
• Thrift store retail
• Emergency disaster relief
• Faith-based assistance

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Monetary Donations: The organization accepts monetary donations to support its mission of providing meals, shelter, and support services to individuals and families in need across Arkansas and Oklahoma.
2. Goods Donations: Accepts donated goods (clothing, furniture, and more) through its donation site and thrift stores, generating revenue through thrift store sales.
3. Thrift Store Sales: Operates thrift stores selling donated goods, with a store locator available for donors and shoppers. Revenue supports operational programs.
4. Planned Giving: Accepts planned giving contributions as part of ways to give, including estate planning and legacy giving options.
5. Volunteer Services: Engages volunteers to support various programs and services, reducing operational costs and expanding service capacity.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Salvation Army of Arkansas & Oklahoma is a regional division of an international Christian charitable organization that delivers meals, shelter, spiritual encouragement, and community support to individuals and families in need. It operates a network of local service centers and churches for direct assistance, retail thrift stores that resell donated goods to fund programs, and online platforms for monetary donations, planned giving, and goods donations.

Product overview

The Salvation Army of Arkansas & Oklahoma is a charitable organization offering a portfolio of interconnected social services. The core offerings include local Service Centers providing direct community support, Thrift Stores for donated goods retail, and online Donation services (money and goods). Additional programs include Volunteer opportunities, Planned Giving for legacy donors, and seasonal initiatives like the Angel Tree Campaign. The organization operates as part of the larger Salvation Army USA network, with affiliated services including Kroc Centers and Emergency Disaster Services accessible through national affiliates.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Walmart Angel Tree PartnershipcoreStrategic or Co-development PartnerAnnual holiday campaign partnership where Walmart stores host Angel Tree programs, allowing customers to purchase gifts for families in need. This partnership leverages Walmart's retail presence to extend The Salvation Army's holiday assistance programs to more families.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Catholic Charities of Arkansas: Faith-based nonprofit providing emergency assistance, food, and shelter across Arkansas with a similar service-portfolio and donor base to The Salvation Army's regional operations.
• United Way of Central Arkansas: Federated giving organization funding local health and human services in Arkansas; competes for the same workplace-giving and corporate-donor dollars as The Salvation Army.
• Catholic Charities of the Archdiocese of Oklahoma City: Faith-based social services organization serving central and western Oklahoma with emergency assistance and community programs — directly comparable service mix and faith-based operating model.
• Regional Food Bank of Oklahoma: Largest hunger-relief organization in Oklahoma, distributing food through partner agencies including The Salvation Army itself; competes for food-donation supply and federal hunger-relief funding.
• Goodwill Industries of Oklahoma: Oklahoma-based Goodwill affiliate running thrift retail and job-training programs; directly comparable in geography, revenue model mix (donations + thrift), and beneficiary focus.
• United Way of Central Oklahoma: Major Oklahoma-area federated fundraiser that aggregates workplace donations for member agencies — competes directly for the same donor-employee segments and corporate matching gifts.
• Goodwill Industries of Arkansas: Operates thrift stores and workforce-development programs across Arkansas, mirroring The Salvation Army's combination of donated-goods retail and community social services in overlapping service categories.
• Arkansas Foodbank: Statewide food distribution and hunger-relief organization serving all 75 Arkansas counties; overlaps in food assistance, donor base, and government grant funding pools.

Regional players

• Habitat for Humanity of Central Arkansas: Faith-affiliated housing nonprofit serving Arkansas with comparable volunteer-driven programs and thrift-revenue (ReStore) operations that overlap with Salvation Army service categories.

Broad incumbents

• American Red Cross (Arkansas / Oklahoma regions): National humanitarian organization with overlapping disaster-relief, emergency shelter, and blood-services missions; competes for disaster-response donors and corporate giving in the same geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-salvation-army-family-store

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Salvation Army of Arkansas & Oklahoma