Haas Strahlcenter Gmbh & Co. Kg

What Haas Strahlcenter Gmbh & Co. Kg does

Haas Strahlcenter GmbH & Co. KG is a German industrial surface treatment specialist founded in 1997 by Peter Haas in Herbrechtingen-Bolheim and now headquartered in Nattheim/Heidenheim, Baden-Württemberg. The company delivers an integrated 'All-In-One' service portfolio spanning blast cleaning and surface preparation, wet paint coating, powder coating, vehicle painting, arc-spray galvanizing, stress-relief annealing (heat treatment), mobile on-site coating including fire protection, and bundled logistics with its own truck fleet. It operates three sites — Nattheim/Heidenheim (HQ), Ulm-Donautal (home to Germany's largest powder coating plant, capable of workpieces up to 21m/15t), and Kirchheim-Teck (acquired in 2018 as Sandstrahltechnik Scherschel, anchoring stress-relief annealing and automated blasting) — supported by 7 paint halls, 5 automated blast systems, and one of southern Germany's largest annealing furnaces.

The company serves enterprise industrial customers across steel, metal, machinery, paper machines (Voith), hydroelectric turbines, commercial vehicle manufacturing, construction/architecture, and chemical/process industries. Notable enterprise references include the European Central Bank headquarters in Frankfurt (over 48,000 tonnes of steel coated, in-workshop and on-site), Wembley Stadium, Petronas Towers, BMW Welt, Stadtbibliothek Stuttgart, and Messe Frankfurt. Commercial motion is direct enterprise field sales through each site plus phone/email/contact-form inside sales; pricing is custom-quoted per project based on dimensions, weight, and process specifications with no publicly disclosed rates or subscription model.

Haas is a privately held Kommanditgesellschaft (KG), family-owned with Peter Haas as CEO and managing director Fadil Ramadani alongside him, employing approximately 70 staff across the three locations after growing from 4–6 employees at founding. Quality credentials include TÜV SÜD ISO 9001:2015 (all three sites), FROSIO Beschichtungsinspektor Level III held by staff (Steffen Haas), Meisterbrief painter/coating master certification, and Sika fire protection systems certification. There is no external institutional, PE, or VC ownership disclosed, and the company reports no funding rounds.

Name

Haas Strahlcenter Gmbh & Co. Kg

Legal name

Haas Strahlcenter GmbH & Co. KG

Website

https://haas-strahlcenter.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Haas Strahlcenter GmbH & Co. KG is a German, family-owned industrial surface treatment specialist founded in 1997, operating three sites in Baden-Württemberg to deliver blast cleaning, powder coating, wet paint coating, galvanizing, heat treatment, mobile on-site coating, and own-fleet logistics for enterprise customers in heavy industry, construction, and commercial vehicles.

Ownership category

akta.pro rank

Product category

Industrial Surface Treatment Services

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (33281), Metal Heat Treating (332811), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470), Industrial Process Furnaces & Ovens (3567)

akta.pro primary industry

Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

akta.pro secondary industries

Surface Preparation Equipment (Shot Blasting, Scarifiers, Grinders) (IMAHALAL), Surface Treatment & Finishing Equipment (Coating, Plating, Deburring, Shot Blasting) (IMAHADAJ)

Keywords

• Industrial surface treatment
• Powder coating services
• Wet paint coating
• Industrial sandblasting
• Stress relief annealing

Headquarters

HQ city

Nattheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Surface Treatment Services: Project-based service contracts for industrial surface treatment including blast cleaning, powder coating, wet paint coating, vehicle painting, galvanizing, heat treatment, and logistics. Services are custom-quoted based on workpiece dimensions, weight, material, and process requirements. Revenue is earned through per-project billing with no ongoing subscription.
2. Mobile On-Site Coating: Mobile coating services dispatched to customer construction sites across Germany and Europe. Used for fire protection coatings and large-scale projects such as the ECB building in Frankfurt. Billed as project/service fees.
3. Logistics Services: Bundled logistics including packaging, assembly, storage, and transport of treated workpieces. Part of the 'All-In-One' service principle, may be billed as part of overall project cost or as standalone service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels1 record

Core offering

Haas Strahlcenter provides industrial surface treatment services for metal workpieces, bundling blast cleaning, wet paint and powder coating, vehicle painting, galvanizing, mobile on-site coating with fire protection, stress-relief annealing, and integrated logistics under a single "All-In-One" contract. Work is delivered across three production sites in Baden-Württemberg (Nattheim, Ulm-Donautal, Kirchheim-Teck) using capital-intensive equipment including Germany's largest powder coating plant and one of southern Germany's largest annealing furnaces.

Product overview

Haas Strahlcenter GmbH & Co. KG is an industrial surface treatment company offering a comprehensive 'All-In-One' service portfolio centered on surface refinement and preservation. The company's core offerings include Powder Coating (Germany's largest plant), Wet Paint Coating, Vehicle Painting, Galvanizing, Mobile Coating & Fire Protection, Industrial Blasting, Precious Metal Blasting, Automated Blasting, Stress-Relief Annealing, and Logistics. Services are delivered through three strategic locations (Heidenheim/Nattheim, Ulm-Donautal, and Kirchheim-Teck) forming a 'Magic Triangle' in Baden-Württemberg industrial regions, with daily transfer trips between sites. The company operates the largest powder coating plant in Germany, capable of processing workpieces up to 21m length, and features one of southern Germany's largest annealing furnaces for heat treatment.

