Hotel 10

What Hotel 10 does

Hotel 10 is a Brazilian privately held economy hotel chain operating 11 standardized properties across the South, Midwest, and North regions of Brazil, including units in Joinville (headquarters), Blumenau, Itajaí, São Leopoldo, Curitiba, Ponta Grossa, União da Vitória, Palmas, Balsas, Aparecida de Goiânia, and Sorriso. The chain delivers a consistent budget lodging product — rooms with one or two double beds accommodating up to four guests, complimentary breakfast, parking, Wi-Fi, 24-hour on-site convenience stores, self-service laundry (most units), automatic key-expiry check-out, and pet-friendly accommodations — strategically sited near federal highways (BR-101, BR-376, BR-470, BR-153, BR-163), industrial corridors, agribusiness hubs (notably MATOPIBA and Sorriso), and corporate/port/airport catchments.

The underlying technology stack is operationally focused rather than differentiated: SSL-secured direct booking through the Omnibees reservation platform, a web-based pre-check-in tool, integrated property management across units, and a partnership with WEG for a 22 kW EV charging station at the Itajaí unit. Hotel 10 pursues a dual go-to-market — direct-to-consumer via its website (with a 5% direct-booking discount) and a sales-led corporate channel offering customized multi-year contracts, dedicated account management, and post-credit-analysis invoicing. Revenue is generated primarily through room-night rentals (pre-charged at check-in with refundable and non-refundable rate options), supplemented by ancillary streams including pet accommodation fees (R$75/pet), early check-in/late check-out charges, day-use bookings at 50% of the daily rate, convenience store purchases, and event/meeting room rentals at select units.

The chain also invites expansion through franchise opportunities and individual room acquisition ("Seja um investidor"), and has accumulated recognition including TripAdvisor Travelers' Choice Awards (2022, 2024, 2025), Booking.com Traveller Review Awards 2026, and TripAdvisor EcoLíderes sustainability certification. Operating geographies explicitly exclude Northeast Brazil.

Name

Hotel 10

Legal name

Hotel 10

Website

https://hotel10.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Hotel 10 is a privately held Brazilian economy hotel chain operating 11 standardized properties with ~900 rooms across the South, Midwest, and North regions, serving corporate, leisure, and agribusiness travelers with complimentary breakfast, parking, and Wi-Fi.

Ownership category

akta.pro rank

Product category

Economy Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Economy hotel chain
• Standardized lodging
• Corporate accommodation packages
• Pet-friendly hotels
• Hotel booking platform

Headquarters

HQ city

Joinvile

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Night Revenue: Primary revenue stream from hotel room rentals. Daily rates are pre-charged at check-in. The chain offers both refundable and non-refundable rate options. Corporate billing available for business clients after credit analysis.
2. Ancillary Services: Revenue from additional services including pet accommodation fee (R$75 per pet), early check-in/late check-out charges, day-use bookings (50% of daily rate), convenience store purchases, laundry services, and external laundry arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel 10 operates an economy hotel chain offering standardized lodging across 11 units in Brazil. Rooms include one or two double beds accommodating up to four guests, with complimentary breakfast, parking, Wi-Fi, and local calls as standard inclusions. The chain targets both leisure and corporate travelers with tailored packages, complemented by ancillary services such as 24-hour convenience stores, self-service laundry, meeting spaces, and pet-friendly accommodations.

