CFAO Mobility Kenya
CFAO Mobility Kenya Limited is Kenya's largest automotive distributor, operating 40+ dealerships and service centers with 700+ employees to sell and service 11 vehicle brands across passenger, commercial, motorcycle, and agricultural segments, supported by local assembly and financing partnerships.
- Company typePrivate
- Founded-
- HeadquartersNairobi, Kenya
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What CFAO Mobility Kenya does
CFAO Mobility Kenya Limited is a privately held automotive distributor and mobility solutions provider, operating as the Kenyan subsidiary of the CFAO Group (a pan-African conglomerate present in 40 countries). The company describes itself as Kenya's largest automotive distributor and operates 40+ branches, dealerships, and authorized service centers supported by 700+ employees. It distributes 11 vehicle brands spanning passenger cars (Toyota, Mercedes-Benz, Volkswagen, Suzuki), commercial trucks and buses (Mercedes-Benz, Hino, Hyundai, Sinotruk HOWO), motorcycles (Yamaha), and agricultural machinery (Case IH), plus certified pre-owned vehicles under the Automark sub-brand.
The company operates two local assembly facilities: the Associated Vehicle Assemblers (AVA) plant in Mombasa for the Toyota Fortuner CKD line, Land Cruiser LC79, Hilux, Hiace, and Hino trucks and buses; and the Kenya Vehicle Manufacturers (KVM) plant in Thika for Mercedes-Benz trucks and buses, Hyundai trucks, and Volkswagen passenger cars. Revenue streams include new vehicle sales, used vehicle sales through Automark, independent aftermarket parts distribution through Winpart (carrying Denso, Aisin, Motul, Valeo, Michelin, and BF Goodrich), quick-fix service through AUTOFAST, fleet management and leasing through Loxea (now also distributing BYD electric vehicles), and financing facilitated through partnerships with NCBA, Equity Bank, Rafiki Microfinance Bank, and Unaitas.
CFAO Mobility Kenya serves individual consumers, SME and large fleet operators, PSV operators, farmers, learning institutions, and tour operators through a hybrid distribution model combining its own dealership network, authorized sub-dealers (e.g., CADS Motors, Terranova, Uni-Truck World for Case IH), virtual showrooms, and event-driven marketing including the WRC Safari Rally sponsorship. The company is chaired by Amb. Dennis Awori and led by Managing Director Arvinder Reel, with leadership overlap from the former CFAO Motors Kenya entity following the merger with DT Dobie.
CFAO Mobility Kenya firmographics
Firmographics- Name
- CFAO Mobility Kenya
- Legal name
- CFAO Mobility Kenya Limited
- Website
- https://cfaomobility.co.ke
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- CFAO Mobility Kenya Limited is Kenya's largest automotive distributor, operating 40+ dealerships and service centers with 700+ employees to sell and service 11 vehicle brands across passenger, commercial, motorcycle, and agricultural segments, supported by local assembly and financing partnerships.
