Hemlock Hill Rv Sales, Inc.

What Hemlock Hill Rv Sales, Inc. does

Hemlock Hill RV Sales, Inc. is a privately held, single-location RV dealership founded in 1985 and headquartered at 2123 Meriden Waterbury Turnpike in Southington, Connecticut. The company sells new and pre-owned recreational vehicles across all major RV categories — travel trailers, fifth wheels, toy haulers, Class A, B, and C motorhomes, destination trailers, and folding pop-up campers — sourced from eight OEM brands including Keystone, Forest River, Highland Ridge, Thor, Alliance, Coachmen, East to West, and Heartland. Unit price points span from under $10,000 (used) to $186,291 (new Class C), with an active inventory of approximately 224 units. The dealership self-identifies as "Connecticut's #1 Towable RV Dealer" and has received the Top 50 RV Business Dealer award from RV Business Magazine.

Revenue is generated across six streams: one-time new and pre-owned unit sales, RV service and repair performed by RVIA Certified Technicians, parts and accessories (including an online parts store), financing facilitation (earning transaction fees on funded loans), and trade-in/consignment transactions. The dealership is a member of the Route 66 RV Network, a consortium of approximately 150 North American dealers that provides cross-dealer parts sourcing, priority service at 1,200+ service bays, KOA campground discounts, and Route 66 RV Club membership benefits. Operations run on the third-party Interact RV dealer management platform; no proprietary technology, AI/ML capability, or in-house software product was identified. Customer base is individual and family RV buyers, primarily in Connecticut with secondary service areas in Massachusetts, Rhode Island, and New York.

The go-to-market is a traditional sales-led, direct-to-consumer brick-and-mortar model: physical lot visits supplemented by a virtual-lot website, email/SMS promotions, a Facebook presence, and an online pre-qualification application embedded in the purchase funnel. Pricing follows unit-by-unit MSRP with no disclosed subscription or recurring software revenue, and ancillary fees (freight, dealer prep, documentation) are itemized at sale.

Name

Hemlock Hill Rv Sales, Inc.

Legal name

Hemlock Hill RV

Website

https://www.hemlockhillrv.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Hemlock Hill RV Sales, Inc. is a privately held, single-location RV dealership in Southington, Connecticut, founded in 1985. It sells new and pre-owned RVs from eight OEMs across all major categories and provides integrated service, parts, financing, and trade-in services to consumers in Connecticut, Massachusetts, Rhode Island, and New York.

Ownership category

akta.pro rank

Headquarters

HQ city

Plantsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. New RV Sales: Sale of new recreational vehicles from multiple manufacturers including Keystone, Forest River, Highland Ridge, Thor, Alliance, Coachmen, East to West, and Heartland. Covers travel trailers, fifth wheels, toy haulers, Class A/B/C motorhomes, and destination trailers.
2. Pre-Owned RV Sales: Sale of used and pre-owned recreational vehicles, providing a lower price point entry for customers and inventory turnover on trade-ins.
3. RV Service & Repair: Service department staffed with RVIA Certified Technicians providing maintenance, repair, and winterization services. Service packages include maintenance, storage, and accessories.
4. RV Parts & Accessories: Parts department selling RV parts and accessories, including an online parts store. The Route 66 Proprietary Parts Network enables sourcing of manufacturer-specific replacement parts across the dealer network.
5. RV Financing: Finance department facilitating customer RV loans and financing, earning commission on financed transactions. Offers instant pre-approval and serves customers in Connecticut, Massachusetts, Rhode Island, and New York.
6. Trade-In & Consignment: Accepts trade-in RVs as partial payment on purchases and offers consignment services for customers looking to sell their existing RV.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Hemlock Hill RV is a brick-and-mortar recreational vehicle dealership that sells new and pre-owned RVs (travel trailers, fifth wheels, toy haulers, Class A/B/C motorhomes, destination trailers, folding pop-up campers) from multiple manufacturers. It also provides integrated RV service and repair by RVIA Certified Technicians, an in-store and online parts/accessories department, on-site financing through third-party lenders, and trade-in and consignment services for used RVs.

Product overview

Hemlock Hill RV is a traditional RV dealership offering a comprehensive portfolio of recreational vehicles across multiple categories including Travel Trailers, Fifth Wheels, Toy Haulers, Class A/B/C Motorhomes, Destination Trailers, and Folding Pop-Up Campers. The company sells new and pre-owned units from manufacturer brands such as Keystone RV, Forest River, Highland Ridge, Thor Motor Coach, Alliance RV, Coachmen RV, East to West, Heartland, Grand Design, and Jayco. Beyond vehicle sales, the dealership provides integrated services including RV maintenance (with RVIA certified technicians), parts and accessories (via online store), financing options, and trade-in evaluation. Customers also benefit from Route 66 RV Network membership, which provides nationwide dealer support, campground discounts, and access to a proprietary parts network across North America.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 10% discount on every night of camping at KOA campgrounds for Route 66 RV Club members
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, primary and secondary.