Product overview

Hotel 10 is an economic hotel chain operating 11 standardized units across Brazil, offering rooms with 1 or 2 double beds accommodating up to 4 guests, with complimentary breakfast, parking, and Wi-Fi as standard inclusions. The portfolio is anchored by the core Hotel 10 product, supported by corporate stay packages, pet-friendly rooms, meeting/event spaces at select locations, an Omnibees-powered online booking engine, a web-based pre-check-in tool, 24-hour convenience stores, and self-service laundry at most units.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel 10 (Rede Hotel 10) Standardized Lodging Budget/economy hotel chain operating 11 units across Brazil (Balsas, Blumenau, Curitiba, Itajaí, Joinville, Palmas, Ponta Grossa, São Leopoldo, Sorriso, União da Vitória, Aparecida de Goiânia), offering standardized accommodations with complimentary breakfast, parking, and Wi-Fi, room configurations accommodating up to four guests, and strategic locations near highways, airports, ports, and industrial districts.
• Hospedagem Corporativa (Corporate Stay Packages) Tailored corporate accommodation packages offering rooms with workstations, ultra-fast Wi-Fi, simplified check-in, strategic locations near business centers, and competitive rates for companies managing employee travel. Includes dedicated account management, custom proposals, and corporate billing after credit analysis.
• Pet-Friendly Accommodation Pet-welcoming service allowing up to two small pets (up to 10 kg, 40 cm height, trained) per room with a dedicated outdoor kennel available, subject to a R$75 cleaning fee and compliance with house rules including pet registration, carrying in common areas, and waste cleanup by the owner.
• Meeting & Event Rooms Corporate meeting spaces available at selected units: meeting rooms seating up to 8 people (Blumenau, Ponta Grossa, Aparecida de Goiânia) and larger auditoriums for trainings and events (Palmas, São Leopoldo), plus event spaces in União da Vitória and Sorriso.
• 24-Hour Convenience Store On-site convenience shop operating round-the-clock at most units, offering cold beverages, snacks, sweets, hygiene kits, and miscellaneous items, with purchases charged to the guest's room folio.
• Self-Service Laundry Self-service laundry facilities available to guests for washing and ironing clothes (detergents not provided), offered at most units except Blumenau and Palmas.

Quantifiable outcome

• Top 10% ranking on TripAdvisor globally
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Atlantica Hotels: Largest independent hotel management company in Brazil with multiple brands (Sleep Inn, Comfort, Quality). Broad incumbent competing with Hotel 10 across the economy/midscale segments with greater scale and distribution reach.
• Accor (Brazil operations): Global hospitality leader with deep Brazilian presence through Ibis, Ibis Budget, Mercure, Novotel, and other brands. Represents the scaled-incumbent threat Hotel 10 competes against in the economy and corporate-travel segments.

Direct peers

• Ibis Budget (Accor): Accor's economy hotel brand operating across Brazil with standardized rooms, complimentary breakfast, and highway/urban locations. The most direct competitor to Hotel 10 in the Brazilian limited-service economy segment, competing for the same road-traveler and corporate-budget customer.
• Slim Hotéis: Brazilian economy/midscale hotel chain operating across multiple states with standardized rooms, breakfast, and value pricing. Direct regional competitor to Hotel 10 in the limited-service segment.
• Nacional Inn Hotéis: Brazilian regional hotel chain operating economy and midscale hotels across multiple states with standardized offerings. Comparable regional chain competing for similar corporate and leisure customers in Brazilian secondary cities.
• Intercity Hotels: Brazilian hotel chain operating economy and midscale hotels in business and highway locations. Comparable to Hotel 10 in targeting corporate clients and road-travelers with standardized rooms and complimentary breakfast.
• Sleep Inn (Atlantica Hotels): Atlantica's economy hotel brand in Brazil offering standardized rooms with breakfast included. Directly competes with Hotel 10 in the price-sensitive corporate and road-traveler segments, with similar limited-service amenity profiles.
• Ibis Hotels (Accor): Accor's midscale economy brand with strong Brazilian presence, offering standardized rooms with breakfast included at competitive rates. Comparable to Hotel 10 in pricing tier, location strategy (highway-adjacent), and corporate-traveler focus.
• Bristol Hotéis: Brazilian hotel chain with economy and upscale properties in business hubs. Comparable to Hotel 10 in serving corporate travelers with standardized accommodations and complimentary amenities.
• Comfort Hotel (Atlantica Hotels): Atlantica's midscale brand operating across Brazilian secondary cities and highway corridors. Comparable to Hotel 10 in targeting business travelers with standardized rooms, complimentary breakfast, and corporate-package programs.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hotel10
• LinkedInlinkedin.com/company/hotel-10
• Instagraminstagram.com/hotel10

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel 10