- Ownership category
- akta.pro rank
CFAO Mobility Kenya industry classification
Industry- Product category
- Automotive Distribution and After-Sales Services
- NAICS
- Motor Vehicle Manufacturing (3361), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automobile and Light Duty Motor Vehicle Manufacturing (336110), Motor Vehicle Parts (Used) Merchant Wholesalers (42314)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
- akta.pro secondary industries
- Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Fleet & Commercial Vehicle Finance (FSAKADAE)
Keywords
Where CFAO Mobility Kenya is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices8 records
Markets served
CFAO Mobility Kenya business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles including Toyota, Yamaha motorcycles, Volkswagen, Suzuki, Mercedes Benz, Hino, Hyundai trucks, Sinotruk (HOWO), and Case IH agricultural machinery
- Used Vehicle Sales (Automark): Certified pre-owned vehicle brand Automark offers trade-in and pre-owned vehicle sales
- Spare Parts (Winpart & AUTOFAST): Independent aftermarket automotive spare parts wholesaler distributing OEM-quality parts including Denso, Aisin, Kavo, Motul, Valeo, Michelin, BF Goodrich; quick fix service through AUTOFAST service centers
- After-Sales Service: Vehicle service, maintenance, and repair through authorized service centers across Kenya
- Vehicle Financing: Partnership with NCBA offering up to 100% vehicle financing with flexible terms, 90-day repayment holiday, and up to 72 months repayment period
- Fleet Management (Loxea): Vehicle leasing and fleet management services, recently diversified into BYD electric vehicles distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Yamaha Ray ZR 110 - KES 285,000 |
| Unit Pricing | Pay-as-you-go | Yamaha Ray ZR 125 - KES 353,000 |
| Unit Pricing | Pay-as-you-go | Yamaha YBR 125G - KES 331,000 |
| Unit Pricing | Pay-as-you-go | Yamaha FZ 150 - KES 462,000 |
| Unit Pricing | Pay-as-you-go | Yamaha FZ 250 - KES 713,000 |
| Unit Pricing | Pay-as-you-go | Yamaha AG 200 - KES 699,000 |
| Unit Pricing | Pay-as-you-go | Yamaha R3 - KES 950,000 |
| Unit Pricing | Pay-as-you-go | Yamaha MT 03 - KES 922,000 |
| Unit Pricing | Pay-as-you-go | Yamaha MT 09 - KES 1,960,000 |
| Unit Pricing | Pay-as-you-go | Yamaha Tenere 700 - KES 2,284,000 |
| Transaction based/ take rate | Monthly | NCBA Vehicle Financing - Up to 100% |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
CFAO Mobility Kenya product offering
Product offeringCore offering
CFAO Mobility Kenya distributes and services new vehicles across 11 brands (Toyota, Yamaha motorcycles, Mercedes-Benz, Volkswagen, Suzuki, Hino, Hyundai trucks, Sinotruk HOWO, Case IH agricultural equipment, BYD electric vehicles) plus certified pre-owned vehicles (Automark), OEM spare parts (Winpart), quick service (AUTOFAST), vehicle leasing and fleet management (Loxea), and vehicle financing through banking partnerships. Operations span 40+ dealerships, branches, and authorized service centers across Kenya, supported by local CKD vehicle assembly at Associated Vehicle Assemblers (AVA) in Mombasa and Kenya Vehicle Manufacturers (KVM) in Thika.
Product overview
CFAO Mobility Kenya Limited is a diversified automotive distribution and service company operating Kenya's widest network of dealerships. The company distributes and services 11 vehicle brands across passenger cars (Toyota, Mercedes-Benz, Volkswagen, Suzuki), commercial trucks (Mercedes-Benz, Hino, Hyundai, Sinotruk HOWO), buses (Mercedes-Benz, Hino), motorcycles (Yamaha), and agricultural equipment (Case IH). The product portfolio includes Toyota models (Fortuner, Land Cruiser LC79, Hilux, Hiace), Yamaha motorcycles (FZ series, R series, MT series, Tenere 700, XTZ, AG, DT, YBR, Ray ZR), Mercedes-Benz trucks (Actros) and buses (MB-917, MB-1730), Hino trucks (FC 500, FG 500, FM 500) and buses (300, 500), Hyundai trucks (EX9, HD 65/72), Case IH tractors (55-700HP across multiple series) and agricultural implements. Supporting services include spare parts distribution through Winpart (OEM parts from Denso, Aisin, Motul, Valeo, Michelin, BF Goodrich), quick service through AUTOFAST, certified pre-owned vehicles via Automark, fleet management and leasing through Loxea (including BYD electric vehicles), vehicle financing partnerships with NCBA, Equity Bank, Rafiki Microfinance, and Unaitas, plus training through Toyota Kenya Academy. The company operates over 40 locations with local assembly capabilities at Associated Vehicle Assemblers (AVA) in Mombasa and Kenya Vehicle Manufacturers in Thika.
