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Heartwell Renewables, Llc

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Namestring
Heartwell Renewables, Llc
Legal namestring
Heartwell Renewables, LLC
Company typeenum
Private
Founded yearint
2021
Descriptiontext

Heartwell Renewables, LLC is a US renewable diesel developer originally formed in 2021 as a 50/50 joint venture between Love's Family of Companies and Cargill; in October 2025, Love's assumed full ownership and Cargill transitioned to a feedstock-supply role. The company is building an 80 million gallon-per-year renewable diesel production facility in Hastings, Nebraska, scheduled for commissioning in the second half of 2026 (previously targeted for summer 2024). The plant uses a PTU (Pre-Treatment Unit) → H2 (hydrogen production) → RDU (Renewable Diesel Unit) process train, with tallow as the primary feedstock supplied by Cargill.

Heartwell plans to operate with approximately 45 full-time employees at the Hastings site. Its business model is to convert rendering-based lipid feedstocks into renewable diesel and monetize the output primarily through affiliated downstream channels: the Love's Travel Stops network of more than 650 locations across 42 states and Musket, Love's fuel-trading arm. The integrated structure is intended to secure offtake, simplify logistics, and align feedstock supply, production, and distribution within a single corporate ecosystem.

The company is pre-revenue and pre-operational; it has not disclosed third-party offtake contracts, pricing, or commercial volumes. Strategic differentiation rests on feedstock access (via Cargill), captive distribution (via Love's and Musket), and full ownership by a large, privately held fuel-marketing and travel-retail parent, rather than on technology differentiation or AI/data capabilities.

Short descriptiontext

Heartwell Renewables, LLC is a Love's-owned renewable diesel developer building an 80 million gallon-per-year tallow-to-renewable-diesel facility in Hastings, Nebraska, with output slated for offtake through Love's Travel Stops and Musket.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersHastings, United States
HQ citystring
Hastings
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
renewable diesel production, low-carbon fuel, alternative diesel feedstocks, renewable fuels manufacturing, drop-in diesel replacement
Industry2 codes
1Renewable Diesel (HVO/HEFA) Production
CodeEUAAAHADPrimaryYes
2Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass)
CodeEUABAJADPrimaryNo
NAICS code2 codes
  • Petroleum Refineries324110
  • Petroleum and Coal Products Manufacturing324
SIC code1 code
  • Petroleum Refining2911
Product category
Renewable Diesel Production
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Renewable Diesel Sales
TypeHardware Sales
Description

Heartwell Renewables produces up to 80 million gallons of renewable diesel annually, which is distributed and sold to customers through Love's retail network and other channels. The product is marketed by Musket, the commodity trading and logistics arm of Love's Family of Companies.

loves.com
Marketing channels1 record

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Heartwell Renewables operates a renewable diesel production facility in Hastings, Nebraska, designed to produce up to 80 million gallons of renewable diesel annually from low-carbon-intensity feedstocks such as tallow, used cooking oils, and vegetable oils. The renewable diesel is chemically identical to petroleum diesel and is distributed through the Love's Travel Stops retail network and marketed by Musket Corporation. The facility is under construction, with commissioning and production anticipated for the second half of 2026.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 2 values shown
  • At least 50% reduction in greenhouse gas emissions compared to traditional petroleum-based diesel
+1 more record
Product overview1 text field

Heartwell Renewables is a renewable diesel production company and the only entity of its kind to both produce and market renewable diesel all the way to the retail pump. The company operates a single production facility in Hastings, Nebraska that transforms low-carbon intensity feedstocks (primarily tallow provided by Cargill) into renewable diesel through a three-stage process: Pre-Treatment Unit (PTU), Hydrogen plant (H2), and Renewable Diesel Unit (RDU). The facility has an annual production capacity of 80 million gallons and is expected to be fully operational in the second half of 2026. Musket, the commodity trading and logistics arm of Love's Family of Companies, handles transportation and marketing of the finished product in the United States.

Product and service1 record
1Renewable Diesel (RD)
CategoryRenewable Diesel Fuel
Description

Renewable diesel is a drop-in replacement for traditional petroleum diesel fuel, chemically identical to petroleum diesel but produced from renewable feedstocks including animal fats (tallow), used cooking oils, and vegetable oils. It offers at least 50% reduction in greenhouse gases compared to petroleum-based diesel, reduced toxic emissions and particulate matter, standard storage requirements, superior cold-temperature performance, and enhanced vehicle performance with faster combustion speed. Heartwell Renewables produces the product at its Hastings, Nebraska facility and distributes it through Musket Corporation and Love's Travel Stops retail network for commercial fleet operators and diesel consumers.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2020-12-01
Description

Cargill originally partnered as a 50/50 joint venture partner in Heartwell Renewables. Love's Family of Companies has since taken full ownership of the project. Cargill remains as the primary feedstock provider, supplying tallow (rendered animal fat co-product following protein processing) from its protein processing locations in Nebraska. Cargill is one of the largest beef processors in North America, providing low-carbon intensity feedstock.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Musket is the commodity trading and logistics arm of the Love's Family of Companies. It handles transportation and marketing of the renewable diesel product throughout the United States. Musket specializes in commodity supply, trading and logistics across North America.

