CFAO Mobility Kenya

What CFAO Mobility Kenya does

CFAO Mobility Kenya Limited is a privately held automotive distributor and mobility solutions provider, operating as the Kenyan subsidiary of the CFAO Group (a pan-African conglomerate present in 40 countries). The company describes itself as Kenya's largest automotive distributor and operates 40+ branches, dealerships, and authorized service centers supported by 700+ employees. It distributes 11 vehicle brands spanning passenger cars (Toyota, Mercedes-Benz, Volkswagen, Suzuki), commercial trucks and buses (Mercedes-Benz, Hino, Hyundai, Sinotruk HOWO), motorcycles (Yamaha), and agricultural machinery (Case IH), plus certified pre-owned vehicles under the Automark sub-brand.

The company operates two local assembly facilities: the Associated Vehicle Assemblers (AVA) plant in Mombasa for the Toyota Fortuner CKD line, Land Cruiser LC79, Hilux, Hiace, and Hino trucks and buses; and the Kenya Vehicle Manufacturers (KVM) plant in Thika for Mercedes-Benz trucks and buses, Hyundai trucks, and Volkswagen passenger cars. Revenue streams include new vehicle sales, used vehicle sales through Automark, independent aftermarket parts distribution through Winpart (carrying Denso, Aisin, Motul, Valeo, Michelin, and BF Goodrich), quick-fix service through AUTOFAST, fleet management and leasing through Loxea (now also distributing BYD electric vehicles), and financing facilitated through partnerships with NCBA, Equity Bank, Rafiki Microfinance Bank, and Unaitas.

CFAO Mobility Kenya serves individual consumers, SME and large fleet operators, PSV operators, farmers, learning institutions, and tour operators through a hybrid distribution model combining its own dealership network, authorized sub-dealers (e.g., CADS Motors, Terranova, Uni-Truck World for Case IH), virtual showrooms, and event-driven marketing including the WRC Safari Rally sponsorship. The company is chaired by Amb. Dennis Awori and led by Managing Director Arvinder Reel, with leadership overlap from the former CFAO Motors Kenya entity following the merger with DT Dobie.

Name

CFAO Mobility Kenya

Legal name

CFAO Mobility Kenya Limited

Website

https://cfaomobility.co.ke

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

CFAO Mobility Kenya Limited is Kenya's largest automotive distributor, operating 40+ dealerships and service centers with 700+ employees to sell and service 11 vehicle brands across passenger, commercial, motorcycle, and agricultural segments, supported by local assembly and financing partnerships.

Ownership category

akta.pro rank

Product category

Automotive Distribution and After-Sales Services

NAICS

Motor Vehicle Manufacturing (3361), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automobile and Light Duty Motor Vehicle Manufacturing (336110), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

akta.pro secondary industries

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Automotive distribution
• Vehicle retail
• Commercial truck sales
• Agricultural machinery
• Fleet management services

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new vehicles including Toyota, Yamaha motorcycles, Volkswagen, Suzuki, Mercedes Benz, Hino, Hyundai trucks, Sinotruk (HOWO), and Case IH agricultural machinery
2. Used Vehicle Sales (Automark): Certified pre-owned vehicle brand Automark offers trade-in and pre-owned vehicle sales
3. Spare Parts (Winpart & AUTOFAST): Independent aftermarket automotive spare parts wholesaler distributing OEM-quality parts including Denso, Aisin, Kavo, Motul, Valeo, Michelin, BF Goodrich; quick fix service through AUTOFAST service centers
4. After-Sales Service: Vehicle service, maintenance, and repair through authorized service centers across Kenya
5. Vehicle Financing: Partnership with NCBA offering up to 100% vehicle financing with flexible terms, 90-day repayment holiday, and up to 72 months repayment period
6. Fleet Management (Loxea): Vehicle leasing and fleet management services, recently diversified into BYD electric vehicles distribution

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

CFAO Mobility Kenya distributes and services new vehicles across 11 brands (Toyota, Yamaha motorcycles, Mercedes-Benz, Volkswagen, Suzuki, Hino, Hyundai trucks, Sinotruk HOWO, Case IH agricultural equipment, BYD electric vehicles) plus certified pre-owned vehicles (Automark), OEM spare parts (Winpart), quick service (AUTOFAST), vehicle leasing and fleet management (Loxea), and vehicle financing through banking partnerships. Operations span 40+ dealerships, branches, and authorized service centers across Kenya, supported by local CKD vehicle assembly at Associated Vehicle Assemblers (AVA) in Mombasa and Kenya Vehicle Manufacturers (KVM) in Thika.