Differentiator
Problem solved
Functional benefit
Brands
- Automark: Certified pre-owned vehicle brand offering quality assured used vehicles
- AUTOFAST
- Winpart
- Loxea
Products and services
- Toyota Vehicles
Quantifiable outcome
- 100% vehicle financing available through NCBA partnership
- +3 more outcomes
Companies that use CFAO Mobility Kenya
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
CFAO Mobility Kenya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CFAO Mobility Kenya partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic and core.
- BYDstrategicLoxea (fleet management subsidiary) diversified into electric mobility as first official sole distributor of BYD electric vehicles in Kenya.
- Associated Vehicle Assemblers (AVA)coreLocal assembly partnership at Mombasa for Toyota Fortuner CKD, Land Cruiser LC79 series, Hino trucks and buses, Hilux pickups, and Toyota Hiace. Investment of KES 120 million into Fortuner assembly line.
- Kenya Vehicle Manufacturers (KVM)coreAssembly partnership at Thika for Mercedes Benz trucks and buses, Hyundai trucks, and Volkswagen passenger vehicles.
- Toyota Gazoo RacingcoreSponsorship of WRC Safari Rally Kenya for 3rd consecutive year with KES 32 million investment. Provides Hilux pickups as safety route openers and showcases Toyota performance capabilities.
- CNH IndustrialcoreParent company partnership for Case IH agricultural machinery. Vincent DeLassange, VP for CNH Middle East and Africa, attended Mombasa showroom launch.
- CFAO GroupcoreParent company - pan-African presence with operations in 40 countries. CFAO Mobility Kenya is subsidiary of the CFAO Group.
Scale indicators11 records
Recent moves8 records
Expansion highlights6 records
CFAO Mobility Kenya competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
CFAO Mobility Kenya social profiles
Digital presenceCFAO Mobility Kenya financial estimates
Financial estimateRevenue estimate
Valuation estimate
CFAO Mobility Kenya leadership team
Management profileNumber of profiles
Profiles4 records
CFAO Mobility Kenya subsidiaries and ownership
Company hierarchySubsidiaries5 records
CFAO Mobility Kenya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CFAO Mobility Kenya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CFAO Mobility Kenya
What does CFAO Mobility Kenya do?
CFAO Mobility Kenya distributes and services new vehicles across 11 brands (Toyota, Yamaha motorcycles, Mercedes-Benz, Volkswagen, Suzuki, Hino, Hyundai trucks, Sinotruk HOWO, Case IH agricultural equipment, BYD electric vehicles) plus certified pre-owned vehicles (Automark), OEM spare parts (Winpart), quick service (AUTOFAST), vehicle leasing and fleet management (Loxea), and vehicle financing through banking partnerships. Operations span 40+ dealerships, branches, and authorized service centers across Kenya, supported by local CKD vehicle assembly at Associated Vehicle Assemblers (AVA) in Mombasa and Kenya Vehicle Manufacturers (KVM) in Thika.
Is CFAO Mobility Kenya a public or private company?
CFAO Mobility Kenya is a private company. It is classified as corporate owned and is currently operating.
When was CFAO Mobility Kenya founded?
CFAO Mobility Kenya was founded in -1. It employs 251 to 500 people.
Where is CFAO Mobility Kenya based?
CFAO Mobility Kenya is headquartered in Nairobi, Kenya, in the Africa region.
How does CFAO Mobility Kenya make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales (Automark), spare Parts (Winpart & AUTOFAST), after-Sales Service, vehicle Financing and fleet Management (Loxea).
Does CFAO Mobility Kenya have an API?
No public API is recorded for CFAO Mobility Kenya.
What industry is CFAO Mobility Kenya in?
CFAO Mobility Kenya's product category is Automotive Distribution and After-Sales Services. Its primary akta.pro industry code is CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids), with a secondary code of TLABAHAJ, Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs). Its NAICS code is 3361 and its SIC code is 5013.