Strategic tierSupportingTypeOthers
Description

The Heartwell facility includes 15-track rail connected to BNSF Railway with heated rail offloading capabilities for feedstock logistics.

Strategic tierSupportingTypeOthers
Description

The Heartwell facility includes 15-track rail connected to Union Pacific Railroad with heated rail offloading capabilities for feedstock logistics.

Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Joint venture between Valero and Darling Ingredients; one of the largest US renewable diesel producers with multiple facilities. Most directly comparable to Heartwell due to JV structure, multi-feedstock processing, and refinery-style scale.

TypeDirect peer
Description

Long-standing US renewable diesel and biodiesel producer with operations in the US. Comparable product slate, feedstock mix, and California LCFS exposure to Heartwell's target market.

TypeDirect peer
Description

Chevron's renewable diesel platform (formerly Renewable Energy Group/REG), with multiple production sites across the US using similar feedstocks (animal fats, UCO, soybean oil). Direct US-headquartered peer competing for the same fleet customer base.

TypeDirect peer
Description

Global leader in renewable diesel (HVO/HEFA) production from waste and residue feedstocks including animal fats. Operates at far larger scale than Heartwell but uses the same core renewable diesel chemistry and targets the same drop-in diesel market.

TypeEmerging player
Description

Finnish producer of renewable diesel from wood-based crude tall oil via HVO chemistry. Comparable HVO/HEFA production process but primarily serves European markets rather than directly competing in the US.

TypeDirect peer
Description

Operates a renewable diesel plant at its Wynnewood, OK refinery producing renewable diesel from animal fats and vegetable oils. Comparable US-based renewable diesel producer using HVO/HEFA chemistry.

TypeBroad incumbent
Description

Parent of Diamond Green Diesel JV and operator of multiple renewable diesel facilities alongside its conventional refining network. Larger, diversified incumbent competing across both renewable and conventional diesel.

TypeEmerging player
Description

California-based renewable fuels producer operating a renewable diesel plant in Keyes, CA and developing additional capacity. Smaller scale than Heartwell's planned 80 MM gal but directly comparable technology and feedstock slate.

TypeDirect peer
Description

Marathon Petroleum's renewable diesel facility at its Martinez, CA refinery — a converted petroleum refinery producing renewable diesel from biomass-based feedstocks. Comparable in feedstock flexibility and product slate to Heartwell.

TypeDirect peer
Description

Phillips 66 converted its Rodeo, CA refinery to process renewable feedstocks into renewable diesel. Comparable refinery-conversion strategy, California-focused LCFS economics, and large-scale drop-in diesel output.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat2 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Heartwell Renewables, Llc

Renewable Diesel Productionheartwellrenewables.com

Heartwell Renewables, LLC is a Love's-owned renewable diesel developer building an 80 million gallon-per-year tallow-to-renewable-diesel facility in Hastings, Nebraska, with output slated for offtake through Love's Travel Stops and Musket.

What Heartwell Renewables, Llc does

Heartwell Renewables, LLC is a US renewable diesel developer originally formed in 2021 as a 50/50 joint venture between Love's Family of Companies and Cargill; in October 2025, Love's assumed full ownership and Cargill transitioned to a feedstock-supply role. The company is building an 80 million gallon-per-year renewable diesel production facility in Hastings, Nebraska, scheduled for commissioning in the second half of 2026 (previously targeted for summer 2024). The plant uses a PTU (Pre-Treatment Unit) → H2 (hydrogen production) → RDU (Renewable Diesel Unit) process train, with tallow as the primary feedstock supplied by Cargill.

Heartwell plans to operate with approximately 45 full-time employees at the Hastings site. Its business model is to convert rendering-based lipid feedstocks into renewable diesel and monetize the output primarily through affiliated downstream channels: the Love's Travel Stops network of more than 650 locations across 42 states and Musket, Love's fuel-trading arm. The integrated structure is intended to secure offtake, simplify logistics, and align feedstock supply, production, and distribution within a single corporate ecosystem.

The company is pre-revenue and pre-operational; it has not disclosed third-party offtake contracts, pricing, or commercial volumes. Strategic differentiation rests on feedstock access (via Cargill), captive distribution (via Love's and Musket), and full ownership by a large, privately held fuel-marketing and travel-retail parent, rather than on technology differentiation or AI/data capabilities.