• Route 66 RV NetworkcoreChannel Partner/ Reseller/ DistributorHemlock Hill RV is a proud member of the Route 66 RV Network, North America's largest network of RV dealers with nearly 150 locations. Membership provides customers with Route 66 RV Club benefits including 10% KOA campground discounts, 10% parts/accessories discounts at network stores, priority service scheduling in 1,200+ service bays, and access to the Route 66 Proprietary Parts Network for cross-dealer parts sourcing.
• Keystone RVprimaryTechnology or IntegrationOne of the primary OEM brands sold by Hemlock Hill RV. Keystone RV is one of the industry's highest-rated manufacturers. Popular brands include Montana, Cougar, Hideout, Passport, and Premier.
• Forest River RVprimaryTechnology or IntegrationMajor OEM manufacturer whose brands are carried at Hemlock Hill RV. Brands include Salem, Wildwood, Rockwood, and Grand Surveyor. Forest River is one of the largest RV manufacturers in North America.
• Alliance RVprimaryTechnology or IntegrationAlliance RV is a key OEM brand carried at Hemlock Hill RV, with products including the Paradigm, Avenue, Benchmark, and Delta series. Alliance RV and Hemlock Hill RV have a strong working relationship within the Route 66 RV Network.
• Thor Motor CoachprimaryTechnology or IntegrationThor Motor Coach is a major motorhome manufacturer whose Class A and Class C products are sold at Hemlock Hill RV. Brands include Chateau and Chateau Sprinter.
• Coachmen RVcoreTechnology or IntegrationCoachmen RV is an OEM manufacturer whose products (Apex Nano, Apex Ultra-Lite, Catalina, Freelander) are sold at Hemlock Hill RV. Coachmen is a well-established brand in the towable and motorized RV segments.
• KOA (Kampgrounds of America)secondaryGTM or Marketing PartnerKOA campgrounds provide a 10% discount to all Route 66 RV Club members, including customers of Hemlock Hill RV. This benefit is promoted as part of the Route 66 RV Club membership package.
• Interact RVcoreTechnology or IntegrationThe website and dealer management system is powered by Interact RV (interactrv.com). This platform provides the dealer website, inventory management, online financing application gateway, and virtual lot technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Campers Inn RV: Multi-location family-owned RV dealer with similar full-service model (sales/service/financing/parts) across the Northeast and Southeast. Closely comparable in operating approach, size, and customer segmentation, though with broader geographic reach than Hemlock.
• Tom Raper RV: Long-established (since 1967) family-owned RV dealership in Richmond, IN with similar one-stop sales/service/parts/financing model. Comparable scale and operating philosophy to Hemlock, though serving the Midwest rather than New England.

Broad incumbents

• General RV Center: One of the largest family-owned RV dealers in the US with multiple superstores across the Midwest and Eastern US. Same full-service dealership model (sales/service/parts/financing) at significantly larger scale than Hemlock; serves as the natural incumbent benchmark.
• Camping World Holdings: Largest US RV dealer (publicly traded, Gander/Gander Outdoors integration) with 200+ locations and the Good Sam club ecosystem. Comparable in offering mix but operates at vastly greater scale with loyalty/financing/insurance verticals Hemlock cannot replicate.
• Lazydays RV: Public RV dealership chain (ticker: GDR) with superstore locations focused on towables and motorhomes. Similar product/segmentation to Hemlock with strong service orientation, but operating at multi-state scale with public-company financial discipline.

Regional players

• Holiday World RV: Multi-location RV dealer group operating primarily in Texas/Oklahoma/Kansas with a similar new/used sales, service, parts, and financing model. Comparable operating approach but geographically separate from Hemlock's New England footprint.
• Optimum RV: Multi-location RV dealer serving the Mid-Atlantic and Southeast. Similar full-service offering (sales, service, parts, financing) with comparable inventory breadth; operates in adjacent geographies to Hemlock's Northeast market.
• Colerain RV: Family-owned multi-location RV dealer serving the Midwest (Ohio) with similar new/used inventory, service, parts, and financing model. Direct operational parallel to Hemlock but in a different region.

Others

• Route 66 RV Network: Dealer alliance/cooperative of ~150 RV dealer locations across North America. Not a competitor but a channel partner and ecosystem enabler; included because Route 66 membership materially shapes Hemlock's customer acquisition, parts sourcing, and service delivery economics.
• RVTrader (Trader Interactive): Largest online RV marketplace connecting buyers and sellers (new and used). Not a competitor to Hemlock's brick-and-mortar sales, but a critical channel for customer acquisition and inventory liquidity; represents the digital surface area Hemlock must defend against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HemlockHillRV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hemlock Hill Rv Sales, Inc.