Differentiator

Problem solved

Functional benefit

Brands

• Scherschel: Sandstrahltechnik Scherschel GmbH & Co. KG - operates as a subsidiary brand specializing in sandblasting and heat treatment services, particularly stress-relief annealing.

Products and services

• Powder Coating (Pulverbeschichtung) Industrial powder coating service performed at Germany's largest SPS-controlled powder coating plant in Ulm-Donautal for steel, metal, machinery and industrial workpieces up to 21 m length and 15 t. Delivers 45% energy savings and approximately two-thirds lower emissions compared to wet paint, including passivation and phosphating pretreatment.
• Wet Paint Coating (Nasslack-Beschichtungen) Compressed-air spray painting service using solvent-free and environmentally friendly paints across 7 paint halls, supporting workpieces with no real dimensional limit (30 m+ length, 8 m width, 5 m height, 80 t+ weight). For industrial customers needing finish quality beyond powder coating or for parts where powder is not suitable.
• Vehicle Painting (Fahrzeuglackierung) High-quality finish painting service primarily for commercial vehicles including trucks, tractor units, semi-trailers, municipal vehicles (sweepers, snow plows), heavy transporters, special vehicles and rail vehicles. Includes individual and special paintwork.
• Galvanizing (Verzinken) Spray and arc galvanizing service that liquefies and atomizes zinc onto blast-prepared surfaces to deliver heavy corrosion protection (99.9% zinc coating) for oversized workpieces too large or heavy for conventional zinc baths. Used for machines and equipment exposed to heavy water and acid loads.
• Mobile On-Site Coating & Fire Protection (Mobiles Beschichten / Brandschutzbeschichtungen) Mobile coating crews dispatched to customer construction sites across Germany and Europe to apply industrial coatings and certified fire-protection systems on site. Notable projects include coating over 48,000 tonnes of steel at the ECB building in Frankfurt and fire-protection work at Messe Frankfurt, Universität Gießen and Dorotheen Quartier Stuttgart.
• Industrial Blasting (Strahlen Industriell) Industrial sandblasting using compressed air with various blast media (steel shot, corundum, glass beads) to remove rust, scale, grease, oil and other residues from metal workpieces and prepare them for further production steps. Cleaning grades SA 1 to SA 3 per DIN standards.
• Precious Metal Blasting and Sweeping (Edelmetallstrahlen und Sweepen) Premium blasting technique using extra-fine glass beads under very high pressure to deliver a perfect stainless-steel surface finish. Targeted at quality products in the furniture, food technology, chemistry, healthcare and transport-systems industries.
• Automated Blasting Systems (Automatisierte Strahlanlage) Five large automated blast systems (5-ton conveyor, 2-ton conveyor, 1-ton trough belt, drum blast) with digitally controlled blast phase for cost-efficient series production and individual large elements. Supports pre-treatment before coating or galvanizing.
• Stress-Relief Annealing (Spannungsarmglühen) Heat treatment service in one of the largest annealing furnaces in southern Germany at the Scherschel Kirchheim-Teck site, operating at 550–650 °C (Glüh temperature 580 °C) with automatic furnace control. Relieves material stresses in metal workpieces caused by casting, welding, forging or mechanical processing. Supports up to 40 t piece weight and 144 m³ volume.
• Industrial Logistics (Logistik) Bundled logistics service including packaging, assembly, storage and transport of customer workpieces. Uses the company's own logistics fleet with daily transfer trips between the three locations, supporting the "All-In-One" principle of surface-treatment plus logistics under one contract.

Quantifiable outcome

• 45% lower energy costs vs wet paint process (powder coating)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Bodycote plc: Global heat treatment and surface technology specialist with a large network of accredited facilities. Overlaps with Haas's heat treatment (Spannungsarmglühen) and certain surface treatment capabilities, but operates at much broader geographic and customer scale.
• Aalberts Surface Treatment: European industrial surface treatment services platform (Dutch parent, broad European footprint) offering coating, heat treatment, and finishing as part of a wider industrial portfolio. Larger, broader incumbent with overlapping capabilities in industrial coating services.
• Dürr AG: Large German industrial machinery and plant engineering group with a substantial industrial painting and surface finishing systems business (Dürr/applied surface). Broad incumbent; overlaps at the equipment/customer level but serves more as a systems supplier to OEMs than a service provider.

Regional players

• Rübig GmbH: Austrian industrial surface treatment and heat treatment specialist serving Central European industrial customers. Comparable service portfolio (surface treatment + heat treatment) but primarily DACH/Austrian regional focus versus Haas's Baden-Württemberg concentration.

Others

• Praxair Surface Technologies (Linde): Global thermal spray and surface treatment services business under Linde. Provides thermal spray coatings (adjacent to Haas's galvanizing/spray arc process) and specialized surface treatment primarily for aerospace and industrial markets.
• SurTec International GmbH: German specialty chemicals supplier for industrial surface treatment (cleaning, pre-treatment, coatings). Functions as an enabling supplier/vendor to the same industrial surface treatment ecosystem in which Haas operates its service business.

Direct peers

• Rippert Anlagentechnik GmbH & Co. KG: German industrial surface treatment specialist offering painting, coating, and pre-treatment systems for metalwork. Closest direct competitor — overlaps in surface treatment services for steel and metalwork customers across Germany.

Emerging players

• Plasmatreat GmbH: German plasma surface treatment technology company specializing in atmospheric plasma pretreatment for adhesion promotion. Emerging/niche player with partial overlap to Haas's industrial blasting/surface preparation workflow, particularly for OEMs seeking environmentally friendly pretreatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haas Strahlcenter Gmbh & Co. Kg