The Dive Shop - Memphis

What The Dive Shop - Memphis does

The Dive Shop - Memphis is a single retail/training location of Diventures, a U.S. multi-location aquatic education and equipment retailer headquartered implicitly in the Midwest. The Memphis store, located at 999 South Yates Rd., offers swim instruction (baby/toddler through adult, plus private lessons and swim camps), a full ladder of scuba certifications (Try Scuba, Open Water, Advanced Open Water, Specialty, Master Diver, Go Pro professional track, Extended Range, and Diving Operations Safety), lifeguard and American Red Cross training, and snorkeling instruction. The company delivers certifications through partnerships with SSI (Scuba Schools International) for scuba, SSI Swim School International for swim curriculum, and the American Red Cross for safety training.

Beyond instruction, Diventures operates a vertically integrated retail and service model at each location: gear sales (branded scuba and swim equipment), gear rental, certified technician repair services, and dive travel packaging (including a wholesale travel program and charter/event aggregation). Revenue is generated across five streams — instruction/certification (transactional), gear sales (transactional), gear rental (usage-based), service and repairs (professional services), and dive travel (transaction fees). Distribution is omnichannel: 18+ physical storefronts that double as training centers and showrooms, plus an e-commerce site (shop.diventures.com) and location-specific online booking calendars. GTM is community-led, anchored by the Diventures Scuba Club, which drives repeat engagement through local dive events and skill advancement sessions.

Name

The Dive Shop - Memphis

Legal name

Diventures

Website

https://diveshop1.com

Company type

Private

Operating status

Operating

Short description

Diventures, operating The Dive Shop - Memphis, is a U.S. multi-location aquatic education and equipment retailer offering swim lessons, scuba certifications, gear sales/rental/repair, and dive travel services to families, recreational divers, and aquatic professionals.

Ownership category

akta.pro rank

Product category

Recreational Aquatic Education and Scuba Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD)

akta.pro secondary industries

Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA), Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL), Diving & Snorkeling Retail (Scuba Gear) (CRAMAIAF), Snorkeling & Marine Activity Centers (THAAAKAE)

Keywords

• Scuba diving instruction
• Swim lessons
• Scuba certification
• Scuba gear retail
• Dive travel services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Instruction and Certification Services: Revenue from swim lessons (baby & toddler, child, adult, private) and scuba certifications (Open Water, Advanced Open Water, Specialty Courses, Master Diver, Professional Training)
2. Gear Sales: Retail sales of scuba equipment and gear through in-store and online shop
3. Gear Rental: Rental equipment for divers to use during courses and dives
4. Service and Repairs: Certified technicians service all types and brands of scuba equipment
5. Travel Services: Dive travel packages including trips, certifications on vacation, and wholesale travel program

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Dive Shop - Memphis operates as a full-service aquatic center under the Diventures brand, delivering swim lessons (baby & toddler, child, adult, private), seasonal swim camps, and a comprehensive stack of scuba certifications (Open Water through professional training). The location also retails and rents scuba/snorkeling gear, performs certified equipment service and repairs, and arranges dive travel packages, supported by the brand-wide Diventures Scuba Club community.