Heartwell Renewables, Llc firmographics

Firmographics
Name
Heartwell Renewables, Llc
Legal name
Heartwell Renewables, LLC
Website
https://heartwellrenewables.com
Company type
Private
Founded year
2021
Operating status
Operating
Headcount range
11–50 employees
Short description
Heartwell Renewables, LLC is a Love's-owned renewable diesel developer building an 80 million gallon-per-year tallow-to-renewable-diesel facility in Hastings, Nebraska, with output slated for offtake through Love's Travel Stops and Musket.
Ownership category
akta.pro rank

Heartwell Renewables, Llc industry classification

Industry
Product category
Renewable Diesel Production
NAICS
Petroleum Refineries (324110), Petroleum and Coal Products Manufacturing (324)
SIC
Petroleum Refining (2911)
akta.pro primary industry
Renewable Diesel (HVO/HEFA) Production (EUAAAHAD)
akta.pro secondary industry
Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass) (EUABAJAD)

Keywords

  • Renewable diesel production
  • Low-carbon fuel
  • Alternative diesel feedstocks
  • Renewable fuels manufacturing
  • Drop-in diesel replacement

Where Heartwell Renewables, Llc is headquartered

Location

Headquarters

HQ city
Hastings
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Heartwell Renewables, Llc business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

  1. Renewable Diesel Sales: Heartwell Renewables produces up to 80 million gallons of renewable diesel annually, which is distributed and sold to customers through Love's retail network and other channels. The product is marketed by Musket, the commodity trading and logistics arm of Love's Family of Companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Heartwell Renewables, Llc product offering

Product offering

Core offering

Heartwell Renewables operates a renewable diesel production facility in Hastings, Nebraska, designed to produce up to 80 million gallons of renewable diesel annually from low-carbon-intensity feedstocks such as tallow, used cooking oils, and vegetable oils. The renewable diesel is chemically identical to petroleum diesel and is distributed through the Love's Travel Stops retail network and marketed by Musket Corporation. The facility is under construction, with commissioning and production anticipated for the second half of 2026.

Product overview

Heartwell Renewables is a renewable diesel production company and the only entity of its kind to both produce and market renewable diesel all the way to the retail pump. The company operates a single production facility in Hastings, Nebraska that transforms low-carbon intensity feedstocks (primarily tallow provided by Cargill) into renewable diesel through a three-stage process: Pre-Treatment Unit (PTU), Hydrogen plant (H2), and Renewable Diesel Unit (RDU). The facility has an annual production capacity of 80 million gallons and is expected to be fully operational in the second half of 2026. Musket, the commodity trading and logistics arm of Love's Family of Companies, handles transportation and marketing of the finished product in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

  • Renewable Diesel (RD) Renewable diesel is a drop-in replacement for traditional petroleum diesel fuel, chemically identical to petroleum diesel but produced from renewable feedstocks including animal fats (tallow), used cooking oils, and vegetable oils. It offers at least 50% reduction in greenhouse gases compared to petroleum-based diesel, reduced toxic emissions and particulate matter, standard storage requirements, superior cold-temperature performance, and enhanced vehicle performance with faster combustion speed. Heartwell Renewables produces the product at its Hastings, Nebraska facility and distributes it through Musket Corporation and Love's Travel Stops retail network for commercial fleet operators and diesel consumers.

Quantifiable outcome

  • At least 50% reduction in greenhouse gas emissions compared to traditional petroleum-based diesel
  • +1 more outcomes

Companies that use Heartwell Renewables, Llc

Customer profile

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Heartwell Renewables, Llc technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Heartwell Renewables, Llc partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and supporting.

  • CargillcoreStrategic or Co-development Partner · 1 December 2020Cargill originally partnered as a 50/50 joint venture partner in Heartwell Renewables. Love's Family of Companies has since taken full ownership of the project. Cargill remains as the primary feedstock provider, supplying tallow (rendered animal fat co-product following protein processing) from its protein processing locations in Nebraska. Cargill is one of the largest beef processors in North America, providing low-carbon intensity feedstock.
  • Musket CorporationcoreStrategic or Co-development PartnerMusket is the commodity trading and logistics arm of the Love's Family of Companies. It handles transportation and marketing of the renewable diesel product throughout the United States. Musket specializes in commodity supply, trading and logistics across North America.
  • BNSF RailwaysupportingOthersThe Heartwell facility includes 15-track rail connected to BNSF Railway with heated rail offloading capabilities for feedstock logistics.
  • Union Pacific RailroadsupportingOthersThe Heartwell facility includes 15-track rail connected to Union Pacific Railroad with heated rail offloading capabilities for feedstock logistics.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Heartwell Renewables, Llc competitors and assessment