Product overview

CFAO Mobility Kenya Limited is a diversified automotive distribution and service company operating Kenya's widest network of dealerships. The company distributes and services 11 vehicle brands across passenger cars (Toyota, Mercedes-Benz, Volkswagen, Suzuki), commercial trucks (Mercedes-Benz, Hino, Hyundai, Sinotruk HOWO), buses (Mercedes-Benz, Hino), motorcycles (Yamaha), and agricultural equipment (Case IH). The product portfolio includes Toyota models (Fortuner, Land Cruiser LC79, Hilux, Hiace), Yamaha motorcycles (FZ series, R series, MT series, Tenere 700, XTZ, AG, DT, YBR, Ray ZR), Mercedes-Benz trucks (Actros) and buses (MB-917, MB-1730), Hino trucks (FC 500, FG 500, FM 500) and buses (300, 500), Hyundai trucks (EX9, HD 65/72), Case IH tractors (55-700HP across multiple series) and agricultural implements. Supporting services include spare parts distribution through Winpart (OEM parts from Denso, Aisin, Motul, Valeo, Michelin, BF Goodrich), quick service through AUTOFAST, certified pre-owned vehicles via Automark, fleet management and leasing through Loxea (including BYD electric vehicles), vehicle financing partnerships with NCBA, Equity Bank, Rafiki Microfinance, and Unaitas, plus training through Toyota Kenya Academy. The company operates over 40 locations with local assembly capabilities at Associated Vehicle Assemblers (AVA) in Mombasa and Kenya Vehicle Manufacturers in Thika.

Differentiator

Problem solved

Functional benefit

Brands

• Automark: Certified pre-owned vehicle brand offering quality assured used vehicles
• AUTOFAST
• Winpart
• Loxea

Products and services

• Toyota Vehicles

Quantifiable outcome

• 100% vehicle financing available through NCBA partnership
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered strategic and core.

• BYDstrategicStrategic or Co-development Partner · 25 September 2024Loxea (fleet management subsidiary) diversified into electric mobility as first official sole distributor of BYD electric vehicles in Kenya.
• Associated Vehicle Assemblers (AVA)coreStrategic or Co-development Partner · 29 July 2023Local assembly partnership at Mombasa for Toyota Fortuner CKD, Land Cruiser LC79 series, Hino trucks and buses, Hilux pickups, and Toyota Hiace. Investment of KES 120 million into Fortuner assembly line.
• Kenya Vehicle Manufacturers (KVM)coreStrategic or Co-development Partner · 29 July 2023Assembly partnership at Thika for Mercedes Benz trucks and buses, Hyundai trucks, and Volkswagen passenger vehicles.
• Toyota Gazoo RacingcoreGTM or Marketing Partner · 1 June 2023Sponsorship of WRC Safari Rally Kenya for 3rd consecutive year with KES 32 million investment. Provides Hilux pickups as safety route openers and showcases Toyota performance capabilities.
• CNH IndustrialcoreStrategic or Co-development PartnerParent company partnership for Case IH agricultural machinery. Vincent DeLassange, VP for CNH Middle East and Africa, attended Mombasa showroom launch.
• CFAO GroupcoreStrategic or Co-development PartnerParent company - pan-African presence with operations in 40 countries. CFAO Mobility Kenya is subsidiary of the CFAO Group.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CFAOMobilityKE
• YouTubeyoutube.com/@cfaomobilitykenya
• Facebookweb.facebook.com/CFAOMotorsKenya
• LinkedInlinkedin.com/company/cfao-motors-kenya-ltd
• Instagraminstagram.com/cfaomobilitykenya
• TikToktiktok.com/@cfaomobilitykenya

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFAO Mobility Kenya