Product overview

The Dive Shop + Diventures in Memphis is a multi-service aquatic center offering a unified platform of swimming and scuba diving services. The core offerings include Swim Lessons (with Baby & Toddler, Child, Adult, and Private formats), Swim Camps, and comprehensive Scuba Courses ranging from Try Scuba and Open Water Certification through advanced professional training including Extended Range and Diving Operations Safety. The business also operates as a full-service retail and rental operation for scuba gear with certified repair technicians. Additional services include Lifeguard Certification, American Red Cross Training, Snorkeling, and Dive Travel packages. The Diventures Scuba Club provides community-based dive events and skill advancement. The Memphis location at 999 South Yates Rd serves the Tennessee market as part of a national chain of 17+ Diventures locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Swim Lessons Swim instruction for all skill levels and ages including baby and toddler lessons, child lessons, adult lessons, and private lessons; structured around SSI Swim School International curriculum.
• Swim Camps Seasonal intensive swim programs for children during summer breaks.
• Scuba Courses Full range of scuba certifications and training including Try Scuba, Open Water Certification, Freediving, Advanced Open Water Diver, Specialty Courses, Master Diver Challenge, Go Pro professional training, Extended Range, and Diving Operations Safety Training.
• Gear Sales Retail sales of scuba and swimming equipment from top brands with expert guidance, available through the location and online at shop.diventures.com.
• Gear Rental Rental equipment for scuba divers including masks, fins, wetsuits, regulators, BCDs, and tanks for use during courses and dives.
• Service & Repairs Certified technicians service all types and brands of scuba equipment including maintenance and repairs.
• Lifeguard Certification Professional lifeguard training and certification programs delivered through the American Red Cross affiliation.
• American Red Cross Training Various Red Cross safety and emergency response training courses.
• Snorkeling Snorkeling instruction and equipment for beginners and experienced snorkelers.
• Diving Travel Scuba dive travel services including upcoming trips, top destinations, certification vacations, trip leaders, and private travel arrangements.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• SSI (Scuba Schools International)coreStrategic or Co-development PartnerSSI is the primary certification partner for scuba courses offered at Diventures locations. They provide Open Water, Advanced Open Water, and specialty certifications through this partnership.
• SSI (Swim School International)coreStrategic or Co-development PartnerSSI Swim School International provides the curriculum and certification framework for swim lessons at Diventures locations.
• American Red CrosscoreStrategic or Co-development PartnerDiventures offers American Red Cross training programs including Lifeguard Certification and general Red Cross training courses.
• DAN (Divers Alert Network)minorStrategic or Co-development PartnerDAN is the diving safety association partner, providing dive safety resources and promoting safe diving practices.

Scale indicators1 record

Regional players

• Swim Jim: Swim Jim is a multi-location swim school operator on the U.S. East Coast with a comparable baby-through-adult lesson curriculum and multi-site retail model.

Emerging players

• SSI (Scuba Schools International): SSI is Diventures' core certification partner but also operates its own dive center network worldwide; it is simultaneously a supplier and a direct/adjacent competitor in the retail dive training market.
• Aggressor Adventures: Aggressor operates a global fleet of scuba liveaboards and dive resorts, supplying the same dive-travel channel that Diventures leverages through its wholesale travel program and Raja Ampat-type packages.

Broad incumbents

• PADI (Professional Association of Diving Instructors): PADI is the world's largest scuba certification agency and the dominant competitor to Diventures' partner SSI; it licenses the majority of U.S. dive shops and sets the curriculum many of Diventures' competitors use.
• Scuba.com (CWR Electronics): Scuba.com is the largest U.S. online scuba gear retailer, competing with Diventures' e-commerce channel shop.diventures.com across the same product categories of regulators, BCDs, masks, and wetsuits.

Direct peers

• British Swim School: British Swim School is a national franchised swim school chain operating inside third-party pools with a similar multi-state, multi-age lesson model and franchise/storefront economics.
• Big Blue Swim School: Big Blue is a venture-backed multi-location swim school operator with a curriculum, franchise-style footprint, and child-to-adult lesson mix that closely mirrors Diventures' swim business.
• Aqua-Tots Swim Schools: Aqua-Tots is a multi-state franchised swim school chain with a similar year-round, curriculum-based swim lesson model (baby through adult) and parallel multi-revenue-stream retail philosophy.
• Divers Direct: Divers Direct combines a multi-state brick-and-mortar retail footprint with strong online scuba gear sales, offering the same one-stop-shop proposition (training, gear, travel) that Diventures does.
• Goldfish Swim School: Goldfish operates a large franchised chain of year-round swim schools across North America, offering lessons from infant through adult and running a multi-location retail model nearly identical to Diventures' swim-lessons half.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dive Shop - Memphis