Company assessment

Direct peers

  • Diamond Green Diesel: Joint venture between Valero and Darling Ingredients; one of the largest US renewable diesel producers with multiple facilities. Most directly comparable to Heartwell due to JV structure, multi-feedstock processing, and refinery-style scale.
  • World Energy: Long-standing US renewable diesel and biodiesel producer with operations in the US. Comparable product slate, feedstock mix, and California LCFS exposure to Heartwell's target market.
  • Chevron Renewable Energy Group: Chevron's renewable diesel platform (formerly Renewable Energy Group/REG), with multiple production sites across the US using similar feedstocks (animal fats, UCO, soybean oil). Direct US-headquartered peer competing for the same fleet customer base.
  • Neste: Global leader in renewable diesel (HVO/HEFA) production from waste and residue feedstocks including animal fats. Operates at far larger scale than Heartwell but uses the same core renewable diesel chemistry and targets the same drop-in diesel market.
  • CVR Energy: Operates a renewable diesel plant at its Wynnewood, OK refinery producing renewable diesel from animal fats and vegetable oils. Comparable US-based renewable diesel producer using HVO/HEFA chemistry.
  • Marathon Martinez Renewables: Marathon Petroleum's renewable diesel facility at its Martinez, CA refinery — a converted petroleum refinery producing renewable diesel from biomass-based feedstocks. Comparable in feedstock flexibility and product slate to Heartwell.
  • Phillips 66 Rodeo Renewable Energy Complex: Phillips 66 converted its Rodeo, CA refinery to process renewable feedstocks into renewable diesel. Comparable refinery-conversion strategy, California-focused LCFS economics, and large-scale drop-in diesel output.

Emerging players

  • UPM Biofuels: Finnish producer of renewable diesel from wood-based crude tall oil via HVO chemistry. Comparable HVO/HEFA production process but primarily serves European markets rather than directly competing in the US.
  • Aemetis: California-based renewable fuels producer operating a renewable diesel plant in Keyes, CA and developing additional capacity. Smaller scale than Heartwell's planned 80 MM gal but directly comparable technology and feedstock slate.

Broad incumbents

  • Valero Energy: Parent of Diamond Green Diesel JV and operator of multiple renewable diesel facilities alongside its conventional refining network. Larger, diversified incumbent competing across both renewable and conventional diesel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Heartwell Renewables, Llc social profiles

Digital presence

Heartwell Renewables, Llc financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Heartwell Renewables, Llc leadership team

Management profile

Number of profiles

Heartwell Renewables, Llc funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Heartwell Renewables, Llc M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartwell Renewables, Llc

What does Heartwell Renewables, Llc do?

Heartwell Renewables operates a renewable diesel production facility in Hastings, Nebraska, designed to produce up to 80 million gallons of renewable diesel annually from low-carbon-intensity feedstocks such as tallow, used cooking oils, and vegetable oils. The renewable diesel is chemically identical to petroleum diesel and is distributed through the Love's Travel Stops retail network and marketed by Musket Corporation. The facility is under construction, with commissioning and production anticipated for the second half of 2026.

Is Heartwell Renewables, Llc a public or private company?

Heartwell Renewables, Llc is a private company. It is classified as corporate owned and is currently operating.

When was Heartwell Renewables, Llc founded?

Heartwell Renewables, Llc was founded in 2021. It employs 11 to 50 people.

Where is Heartwell Renewables, Llc based?

Heartwell Renewables, Llc is headquartered in Hastings, United States, in the North America region.

How does Heartwell Renewables, Llc make money?

One revenue line is on record: renewable Diesel Sales.

Who are Heartwell Renewables, Llc's main competitors?

Direct peers on record are Diamond Green Diesel, World Energy, Chevron Renewable Energy Group, Neste, CVR Energy, Marathon Martinez Renewables and Phillips 66 Rodeo Renewable Energy Complex. Emerging players are UPM Biofuels and Aemetis. Valero Energy is listed as a broad incumbent.

Does Heartwell Renewables, Llc have an API?

No public API is recorded for Heartwell Renewables, Llc.

What industry is Heartwell Renewables, Llc in?

Heartwell Renewables, Llc's product category is Renewable Diesel Production. Its primary akta.pro industry code is EUAAAHAD, Renewable Diesel (HVO/HEFA) Production, with a secondary code of EUABAJAD, Biofuels & Renewable Fuels Switching (Biomethane/RNG, Bio-oils, Sustainable Biomass). Its NAICS code is 324110 and its SIC code is 2911.

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